Your own business: computer repair. How to open a computer service. Computer repair technician equipment for field work

Computer technology has firmly entered our lives - now almost every family has 2-3 computers, laptops, and tablets. Some people use computers for entertainment, others make money from them, and others use them for communication and shopping. But equipment sooner or later breaks down and requires repair. Computers break down much more often than other household appliances because their functionality depends on the software. The user can install some malicious program from the Internet or catch a virus, and the equipment has to be taken for repairs. Therefore, a computer repair service will always be profitable.

Introduction

Let's look at how to open a computer repair service center and what is needed for this. Computer repair is a profitable and promising occupation. The repair itself can be divided into two types:

1. Program-block.
2. Physical.

You must provide the maximum range of services to clients

The first option is simpler and cheaper. It involves restoring a computer using software (reinstalling the operating system, installing drivers, special programs, restoring data from a hard drive). If any parts of the computer fail, they are simply replaced with entire blocks (memory, motherboard, video card, etc.), without repair or soldering.

Physical repairs require the presence of a soldering station and a circuit engineer who can resolder capacitors, change bridges, etc. This service offers a wider range of repairs, but does not always pay off the investment made in it.

Note:At the initial stage, we recommend following the first scheme, providing software and block computer repairs. When you realize that many of your clients require physical repair of spare parts, then move on to the second scheme.

Service list

The wider the list of your services, the larger market segment you will cover. You shouldn’t limit yourself to just reinstalling the OS – provide other services that people need. The standard service usually provides:

1. Installation and reinstallation of operating systems.
2. Selection and installation of drivers.
3. Installation and configuration of various user programs.
4. Setting up various modems.
5. Installing software on mobile phones, tablets, flashing them.
6. Recovering data from a hard drive when reinstalling the OS or replacing it.
7. Preventative services (cleaning dust, speeding up computer operation, removing viruses).
8. Replacement of burnt parts and their repair.
9. Refilling printers and repairing them.

After working for 6-10 months, you will decide which services are popular in your city and what you need to focus on. Perhaps installing software or flashing tablets/phones will bring you more money than physically repairing chips, so it would be better to focus on this niche.

We should also not forget about customer convenience. Be sure to organize a “mobile technician” service - many people are afraid to give away their computer or they simply do not have time to take it to the service during business hours. The mobile technician is paid at a special hourly rate + takes a certain coefficient for the speed of work, after-hours, holidays, etc.

Organizational matters

In order to open your computer repair business, The first thing you need to do is go to the tax office and register as an individual entrepreneur. You can also choose the LLC registration form - this will allow you to open offices and work with corporate clients.

Block repairs are much simpler and take less time

Research your competitors before opening. Find out what services they provide, what their price range is, and what reviews they have from consumers. Very often, people develop a negative attitude towards services, since they massively fail to meet repair deadlines, change prices during the process of restoring equipment, violate agreements in every possible way, etc. Therefore, the appearance of a new repair center will certainly be greeted with enthusiasm. The main thing is to comply with the agreed deadlines and always be loyal to your customers, because they are the ones who bring you money and leave positive reviews among their friends and colleagues.

Recruitment

At the initial stage, you can perform computer repair and bookkeeping work. But then, due to the growing number of clients and lack of free time, you will probably need qualified personnel. It will be necessary to hire two engineers who will carry out repairs in the service, one field technician, one or two circuit engineers, if necessary, and a receptionist. In the future, staff will be adjusted depending on the number of orders. You may also need a system administrator if you want to occupy a niche serving small companies that cannot afford to hire a good specialist. You can enter into an outsourcing contract with them - the administrator will simply service the equipment and correct serious breakdowns, but will not be on their staff. One good administrator can serve up to 15 small companies or 5-7 large ones. With an outsourcing cost of 10-20 thousand rubles per month, such a specialist not only pays for himself, but also brings 50-70% of the company’s net profit.

You need to carry out a competent selection of specialists - they must be not only competent, but also responsible. Also, all personnel who come into contact with the client (receptionist, field technician, administrator) must be as loyal and polite as possible. You need to quickly fill your client base, so you need to work as responsibly and correctly as possible.

Requirements for premises and equipment

There is no point in renting a room that is too large - usually a room of 30-35 square meters is enough for a team of 5-6 people, especially since some employees will be constantly on the go. It must be divided into two parts - reception and the work area itself (it is advisable to separate it from clients). The location of your service plays a fairly important role. It is advisable to locate it in the center of residential areas or near key public transport stations.

Note:opening near a business center or office buildings is not the best idea. Typically, large companies have their own IT departments that service all equipment. It is better to focus on private users.

The service engineer's workplace requires special equipment

Equipment you will need:

1. Post Card PCI fault tester, which allows you to diagnose a breakdown on a non-working computer.
2. High quality digital multimeter.
3. Professional soldering station (if you decide to repair equipment).
4. Good digital microscope.
5. Process simulator.
6. Work tables, a set of screwdrivers, various consumables.
7. Compressor for blowing dust.

In principle, you won’t need anything else - once you’ve assembled this kit, you can start working. If the need arises for something, then simply purchase the necessary equipment later.

Profitability

If you do not plan to do soldering and replacing elements, then 70 thousand rubles will be enough for you to open a company. It will be necessary to spend about 100,000 more to purchase a professional soldering station with everything necessary. It is also necessary to install computers for the receptionist and staff - this will require another 100,000 rubles. That is, in total you will need 170 -270 thousand rubles to open.

Mandatory payments will be:

1. Rent – ​​25 thousand.
2. Utilities + Internet – 10 thousand.
3. Advertising – 20 thousand.
4. Consumables and other costs - 15 thousand.
5. Salary to staff (6 people) – 150 thousand.

The main expense item is wages. You cannot save on it, otherwise the staff will start looking for extra money and enter into the check those services that were not actually provided.

Now let's talk about profit. Make a detailed computer repair business plan you can only know the real conditions in your city (rental cost, salary size, number of clients). In small cities, the service can employ 3 people, but in megacities 10 will not be enough.

On average, all investments made in the workshop pay off in 6-8 months. One qualified master brings in a profit of approximately 70-80 thousand with a salary of 30. But in order to reach this level of earnings, you need to develop a customer base and receive appropriate reviews.

Computer repair is a profitable and promising business

Advertising

Proper advertising is the key to a successful business. You need to use all possible options: launch “paper” advertising (flyers, announcements, various coupons), create a good sign, create advertisements on city portals and social networks, develop your own website listing a list of services and contact information. Also, do not forget about advertising in the media - radio, local television channels. The more money you invest in advertising, the more you will earn in the end.

Also set up a discount system for your clients. You can create special cards or simply enter them into the database by phone number - last name. “Refer a friend” promotions work well - the client brings you a new client, for which he receives a discount on subsequent repairs. But the main thing is that for a business to flourish, repairs must be of high quality. Call the client back about a week after the repair and ask if everything is working as it should. This will show people that you care about them, and they will likely return to you for future renovations.

In contact with

Natalya Belkova,
General Director of the 4D business communications agency, partner of the AMI Business School

To promote service center, Necessarily:

Best article of the month

We interviewed businessmen and found out what modern tactics help increase the average bill and the frequency of purchases by regular customers. We published tips and practical cases in the article.

Also in the article you will find three tools to determine customer needs and increase the average bill. With these methods, employees always fulfill the upsell plan.

1. Study the activities of competitors, the target audience and its needs.

2. Take into account the innovative model of industry development in Russia, aimed at increasing its competitive advantages and increasing the output of high-quality products of the new generation.

3. Study the issues of technical re-equipment and development of industry science, import substitution, protecting the domestic market from illegal use and circulation of cartographic and geodetic products, providing the industry with resources and professional personnel.

The analysis will allow you to determine the main competitive advantage that will distinguish you in the professional services market and set you apart from your competitors.

In the future, both high recognition in the market and, for example, the offer of a unique service will allow you to make a choice in favor of your company. This could be the repair of unique equipment that competitors do not offer, or an extension of the warranty for further service at a discount. It is always very important for the client that it is COMFORTABLE for him to work with you, i.e. he can receive the maximum amount of turnkey services in one place. This can be either the repair of geodetic equipment (from outdated to modern), or the possibility of purchasing/renting additional equipment or parts. You don't have to do the sales yourself, but it is important to have a sales partner you can turn to locally. Having determined WHAT your competitive advantage is, WHO your customers are and WHAT wide range of services we are ready to provide, we can focus on promotion.

To promote the service center and increase the loyalty of regular customers, you should introduce a loyalty program so that the client understands that he is distinguished from the rest and always returns to you. The loyalty program can be as follows: it can be a cumulative discount for each service, a discount on the 5th repair (for example) or a “6th repair for free” promotion.

Online promotion for service center promotion

Among the main tools for direct online promotion are:

• Yandex Direct.
• Banner advertising.

High-quality use of each tool will allow you to reach the target audience as much as possible and effectively promote your service center.

Partnership

To quickly promote your service center and gain wide audience coverage, a tool such as partnership is very useful. Large organizations – communities and associations, and equipment manufacturers – can become partners of the service. Obtaining certification and employee training can also be an additional advantage in obtaining a client. Depending on the negotiations, these can be either local communities, for example, the Society of Geodesy and Cartography, or international ones - the International Association of Geodesy. In addition, industry media that are read by experts in the industries where media equipment is used can become a partner.

Loyalty to the company largely depends not only on the quality of the services provided, but also on the reputation of the company and its managers. In this context, it is important that the people at the helm are industry experts and opinion leaders for the target audience to which the services are directed. Here it is important to interact with journalists and business media who write about industries where surveying equipment is involved. If an expert (or an expert’s representative) is personally acquainted with journalists or is in their databases, then when publishing on a specialized topic, the media can directly apply for expert commentary.

• Effective partnership: 4 ideas that increase sales by 400%

Content for promoting the service center online

Another high-quality tool for promoting a service center can be the creation of your own profile content. Because you work in an industry you know well, you understand your audience's information preferences. The site may contain a section not related to sales, but related to the latest information from world leaders in the geodesy industry, etc. General Electric has a good similar case. They lured into their team an eminent journalist who understands science and knows how to write interestingly about it, then they assembled a small editorial team and created a separate website with constantly updated interesting content. Thus, they promote their company and have an additional tool for promotion, reaching an audience that is growing daily.

Offline sales

There is no substitute for personal selling. To successfully promote your service center, it is important to constantly monitor the list of business industry events where you can represent the interests of the company. These could be exhibitions with separate stands, conferences and seminars, where you can prepare a presentation on the topic of geodesy, cartography or geodetic equipment and, as part of the presentation, talk about your company and its advantages. It is important that you should always be in places where your target audience is concentrated, get acquainted and SELL!

And finally, the success of promoting a service center directly depends on the level of services provided to the client. You can attract the maximum number of audience, but if the level of your services is low, the conditions specified on the site are not met, and the managers are impolite, then the mechanism will not work.

* The calculations use average data for Russia

There is a computer in almost every home, and users often encounter breakdowns of one or another part of their computer equipment. A distinctive feature of the computer sphere is that it can be divided into two components: hardware and software. Problems can arise with both, and most owners of home computers still perceive them as a complex unit, the repair of which can only be done by a professional.

The profession of a programmer, or colloquially a computer engineer, is chosen by many people today, but even a more or less experienced user is able to solve many problems that arise with a computer. After reading relatively little information and trying to test the acquired knowledge on their computer, some people begin to help their friends with basic computer maintenance. Sometimes this develops into a small business that one person builds, and even less often it becomes a professional activity. And all because today it is not enough for a user to reinstall the operating system; it requires solving more complex issues, and non-specialists do not have enough knowledge and experience for this.

An important aspect of entrepreneurship in the field of computer maintenance and repair is the very high level of competition. Having long ago realized that the average user is an absolute amateur and does not understand the principles of operation of computers, many programmers and computer specialists have occupied this niche, sometimes performing work even at home. Or visiting the client’s home. However, not every company offers a full range of services, and the level of professionalism leaves much to be desired.

But you shouldn’t count on competitors’ ignorance at first; it’s better to study the market, evaluate what services are offered and at what prices. Very often you can come across the fact that such companies charge unreasonably large amounts of money for their work, although, of course, there are exceptions here. In order to work as efficiently as possible and quickly develop a client base, it is better to start with everything at once, that is, offer absolutely the entire possible range of services, this will allow you to win over a large number of competitors.

To start a business, you need to register as a business entity; it is better to become an individual entrepreneur than to register a legal entity - there are fewer complications. The activity code fully falls under (OKPD 2) 95.11 Computer and peripheral equipment repair services. No licenses, certificates or permits are required. Such an undertaking rather belongs to the sphere of small business, which is still developing, although it has existed for a relatively long time. There shouldn’t be any difficulties at the registration stage, and it’s better to set aside 20 thousand rubles for it.

Ready ideas for your business

When the bureaucratic issue is resolved, you can look for the location of the future workshop. As mentioned above, some companies work from their homes, but then there will be no trust in the company as a professional; in the minds of consumers it is unlikely that the thoughts that the company is both good and at the same time working in someone’s apartment will be able to coexist . An office is needed - it is a representative office of the company. In this case, you do not need to rent huge areas, 20-30 m2 is enough, although in the case of a large number of clients you will have to expand, but this will be needed for additional employees, not equipment.

Some entrepreneurs even work on the principle of making house calls, this is a good practice, but it is not always possible to solve the problem on the client’s site. Therefore, calling a technician to your home can be a good additional service or an improvement to the service, but not the only activity. In small cities, the cost of renting such a small space is unlikely to exceed 10 thousand rubles, but in large cities it will cost at least 20, especially if it is located in the center. The location itself is not so important; the main thing is not to be located on the outskirts or in industrial zones, where it is difficult for clients to get to. In residential areas, the location will also be relevant (suitable for individuals), as well as in business areas (here the emphasis will be on servicing offices). But it is not always possible to make good money servicing enterprises, because many companies today enter into contracts with large companies that offer IT outsourcing or hosting, and the work of these organizations includes computer support as part of the services.

If the entrepreneur himself understands the computer field, then he will need two employees, but if he does, then three. Three employees are enough to provide service to all clients at first. The division of responsibilities will occur as follows - two people work on software, one on hardware (the so-called “hardware”). It is best if one specialist is equally well versed in both software and hardware. The distribution of responsibilities occurs as follows: one person is engaged in field work, and the other two sit in the service center. If there are no orders at home, then all three do office work. Of the specialists who deal with software, one can be a real professional, the second can be taken less experienced. He will monitor the work of the master and learn complex work, while handling light orders. The list of computer service services may be as follows:

Software. This includes the simplest work that even a novice user can do, but many people are afraid to configure the computer themselves, entrusting this task to professionals. This includes installing/reinstalling the operating system, installing antiviruses, configuring and installing any software. More complex work is removing viruses manually, restoring a damaged system, setting up for working on the Internet, resetting the administrator password, cleaning and editing the registry. This also includes setting up a local enterprise network and delineating access rights.

Ready ideas for your business

Mixed works. Necessary when you need to correctly install and configure hardware and software. For example, in the case of installing new computer elements, which need to not only be inserted into the slots intended for them, but also install drivers on them. This category also includes almost all work with peripheral equipment: installation of printers, scanners, copiers, custom sound and graphics systems, projectors and much more. A separate category can be called data recovery from damaged media. This often requires special equipment and special programs. Data recovery work (most often you can find offers to restore a flash drive, although it is also important to work with other media, especially HDD) is one of the most expensive in this area, and is often performed only by professionals.

Hardware repair. For the position of a hardware specialist, only a professional should be hired who can handle both data recovery and direct repairs. His responsibilities also include replacing components in netbooks and laptops, although this cannot be called repair. It is these issues that will be addressed most often, because PC elements are so much easier and cheaper to replace than to repair. The exception is a hard drive, which is important for the stored information, but a person, as a rule, does not need the device itself, but rather the data itself. However, you can provide yourself with additional income if you buy broken computer parts for next to nothing or even accept them for free. A specialist can restore them in order to later sell them at a low price to a new user.

All this work can be performed by one universal wizard, who can do everything from laying an Internet cable to restoring long-deleted files from storage media. However, the work of several people will help to avoid long lead times, which will have a positive impact on your reputation. At the same time, you need to remember that the field specialist must have with him not only special programs, but also a large package of all drivers, common software (because not everyone has the Internet to download something) and universal utilities.

You need to be able to work under different operating systems, because among the users there are both adherents of MAC OS and Windows, and many enterprises today install Linux due to its free distribution. But installing commercial software from your own media is not recommended (prohibited by law), and with proprietary software you need to be careful and find out the state of their licenses. But you also need to buy some programs to work for your own use, and if the drivers are always freely available, then a large number of software require purchase before legal use. However, for almost every paid program there is a free analogue, sometimes no worse or even better. Employees will help the entrepreneur in this matter if he does not understand this himself.

Ready ideas for your business

The office cannot be empty; furniture and equipment must be purchased there, as well as components and electrical tools. Sometimes you even have to use a soldering iron. There should be at least two computers, but it is better to buy powerful machines; not gaming, but computing. This is necessary when working with a large amount of data or when the process is heavily loaded with operations. An old Pentium on Windows Millennium will not be able to, for example, process a client’s media in the shortest possible time, and delays in deadlines in such a business often force the consumer to change the service. Furniture, shelves and simple equipment will cost from 50 thousand rubles, and at least the same amount must be spent on two computers. As for consumables, they are needed for repair work, and this includes everything from rosin to thermal paste. Together with tools, this is unlikely to require more than 10 thousand rubles. Thus, the total purchase price of equipment will be 110 thousand rubles.

An important aspect of this business is advertising. You can conduct an advertising campaign through the media (local radio and television), and limit yourself to simply distributing leaflets on the street. It would be a very good idea to create your own website so that people can come across information on the Internet, and in this case these will already be potential clients interested in services. To save money, you can make a business card website, its development will cost 10-20 thousand rubles, but you can give the task to employees to create it, they must have sufficient knowledge for this. In this case, advertising will need to be constantly supported, because new players are constantly appearing on the market.

You can significantly increase the number of orders if you establish cooperation with computer and peripheral equipment stores, that is, become a service center. Large stores are unlikely to agree to become partners, since they have their own repair shops, but small, recently opened retail outlets do not have such facilities. Only if you have to work with equipment under warranty, then you shouldn’t count on large sums, but the store itself can refer its customers to its partner or simply advertise it. This opportunity needs to be seriously considered and all the conditions that the store can offer must be assessed.

The most important thing is to reach constant demand for your services as quickly as possible, and it needs to be stimulated not only by simple advertising, but also by offers that competitors do not have. For example, you can deal not only and exclusively with computers and laptops, but also diagnose and repair mobile devices and tablets. To do this, employees will need to gain additional knowledge, but the possible costs of their training will quickly pay off.

The amount of starting capital is:

Registration – 20 thousand rubles.

Office rent – ​​20 thousand rubles.

Equipment and programs for work – from 120 thousand rubles.

Outsourcing of accounting and utilities – 10 thousand rubles.

Salary (based on 10 thousand per employee, who also receive a percentage) – 30 thousand rubles.

Total: 230 thousand rubles, monthly payments – 60 thousand rubles. The most common orders will be requests to install or reinstall the operating system and all similar simple operations. However, the demand for such services is gradually decreasing, the population is gradually learning to do it on their own, although the need for specialist help in this matter is still far from disappearing. As a rule, the order consists not only of resolving the issue with the OS, but also of the need to install additional software. The average user is not able to install drivers or all the accompanying software on a clean system; he also needs to set up the Internet, and some even need to create shortcuts on the desktop. If the client has a disk with an operating system, then installing it alone will cost him 500 rubles (depending on the version and the OS itself). All additional software is installed for an additional fee, so the income from such clients will be 1-1.5 thousand rubles.

Repair, as mentioned above, is often impractical, so you will have to repair mainly products under warranty (if there is cooperation with the store), restore non-working hardware for subsequent sale (there will be no serious profit here), as well as install and modify laptops and netbooks. This is what has become a fairly popular service, because buying a new laptop due to a lack of RAM or an outdated video card is expensive, and it’s easier to buy new components. Installing it yourself is much more difficult than installing it on a regular computer. Here price tags start from one thousand rubles and can reach 6-8. In offers of this kind, it is best to periodically arrange promotions and discounts to attract customers.

Data recovery costs the client the most. If a necessary file was accidentally deleted from a flash drive, but the device itself is not damaged, then it is unlikely to cost more than 500 rubles (because, in fact, this issue is solved with free programs that are easy to find on the Internet). It’s another matter if it’s a hard drive – you’ll have to work with it a little longer.

But if the device is physically faulty, then the technician will have to spend a long time and carefully restoring the damaged media in order to remove the data stored on it. In this case, the client is provided with free diagnostics, but repair and restoration (although usually either only repair or only restoration is possible) cost from 3 thousand rubles and can reach 40 thousand, depending on the complexity. If we take the average price tag of 5 thousand rubles, then only 12 clients per month will fully cover all expenses. Therefore, if you run a good advertising campaign, you can already get a small profit in the first month, which will subsequently grow. Under favorable conditions, such a project can pay for itself in no more than six months.

Matthias Laudanum

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It is difficult to imagine modern life without a computer. When something goes wrong with technology, most people want to solve the problem as quickly and efficiently as possible.

Computer repair shops that allow this to be done are in steady demand. What do you need to consider to start such a business?

First steps

Before opening a computer service, it is worth thoroughly studying the market. This is an area with very high competition, but at the same time extremely in demand. So there is no need to study the demand; there will definitely be clients. In order for their number to be impressive, you should familiarize yourself with the prices of such companies, the number of such enterprises in the city and the specific area chosen for activity, the range of services provided and their relevance.

This way you can understand where exactly to start a business. Computer repair can involve many operations, which ones you plan to perform for clients, and you need to decide in advance. This will maximize your income from the very first days.

Official registration

Like any other business, computer repair is best done legally, otherwise you will face serious fines. You can choose the legal form of individual entrepreneurship if you plan to carry out orders yourself and expect a small scale of activity.

But it’s better to register as a legal entity. This will allow you to expand your business in the future and easily hire the right number of employees from the very beginning. The services of a visiting accountant will help you deal with the tax office and make all necessary payments on time.

Recruitment

One of the main conditions for success is the right choice of workers for your workshop. Employees who will repair computer equipment must be highly qualified and have experience. There are many amateurs in the market who provide their services, but you should focus on quality and professionalism.

To ensure that your activities generate additional income, include hiring several programmers in your business plan. Computer repair will not be your only focus; you will be able to provide services for the creation and maintenance of websites on the Internet.

One or two managers will also be required to provide advice and accept orders. They will be able to accept new clients either in person or by phone or email. Choose pleasant and non-conflict people who will be able to win over the client even in a problematic situation. Experience in this matter is not so important, the main thing is a responsible attitude to business and the desire to help visitors.

Office space

At first, it is possible to work privately, in your own apartment. Then you will only need to organize a point for receiving and issuing orders; a small area is enough for it. But this is not at all necessary; you can rent a larger room if your business plan allows it. It will still be more convenient to carry out computer repairs on site, so as not to have to deal with constant transportation, for which you will need to hire a car with a driver or constantly use a taxi or even cargo transportation.

A room of twenty square meters is enough for the reception area, and the room for repair work should be a little larger, with the expectation that each master will get ten square meters. Under such conditions, both employees and visitors will feel comfortable. By saving on delivery and choosing the right location for your service center, you can get significant benefits. To increase the flow of customers, rent or purchase territory near computer stores.

Interior decoration

Perhaps the business plan for a computer repair service center is one of those few that does not necessarily include serious design costs. The main thing is that the room is cozy and neat.

When making renovations, it is enough to paint the walls in neutral colors and place comfortable sofas or armchairs in the reception area for visitors waiting in line. A nice reception desk will complement the interior.

The workshop should also be clean and comfortable. The main attention should be paid to good lighting, comfortable tables and a well-organized system for storing parts so that nothing gets lost and everything is always at hand. Then the work will be completed as quickly as possible and without any difficulties.

Equipment and parts

To carry out repairs, you will need tools such as meters of total and constant power consumption, current clamps or a multimeter, an oscilloscope, a soldering iron with a set of various tips and all the necessary elements for it, screwdrivers, tweezers, a vacuum cleaner with the ability to turn on the blowing mode.

In addition, you will need a certain supply of components so that you do not have to order separate parts for each repair. Therefore, purchase different sound, network and video cards in advance. You can negotiate supplies with wholesale stores or with representatives of certain popular brands. It will be convenient to cooperate with large companies also because you will be able to expand your customer base.

Advertising activity

To attract maximum visitors to your computer equipment service, try to be more active in marketing. If you have a professional master and a constant number of clients, your profit will appear steadily, but as a result of advertising it will grow noticeably.

In order not to give up your position in the market, carry out various promotions. For example, you can offer customers discounts for a certain period of time or a specific package of services. If you not only provide computer maintenance services, but also sell components, you can organize a prize draw. You can also offer a bonus to regular customers. Of course, such actions will require costs, but over time you will get a noticeable profit.