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How to open your own diner. Profitable business: how to open a snack bar. Business plan for a snack bar: equipment and list of necessary documents

The goal of the project is to open a catering enterprise “Russian Snack”. In the first year it is necessary to invest 2 million rubles. Income for 1 year will be 4 million rubles. The payback period is about a year.

Business environment

Before answering the question of how to open a snack bar, you need to do market research. And based on its results, make a decision. Perhaps the question will be irrelevant. According to statistics, every 10th catering enterprise goes bankrupt. And if competition is high, then the risk increases many times over. However, even in a competitive market, a lot depends on the novelty of the dishes and the skill of the cook. And the new is, as we know, the well-forgotten old.

After interviewing townspeople, as well as studying the results of public economic research on the regional public catering market, we came to the conclusion that we need to open a full-fledged snack bar with first, second courses and snacks. In addition, surveys have shown that Voronezh residents lack traditional Russian cuisine amid the abundance of Big Macs and cheburechkas.

Marketing and sales plan

Based on the fact that 1 visitor places an average order for 200 rubles, and there are 15 seats in the hall, you can expect at least 3.5-4 million rubles in annual income. But in order for people to go, you need to organize a good advertising campaign and not forget about promotions, information about which should be present in the most prominent places in the shopping center. It is also advisable to distribute information to visitors about ongoing promotions and discounts in the form of leaflets. And in order to “keep your finger on the pulse,” it is advisable to invite departing customers to fill out small questionnaires where they can assign points to each dish and service.

Operational plan

When opening a snack bar, you need to start by studying sanitary standards and requirements. There are many of them. It is not possible to list everything in this article. You also need to study fire requirements in advance. Otherwise, the money invested may cause losses even before the enterprise starts operating. For example, there must be an emergency exit in the room. If it is not foreseen in advance, then it cannot always be corrected later. There are cases when freshly completed repairs in a rented premises had to be abandoned because the inspection services did not find the notorious emergency exit in the premises being inspected. The habit of disdain for laws played a cruel joke on the investor. Therefore, you need to carefully study all the requirements and standards.

We found a small room in a shopping center building. 60 m2 is enough to accommodate a kitchen, utility room and living room. There is already a toilet in the building. It does not need to be arranged separately.

Next, you need to make repairs and purchase equipment. The finishing requirements are the simplest. The room should be cozy and tidy - that's all. Thus, repairs and furniture will not require significant expenses, but equipment will become an expensive item. We will need:

refrigerators;
electric stoves;
ovens;
other small kitchen appliances, as well as dishes.

Workforce plan

Those who already know from their own experience how to open a snack bar recommend that for a hall designed for 15 people, take 2 servers and 2 cashiers-bartenders who will work in shifts, i.e. In the 1st shift there will be 2 workers in the hall. In addition, we will need 2 cooks and 2 assistants. It was decided to outsource accounting.

Financial plan

Costs in the first year will be (thousand rubles):

rent and utilities - 200;
repair - 200;
furniture - 80;
wages and outsourcing - 600;
equipment - 120;
products and other materials - 700;
other expenses, including advertising and expenses for registering an enterprise - 100.

How to open a snack bar with minimal investment - a step-by-step action plan with ready-made calculations.

♦ Capital investments – 900,000 rubles.
♦ Payback – 1 year

Even 10 years ago, we were surprised when we saw that the heroes of foreign films and TV series almost never eat at home, but always in restaurants, fast foods and other catering establishments.

Years have passed, and the pace of modern life has become so fast that few people have time for proper cooking. Restaurants are an expensive pleasure for ordinary office workers, students, schoolchildren and youth groups, but the range and pricing policy of eateries is what is needed.

The popularity of this establishment has grown so much today that more and more businessmen are thinking about how to open a diner, not a restaurant or cafe.

What is special about running a diner?

Some businessmen mistakenly believe that there is not much difference between a snack bar and a restaurant. Like, both are catering establishments and knowledge of the general nuances is enough to start earning money.

This is a dangerous misconception because you should be familiar with the dos and don'ts of owning a diner beforehand.

This type of business has its own characteristics:

Remember that the main clients of eateries are students, ordinary office workers, high school students, young families, that is, people whose income is below average.
The pricing policy for the products you sell in the snack bar must be reasonable, because you simply will not be able to build a customer base.
Since prices at a snack bar cannot be high, many businessmen skimp on groceries in hopes of saving money.
There is no need to do this, because even if you offer tasteless dishes in your diner for cheap, you will not get more customers.
You should make sure that your customers can take food away from you.
Very often, employees of neighboring offices dine in eateries and do not have time to sit in a restaurant for an entire hour. Therefore, they place an order by phone, and then come to the establishment to pick it up so they can have lunch at their workplace.
Before you start launching a business, you should think through the concept of your establishment.
There are several types of fast food establishments, a snack bar is not necessarily a snack bar for factory workers with stale beer, there are other options.
The main thing for your business is to choose the right location because low traffic in your eatery will reduce the number of customers, which should not be allowed if you care about profits.

Advantages and disadvantages of opening a snack bar

If you are hesitant to start a business without weighing the pros and cons, then you will probably be interested in learning about all the advantages and disadvantages of a snack bar.

Benefits of the snack bar:

large capital turnover due to the high level of attendance at catering establishments;
small capital investments to launch a startup;
a snack bar can be opened not only in a metropolis, but also in relatively small provincial towns, where such establishments are also popular;
no need to rent or buy large areas to open a snack bar;
an extremely simple menu that even a novice cook can handle, which means you can save on employee salaries;
a snack bar is a business in which you can save money on many components: interior, furniture, dishes, etc.

Disadvantages of the snack bar:

the snack bar can be called a mini-project in business, because it does not bring huge earnings to its owner;
catering establishments, even eateries, have a rather complicated registration procedure;
It doesn’t make sense to open a diner on the outskirts of the city; you need to look for premises closer to the center and business districts, which means you won’t be able to save on rent.

Types of eateries you can open in your city

What you can’t do when opening a diner is not understand what types of these catering establishments there are. You should focus on the amount of capital investments you have.

General snack bars.
Remember American films and the eateries shown there: simple interiors, unpretentious dishes, arrogant waitresses, low prices, plastic tables and chairs. You can discover something similar too.
Specialty eateries.
It could be dumplings, or varenichnaya, or cheburek, or any establishment whose star is one dish.
To expand your customer base, you can ask visitors what else they would like to see on the menu, besides the same dumplings or dumplings: soups, salads, appetizers, etc.
.
Such a catering establishment can also be classified as a snack bar due to the similarity of the menu, pricing policy and contingent.
Fast food does not require waiters at all, since it operates a self-service system.
Such eateries are in great demand today.
Food truck.
This mini-business is suitable for people with small capital investments.
You will mainly have to spend money on a van and cooking equipment.
The menu of such eateries is extremely simple: salads, toasts, hot dogs, hamburgers, pies, shawarma, etc.

Marketing features of opening eateries

“On average, the headline is read five times more often than the text. Most people are known to only read headlines. It follows that if you didn't claim the product in the title, you lost 80% of your money."
David Ogilvy

You need to take care of the marketing features of a business at the stage of thinking about how to open a diner. The profit of owners of cafes, restaurants and snack bars directly depends on the number of customers.

To increase the number of visitors, you need to create competitive advantages and conduct a competent advertising campaign.

Competitive advantages of business

Low prices so that even people with a small monthly income can visit your eatery.
Good quality of food.
The disadvantage of most eateries is that their dishes are bland and tasteless.
Don’t repeat such mistakes, remember that with the help of spices and herbs, even from potatoes and cabbage you can prepare a masterpiece.
Friendly service.
Even if you serve not politicians and stars, but poor amoeba students and office plankton - this is not a reason to be rude to them all.
Discount program for those who dine with you every day.
Using only fresh ingredients and keeping the kitchen clean.
A large selection of dishes so that lovers of meat, fish, sweets, vegetarians, believers, clients of different genders and ages can find a dish to their liking.
Convenient location of the diner.
Decorating the hall of the establishment during the holidays.
Carrying out various promotions in your establishment.
For example, from 21.00–22.00 there is a 30% discount on the menu.
It may be inexpensive, but it has a nice interior so that students and schoolchildren can bring girls to your establishment for a date.

Business advertising

The diner doesn't need an expensive advertising campaign.

If your business is of a very modest scale, then a few advertisements on local radio (cheaper there) and in newspapers are enough. You can play it safe by distributing leaflets in crowded places, informing city residents that you can eat deliciously and inexpensively.

But the Internet should be used to the maximum for advertising a snack bar. Register on the city forum, create a page for your establishment on social networks. It won’t cost you a penny, but many potential customers will know about your eatery, because young people are the main customers.

Schedule plan for opening a diner

Bureaucratic delays will take up a lot of time in the implementation of your business project: registration, obtaining permits, signing contracts. A lot of effort will have to be spent on finding a suitable premises, renovating it and purchasing equipment.

It will not be possible to open a snack bar in a few months, even with a strong desire; the launch of such a startup can last up to six months.

Stage	Jan	Feb	Mar	Apr	May
Registering a business and obtaining the necessary permits
Renting or purchasing premises, renovating them
Purchase of equipment and furniture
Recruitment of establishment staff
Business advertising
Opening a snack bar

How to open a small snack bar: main steps with calculations

New businessmen do not always know where to start when launching a startup.

The premises and its renovation

For our snack bar we rent 50 sq. meters in a shopping center. Since this center was built recently, it does not require renovation, and the owners do not allow tenants to significantly change the appearance of the retail space.

And yet you should take care of the interior of the establishment: hang color and black and white funny images on the walls, buy bright plastic furniture, original lamps. This is enough to make the interior of your diner unique, but all this will cost you pennies.

60–65% of the rental space for a snack bar should be allocated for the dining room, the rest for the kitchen and office space.

Since each floor of the shopping center is equipped with bathrooms, you can save money on arranging a separate bathroom for your eatery, although it’s not worth saving that much.

The restaurant’s kitchen can be made semi-open; this move will make customers more likely to like you.

Equipment for a snack bar

Purchasing furniture for the hall of an establishment will cost you little, because it is enough to purchase inexpensive plastic furniture (10 tables, 70 chairs) and 5 hangers.

All this will cost you 40,000–50,000 rubles.

Invest in air conditioning to prevent your customers from suffering from the heat. This is another 10,000 rubles.

Arranging a bathroom is also not a very expensive undertaking: it will cost you 20,000 rubles.

Don’t forget to purchase racks and cabinets for storing food, and also furnish at least a minimum set of furniture (lockers for changing clothes, table, chairs) in the room for the establishment’s staff. Budget – 40,000 rubles.

But you will have to spend a lot on purchasing special equipment for the kitchen and hall:

Expense item	Amount (rub.)
Total:	550,000 rub.
Kitchen stoves	40 000
deep fryer	20 000
Coffee grinder and coffee maker	20 000
Refrigeration units	100 000
Grill	10 000
Food processor	30 000
Oven	30 000
Hoods	50 000
Cutting, serving tables and other kitchen work surfaces	30 000
Pots, pans, cutting boards, bowls, etc.	70 000
Tableware for clients (various plates, knives, forks, spoons)	40 000
Showcase	40 000
Cash machine	10 000
Other equipment	60 000

As you can see, in order to fully equip your establishment you need to have about 700,000 rubles.

The amount is not that big compared to the same restaurant, but it still takes time to collect money.

Diner menu

When creating an establishment’s menu, be guided not only by your tastes, but also by the tastes of your potential clients.

Visit several large fast food restaurants in your city, look at the range of their products, what is most in demand among customers.

Also, when creating a menu, you should take into account the concept of your establishment.
If you opened a business in a residential area, then you won’t be able to stay afloat without selling alcohol, but in this case the menu can be made as simple as possible: a couple of salads, sandwiches, semi-finished dumplings, etc.

Since our diner will operate without selling alcohol, we need to focus on delicious dishes.

Daily on the fast food menu:

2–3 types of first courses;
5–6 types of salads;
7–10 types of meat, fish and vegetable main courses;
2–3 types of side dishes;
3–5 types of desserts;
drinks: coffee, tea, compote, juices.

All food in the establishment will be prepared in advance and kept cold or hot.

Cold appetizers will be displayed on display so that customers can take them themselves, and hot dishes will have to be ordered by the client by approaching the counter.

The client takes his own cutlery, spices and bread.

When the set of dishes is completed, the client with the tray goes to the cash register and pays.

Once you've recovered the capital investment you've made into your business, you can consider expanding your menu to include items that customers have to wait for, such as pizza or pancakes.

We invite you to look at the creative design, menu and offers

small French diner

and take note:

Diner staff

Our diner will be open seven days a week from 10.00–22.00.

With this work schedule, we will need two shifts of employees who will work 3/3 days.

1st shift – 3 cooks, 2 sales assistants, 1 cashier, 1 cleaner.

The functions of accountant and manager will initially be performed by the owner of the diner himself.

	Qty.	Salary (rub.)	Total (RUB)
		Total:	198,000 rub.
Cooks	6	17 000	102 000
Sales assistants	4	13 000	52 000
Cashier	2	13 000	26 000
Cleaning woman	2	9 000	18 000

Costs of opening and maintaining a diner:

Now let’s calculate how much money we will have to spend to open our diner and what amount will be spent on the monthly maintenance of the establishment.

Cost table for opening a diner

Table of monthly expenses for running a diner

Payback and income of the diner

Experts estimate the profitability of this business at 65%, which means it is quite possible to make your eatery profitable.

Good monthly income can be obtained if at least 100 customers visit your establishment every day.

It will be much easier to achieve this figure on weekdays than on weekends, since on Saturday and Sunday students do not study and offices do not work.

Let's say that on weekends, fast food traffic drops by half. Since prices in a diner should be low, the average check will be 150–250 rubles.

We calculate the average monthly profit of a catering establishment:

	Number of days in a month	Number of visitors (per month)	Average bill amount (RUB)	Total amount (in rub.)
			Total:	520,000 rub.
Weekdays	22	2 200	200	440 000
Weekend	8	400	200	80 000

We have already calculated that our monthly expenses are about 300,000 rubles, that is, the net profit of our fast food will be at least 200,000 rubles.

Naturally, you can achieve an attendance of 100 people per day after 4–6 months of operation of the establishment, because the first quarter of activity for catering establishments is not profitable.

If after just six months of operation the profit of your business will be 200,000 rubles per month, then you will be able to recoup your capital investments within a year at most after launching your startup. Agree, such indicators are enough to open a snack bar.

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A person needs food every day. But he doesn’t always have time to cook something on his own. Not everyone will choose an expensive restaurant for a snack; most will prefer something more budget-friendly. Therefore, a cafe, snack bar or coffee shop will definitely be in demand. What is needed to start a business in this area?

Official registration

Before opening a diner, you will need to obtain all the necessary documents. First of all, you need to register a legal entity.

You can also choose individual entrepreneurship as an organizational and legal form, but then you will have to exclude alcoholic beverages from the menu.

If you plan to implement them, open an LLC. This form will allow, for example, to enter into cooperation agreements with nearby companies where you can deliver hot meals. Among other things, you must have documents for the premises of the eatery, certifying the rental or purchase of space. If you're thinking about opening a food truck, you'll need a separate permit that specifies where you can stay and conduct business.

Visit to Rospotrebnadzor

The package of documents that will need to be collected before the opening of the establishment for the state supervisory authority deserves special attention. You will need papers such as a production control program, an agreement for disinfestation, deratization, removal of solid waste, disposal of fluorescent lamps and the use of dry cleaning and laundry, a sanitary and epidemiological conclusion, as well as a book of reviews and suggestions.

Only after submitting all these documents to the appropriate institution and receiving official permission will you be able to begin serving visitors. Don't be afraid of such an impressive list. Rospotrebnadzor often conducts practical consultations on how to open an establishment, and generally tries to accommodate small businesses, so almost any difficulty can be eliminated.

Placement of establishment

To select the optimal location, you need to conduct preliminary research. Try to choose a busy street with high traffic. It is advisable that there are clothing or grocery stores, office centers or educational institutions nearby; it is also a good idea to locate a snack bar near a train station or transport stop. Of course, it’s worth paying attention to your competitors.

Ideally, there should be no food establishments nearby at all, but this is not necessary. Competitors may not be able to cope with the flow of customers; the quality of their products may be inferior to yours. High-quality service and delicious food will definitely attract visitors to your establishment. Just study your competitor's menu and talk to customers to find out what they like and don't like. Only after this can you choose the optimal location.

Equipment and furniture

You should definitely include the costs of interior decoration in your business plan for a diner. You will need chairs and tables for visitors, as well as equipment. Buy counters, refrigeration units, display cases and cabinets; this is the basic equipment of any establishment. If finances do not allow purchasing a new one, rent or buy a used one.

Everything can be gradually replaced over the coming months. Among other things, you may need a microwave, pancake maker, deep fryer, grill, hot dog maker, coffee machine, kettles, vertical grill and donut maker. Decide what exactly you want to include in your menu and purchase the appropriate device before opening the eatery. If funds do not allow, new items can be added after opening, when some income appears.

Interior

It is important that visitors enjoy being in the diner. Perhaps you will come up with some original idea that can be implemented in the design of the hall, menu and associated with the list of dishes. Or maybe just decorate everything in neutral colors.

The main thing is that the room is cozy and comfortable. Chairs and tables should be comfortable, the display window should allow you to clearly see the goods displayed in it.

If you are not sure that you can take into account all the details yourself, seek help from a professional designer who will be able to think through the interior for you according to the budget that you are willing to invest in it.

Menu planning

Researching the preferences of potential customers will help you decide on dishes. You can find out about them when choosing a place to stay by interviewing visitors to neighboring establishments. In order for a mini-snack or cafe to be in stable demand, it is important to ensure that the food offered is quickly prepared. That is why semi-finished products are most often used for dishes.

But they must also be of the highest quality; be sure to take this into account during the procurement process. Delicious and quickly prepared food will guarantee that visitors will return to you again and again, and will also tell friends and acquaintances about your establishment, providing the effect of the so-called word of mouth. The optimal solution would be to offer, for example, several soups and main courses, vegetable and meat salad, sandwiches, some snacks and drinks.

Alcoholic drinks and cigarettes can bring additional income, but their sale requires special licenses, so try to immediately estimate how serious the benefit will be. If the profit from such a group of goods is unlikely to be large, it is better not to start selling.

Recruitment

Before opening a diner, you should recruit workers. If you plan to sell burgers from a counter and provide only high tables for customers, no chairs, you will only need one employee.

A cafe is the most popular format of a catering establishment. It doesn't take millions to start this business. costs. If the cafe works well, it is easy to acquire a permanent, loyal clientele. You can work in one place for decades and even pass this business on by inheritance.

But in order for a cafe to bring in a constant, stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it’s worth knowing where to start if you decide to open your own cafe from scratch.

For our users, we wrote a book about opening a small cafe, where we collected only practical recommendations, examples and calculations. This is little more than just step-by-step instructions, so we highly recommend you read it.

What will you learn by reading our book? Before opening your own cafe, you need to answer a number of questions:

Where will you open the cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, or enterprise?
Are there enough of your potential clients there? How to estimate the expected attendance of your cafe?
How are your competitors doing? What niche in the catering market can you occupy?
Where to buy equipment, furniture and dishes for your cafe?
How to legally resolve the issue with musical accompaniment?
What is needed to obtain permission to open a cafe?

Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves to just describing the procedure for opening a cafe. You will also learn how to evaluate a restaurant’s menu for profitability, what efficiency indicators exist for an operating cafe, what your chef should do, and what area of responsibility you should control.

How much does it cost to open a cafe from scratch?

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, the activities of competitors, possible attendance, and the average bill, you can already guess how much daily income your cafe will generate. A good payback period for a café would be one year of its operation at full capacity, and this is what you should proceed from when calculating how much money you will need to open your café.

All costs of opening a cafe from scratch can be divided into one-time costs and those that will have to be borne throughout the entire period of the cafe’s activity. Let's collect this data in a table:

We did not indicate in the table the most important item of expense - premises, since the situation here may be different:

you already have your own cafe premises;
you are planning to buy a premises;
The cafe space will be rented.

Most often, cafe premises are rented. There are several reasons for this. Firstly, areas where there is good traffic are often located in shopping centers, where the premises can only be rented. Secondly, renting, rather than purchasing, premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.

You need to rent space for a cafe wisely. We talked about what you need to pay attention to when concluding a lease agreement with the owner in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each specific case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and down to the smallest detail the cost of opening a summer cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe’s operation, taking into account the rent of the premises. Total, 830 thousand rubles.

For business starters, we advise you to consider the option of a franchise in the catering industry. In some cases, opening a cafe as a franchise will be cheaper due to the fact that the franchisor is interested in promoting its brand. For example, he can offer you equipment in installments, for rent, or even for free use. Of course, he will later reimburse his expenses when he receives monthly payments from you, but at the first stage, operating a cafe as a franchise will help you quickly start making a profit.

When choosing a franchise, keep in mind that the examples of expenses and income in the franchisor’s proposal may not be entirely reliable. The franchisor is interested in selling you a franchise, so recalculate all the given figures yourself and add those expenses that are not taken into account in his rosy picture.

Are you planning to open your own business? Don’t forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can view the offers here.

How to open a cafe from scratch: business plan

Do you need a business plan to open a cafe? If we talk about a professionally compiled document with formulas, graphs and marketing research, then it will not be cheap. Unfortunately, even an expensive document prepared by specialists will not guarantee you the stated income figures. A business plan is just a plan; only the cost figures will be more or less accurate.

However, before you open your own cafe, you must also calculate its income. Yes, it will only be estimated, but you should imagine what you can count on if the cafe is well organized.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should come to the cafe, what the average bill should be, and what the payback period for your cafe might be.

What documents are needed to open a cafe?

What permits are needed to open a cafe? A cafe is a public catering establishment, and such establishments are under increased attention from supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits to open a cafe can take you a lot of time. The procedure itself is not explicitly stated in any regulatory act, because approvals must be obtained from different services.

The package of documents for opening a cafe in 2019 will include:

coordination with the fire inspectorate;
sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
permission to open a cafe from the local administration;
permission to place outdoor advertising;
a license to sell alcohol if you sell it;
agreement with the police on the placement of a panic button.

The most difficult thing will be to obtain permission from Rospotrebnadzor to open a cafe, because To do this, you must comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage removal, laundry services, a technological project for connecting equipment to electricity, water, sewerage and other documents. Next, a sanitary production control program will be approved, according to the plan of which further activities will be checked. We advise you not to enter into a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen cannot meet them at all.

It is easier to open a cafe in a room where there was already a catering outlet, or in a shopping center in the food court format, where the administration of the shopping center will provide some assistance in obtaining permits.

You can find out what documents you need to open a cafe in Russia from specialized law firms that help in obtaining various types of licenses, approvals, and permits. It is no secret that the presence of connections, knowledge of the procedure, and regional characteristics are of great importance in this matter, therefore, if you have the opportunity to order such services, it is worth taking advantage of it.

In any case, do not despair, you can obtain permits to open a cafe yourself, especially since you only need to do this once. Look at how many catering outlets there are, all of which were able to overcome these bureaucratic obstacles. So can you.

A snack bar is one of the types of catering establishments, which is designed to quickly serve a large number of visitors, and the menu mainly has a limited number of dishes of simple preparation. In fact, these are varieties of canteens in its classic style. This format of establishments came to us from the times of the USSR, when they were especially popular. Nowadays, this type of establishment has evolved a little, due to technical solutions, modern renovation and an interesting menu, but the philosophy has remained the same.

In this article we will look at a business plan for a snack bar, with the help of which you can open such an establishment in your city.

Competition in this segment is high, but at the same time, narrow specialization in one area of dishes can allow you to stand out among competitors. Unlike modern cafes, in a diner the menu is dominated by homemade dishes that everyone is used to eating, and the price tag for lunch is quite low, these are the factors that make them so popular among both young people and the older generation. Some craftsmen even organize such establishments on wheels, in mobile kiosks, segmenting, for example, dumplings or dumplings.

Institution format

Snack bars are divided into two main types: general and specialized. The first type implies the presence of a wide range of menus, and the second, profile, presents in its assortment certain types of dishes, for example, dumplings, dumplings and others.

The choice of establishment format depends on many reasons, such as competition, initial capital, target audience.

We will focus on a universal type of diner, with full meals that will include first, second and drinks.

We prepare documents

In order to comply with all legal requirements and work according to the law, you need to complete a package of documents.

Here's what you'll need:

register as an individual entrepreneur.
indicate OKVED for the activity. For Russia it is 55.30. For Ukraine – 56.10.
Permits from SES and fire supervision are required.
lease or purchase and sale agreement for premises.
to register personnel for work, employees must have medical records.
visitor's corner with a book of complaints.
waste removal agreement.
certificates for products and equipment.

This is a basic set of documentation. The best thing to do when starting a business in the format of a fast food restaurant is to contact an experienced lawyer who will help you obtain all the permits and certificates, and you will be sure that you did everything correctly.

We are looking for premises

Finding premises for a snack bar is a very important step. After all, it depends on him whether your establishment will be successful.

The first and most important thing is the location of your establishment.

1.) Passable crowded place. Good options would be premises near universities, office buildings, and train stations.

2.) Study the level of competition. If your area already has a general type of eatery, then it might be worth considering a specialized establishment like a dumpling shop.

3.) Your windows and entrance should face a thoroughfare, and there should be a bright sign above the entrance, and a stand with the menu for today near the entrance.

The second is the requirements directly for the premises. Before opening a diner, it is important to make sure that the premises meet the requirements of inspection services, namely the SES and firefighters. And only then begin the final repairs. Otherwise, you will have to redo it, and this will be additional expenses not included in the business plan.

Here are the main parameters of the room:

1.) The area of the premises must be at least 100 sq.m.

2.) Availability of space for a kitchen, restroom, staff room and, of course, a hall for guests.

3.) Availability of communications (water supply, electricity, ventilation, heating and sewerage).

4.) Convenient access and parking for cars, or the presence of transport interchanges nearby.

Also take care of fire safety by installing an alarm.

Working on a menu for a diner

The first thing you should pay attention to is the most popular types of dishes. Potato pancakes, dumplings, dumplings, pancakes, various salads. All this should be present in your assortment.

An excellent solution would be set lunches or breakfasts. If there are office centers or universities nearby, then the demand for such solutions will be constant.

After final approval of food and drinks, order a design for your menu. Try to arrange everything according to a certain structure, for example, hot dishes - side dishes - desserts, etc.

If you do not plan to have your own bakery, you can order delivery of bakery products, as well as semi-finished products, from suppliers in your region.

Remember, your food must be delicious and home-cooked, then a stable flow of visitors is guaranteed.

Equipment

After drawing up the menu, you will see a clear picture of the equipment that will be needed to prepare them. Let's look at what you will need to open a small diner.

The list of equipment is far from complete, and it should be supplemented to suit your own needs. In total, at the start you need to have at least $10,000 – $15,000.

In addition to equipment, you will need furniture for the living room and kitchen. The hotel's cost item will be dishes.

You also need to buy fixtures for bathrooms and audio equipment.

Staff

For the stable operation of the diner, you will need to hire qualified staff. It is advisable that people be responsible and already have experience in catering. Pay special attention to finding a chef, since the reputation of the establishment will directly depend on his work, and do not spare money on his salary.

The staff may be as follows:

cook.
waiters.
cleaning woman.
accountant.

You can handle the supply of products to the café and snack bar yourself, and you can also perform the duties of an accountant yourself. Your main task at the start is not to inflate the budget with extra employees and work as much as possible yourself. In the future you will be able to delegate these tasks.

How much does all this cost?

Now let’s touch on the issue of start-up capital for opening a diner. You will calculate all these points in your business plan; we will indicate the main expense items.

Starting investments:

redecoration of the premises – $110 per 1 sq.m.
purchase of furniture, dishes and equipment – $14,000
documentation – $300
corporate identity (signboard, flyers) – $200
starting purchase of products – $1900

Monthly investments:

rent for the premises – $10 – $15 per 1 sq.m.
utility bills – from $300
taxes – $200
staff salaries – from $200 per employee.
Product replenishment – $1100

You also need to take into account transportation costs if you independently deliver the products to your establishment.

Profitability

The profitability of this business is estimated at 35% - 50%.

With a well-constructed marketing plan and high quality food, you can recoup your investment in 1 – 1.5 years.

Conclusions. Opening a diner from scratch is a difficult, but quite profitable business. The success of a business depends on the location of the establishment and delicious food. Promotion occurs through recommendations to friends and an adequate pricing policy.