home Audience 5 Brief history of apple. A Brief History of Apple Corporation

Brief history of apple. A Brief History of Apple Corporation

Apple is one of the largest and commercially successful corporations existing today. The company's innovative aspirations and priorities are legendary, and anyone dreams of buying or receiving gadgets made by Apple. This is a brand that in our era dictates fashion not only in the field of electronics, but also in the field of accessories. And you just need to come to terms with this, because this fact cannot be disputed.

But where did it all begin? when was the company foundedApple? We'll talk about this below.

Base

Apple Computer was officially registered in 1976, although its founders, namesakes Steve Wozniak and Jobs, worked on creating the first Apple personal computers back in 1970.

If we talk about the version of their PC Apple II, then it is considered the first computer in history to produce millions of copies. This led to the fact that during the 70-80s, Apple computers became the most popular and used in the PC world. The number of copies sold totaled 5 million.

In the 80s, the corporation failed the Apple III project, which over time led to a deterioration in the economic and financial condition of the company, as well as the dismissal of 40 employees of the company. Despite the fact that many experts began to announce unfavorable forecasts about the corporation, it continued to exist and developed confidently. And in 1985, Jobs and Wozniak were even awarded medals for the development of technological progress from the hands of the country's President Reagan.

90s and `00s

Apple's activities throughout the nineties cannot be called unambiguously successful, because by the end of the century the corporation suffered losses reaching almost 2 billion dollars. But in 1997, Steve Jobs returned to the company, becoming a “breath of fresh air,” if you may. After all, it was then that he began to discover for himself and the whole world the latest technologies that could be promoted to modern markets. These technologies did not directly relate to computer technology, but became very popular.

Already in the first year of the new millennium, the corporation released the now legendary iPod player, which did not require the use of CDs or cassettes to listen to audio compositions. The device contained 5 and 10 gigabytes of memory, revolutionary for those times.

iOS from Apple is

Cool!Sucks

Another 2 years later, in 2003, the corporation created its own iTunes digital file store. There, Internet users had the opportunity to purchase:

Finally, in 2007, a revolutionary presentation took place, about which we can safely and eloquently say that it changed the entire concept of a modern smartphone - the company released the iPhone.

Modern history

By 2010, Apple expanded its line of devices with the iPad tablet computer, which caught up with the trend of such gadgets.

The enormous demand for players, tablets and smartphones from Apple has led to an incredible improvement in Apple's financial condition, making the company one of the most valuable corporations in the world. The devices themselves have become a desirable, tasty gadget for any modern person. That is why, from year to year, the corporation produces such gadgets of a new generation.

Starting in 1414, smart watches began to roll off the Apple assembly line, Apple Watch, which became not just another high-tech novelty, but also a desirable, exclusive and elegant accessory.

In general, the history of a corporation with a recognizable name and symbol, which began its existence in the garage of the Jobs family, continues. And the best part is that we watch it and have the opportunity to use all the products that Apple creates for people.

history of the companyApple(Apple) started in a garage, like many other American startups. Its founders are two friends: and Steve Wozniak.

Friends started collecting computers and selling them. After selling several dozen of them, they formalized their business by creating a company Apple Computer, Inc. It happened April 1, 1976.

Until 2007, the company bore its original name. Since 2007 "Computer" was removed, as the company began to work not only in the field of computers and software, but also in household appliances.

"First personal"

The advantage of a computer from Apple was that he was actually the “first personal” for real. Bigger brother « Altair" could only handle the simplest functions. Jobs and Wozniak managed to create a more advanced machine.

Apple II

After its initial success, Apple quickly began to gain popularity. Released in 1977 AppleII has become truly widespread. At first it was released with an 8-bit operating system, and a little later - with a 16-bit operating system.

Late 70s - early 80sXX century Apple II and their modifications were the most common personal computers (PCs) in the world. More than 5 million Apple II computers have been sold worldwide.

Entering the NASDAQ stock exchange

In 1980, one of the largest in the history of the stock market (precisely for that period) took place with the initial IPO of Apple Computer Inc. began selling its shares. The company's shares are traded on one of the world's largest exchanges - NASDAQ.

A difficult stage in Apple's development

In the spring of 1981, Steve Wozniak was involved in a plane crash and was forced to retire for a while. In addition, there were problems with sales "Apple III". All this led to Jobs simply being forced to fire about 40 Apple employees.

Journalists and all media have already condemned the businessApple "to death" The company's history was about to end...

New company president

In early 1983, Steve Jobs invited him to the position of president of Apple. John Scully, who at that time held a similar position in "PepsiCo". Jobs had a hard time managing the company's affairs on his own.

As a founder, Jobs felt deeply about the company's failures. He perceived them as his own, so misunderstandings and various tensions began to arise between him and Scully.

First Macintosh

In 1984, Apple first introduced a new 32-bit computer Macintosh. This was a real breakthrough in the history of the company. It was thanks to Mackintosh that the company mainly made profits in the future.

For two decades, the company produced Macintosh computers based on Motoro processors.lla, equipped with a proprietary operating system. This platform is released only under the Apple brand without any licenses to third parties.

Crucial moment

In 1985 2 important events happened in the history of Apple:

US President Ronald Reagan presented the company's founders with medals for their powerful technological breakthrough.
Steve Jobs, who disagreed with the company's board of directors, left his post.

Long fall

After the departure of the founder and spiritual leader the company continued its decline. Despite the fact that various measures were taken to release products other than PCs, they did not receive further development.

By 1997, Apple was on the verge of bankruptcy - its debts amounted to almost 2 billion dollars.

The Return of Steve Jobs

Perhaps the history of Apple would have ended at the turn of the millennium if it had not been for the return of the company's founder, Steve Jobs, to the post of leader.

In 1997 he returned, and by the end of 1998 the company began to show the first small profit, removing the stigma of being “bankrupt.” This was a real success for Apple and Jobs.

Into the new millennium with new technologies

On the threshold of the third millennium, the revolution in the world of new technologies was in full swing. Steve Jobs “caught the wave” and began to take Apple to new product markets:

In 2001, the company introduced an audio player iPod, which quickly gained popularity.
In 2003 the company opened iTunes Store- a popular online supermarket of digital audio, video and gaming content.
And in 2007 it entered the market of mobile phones with touchscreen iPhone smartphone.

New heights

Having noticeably squeezed out competitors and taken a strong place in the market, Apple continued and continues its development, which, however, decreased in 2016.

In 2010 it was released to the market iPad tablet computer.

The release and sale of products such as the iPod, iPhone and iPad, which were in high demand around the world, improved Apple's financial position, bringing greater profits to the company.

Important milestones in the history of Apple development in recent years

In August 2011, Apple became the first the most expensive company world in terms of market capitalization, surpassing the oil company ExxonMobil, before the end of the year they changed places more than once, but since January 2012, Apple managed to gain a permanent foothold in first place.
On September 21, 2012, Apple shares reached their maximum during trading - $705,07 per share, capitalization amounted to $662.09 billion.
In 2013, Apple was the first corporation to begin mass production of 64-bit ARM architecture chips, releasing the 64-bit Apple A7 dual-core microprocessor.
In 2014, the corporation introduced its first personal, wearable device - Apple Watch. On November 13, 2014, Apple again broke its record on the stock market - its capitalization was $663.43 billion.

In 2016 at the annual conference WWDC-2016 Apple Corporation announced that the brand's devices will operate on the principle of end-to-end encryption: information will be encoded on the device that transmits it and decoded by the receiving gadget.
This is planned to be used when making voice calls, as well as on the new messenger.

“The apple doesn’t fall far from the tree,” says popular wisdom. We have an excellent reason to explore how true the Russian proverb is. After all, today’s article is dedicated to legendary company Apple(from the English “apple”), which was founded by the no less famous.

We introduced this man to our readers earlier, and now it’s time to get acquainted with his “brainchild” - Apple, the largest manufacturer of personal and tablet computers, audio players, mobile phones and software.

Apple was founded in 1976 Steve Jobs, Steve Wozniak and Ronald Wayne. She has already crossed her 35-year-old mark and can boast of certain achievements.

At the time of the company's founding, Steve Jobs was 21 years old, Steve Wozniak was 25 years old, and Ronald Wayne was 41 years old. This significant event took place in the house of Steve Jobs' adoptive parents, or rather in the garage:

Please pay special attention to this fact. Many famous world brands that are worth billions of dollars began their journey in an ordinary garage.

Many newcomers who want to open their own business think that opening their own business requires a lot of money, that they need to rent business premises, purchase goods or equipment, and hire a bunch of staff.

As a result, even at the start a considerable sum accumulates, which a beginner simply does not have. And this amount usually scares a person away. Of course, there are types of businesses that require incredible amounts of money to open from the very first days.

Look for ideas that don't require a lot of money to implement and that you can start this business in your parents' garage or even right in your room. But let's return to Apple.

Apple is the most powerful brand in the world and the most valuable company in the world

In May 2011, according to a ranking by the research agency Millward Brown, the Apple brand was named the most valuable brand in the world. According to Forbes data for October 2012, the Apple brand took the lead in the ranking of “most influential” brands, ahead of such brands as , and IBM.

In November 2013, the company's market capitalization, that is, its actual value, was about $472 billion, and the company reached its maximum capitalization in September 2012, when its market value was estimated at more than $700 billion., making Apple the most valuable company in history!

Apple's headquarters are located in the small town of Cupertino., which is 75 km from San Francisco, California. Interestingly, the number of Cupertino residents is even smaller than the number of Apple employees - the company currently has 60,400 employees!

What sets the multi-thousand company Apple apart from its competitors and allows it to earn billions of dollars?

The company, historically a manufacturer of PCs and software, expanded its market segments in the 21st century, entering the next development orbit with new audio players, smartphones and tablet computers.

Apple is certainly a leading company, an innovator, and in this it is very similar to its co-founder Steve Jobs.

Apple's merits are undeniable, because iPod audio player made a real breakthrough in the world of digital music, iPhone smartphone revolutionized our vision of mobile phones, and tablet iPad set the vector for the development of the digital devices market.

All these “i-gadgets” have become an integral part of the image of a business, respectable and successful person. I wouldn’t be surprised if smart “Apple” devices with an “i” prefix completely displace such names as “audio player”, “phone” and “tablet computer” from everyday life.

Tim Cook, Apple's CEO since 2011, said he's proud the company is heading into the holiday season "with the best-ever iPhone, iPad, Mac, iPod, and full confidence in the potential of our new product lineup."

The production of these new products, which are in high demand around the world, has indeed radically improved Apple's financial position.

As Steve Jobs said at the launch of the first iPhone in 2007: “We didn’t create a new phone, we reinvented it.”

And at the presentation of the Internet tablet iPad 2 in 2011, he announced the advent of the era of post-computer devices.

According to him, they are simpler and clearer than traditional PCs, and it is they that he sees as the future, while his competitors are only “trying to find the optimal balance in new PC models.”

And even though these same competitors, represented by the founder of Microsoft, call the iPad just “a good e-reader and nothing more,” time will tell who is right.

And this is the highlight of Apple. More precisely, one of many. After all, if you unravel the secret formula for the success of the apple company and master the art of creating such popular and beloved products and devices, you can get fabulously rich.

I note that after the appearance of the tablet, some online publications began developing special applications for it, for example, the most popular magazine in the United States, Time, developed an entire concept for its iPad version.

However, was it really only innovation and high technology that helped Apple reach the pedestal on which the company comfortably sits today?

After all, now Apple is more than new IT technologies and modern production. Apple is an aesthetic design, a unique reputation, a recognizable style, a successful image and a whole culture in the consumer electronics industry. In a word, Apple is a legend.

And let them say that “it’s easy to find out if a person has an iPhone - he himself will brag about it in the first five minutes of meeting him” and “the main purpose of the iPad is to show that you can afford an iPad.”

There is a grain of truth in every joke, and the fact that “Apple” jokes have appeared indicates that all these “i-things” have leaked into our market, taken root there and are loved.

Although this is true. Today, Apple products are, first and foremost, a symbol of the wealth and prosperity of its owner. People who buy an iPhone for the first time do so not because of its technical features, but to gain status.

After all, if you look at it this way, then for the same price you can buy a more technically sophisticated gadget, but whose name is not so well known. Perhaps this feature should be taken into account.

If you are running a business or planning to create one, then you need to focus not only on the technical parameters of your product or service, but also on its social aspects. If you manage to create a product that is cool to own, then your business will go as it should.

To dot the i’s in this “Apple” console, I will say that Apple is even more than a manufacturer of i-gadgets.

After all, the company was at the origins of the creation of personal computers, its history is complex and interesting.

One of Apple's merits is that it was this company that, with its Apple II series of PCs, paved the way for the production of personal computers. In addition, Apple was the first to see the great possibilities of a graphical interface and a computer mouse, introducing them into its products.

Let's outline the important stages of Apple's long journey in order:

1976 is the year the company was founded.

One version of the origin of the name says that Steve Jobs wanted to see the company on the first pages of the telephone directory, hence the name with “a”, and according to the second version, he simply fulfilled his threat to call the company “Yabloko”, since nothing better could be thought of.

By the way, this is what the first Apple Computer logo looked like

By the way, it was this logo that was invented by the third Apple co-founder Ronald Wayne(Ronald Gerald Wayne). He is also called one of the biggest losers in the world, because he lost a tenth of the company for just $2,300.

The fact is that when they opened Apple, Ronald Wayne had no confidence in the favorable future of this company. In addition, he had property that he risked if things went wrong in this business.

Legally, all members of the company were responsible for any debts of the company, even if they were caused by another partner. Jobs and Wozniak had nothing at that time. They risked virtually nothing, and Wayne could lose his property, which could go to creditors if things went wrong.

Let me remind you that officially the company Apple Computer, Inc was incorporated on April 1, 1976, and Wayne relinquished his interest on April 12, less than 2 weeks later. Thus, he deprived himself of a potential fortune of 70 billion dollars!

Let me remind you that in September 2012, Apple was worth more than $700 billion, and 10% of this amount is $70 billion. Well, as they say: “If I knew the price, I would live in Sochi.” And we will return to the history of the company, or rather the logo.

The logo created by Ron Wayne did not take root in the company. They used it for about a year, after which they decided to replace it with something simpler and more understandable. As a result, Steve Jobs turned to designer Rob Janoff, who created this logo:

This logo was created in just a week, and they bit it so that it would be firmly associated with an apple, because without a bite it could be confused with a tomato.

The Apple logo is simple, clear and recognizable. It appears in films, in meeting places of successful people and, increasingly, in everyday life. They say that even the president of Samsung, Apple's main competitor in the smartphone market, is afraid to eat apples in crowded places: what if the paparazzi take a photo of him with a bite?

By the way, this logo existed in the company from 1976 to 1998, after which it was replaced with a monochrome one:

Now let's get back to the Apple story. In 1976, the Apple I programmable computer began production.

1977-93 – release of various models of Apple II computers. It became the company's first mass-produced computer.

1980 – Apple is conducting the largest initial public offering in history since 1956 (the year Ford went public).

Thus, Apple becomes a public company, and its shares are now traded on the NASDAQ stock market and the London Stock Exchange. In 2012, the company's shares exceeded $500 for the first time, and in the same year they reached $700 in NASDAQ electronic trading.

1980 – characterized by the failed release of the Apple III PC. This computer turned out to be quite crude. It constantly broke down and, moreover, there were very few offers for it on the computer software market.

Problems with their sales lead to Jobs firing 40 employees, and the media are talking about the imminent collapse of the company.

By that time, Jobs had lost interest in the Apple III project and switched all his attention to the Apple Lisa project. And around the same time, Jobs began his first “graters” with the other co-owners of the company and the board of directors.

Jobs was a pretty tough person. He always wanted it to be the way he wanted it, which is why conflicts arose with employees, engineers and partners.

The fact is that to develop a particular project, companies like Apple create special working groups that solve the assigned tasks. Each group has its own leader. And Jobs used to get involved in the affairs of one group or another and make significant amendments to previously developed projects.

This is roughly what happened with the Lisa project. Imagine that a computer project has been developed and work on it is in full swing. Then Jobs appears and orders everything to be done differently. Naturally, all this terribly slowed down the work, and since Jobs was a perfectionist, he did not calm down until he brought every little thing to perfection.

This led to delays in the delivery of projects and, accordingly, to a loss of profit for the company, which was terribly disliked by shareholders. As a result, Jobs was removed from the Lisa project. which upset him terribly.

1983 – Steve Jobs invites the highly experienced John Sculley, at that time the CEO of PepsiCo, to the position of president of the company. The phrase with which Jobs managed to lure the Pepsi top manager into the director's chair at Apple has become one of the most famous statements in business - “Are you going to sell soda for the rest of your life or do you want to come with me and change the world?” Sculley chooses Apple and heads the company until 1993.

True, Jobs would soon regret it, saying that inviting Sculley to work was the worst decision of his life.

1984 – Apple introduces a new 32-bit Macintosh computer, named by developer Jeff Raskin after his favorite apple variety. True, Jeff led the project at the beginning, and then he was sent on forced leave, and the project was headed by Steve Jobs.

The release of Macintosh computers strengthened Jobs' position in the company, since thanks to the release of this model it was possible to increase the company's profits.

After this, the company ceases production of the uncompetitive Apple III family of PCs. The Macintosh series becomes the company's core business.

1985 – due to conflicts in management, its co-founder Steve Jobs leaves the company. Although leaving the company doesn’t sound quite right. In fact, he was fired from his own company.

Although the Macintosh sold, it did not sell as well as planned. Shareholders accused Steve Jobs of creating uncompetitive computers, and Jobs accused shareholders and company executives of inflating the price of the Macintosh.

Jobs considered Sculley, whom he had once dragged from Pepsi, to be the main villain. As a result of this confrontation, the board of directors chose John Sculley as a more experienced leader who could improve Apple's affairs.

In the same year, Jobs founded NeXT. Later, in 2005, speaking to graduates of Stanford University, Jobs would say that firing from Apple was the best and right decision at that moment.

Cooperation with Sculley does not bring much success to Apple. All this time, the company has been balancing on the brink of survival. As a result, after a significant drop in Apple's market value, the board of directors fires John Sculley.

Things are also going well for Jobs at NeXT. As a result, Apple's new management decides that the company needs dramatic changes and that only Jobs can initiate these changes.

It is worth noting that NeXT was doing so poorly that Jobs had to shut down all computer production, leaving only software development afloat.

Subsequently, the developments made became the basis of the Mac OS operating system.

1996 – returns to the director's chair at Apple. The company buys Jobs's company NeXT, paying no less than 430 million dollars for it. I note that over the years of its existence, Apple has repeatedly absorbed various companies operating in the IT technology market - Siri, Anobit Technologies, etc.

From 1996 to 1998 Apple has undergone dramatic changes. It was decided to abandon many projects. More than 3,000 employees were laid off. The company has focused its efforts on four main areas:

desktop computer models for professionals Power Macintosh G3
portable computer models for professionals PowerBook G3
desktop computer models for ordinary consumers iMac
portable computer models for ordinary consumers iBook

1998 “As a result of the work done, a new futuristic model, the iMac G3, appears in the computer arena, which has become the fastest-selling computer in Apple history.

At the same time, Jobs begins to hatch the idea of creating his own chain of stores that will sell apple products. He was unhappy that Apple products were on the same shelf with other brands.

He wanted his products to be sold in a special way. So that sellers do not put it on a par with other products.

And this is another highlight that makes Apple products superior to their competitors. When you believe that your product is special and try to make it so, then it will be so. Jobs didn't like mediocrity. And I have always tried to combine elegant design and the latest technology in my products.

2000 - Dotcom crash. Dotcom literally translates to “.com”. Dotcoms are companies related to the Internet. Apple has never been a dot-com company. But it was very dependent on this market, because Apple products are aimed at PC users, and with the advent of the Internet in our lives, “computer and Internet” have become practically inseparable words.

So, in 2000, Internet companies collapsed in the United States. The value of shares of such companies began to fall, including the value of Apple shares.

This crisis has spread to other sectors of the economy. In general, there is an opinion that it was the dot-com crash that provoked the subsequent collapse of the global economy in 2007-2008, the consequences of which we still feel.

I wrote in more detail about the dot-com collapse and the crisis here:

Why am I even writing about the crisis now? What does the crisis, dot-coms and Apple have to do with it, you might ask?

In fact, this is very important, because it was the crisis that served to change the vector of development of Apple. It was the dot-com crash that forced Steve Jobs to look for new markets through which his company could not only survive, but thrive.

As a result of the search for new technological solutions, devices such as the iPod, iPhone, iPad appeared, as well as various software that users of Apple products love so much.

According to Jobs, a computer in the future should become a multifunctional complex, consisting not only of a monitor, system unit and keyboard, but also of various peripheral devices, such as a player, telephone, etc.

Jobs began to implement his idea by creating high-quality software. Among which I would especially like to note the emergence of the universal media player iTunes.

It was with the advent of this software that Apple became one of the key players in the music market. The fact is that the music market was also going through hard times.

With the development of the Internet and the advent of the mp-3 format, pirates have severely bitten the music market. And the emergence of iTunes, or rather the iTunes Store. which will be discussed below, allowed to increase sales of legal content.

With the advent of iTunes, there was an urgent need for a music device that would work with this software. This is how the iPod was born.

2001 – presentation of the iPod audio player.

In parallel with the launch of the iPod, Apple opens its first two Apple Stores. Experts predicted the failure of this idea, but as of September 2013, 413 stores are open and successfully operating in 14 countries around the world.

The Apple Store is not just a hardware store - it is a paradise for geeks!

2003 – presentation of the online music store iTunes Store.

The key feature of this store was that you could buy songs there individually, and not as a whole album, as was previously customary, and also that the main buyers were owners of apple products.

The iTunes Store predicted a million sales in its first 6 months of operation. As a result, a million songs were sold out in 6 days of work.

2007 – release of the iPhone smartphone, which was announced by Steve Jobs himself.

It was under his leadership that Apple was able to open up new market segments. In the same year, the company changes its official name from Apple Computer to simply Apple, in connection with its entry into the consumer electronics market.

The appearance of the iPhone is due to the fact that with the development of mobile technologies, the demand for cameras and digital cameras has fallen. Developers of mobile devices began to combine a telephone, a camera and audio players.

Jobs understood that the audio player market was doomed and would soon be swallowed up by phones that combined all these devices. And then he set the task for his subordinates to develop a new phone that would combine all these functions and, according to the Apple tradition, would be elegant and convenient.

Time magazine subsequently recognized the iPhone as the invention of the year!

2008 – The iPhone ranks 2nd in the ranking of the most useful modern technologies, according to PCWorld.

2008 – Apple releases the world's thinnest laptop, the MacBook Air.

The 2000s were a real triumph for Jobs and his team. Almost every year Apple surprises the world with something and makes its army of fans bigger and bigger.

2010 – Apple releases the iPad tablet computer.

The most interesting thing is that the idea of touch-screen tablet computers was proposed back in 1988 by students at the University of Illinois. They were then working on the topic “What will the personal computer of 2000 be like” as part of a competition held by Apple.

By the way, he looked like this:

In the same 2010, IPhone 4 took 1st place in the list of the best phones in the “Bestseller” and “Image” categories according to Mobile-Review.com.

2011 – in August, Steve Jobs left for health reasons, and in November he passed away.

The love for one’s business has largely ensured the company’s success. The “parent” inherited some of his individual character traits from his “apple” - a love of innovation, creativity, courage and style.

Since September 2012 iPhone 5 goes on official sale.

They joke that the iPhone is the smartest phone, and it has the highest percentage of owners who are significantly dumber than their phone)

I don’t know about the IQ of smartphone owners, but it’s a fact that there are quite a few of them. The number of pre-orders for the fifth iPhone reached 2 million per day!

Probably, among the happy owners of a smartphone is Evgeny Chichvarkin, the ex-founder of Euroset, now living in London. According to him, he intended to replace the iPhone 4S with the iPhone 5 as soon as its sales began in Foggy Albion.

As for Russia, Apple smartphones have won a wide audience here too. Although some argue that the iPhone would sell better if it went on the Russian market under the translated name “yaMobilko”

However, Apple is already widely known in our territory. It positions itself as a manufacturer of simple devices created for the convenience, communication and entertainment of people. Although all this technology of the future, already sold in the present, is very, very expensive.

If you look at the official Russian-language website www.apple.com/ru, you can see that the key words in the description of the company’s products are not dry technical specifications, but enthusiastic glossy epithets.

Apple doesn't just have "12 megapixels, 17 inches, 3GB", it has endless possibilities, amazing quality, a gorgeous display and the world's most advanced operating system!

Everything from Apple works automatically, easily and seamlessly - laptops are "faster than you can imagine", iPhones "do everything for you" and iPods that make "sword fighting more intense and zombie hunting more effective!"

Apple guards its technical developments very jealously. The company monitors the quality of its brand, opens branded stores and creates an entire ecosystem of software and numerous applications.

Regarding Apple, they say that the company has “patented a patent for patenting a patent.” A completely truthful remark, because as of October 2012, the company received 5,440 patents for its inventions and design projects!

In defending intellectual property rights, Apple sues first with one company, then with another, sometimes winning and sometimes losing cases. Thus, Nokia accused Apple of violating 10 patents, and Apple filed a lawsuit against Samsung. She, however, was found not guilty by a British court, but patent battles continue.

Now Apple has the highest profitability, both in terms of sales and in terms of prestige and design. The company is not going to stop there. In fact, Apple is “bearing fruit” with real “golden apples”, and I will wait with interest to see what other “i-gadget” the company’s developers will surprise us with. So, Apple, step up to you.

P.S. By the way, do you know what the prefix “i” means in the names of Apple devices (iPhone, iPad, iPod, iMac)? The answer is simple - internet

If there is a company in the world that everyone knows about, as they say, “from small to large,” it is Apple.

Apple is proof that a good idea in the right hands guarantees an unsurpassed result, because it was from the seemingly unrealistic idea of creating a “smart” car, which arose in the minds of two friends, that one of the most famous and successful corporations in the world originated.

The company's founders, Steve Jobs and Steve Wozniak, met in 1971. Apple was officially incorporated in 1976, although the first computers were assembled and sold by its founders a couple of years earlier. The Apple II, released in 1977, became the first personal PC to be produced in millions of units. In 1984, Apple released the first 32-bit Macintosh.

Until January 2007, the company's official name was "Apple Computer Inc.". Now we know it simply as “Apple,” which was an indicator of a change in the corporation’s focus: having mastered the market of computers and everything connected with them, Apple gradually opened up markets not directly related to PCs. In 2001, the company released the iPod audio player, in 2007 - the iPhone smartphone, and in 2010 - the iPad tablet. In the meantime, the company opened the most popular online store for digital video, audio and gaming content.

The history of Apple has had it all: both great success and the risk of failure. But she survived everything, gaining only invaluable experience. It is safe to say that Apple is a company that was, is and will be for at least another 100 years.

Apple: quality and prestige for all time

Apple has defined its mission as follows: the company offers the highest quality computers to everyone around the world.

Apple's marketing philosophy is based on three pillars:

Understanding the feelings and needs of product buyers;
Maximum concentration on company affairs;
Suggestion, that is, the primary role of the first impression when presenting a new product.

Now we know why all Apple presentation events are so carefully prepared, why even when opening a package with a new product, we feel a touch of something great and truly worthwhile.

Apple operates both through wholesale representative offices and through a network of retail stores and Internet services for the sale of Apple equipment. In 2007, the Russian representative office of Apple was established, and in 2012, the Apple Rus company was registered, through which all retail and wholesale trade in Apple equipment is now carried out in Russia.

Apple's competitive advantages include:

large financial capabilities, which allows the company to be one step ahead of competitors;
careful monitoring of demand in the digital technology market and the ability to quickly present the consumer with what he needs;
a serious approach to business, which guarantees a high level of company reputation;
the ability to select only highly professional employees for your staff;
presenting any new product as relatively easy to use for the consumer, as well as an element of the image of a person or company.

Apple now holds more than 5,000 patents for inventions and designs, and Apple's iPhone 5 sold 9,000,000 units in just three days after its initial presentation. This can be called the most important indicator of a company's success.

All that remains is to wish Apple prosperity and stable sales. Let the company's management take care of the first point, but don't worry about the second - the stability of sales of Apple devices is in the hands of fans of modern and high-quality products, and they will not let you down!

Let's add that you can get the most competent help in learning to use any of the Apple devices in our computer courses!

2012/03/13 | Miscellaneous

Apple is a well-known American company producing personal and tablet computers, as well as phones, audio players and software. Who is the founder of Apple Corporation?

Apple was created by Steve Jobs and Steve Wozniak. The story begins when Jobs and Wozniak built the first PC themselves. After they sold the first few dozen computers, their project received funding. Apple Corporation was incorporated in 1976.

Let's talk in more detail about who is the founder of Apple Corporation. Steve Jobs is an interesting person. He was born in California. His biological parents were from Syria, and they placed Steve in foster care at an early age. Steve Wozniak's family was originally from Ukraine.

Already at school, Jobs became interested in electronics.

How to become the next Steve Jobs?

He was drawn rather not to his peers, but to communication with older guys. This is how Jobs became friends with the second founder of the future Apple corporation, Steve Wozniak. Before they built their first personal computer, BlueBox became a petty hooligan of young people. This so-called blue box was a device that allowed you to make long-distance telephone calls completely free of charge.

After graduating from school, Steve Jobs entered college, but after half a year he was expelled from there of his own free will. Life was not easy for the young man. But after some time, Jobs was hired by the computer game company Atari.

And Stephen Wozniak, who is also the founder of Apple, was educated at the University of California. When creating their first computer, both Steves initially did not set high goals for themselves. But later Steve Jobs had the idea of selling such a machine in the form of a fully assembled personal computer. He managed to convince his friend with the argument that he would at least have something to tell his grandchildren. The first computer at Apple Corporation is recognized as a real engineering miracle in the framework of computing technology in the mid-70s. The ease of use was amazing!

As for the name of the company, there is not a single version on this matter. According to one of them, due to the lack of any ideas, Jobs proposed naming the company after his favorite fruit (apple). Others argue that the company's name is due to the fact that it was important to Jobs that the current Apple corporation appear before Atari in the telephone directory.

Apple history

The 20th century is commonly called the century of aviation and astronautics. But the 70s of the last century can also be called the era of the formation of the modern IT industry. And Apple played a significant role here.

The history of Apple began thirty years ago, when two friends Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers. Apple was officially founded on April 1, 1976, and that's when the hand-built Apple Computer I hit the market - 175 pieces were assembled and sold in ten months at a price of $666.66. Essentially, the Apple I was a motherboard without a case, keyboard, sound or graphics.

In February 1977, Michael Scott became president of Apple.

When Apple was founded: a brief history of success

A significant step forward was the release in April of the same year, Apple Computer II, the first personal computer with color graphics. There was support for displaying different colors on the screen, commands were developed for working with sound and, therefore, there was a built-in speaker and keyboard, it became possible to quickly change the image on the display, there was a power supply, etc. All this “stuffing” was packaged in a specially designed molded plastic case, which distinguished the new Apple from other computers that looked like clumsy sheet metal boxes. At the same time, the now world-famous logo appeared - a bitten multi-colored apple - created by the advertising agency Regis McKenna.

In May 1979, Apple employee Jeff Raskin began working on a new all-in-one computer that was aimed at the average user. It is this period that can be called the beginning of the birth of the first Macintosh.

In 1983, Apple released the Lisa, the first personal computer with a graphical user interface, named after Jobs' daughter. But due to the rather high price and limited set of applications, this model is not widely used. Although Lisa was a complete failure from a commercial point of view, its release was not in vain - the Lisa 7/7 operating system used here had a windowed interface, a buffer that allowed data to be transferred between applications, and much more.

Apple officially presented its very first Macintosh on January 22, 1984 with the “1984” commercial, based on the plot of D. Orwell’s book. This clip was named the advertising clip of the decade, received the Grand Prix in Cannes and is still considered one of the most original in the history of advertising. This event was a significant milestone in the history of personal computers. With the advent of the Macintosh, people's understanding of computers radically changed, and the foundations were laid that later all computer companies began to use. In September of the same year, Apple began selling Macintosh 512K computers for $2,495.

Years passed and, naturally, the computer industry did not stand still either. During the entire period of improvement of Macintosh computers, their operating system Mac OS (System) also developed, that is, new capabilities were expanded, its individual elements changed, and new technologies were introduced. When Mac OS was first introduced in 1984, it represented the perfection of modern programming for its time.

From the very beginning, the system was developed with the expectation that any user, without the necessary qualifications, sitting down at a computer for the first time, could immediately start working on it in a few minutes, without delving into the technical parameters. Operating systems for other platforms that came out a few years later offered things like secure memory and multitasking, which ultimately provided a better user experience. Apple didn't build these things into Mac OS because the microprocessors that were available when Mac OS was developed weren't powerful enough. But over time, Mac OS acquired additional functionality, and at the same time remained the easiest to learn and use. Convenience and ease of operation in this system were one of the main goals of its creators, and the internal logic of interaction between individual parts of the operating system was primarily subordinated to these requirements.

When Apple was faced with the question of developing a new generation operating system, then, after weighing all the pros and cons, the company decided to use the developments of NeXT, which used operating systems under the general name UNIX, as the basis for the new Mac OS. It was the OpenStep system (NeXTStep) that became the basis for building the new Mac OS. The developers of the new Mac OS needed to ensure a smooth transition from the old system to the new so that users could continue to work with a large number of existing programs until more powerful and convenient ones were created. This is how the new Mac OS X system was born.

Material taken from www.themacspin.com.

I don't trust a computer I can't lift.
Steve Jobs.

iPhone creator Steven Paul Jobs, better known as Steve Jobs(English: Steven Paul Jobs, Steve Jobs) is one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a person who largely determined the course of its development.

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Steve's biological parents Abdulfattah John Jandali (a Syrian emigrant) and Joan Carol Schible (an American graduate student) gave their illegitimate child for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was that Steve receive a higher education.

While still in school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about a business related to computer technology. The partners' first project was BlueBox, a device that allowed long-distance calls for free and was sold for $150 apiece. Wozniak was involved in the development and assembly of the device, and thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, after graduating from high school, Steve Jobs entered Reed College (Portland, Oregon), but quickly lost interest in studying. After the first semester, he was expelled of his own free will, but remained living in friends’ rooms for about another year and a half, sleeping on the floor, living on money from returned Coca-Cola bottles, and once a week coming to the local for free lunches. Hare Krishna temple. Then he took a calligraphy course, which subsequently gave him the idea to equip the Mac OS system with scalable fonts.

Steve then got a job at Atari. There, Jobs develops computer games. Four years later, Wozniak creates his first computer, and Jobs, while continuing to work at Atari, organizes its sales.

Apple

From the creative tandem of friends, the Apple company grew (Jobs suggested the name “Apple” due to the fact that in this case the company’s phone number appeared in the telephone directory right before “Atari”). The founding date of Apple is considered to be April 1, 1976 (April Fool's Day), and the first office-workshop was the garage of Jobs' parents. Apple was officially registered in early 1977.

The author of most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new personal computer market.

The debut model of the computer was called Apple I. Over the course of a year, the partners sold 200 of these machines (the price of each was 666 dollars 66 cents). A decent amount for beginners, but nothing compared to the Apple II, which came out in 1977.

The success of the Apple I and especially the Apple II computers, coupled with the advent of investors, made the company the undisputed leader in the computer market until the early eighties, and the two Steves became millionaires. It is noteworthy that the software for Apple computers was developed by the then young company Microsoft, created six months later than Apple. In the future, fate will bring Jobs and Gates together more than once.

Macintosh

A significant event was the conclusion of a contract between Apple and Xerox. Revolutionary developments, which Xerox could not find a worthy use for for a long time, later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc). In fact, the modern personal computer interface with its windows and virtual buttons owes much to this contract.

It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out using intricate commands typed by “initiates” on the keyboard. Now the mouse becomes the main working tool.

The success of the Macintosh was simply stunning. At that time, there was no competitor in the world even closely comparable in terms of sales volume and technological potential. Shortly after the release of the Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main source of income.

Jobs' departure

Despite significant successes, in the early 80s. Steve Jobs is gradually beginning to lose his position in Apple, which by that time had grown into a huge corporation. His authoritarian management style leads first to disagreements and then to open conflict with the board of directors. At age 30 (1985), the Apple founder was simply fired.

Having lost power in the company and his job, Jobs did not lose heart and immediately set about new projects. First, he founded the company NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so no significant sales could be achieved.

A much more successful endeavor was the graphics studio The Graphics Group (later renamed Pixar), purchased from Lucasfilm for almost half the price ($5 million) of its estimated value (George Lucas was getting divorced and needed money). Under Jobs' leadership, several super-grossing animated films were released. The most famous: “Monsters, Inc.” and the famous “Toy Story”.

In 2006, Pixar was sold to Walt Disney for $7.5 billion, with Jobs owning a 7% stake in Walt Disney. By comparison, Disney's heir apparent inherited only 1%.

Return to Apple

In 1997, Steve Jobs returns to Apple. First as an interim director, and since 2000 as a full-fledged manager. Several unprofitable areas were closed and work on the new iMac computer was successfully completed, after which the company's business rapidly took off.

Later, a lot of developments will be presented that will become trendsetters in the technology market. This includes the iPhone mobile phone, the iPod player, and the iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will even surpass Microsoft).

Disease

In October 2003, an abdominal scan revealed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to have a very rare form of the disease that can be cured with surgery. At first, Jobs refused it because, due to his personal convictions, he did not recognize interventions in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time no one from Apple management informed investors about his fatal illness. Then Steve decided to trust the doctors and notified the public about his illness. On July 31, 2004, Stanford Medical Center performed a successful operation.

In December 2008, doctors discovered a hormonal imbalance in Jobs.

Who is the founder of Apple?

In the summer of 2009, according to representatives of the Methodist Hospital at the University (Research and Medical Center) of Tennessee, it became known that Steve had undergone a liver transplant. On March 2, 2011, Steve spoke at the presentation of a new tablet - iPad 2.

Promotion methods

(Taken from Wikipediahttp://ru.wikipedia.org/wiki/Jobs,_Steve).

To define the charisma of Steve Jobs and its impact on the developers of the original Macintosh project, his colleague at Apple Computer Bud Tribble coined the phrase “Reality Distortion Field” (FIR) in 1981. The term was later used to define the reception of his key performances by reviewers and fans of the company.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, and self-confidence. Basically, PIR distorts the audience's sense of proportion and proportionality. Small progress is presented as a breakthrough. Any mistakes are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change radically in the future without any regard to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most common examples of PIR is claims that consumers are “suffering” from low-quality competitors’ products, or that the company’s products “change people’s lives.” Also, often unsuccessful technical solutions are explained by the fact that the consumer does not need it. The term is often used in a derogatory context to criticize Apple or its supporters. However, many companies today are switching to a similar technique themselves, seeing how far it was able to push Apple economically.

Apple history

The childhood of the founder.

The future computer genius was born in 1955. His childhood can hardly be called the childhood of a prosperous child. Little Steve's birth mother abandoned the child as soon as he was born, and he was adopted by Clara and Paul Jobs. Interesting fact: Decades later, Jobs, who had become rich, specifically hired a private detective to find his real mother. But not only the mother was found. Unexpectedly, Jobs learned that he also had a sister, Mona Simpson. Moreover, she turned out to be not just anyone, but a famous American writer. Subsequently, Mona wrote, among other things, the short story “An Ordinary Guy” - a story about Steve Jobs, who by that time had become widely famous. But the very fact that the matured Jobs found his mother and sister and established family relationships with them says a lot about him as a person.

But then, as a child, Jobs was a big bully who had every chance of becoming a juvenile delinquent. However, the school and the wonderful teachers in it changed everything. They showed the kid that acquiring knowledge and creating something new is much more interesting than simply breaking the law. And soon a story happened that was described many times in specialized literature and has already become a classic.

When Steven Jobs was twelve years old, he wanted to build an electric current frequency indicator for his school physics class. But the necessary parts, as it turned out, were not available. Then young Jobs called William Hewlett himself, a legendary figure in the United States, a leader of American business, one of the founders and president of the famous Hewlett-Packard corporation. The conversation began (according to Steve’s recollections) something like this: “Hello, you know, uh, I’m twelve years old and I’m here trying to solder a frequency sensor...”. The unusual conversation lasted about twenty minutes, and as a result, Jobs received not only all the parts he needed, but also a summer job at Hewlett-Packard. Now Jobs sometimes gets calls from teenagers who share with him their ideas about computers and mobile devices. Steve Jobs remarks on this matter: “Of course, I talk to them. This is the only way to repay my debt to Bill Hewlett."

Well, a few years later, a truly historical event happened: Jobs met his now no less famous namesake. The namesake's last name was Wozniak, and he studied at the same Homestead High School in Cupertino. Despite the difference in characters, the boys quickly became friends, as they had common interests - science fiction, radio electronics and video games. But first of all - computers. As it turned out, at the age of 13, Stephen Wozniak independently assembled not the simplest calculator. And at the time of meeting Jobs, Wozniak was already thinking about the concept of a personal computer, which did not yet exist in principle. It is not surprising that both Steves soon began attending lectures given by Hewlett-Packard employees in Palo Alto, and during the summer they worked at the same corporation to gain experience.

The youth of a cyber prophet.

Steve Jobs' youth coincided with the heyday of the hippie movement - with all the ensuing consequences. In 1972, Steve Jobs graduated from high school and entered Reed College, and Steve Wozniak went to work as an engineer at Hewlett-Packard. But after just a semester, Jobs dropped out of college and began working as a video game designer at Atari in 1974. However, a few months later he quit there, and with his hippie friends he went to India to “expand his consciousness” - then it was a very fashionable activity.

What Jobs saw and learned in India still remains unknown, but the fact that he returned from there as a completely different person is a fact. Jobs returned from India and became a regular visitor to the Homebrew Computer Club, a well-known community of electronics enthusiasts at the time. Even then, the idea of making a computer personal completely captured him. Moreover, one of the founders of the mentioned club was Steve Wozniak, who also thought about the concept of a future PC, which did not yet exist in nature. Together, the friends turned their idea into reality. But commercial success turned out to be more difficult to achieve.

First, in 1975, Wozniak demonstrated the finished model of the “personal computer” to the management of Hewlett-Packard. However, the authorities did not show the slightest interest in the initiative of one of their engineers - everyone then imagined computers exclusively as iron cabinets filled with electronic components and used in big business or the military. Nobody even thought about home PCs. At Atari, Wozniak was also turned away - they did not see any commercial prospects for the new product.

And then Steve Jobs made the most important decision in his life - he persuaded Steve Wozniak and his Atari colleague Ron Wayne to create their own company and start developing and producing personal computers.

Apple: early years and first successes.

A company with a frivolous name Apple Computer was created on April 1, 1976. The first logo that Ron Wayne himself drew was an image of Isaac Newton sitting under an apple tree. Like Hewlett-Packard once upon a time, Apple began in a garage that Paul Jobs left at the complete disposal of his adopted son and his companions; he even brought in a huge wooden workbench, which became the first “assembly line” in the history of the corporation. To work on Apple I young people had to do it at night. “There were only two of us - Wozniak and me. We were both the production department and the delivery service, literally all at once,” Jobs now recalls. After some time, Jobs managed to secure a shipment of Apple I computers to the owner of the first ever computer store called Byte Shop, Paul Terrell. Back then, these computers were simply boards to which the user/buyer had to independently connect power, keyboard and monitor.

The company's first creation is the Apple I.

But Paul Terrell was extremely interested in the concept of a personal computer. He stated that he was ready to purchase 50 Apple I computers from the new company at once for $500 apiece, and then sell them for $666.66 - such an unusual price was approved by Steve Jobs himself. To buy the radio components needed for assembly, the founding friends sold all their most valuable things and borrowed money. We had to work at night, but within a month all fifty sets were assembled. True, on the twelfth day of existence Apple Ron Wayne left the Steves, selling them his ten percent stake in the initial capital for $800.

Who is the founder of Apple. History of success

This is how Wayne himself later commented on his action: “Jobs is a hurricane of energy and determination. I was already too disappointed in life to rush through it on this hurricane.”

Despite all the difficulties, because no one was producing computer components then, and working at night, Jobs and Wozniak saw the prospects of the PC as a market product. Moreover, Apple I was a huge success among buyers. In total, the friends produced about six hundred computers of this brand, which made it possible not only to pay off debts, but also to get a new company off the ground. However, first things first...

Becoming.

One way or another, the company had to develop. Both Steves were deciding what to do next. As a result, the personal computer appeared in the form in which we know it - with a color graphic monitor, mouse and plastic keyboard. But then no one released anything like this, although the need was clearly ripe. The very idea of such a computer was perceived by large businessmen with open skepticism. As a result, it turned out to be very difficult to find funding for the release of what friends created Apple II. Both Hewlett-Packard and Atari again refused to finance the unusual project, although they considered it “fun.” Apparently, they are still biting their elbows...

Indeed, the young Steves did not have the slightest experience of doing business at that time, and often acted at random. But it's always successful. As Jobs himself said, "Apple's roots were in making computers for people, not for corporations." But there were also those who picked up the idea of a computer that would be accessible to the general public. Thus, the famous financier Don Valentine brought Steve Jobs together with the equally famous venture capitalist Armas Cliff “Mike” Markkula. The latter helped young computer entrepreneurs write a business plan, invested $92,000 of his personal savings into the company, and secured a $250,000 line of credit from Bank of America. All this allowed the two Steves to “get out of the garage”, significantly increase production volumes and expand the staff, and also launch a fundamentally new Apple II into mass production.

Apple II made by friends

Then, in the late 70s, few people had any idea what a personal computer should be like. All this is reflected in the Apple advertising campaign - on the yellowed posters from twenty years ago with the image of the Apple II, you can read the question: “What is a Personal Computer?” At the same time, the now world-famous Apple logo appeared - a bitten apple, painted in all the colors of the rainbow. This logo was created by Regis McKenna's advertising agency and personally edited by Steven Jobs. The new logo was meant to indicate that the Apple II worked with color graphics. Subsequently, Jean-Louis Gasse, ex-president of several Apple structural divisions and founder of Be Inc., said: “Could not have dreamed of a more suitable logo: it embodied lust, hope, knowledge and anarchy...”

The success of the Apple II was truly enormous - the new product was sold out in hundreds and thousands of copies. Let us remember that this happened at a time when the entire world market for personal computers did not exceed ten thousand units. Over the 18 years since their production began, several million of these models have been sold, and the share of Apple II in American schools in 1997 was about 20% of the total computer fleet.

By 1980, Apple Computer was already an established and recognized computer manufacturer. Its staff consisted of several hundred people, its products were exported outside the United States, and its shares were highly quoted among stock market traders, receiving the AAPL index. However, financiers could not understand then the reasons for Apple’s success. The company created by the two Steves was too unusual. Unusual, but successful. Personal computers have rapidly burst into the everyday lives of residents of developed countries. Over two decades, they have firmly taken their place among people, becoming indispensable assistants in production, organizational, educational, communication and other technological and social matters. The words spoken by Steve Jobs in the early 80s became prophetic: “This decade marked the first date between Society and the Computer. And for some crazy reason, we were in the right place at the right time to do everything to make this romance thrive."

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Apple Company Fact Sheet

If there is a company in the world that everyone knows about, as they say, “from small to large,” it is Apple.

Who is the founder of Apple Corporation

In the meantime, the company opened the most popular online store for digital video, audio and gaming content.

Apple: quality and prestige for all time

Apple has defined its mission as follows: the company offers the highest quality computers to everyone around the world.

Apple's marketing philosophy is based on three pillars:

Understanding the feelings and needs of product buyers;
Maximum concentration on company affairs;
Suggestion, that is, the primary role of the first impression when presenting a new product.

Now we know why all Apple presentation events are so carefully prepared, why even when opening a package with a new product, we feel a touch of something great and truly worthwhile.

Apple's competitive advantages include:

large financial capabilities, which allows the company to be one step ahead of competitors;
careful monitoring of demand in the digital technology market and the ability to quickly present the consumer with what he needs;
a serious approach to business, which guarantees a high level of company reputation;
the ability to select only highly professional employees for your staff;
presenting any new product as relatively easy to use for the consumer, as well as an element of the image of a person or company.

Let's add that you can get the most competent help in learning to use any of the Apple devices in our computer courses!