What is bought most often? What to sell in an online store: ideas. What is better to sell in an online store in a small town? What is profitable to sell in an online store during a crisis?

Some products become bestsellers as soon as they appear in the store. More than half of the new products do not find much interest among the buyer and quickly disappear from the shelf. And only a few remain true bestsellers for a long time,

These products are so popular that they have an impact on people, society and even culture. Best-selling products were innovative and even considered revolutionary when they were introduced. Experts creating a list of legendary productsanalyzed a huge number of product categories that cause the greatest demand among different groups of the population, with record sales volumes or high circulation, as well as consumer loyalty.

No. 1 - "Rubik's Cube"

Sales: 400 million

Manufacturer: Seven Towns Ltd.

Hungarian sculptor and architecture teacher Erné Rubik invented the first prototype of the Magic Cube in 1974 in Budapest. In 1980, the American company Seven Towns bought the rights to the toy and began producing the Rubik's Cube. The puzzle soon became an incredible international sensation. Amazing bright colors, an affordable price and a fairly high level of difficulty make the Rubik's Cube a best-selling product for many years.

No. 2. iPhone

Sales: 290 million

Manufacturer: Apple

In just 5 years, 290 million iPhones were purchased, making it the most popular smartphone model in the world. Apple's iPhone is a best-selling product among the leading electronics retailers in the United States, such as Verizon, AT&T and Sprint. Apple made a profit of about $190 billion on the iPhone. Today, 6 iPhone models have already been released: the original version, 3G, 3GS, 4, 4S and 5 .

No. 3. "Harry Potter"

Sales (paper copies): 470 million

Produced by: Scholastic (USA publisher)

American publishers Scholastic Corporation released the first volume of the Harry Potter serial novel in the 1990s. called "Harry Potter and the Philosopher's Stone". The book immediately becamesensational, the total profit from sales of all the bestselling novels amounted to $8.1 billion. The adventure chronicle of a young wizard helped the English writer Joanna Rowling become one of the highest paid authors in the world. The latest installment in the Harry Potter and the Deathly Hallows series is recognized as the most popular book in the history of publishing. In the first 24 hours, 11 million books were sold.

Sales: 120 million

Production: Epic Records

The thirtieth anniversary of the release of Michael Jackson's famous album "Thriller" was celebratedthis November. One of the first discs to be promoted using video clips on the MTV channel. "Thriller" is the best-selling album of all time in just one year. For this disc, Michael received 8 Grammy awards from the American Recording Academy in 1984. 7 songs on the album were published in the top ten hits according to Billboard magazine.

No. 5. "Mario"

Sales: 275 million

Manufacturer: Nintendo

The character Mario first appeared in 1981 in the top-rated TV series Donkey Kong. Since then, the Italian plumber has appeared in dozens of products, each of which has sold more than 1 million copies. Meanwhile, the game “Super Mario” is considered one of the most popular: the number of sales is 275 million copies.

No. 6. iPad

Sales: 81 million

Manufacturer: Apple

April 2010 Apple releases its first iPad, which instantly became a bestseller. The iPad also became the first commercially successful tablet PC. Not long ago, an American company began producing the third generation of iPad. Over the course of two years, 81 million tablets from Apple were sold. To put this figure into perspective, it took Apple 24 years to sell the same number of regular computers.

No. 7. "Star Wars"

Box office: $4.74 billion

Production: 20th Century Fox

In 2009, the science fiction film Avatar directed by James Cameron was recognized as the highest-grossing film in the history of American film distribution. But when adjusted for inflation, 1939's Gone with the Wind continues to be the highest-grossing film, according to Box Office Mojo. On the other hand, taking into account the category of "serials", nothing can compare with George Lucas' masterpiece "Star Wars". The film was first released in 1977 and grossed $1.5 billion. Over five films, the series' box office gross was $4.74 billion.

No. 8. Toyota Corolla

Sales: 41 million

Manufacturer: Toyota

The Corolla car has been on the market for forty years, and during that time 11 models of the most popular brand have rolled off the assembly line. From that momentToyota on average sells 1 Corolla car every 40 seconds. This was the first brand that a Japanese manufacturer decided to assemble in the United States. Today, the latest Corolla consumes 7.1 liters of gasoline per 100 km, and its base price is $16,140.

No. 9. Lipitor

Sales: $126 billion

Manufacturer: Pfizer

Lipitor is used to lower cholesterol and fat levels in the blood. The drug was invented by Warner-Lambert, which was later bought by Pfizer. Lipitor received approval from the US Food and Drug Administration in 1997. Although Lipitor is not the only drug in its category, the drug's ability to effectively lower cholesterol makes it one of the most popular among many patients. and doctors. Pfizer's exclusive patent on Lipitor expired last year. Since 1997, the drug's total sales profit has reached $126 billion, which is almost 26% of the pharmaceutical giant's total revenues.

No. 10. PlayStation

Sales: more than 310 million

Manufacturer: Sony

The first PlayStation model was released in 1995. 5 years later, the Japanese electronics manufacturer opened sales of the second generation console - PlayStation 2 (PS2), which became the best-selling model of game consoles in all history. By 2011, sales had increased to 150 million PS2s. In 2006, the newest model (PS3) appeared on the market, but itwas no longer so successful. Despite this, over the entire production period of various models of the PlayStation series, more than 310 million game consoles were sold.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you can’t decide on a line of business, check out the most popular ideas for what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test the niche you have chosen using a special service. With its help, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If hundreds, or even thousands of online users search for a product every day, this means that you have made the right choice.

Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.

Book trading

Do you want to know what is best to sell in an online store? Pay attention to the books. This is the most popular product on the Internet, with which many successful entrepreneurs started trading.

Its main advantages:

• Low purchase price;
• Inexpensive, convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collectible editions sell especially well online.

An online book store is a great option. Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option for a beginner than selling in an online store.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.

Childen's goods

If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you can’t decide what to sell in an online store, try offering customers:

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.

Intimate goods

Can't find an interesting idea for what you can sell in an online store? Recently, many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can earn a solid income from its sale.

Auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with a small investment, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.

Most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?

It could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products made from wicker;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring decent profits. During a crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.

If you decide to get into this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to make a good profit, enter into cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you won't get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in website promotion, it will begin to generate income in 2–3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 customers who visit an online store, only 1 person makes a purchase. In our country, people do not have much confidence in online trading, so 1 out of 500 people decide to make a purchase.

Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a high level, you will need about 10 years of intensive work and substantial investment.

In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.

The unstable financial situation in the country leads to job cuts. Some people find jobs in new companies after being fired, while others are looking for ways to organize their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with small investments.

What business is in demand now?

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most popular business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations engaged in repairs, replacement of plumbing, and sales of household chemicals and products are in demand. An analysis of the market for services and goods will help you find out more precisely which business is relevant now.

Demand for services

Employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for the services of plumbers, hairdressers, electricians and funeral directors remains unchanged. In large cities, companies providing commercial transportation are in first place in terms of the number of requests. Organizations from the beauty and health sector are only 1% behind in the top. By finding out which services are in greatest demand among the population, you can organize a profitable business.

What is profitable to sell now?

Aspiring entrepreneurs like to wonder what people are in demand right now. Current products remain the same. High-margin products include flowers, drinks, jewelry, and handmade products. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic drinks are considered popular products.

What kind of business is in demand now in a small town?

Beginning entrepreneurs bypass small settlements. In their opinion, business there brings in very little income. This is partly true, because salaries there are lower than in big cities. The costs of renting and purchasing premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in a small town is a general hairdressing salon. In addition to hairdressers, there should be manicure-pedicurists, cosmetologists and massage therapists. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because... people tend to restore old things because they are afraid of spending a lot of money.

In-demand business

Commercial activities are always aimed at satisfying people's needs or stimulating demand. Any in-demand business is built on this. You can create demand for products artificially by advertising products on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activities should generate maximum income with minimal cash investments and exploitation of various resources. These features characterize a highly profitable business. During a crisis, you should not open enterprises engaged in the production of any products. Their profitability will be low, the risks will be high, and you will see real profits only after a few years. The service sector is considered successful.

Super profitable business

All aspiring entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a highly profitable business from scratch in just a couple of months. Another way not to save and get a lot of money is to create a completely new and in-demand business for the region. The direction can be anything, from restoration or car rental to your own consignment store.

The most profitable business

By opening your own bakery in a large city, you can return all the invested funds in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The most profitable business is able to return all invested funds in a month. Before starting your own business, study current business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to bankruptcy of the company in the future.

Profitable business on the Internet

A distinctive feature of activities on the World Wide Web is the lack of connection to your place of residence. You can look for clients both in your city and outside it, so organizing a profitable business on the Internet is easier than doing it in the real market. A budding entrepreneur does not even need start-up capital. There are several areas of such business:

• provision of online services (programming, design development, accounting, etc.);
• launching an online store;
• participation in affiliate programs;
• creation and promotion of your information product.

You can create a current business providing services on the Internet if you are a specialist in any field. You need to create a portfolio or launch a business card website where your skills will be described in detail. You can launch an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Products will be sold with a slight markup.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to earning money with small investments. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Commercial activity must be profitable. The proceeds must cover the costs of further development of the organization, wages of employees and the entrepreneur’s own needs. If this is not observed, then the business is considered unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finance over time. By studying the rating of small businesses by profitability in Russia, you can avoid this. The TOP 5 entrepreneurs include:

1. Private auditors. The economic state of the country and changes in legislation have virtually no effect on the popularity of auditing. This list also includes consulting services.
2. Clinics of narrow specialization. Various types of cosmetology and medical procedures are in demand among residents of all cities, so this field of activity is classified as highly profitable.
3. Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry today is high competition.
4. Law offices. A highly profitable business with well-qualified specialists and many cases resolved in favor of clients.
5. Microcredit. This niche has gained popularity over the past 3 years. Money is issued on the security of products produced by enterprises or any property.

Business profitability by industry

Economic performance indicators determine whether a company will survive or not. They need to be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table showing business profitability by industry.

The unstable economic situation has affected everyone differently: some types of businesses have suffered more, others less, and for others new prospects have opened up. Based on open statistics, you can trace the main trends and draw conclusions: in what area is it most profitable to open a business now, and what is it better to abstain from.

 

Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SME business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 versus 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the entrepreneurial activity index in 2014-2015. According to the public organization SMB "Support of Russia".

The decline is mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You shouldn’t focus on the average “hospital temperature,” so let’s take a closer look at how the situation is developing in three areas:

Main directions in trade

The negative impact of the crisis on retail is obvious: a decrease in income, saving behavior, and the transition of buyers to cheaper goods. The last factor did not turn out to be negative for everyone. “All at one price” type networks are expanding, including actively moving into remote regions (“Fix Price” franchise); commission trade has revived. According to a study by the Magazin Shopping group, as of October last year there was stagnation in the retail sector (Fig. 2, 3).

What entrepreneurs complain about:

1. a drop in sales is noted by 76% of respondents;
2. 55% of retailers were forced to raise prices;
3. Rental costs and property taxes have increased.

In general, the mood is pessimistic; a revival in consumer demand is unlikely to be expected in the near future. But by sector, for industrial goods the decline is not the same, which is clearly visible in Figure 3. For individual product items, the index position is above average.

Summary. The market for luxury consumer goods (and services) shows little change. The economy class segment is not developed. It requires a special ability to organize profits on low prices, low costs and margins, which not many have (a successful example of "Fix Price"). In recent years, trade has been most active in the middle class segment, and the greatest decline in real incomes has occurred among this part of the population.

How does the current crisis differ from previous ones? Opinion of Evgeny Butman, a serial entrepreneur since 1990 (Forbes interview). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! We looked: it’s not so scary. We picked it up, washed it, glued it up and moved on. And now, it’s completely different. Imagine putting a frog in a pan, and they raise the temperature by a degree every hour. The frog will cook without noticing it. There seems to be no crisis, but this same heating is happening. We and our business are like this frog.”

Paid services market

In the service sector the situation is different. According to Rosstat, there was a general decrease in consumption in terms of price, but it does not look like a “landslide” (Fig. 4). As of November 2015, the share of paid services in the total expenses of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing the indicators for individual types of services (Table 1), it is easy to see that the crisis has a positive effect on citizens’ craving for sports, culture and a healthy lifestyle.

Table 1. Distribution of consumer services in 2015. According to Rosstat.

Paid services
housing
utilities
transport
hotel
tourist
medical
health resorts
sports, physical education
educational
cultural
veterinary

Promising trends in the service sector

• Tourism- on internal routes, agrotourism. In order to save money, many go on vacation on their own: it is no coincidence that the hotel industry is experiencing growth. The niche for organizing mini-hotels, catering outlets, parking lots, and hostels is expanding - along highways and in places of mass “wild” recreation.
• Outsourcing of all types- large and medium-sized companies save on personnel, marketing, IT services, and education. Small businesses take advantage of these difficulties by offering inexpensive services, products, and services. The leader is the IT sector: mobile applications, website builders, analytics, landing pages.
• Medical, health, sports services- There is a clear increase in demand in this market. If anyone thinks that this is too narrow a professional niche, they are mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online service for medical consultation by doctors from Germany. Tests, MRI and CT images are sent for examination to doctors, who conduct diagnostics and recommend additional examinations and treatment programs. Results arrive within 4 days.

In January 2015, a website was created, a month later they opened an office in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through the offices and website, the revenue volume is up to 800,000 rubles per month. Entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using services, they are only making a choice in favor of cheaper ones, with children's needs being a priority. The cost reduction occurs due to the “cleaning up” of the main service: coffee breaks, bookings, and on-site consultations are excluded. Renting expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

The manufacturing business shows the most optimistic activity index compared to other activities. Sanctions forced large manufacturers to look for replacements for imported components, materials, and products. Opportunities are opening up for small businesses to serve large enterprises. According to the portal TIU.RU (trade of machines and equipment for SMEs), in the first 9 months of 2015 the total amount of sales income exceeded the level of last year by 20%.

1 Food production.

Large retail chains: Perekrestok, Pyaterochka (Retail Group) signed new contracts with 800 suppliers in 2015. The share of Russian goods has more than doubled compared to 2014. For many product groups it reached the level of 90 - 100%. "Dixie" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "Camembert"

The family enterprise Nikolaev and Sons (Krasnodar Territory) increased cheese production 10 times in 2015. The business began 4 years ago, with plans to produce Italian and French “premium” varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, with Camembert Lefkadia becoming the main product in demand. Blue cheese was the first to leave the shelves - retailers stood in line. Selling prices start at 1.1 thousand rubles per kg; they have not increased during the year. Supplied to retail chains: "Azbuka Vkusa", "Magnit", "Lenta", "Perekrestok", geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises are now more willing to support Russian developments that have been lying on the shelves of research institutes for years. Scientists are poor at promoting their new products, looking for customers, and organizing the production of prototypes.

Helmet for miners and rescuers with Wi-Fi

In August 2015, NPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through smoke), a video camera, and means of communication with the control center. While an agreement has been concluded with the Ministry of Emergency Situations, the first samples are also being supplied to neighbors - to the mining town of Kuzbass. The high-tech development has no analogues in the world; Germany has shown interest in it. Is it worth saying what a foreign contract means now?

3 Highly specialized niches.

Many large industries need components, the production of which is unprofitable and troublesome for them. They willingly outsource such tasks to small businesses. There are always unoccupied spaces in this niche.

Necessary little things

An object that slightly resembles a toy excavator is a metal sieve for crushed stone. It is produced at the Gorny Tekhsnab Holding enterprise (Elektrostal). This crushing and screening equipment is in demand in the mining industry and quarries. Production began five years ago, and in 2015 they began supplying products to Belarus and Kazakhstan. In 2016, it is planned to conclude agreements with Uzbekistan and Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Everything that can be produced for export must be produced and sold. What gets in the way is a lack of information and the problem of finding buyers. There are special structures where you can get advice on these issues: Russian Export Center, Excar.

The Export Insurance Agency (EXIAR) announced data for 2014. The number of exporters among small and medium-sized enterprises by the end of the year amounted to 13,500 firms, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk territories the growth is about 2,000%, in the Murmansk region - over 4,000%, in Moscow - 139%.

Non-standard approach.

Importing goods from China is commonplace for many entrepreneurs. The small enterprise "Zaitsa" (Khabarovsk) has entered into contracts for the supply of the most common product - ice cream - to China and Korea. It is interesting that in the city itself, imported products from Moscow and Tomsk predominate. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. However, 18 tons have already been exported to China, and 5 tons ($40,000) to Korea. The Chinese respect imported food products. According to surveys, more than 50% of buyers consider them to be of higher quality and are willing to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $1.5 (per serving). About 30% of buyers choose more expensive, imported ones. The American brand "Haagen-Dazs" is sold at 2 times more expensive than in its homeland - $5-7. In 2015, the Latvian form of Food Union (after the closure of the Russian market) supplied 12 tons of product to China. The price per serving was set on the advice of the Chinese from $3 to $6. Sales figures exceeded the values ​​of European outlets by 300%.

Conclusions. There is no clear answer to the question of what business is in demand in Russia now. There are successful examples in different industries. Key positions are occupied by wholesale and retail trade in food products, inexpensive goods, food production; transport; services in the IT field, medicine, individual educational and cultural and sports projects. In any case, those leaving the market are being replaced by those who offer a new, more convenient, profitable solution.