This is the fruit: how entrepreneurs make money from juice bars. Fruit in a glass: a tasty and profitable business
Most people believe that fast food is a source of fat, calories and unhealthy components, but we suggest considering an alternative option - fruit fast food – fresh fruit in cups not only nutritious and healthy, but also look simply fascinating.
This dessert will allow fans of a healthy lifestyle to treat themselves to something delicious during a walk in the park or shopping center, just like lovers of hot dogs and cakes, but at the same time get a lot of benefits and pleasure. By the way, the appearance of a fruit dish attracts much more attention than fatty pies or hamburgers, because it looks aesthetically pleasing, original and fashionable. Everyone will like the fruit, especially considering that the client can choose the ingredients for his cup, but those who previously always had to give up a snack on the go due to their dietary preferences will be most pleased with the appearance of the new product.
Fruits in cups– this is the first step towards modern and fashionable fast food, which will be appreciated not only by those who like to eat healthy and healthy, but also by dieters and people who care about their figure. You can organize a retail outlet in a small pavilion, like many other fast food outlets. Here the buyer can choose any of the fruits presented on the display and see how the dessert is prepared before his eyes. After the ingredients are washed, peeled and cut, the seller will beautifully place them in a special container and serve them to the client along with a spoon and napkin.
As for the fruit set, here the entrepreneur is free to choose the ingredients at his own discretion, depending on demand, price and taste; it is desirable that the assortment be quite wide, then everyone will be able to choose a dessert to suit their taste. For example, these could be bananas, kiwis, apples, pineapples, pears, plums and mangoes. The fruit mix should be diluted with berries such as raspberries, strawberries, blueberries, blueberries, currants and much more.
In order to organize, you do not need to invest too much money - buying equipment and renting a place is one expense item, in addition, you need to register an enterprise, hire staff (if more than one point is planned), purchase components and packaging for dessert. But let's take a look fruit fast food more details.
Creating an alternative to high-calorie fast food - fruit in a cup
Modern people are paying more and more attention to their health: they try to play sports, eliminate bad habits, fight for a healthy diet, because it is not only fashionable, but also healthy. However, given that most of the population of our country spends most of their time outside the home, the question arises of how to stick to a diet if all the food that is sold as a snack is oversaturated with fats and other harmful components. Adherents of a healthy diet exclude fast food first of all, but what to do if there is simply no time to visit a restaurant, and there is still half a day before going home? Citizens are forced to look for a variety of ways to have a snack, even to the point of buying kefir and bananas at the supermarket and having lunch on a bench or in the office. This often makes us think about why in our modern times, when new elements of comfort for people appear every day, no one has thought about creating healthy and vitamin-rich fast food?
Sale of cut fruits has become an alternative solution to the issue, the main thing is to properly serve and prepare a dish that will be not only healthy and satisfying, but also tasty. Before starting to work in this area, an entrepreneur needs to try for himself which fruits are harmonious when combined, what is best to dilute and season them with in order to create a truly delicious dessert. Despite the fact that the buyer himself chooses all the ingredients, the seller must be able to suggest and advise the optimal combinations.
It is very important to interest buyers, because many. Even knowing how harmful and high-calorie a hamburger is, they eat it for lunch, because it is very difficult to wean yourself off your usual diet, as if it were a real bad habit. That's why fruits in cups should attract customers not only with useful properties, but also with originality, taste and beauty. Many decades ago, scientists proved that it is on the principles of a raw food diet that most healthy and wholesome diets are based. One Soviet scientist identified the presence of two microflora in the human body, one of which is natural, and the second is pathogenic, that is, harmful. It is with the help of the natural shell that those useful and necessary components for the body are created, without which it practically cannot exist, for example, amino acids, vitamins and hormones.
But in order to help the natural microflora in the process of creating vital substances, it is necessary to consume food cooked at a temperature no higher than forty degrees, which, by and large, refers to raw food. It is thanks to the own enzymes found in such food that independent digestion is stimulated. Experts say that the main components of the human diet should not be meat and flour products, which are actively sold by fast food outlets, but various vegetable, fruit dishes, or food made from sprouted grains. This means that sliced fruits are perfect for a lunch snack.
To attract customers, it is necessary to satisfy their wishes, that is, the dessert should not be dry, but healthy, it is necessary to combine both. To do this, you can dilute the fruit with dates, prunes, nuts, honey, yogurt and other additives. It is necessary to show customers that tasty and satisfying food is not only a fatty cake or fried pie, but fruits in cups can taste ten times better than other sweets, and at the same time do not harm either the body or the figure.
Creation of a client base
Nowadays, consumers are open and inclined to everything new and original, so it will be quite easy to interest citizens in a new, non-standard dessert. The main thing is not to skimp on advertising, prepare high-quality and tasty dishes, and organize various sales methods. For example, an entrepreneur can set up several shopping pavilions in parks and entertainment centers, at the same time start collaborating with healthy food restaurants, as well as create his own website and organize delivery of orders to offices and homes.
You need to make a photo gallery with your desserts, place pictures on the website, on flyers and business cards. In addition, you can offer services for public events, for example, children's parties and birthdays, weddings, outdoor events or corporate events. Alternative dishes will certainly become worthy competitors to cakes and pastries. It is also necessary to take into account the seasonality of this area. On the one hand, there is a much larger selection of fruits at low prices in the summer, but customers order desserts more actively precisely when there is a shortage of healthy products on the market, that is, in winter. Fresh fruit in a glass Perfect for the New Year's table, and will help support the body in the cold.
The process of preparing desserts will become a real hobby for a businessman, because each order is individual, and cooking does not require spending hours near the stove; it is more of a creative process than a working one. For large customers, you can make discounts, offer gift promotions, for example, for those who order fresh fruit in cups for an event, receives branded juice as a gift, and so on.
Creating an original product image
Considering the fact that fruits in cups While rarely found on the catering market, you can create your own original and non-standard brand, and you can even start with the names of the desserts themselves. In addition, the cooking recipe depends entirely on the imagination and creativity of the entrepreneur himself. The menu should include not only fruits and additives, but also desserts, which have already been tested and combined to the taste of the organizers themselves. For example, in winter, the body needs vitamins, and citrus fruits are sold in any supermarket. You can combine oranges, bananas, grapefruit, add a little prunes or dried apricots, and season it all with the original syrup made from lemon juice with cinnamon and coconut flakes. As for the name, “Immunity Plus” or “Citrus Delight” would be perfect.
For children, you can develop a separate menu that will contain sweeter desserts, with children's favorite fruits, which can be topped with sweet yogurt, chocolate syrup or chocolate-covered nuts. Parents will probably prefer to buy their child sliced fruits rather than another chocolate bar or cake, because it is not only tasty, but also healthy.
As for pricing policy, the current situation in the country should also be taken into account. It is unlikely that an entrepreneur will find many people willing to buy expensive desserts, so it is better to make small portions around one hundred and fifty or two hundred grams, but at the same time set the price to no more than two hundred rubles per dessert. The buyer would rather try two small desserts than one, but weighing half a kilogram.
Develop business selling fruit in cups possible by expanding the menu. In addition to cut fruits, prepare fruit and vegetable purees, yoghurts, drinks and cocktails, as well as various salads. The main feature of the products is the natural basis of each dish, low calorie content, absence of fats and harmful additives, as well as processing of components at low temperatures. A big plus for a novice businessman here is the almost complete absence of competitors, and a large selection of products that will become an original and unusual dish for Russians.
Many people are guided by stereotypes that healthy food cannot be tasty: it is either dry vegetables without salt or unsweetened desserts. It is necessary to force consumers to reconsider their views, to show that fruits in cups not only no worse than a cake or pastry, but also tastier. This is exactly what an advertising campaign should be built on, which will position the new dessert as a tasty and healthy dish.
Prospects for the development of fruit business
An aspiring entrepreneur with a minimum start-up capital can start working on the basis of online orders and delivery of dishes to clients; such an implementation of the idea will not take much money. Over time, when the business stabilizes, you can open several retail pavilions in places with high traffic. These can be parks, entertainment centers, and shopping malls. Those people who have not tried sliced fruits when ordering delivery online will certainly be interested in the new offer. The next step could be opening a small cafe where visitors can come to relax, resolve business issues and pamper their children with healthy and tasty desserts.
The assortment will need to be expanded with drinks, for example, these could be various fruit and herbal teas, green coffee, chicory and freshly squeezed juices. You will have to spend certain funds to open a cafe, but they will certainly return to the entrepreneur with interest. The essence of this business is that each dessert is prepared in front of the visitor, all fruits are fresh, and additives are purchased almost daily, according to at least, when it comes to dairy products and dried fruits. Therefore, supplying packaged desserts to stores and supermarkets can disrupt the image of the enterprise; it is better to stick to the chosen strategy and work directly with customers.
Sale of cut fruits can be an excellent source of income for a novice businessman, especially since you can start production in your own kitchen, gradually investing profits in the expansion and development of the business.
Carolina Emelyanova
A young family from Tomsk’s passion for healthy eating ideas has grown into an interesting and useful startup
IT tools used in the Dolce Vita project
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Vasily and Natalya Kurchaby, founders of the service Dolce Vita– a small family business producing and delivering healthy food. The main product of Dolce Vita is “frutonyashi” - a mix of fruits, cereals, berries, nuts and other healthy products, which are packaged in convenient transparent cups. The project was launched in 2014, the first orders began to be delivered in January 2015.
Step One: Get Passionate about Healthy Eating
Vasily and Natalya Kurchaba are a young family who once acutely felt the lack of establishments with proper nutrition in Tomsk.
“As you grow older, you realize that you are really what you eat, how you eat,” says Natalya. - Last year I was puzzled by this question and switched to proper nutrition. Of course, even before this we were not into junk food; fast food, for example, was not in our diet at all. But here I personally had a problem - where and what to snack on if you leave home for the whole day or don’t have time to cook something healthy? Whatever you do, at least eat dry cottage cheese!”
Not wanting to put up with pies as a snack, Vasily and Natalya began to figure out how to solve this problem. The need for healthy food has become a necessity, and the need has led to tasting new food combinations and studying special literature. When the issues of proper nutrition were studied in detail from different points of view, Vasily and Natalya realized: now knowledge and tastes need to be shared with others - those who dream of healthy food every day, but do not always have the opportunity to find it in the nearest cafes or supermarkets.
“We studied the market and came to the conclusion that this direction really does not exist in Tomsk, it needs to be developed. Preparatory work for the launch began: I tasted new flavors, and Vasily, if I didn’t make at least one fruit glass a day, directed me in the right direction - so that I “rehearsed” flavor combinations for our future delivery and tried new ones. And together we selected products, read literature and... as a result, we reconsidered our worldview,” says Natalya.
“Giving up our usual diet and moving to a different level of eating can be psychologically much more difficult than quitting drinking and smoking,” says Vasily. - You can understand everything from the point of view of medicine and science. That is, to realize how heavily the body is polluted with harmful products. But it’s extremely difficult to give up all this.”
Vasily cites the results of a scientific study conducted in the Soviet Union: it turns out that back in 1958, Academician Ugolev developed a theory of adequate nutrition based on the principles of a raw food diet. According to this theory, the human body has two microflora - the so-called “good” and “harmful”, pathogenic. Good microflora is given to us by nature itself; it can independently create absolutely all the substances the body needs - from vitamins and amino acids to hormones.
There is only one significant “but”: this microflora can only exist if you eat raw, unprocessed food (processing up to 40 degrees is allowed). It is under such nutritional conditions that the process of autolysis occurs in the body - when the body’s own enzymes, which are found in raw, unprocessed food, contribute to its independent digestion.
“This happens when we eat raw fruits, vegetables, and sprouted grains. And don’t think that all raw foodists and vegetarians are frail and weak! On the contrary, they eat the most fully. For example, a horse eats oats - so much health is in it, much more than in a person! And the famous hero Poddubny was, by the way, a vegetarian..."
“We are used to being very flexible in approaching customer requests: if they ask you to add dates instead of honey, we will do it! Delivering breakfast at 7am is easy!”
However, Dolce Vita is not only about a raw food diet. In any case, Vasily and Natalya believe, fanaticism only interferes with both health and psyche. Everything should happen naturally, without any extremes. The main thing is to be understanding about what we eat. Realize that a dessert made from fresh fruit, cottage cheese and honey is much healthier and more necessary for the body than a piece of high-calorie cake with rich butter cream and an excess of sugar in the dough. But healthy food can be much tastier than cake!
Step two: stay afloat during a crisis
The first orders arrived at the Dolce Vita delivery service in January of this year. And in the very first months, the service formed a circle of regular customers - those who were inspired by the “delicious” photos with fruit cups from Dolce Vita on social networks, took them one day for a trial, and have since given preference to healthy eating.
“It’s nice to see when what you create attracts a certain type of people - united in spirit, in thinking. Many of our customers are vegetarians. Someone takes our desserts for children’s parties - children, having once tried our “frutonyashi” or curd desserts, later give preference to them instead of cakes,” says Vasily.
“And we really love our customers, who are so close to us in spirit,” adds Natalya. - We are used to being very flexible in approaching customer requests: if they ask you to add dates instead of honey, we will do it! Delivering breakfast at 7am is easy!”
Such an honest, open approach - and this despite the crisis, which coincided with the summer “lull” in business. Of course, it was hard at first - after all, for Natalya and Vasily this is their first experience in entrepreneurship. What can I say - it’s difficult even now. “Hang in there,” they say to the Dolce Vita team. They are holding on. And they continue to prepare each fruit cup with love.
“Even when we don’t have any orders for several hours, I think I’d better prepare something as soon as possible, I really want to!” I don’t want to cook meat or roast - I just want to work with fruit. They are so positive, very bright, fragrant - and this always has a positive effect on your mood! This is what I really want to do. What do we spend all our time on? It seems that with the warmth with which we talk about Dolce Vita, people usually talk about their children,” Natalya laughs.
Step Three: Name the Desserts
All the recipes that the Dolce Vita delivery service offers in its cups were invented by Natalya and Vasily themselves. You won't find them on the Internet - after all, they were invented in the Dolce Vita working kitchen. The names for the menu were also invented jointly.
“Take, for example, our Tereshkova dessert.” We came up with it in the summer, when we wanted something cottage cheese, but with a strawberry aftertaste. And we put strawberries on the bottom, and cottage cheese with coconut flakes on top. So, we’ve done everything, installed it, and look. Choose a name. Male or female? Definitely feminine! And the taste of this dessert is simply cosmic, the combination of cottage cheese with coconut flakes and strawberries is very unusual. And we decided: yes, this is “Tereshkova”! Maybe not all young people now know that Tereshkova is the first female cosmonaut. And this way they will have an idea about her,” says Natalya.
“Yes, we also want to introduce, in addition to the idea of healthy eating, some element of education or something,” adds Vasily. - We have some items on the menu named after great people: poets, scientists, inventors. We have an idea that has not yet been implemented - to put some information about these people in honor of whom they are named into the boxes along with desserts. Or poetry, for example, if a dessert is named after a poet - we already have “Akhmatova”, “Asadov”.
Prices for some “frutonyashi” from Dolce Vita: “Chaplin” (kiwi, banana, strawberry, 260 g) – 140 rubles; “Bordeaux” (grapefruit, pomegranate, berries, 290 g) – 140 rubles; “Tereshkova” (strawberries, banana, granola, cottage cheese, coconut flakes, 310 g) – 180 rubles; “Aguzarova” (black and green grapes, orange, grapefruit, kiwi, pomegranate, 340 g) – 180 rubles.
Now in the useful menu of the Dolce Vita delivery service you can choose from several categories: cereals, salads, desserts, drinks and “frutonyashi” based on fruits, bio-yogurt, cereals and cottage cheese. Some items are absolutely new in the catalog of deliveries and healthy food establishments: for example, green buckwheat porridge with vegetables or a smoothie based on sesame milk, which is made by hand.
“We didn’t rely on anyone when choosing products, we didn’t use anyone’s experience - we simply don’t have anyone to rely on. When a sushi delivery service opens, they still have someone to follow. But we have no analogues.”
Vasily and Natalya had to not only invent new tastes, but also get their teeth into things, choose action algorithms by touch, work out the administrative part and gain experience in marketing. “We are faced with the fact that sometimes people are confused by the definition of “healthy eating.” Some people think that healthy means sports nutrition or something tasteless.”
Step four: make plans for the future and continue honest business
The Dolce Vita delivery service plans to open a store in a room with a kitchen where customers could pick up their orders, purchase health products, and drink tea and healthy desserts. “I would like this project to live, develop, and healthy food to become as accessible as possible for people,” say Vasily and Natalya. - This is our honest business, for which we are not ashamed - after all, this in itself is a good cause. I also want this to begin to bear fruit for other good deeds. I would like to change the world in this way - not through struggle, but through creative activity, through my example.”
“Our goals are quite objective: to achieve profitability and stability. At the same time, conduct educational work and inspire people to eat right with examples. I would like to go beyond delivery so that Dolce Vita products become more accessible within the city. So that a person on the go - just run in, take it - and go on with his business.
“Although we are not against as many people as possible learning about us, we still wouldn’t want to go into mass production. It’s more important for us to maintain the level of freshness of the product, to prepare every glass with soul”
Dolce Vita always meets the client's needs. Boxes with their desserts, for example, are often ordered as gifts; Sometimes they ask you to take away a box of fruit dessert along with some message or flowers.
“Although we are not against as many people as possible learning about us, we still wouldn’t want to go into mass production. It’s more important for us to maintain the level of freshness of the product, to prepare every glass with soul,” notes Vasily.
“And, you know,” adds Natalya, “sometimes I want to cry with happiness when clients - essentially strangers - leave us their reviews. For example, they once wrote to us that the daughter of our customers, who, according to them, only loves meat, chips and ice cream, ate our fruit dessert entirely and said: “Mom, is it really possible that they do all this in Tomsk?” That's when I cried.
Ramil Shaikhetdinov (Photo: Regina Urazaeva for RBC)
Shaikhetdinov’s first bar began operating in 2007, when the entrepreneur turned 21 years old. The outlet was named Vita Juice and featured an orange logo. It was a stand with the only salesperson in a shopping center. It occupied an area of only 2.5 square meters. m and offered one single drink - freshly squeezed orange juice. The entrepreneur spent 500 thousand rubles on the opening. Most of the funds were spent on purchasing a professional juicer.
However, contrary to expectations, there were no queues at the juice bar—sales barely covered expenses. Shaikhetdinov decided that he had made a slight mistake with the format. Six months later, he invited his classmate Ilgiz Akhmadullin to be his partner. Together they opened two more points in Kazan. New juice bars already occupied about 10 square meters. m and were better equipped - there were juicers for various fruits, for example pomegranate. The menu has expanded to 12 types of juices, signature mixes and smoothies have appeared, as well as a bar counter. Each such bar cost 1.5 million rubles. But they immediately began to make a profit. On average, the monthly revenue of one outlet is now 600 thousand rubles. per month, profit - 150 thousand. The partners reinvested all profits into opening new points in new cities.
Today the Vita Juice network has 25 points in 12 cities of Russia, including Moscow. Two or three new bars open every year, and revenue in 2017 amounted to more than 175 million rubles, profit - about 45 million. According to 2GIS, this is the largest network of juice bars in the country.
Shaikhetdinov’s main problem was finding employees. Selling juices is not the most prestigious job; people quickly got bored with it and left, and it’s difficult to find employees in unfamiliar cities. Therefore, the entrepreneur came up with a motivation system for sellers. Once every six months, each company employee can take an exam on knowledge of recipes, service standards, etc. If the test is passed successfully, the employee’s salary increases by 15% and he moves to a higher category of specialists. The best salespeople move on to management jobs in the central office. Now the Vita Juice company employs over 130 people, about a quarter of them are administrative staff in the office in Kazan.
Photo: Regina Urazaeva for RBC
The entrepreneur saves on advertising: a juice bar is not an establishment for which a client will specifically go to a shopping center. Juice or smoothie is primarily an impulse purchase. Therefore, the main thing is to choose shopping centers where there are a lot of people, says Shaikhetdinov.
The most difficult period for the development of Vita Juice was 2014-2015, when the crisis affected the purchasing power of Russians and the number of visitors to shopping centers fell. Sales at Vita Juice bars have fallen and prices for imported fruit have risen. “If before the crisis we bought oranges for 50 rubles. per kilogram, then after that it’s already 100 rubles,” says the entrepreneur.
Shaikhetdinov started asking for discounts on rent. This was not possible everywhere, and in those shopping centers where the rent was too high, he closed several juice bars. By 2017 the situation had improved. According to the entrepreneur, the spread of fashion for a healthy lifestyle has played into his hands. The company responded to the new trend - they launched the Detox by Vita Juice line, which includes cocktails made from pear, orange and spinach or apple, broccoli and walnut.
In 2018, the company launched franchise sales. According to its terms, the Vita Juice juice bar can be purchased turnkey with furniture and equipment for 2.95 million rubles, the monthly royalty is 12 thousand rubles. So far, no franchisee has signed an agreement.
Smaller and simpler
Before opening the juice bar, 55-year-old Igor Maimin owned two large establishments in Moscow - the Cocktail and Wheel of Time restaurants. The latter was located on three floors and occupied an area of 1.5 thousand square meters. m.
Igor Maymin and Ekaterina Maymina (Photo: Oleg Yakovlev / RBC)
The idea to open a juice bar appeared during a trip to tropical countries and the United States - the restaurateur saw everywhere outlets offering freshly squeezed juices and smoothies. The entrepreneur returned from the trip with a ready-made business plan - he decided to launch a juice bar in one of the Moscow shopping centers. Maimin took his daughter Ekaterina as his partner.
In 2007, the first Yummy Mix juice bar opened its doors: an “island” with an area of 9 square meters. m in the capital's shopping center. Its opening cost the partners 2 million rubles. (the investment was recouped after a year and a half). The Maiminas came up with the bar menu on their own and experimented with various fruits and vegetables. The site of a shopping center was chosen as an advertising platform. “We published information about our promotions and special offers with them,” says Ekaterina Maimina.
Six months later, the partners decided to open a second location. Launch costs amounted to about 2 million rubles. Subsequently, new juice bars opened once a year. All are in Moscow, with the exception of two, opened in 2009 in Rostov-on-Don. Then the restaurateur met the future manager of the Rostov branch at an international exhibition of retail real estate in France, and he convinced Maymin to try his hand at the provinces. It turned out that Rostov juice bars earn no less than those in Moscow - the average revenue of each is 6 million rubles. per year, of which about 800 thousand rubles. arrived. There are currently ten bars in the chain, the last one opened last year.
The 2014-2015 crisis also hit the Yummy Mix business. But the family found a new audience - numerous employees of the shopping center. For them, the company began to organize promotions during the hours of least active sales. For example, from 10 to 12 am on weekdays, when there were simply no buyers in the stores, they offered orange juice to sellers at a 50% discount, forming a pool of regular consumers.
Nevertheless, several juice bars located in shopping centers near the Moscow Ring Road had to be closed. “The audience of some centers has changed before our eyes - many people have stopped going to them, as new malls have opened, and only local residents from residential areas remain. Now it makes sense to open closer to the city center, in business centers; working in shopping centers is becoming more and more difficult every year,” admits Maimina.
According to the entrepreneur, an important factor for the success of a juice bar is its location inside a shopping center: “There should be a lot of people passing by, but they shouldn’t be in a hurry. The food court is also not the best place, there are too many alternative offers. We choose shopping galleries - a person comes out with some shopping, sees a sign and decides to take a break and drink some juice.”
Maimin sold the large restaurants, and now the family is focusing on improving service and expanding the menu of their bars. A professional mixologist was hired to develop the recipes. The Yummy Mix range responds to all fashionable trends in the drinks industry. For example, the company has a line for vegans (smoothies without frozen yogurt) and fans of strength sports - with added protein.
“Competition in this niche in Moscow is already quite strong,” says Ekaterina Maimina. “Many kiosks, cafes and coffee shops have begun to add a wide range of juices and smoothies to their main assortment.” But that doesn't mean there isn't room for new players. According to Maimina, newcomers can attract attention through an original concept. For example, the Vitamin & Smoothie Bar Macadamia offers smoothies in bottles shaped like light bulbs. Unusual packaging attracts customers and encourages them to post photos on Instagram.
Cost of drinks
Classic “Mango shake” (mango, ice), 0.35 l: price - 350 rubles, cost - 200 rubles.
“Homemade lemonade” (mango, chia, orange), 0.35 l: price - 200 rubles, cost - 120 rubles.
“Freshly squeezed juice” (orange, mango), 0.35 l: price - 300 rubles, cost - 100 rubles.
Source: Super Mango Company
Mangomania
32-year-old Ruslan Nazimov is a former top manager of the Negotsiant development company. He started thinking about his own business while receiving an Executive MBA at Kingston University in London. “Then I thought: why waste your potential by working for hire?” - Nazimov recalls.
Upon returning to Moscow, he met with his friend Sergei Pivovarov, a dentist and owner of a chain of dental clinics. Together they began to come up with ideas for future business. The choice fell on the supply of mangoes to Russia. Partners are big fans of this exotic fruit. “However, what they sell in supermarkets tastes more like potatoes,” Nazimov is indignant.
Alexander Nazimov, Ruslan Nazimov and Sergey Pivovarov (from left to right) (Photo: Oleg Yakovlev / RBC)
In the spring of 2017, the partners created the Super Mango company. The third co-owner was Ruslan’s brother Alexander Nazimov, who had previously worked in investment banking for a long time. The partners brought the first batch of exotic fruit from India. It was an Alphonso mango at 80 percent ripeness. A batch of 800 kg including delivery cost 700 thousand rubles.
The partners decided to sell fresh fruit wholesale and retail via the Internet - they created accounts on social networks and launched a website. However, it immediately became clear that it would not be possible to find wholesale buyers. “Nobody wanted to buy mangoes at their peak. This is a perishable product; it can last for a maximum of seven days. While unripe mangoes are stored for 25-30 days,” says Nazimov.
The entrepreneurs managed to sell half of the batch - they themselves delivered orders throughout Moscow. And the other half has lost its presentation. At the last moment, we managed to sell it at a discount to the #FARSH burger chain. Customers of the cafe who placed an order for an amount over 700 rubles were given a “Super Mango Shake”.
The partners realized that they needed an additional distribution channel where mangoes could be quickly sold if they were nearing the end of their shelf life. In the summer of 2017, the partners began setting up tents in markets and selling mango juices and desserts. They prepared drinks in front of customers. At the Usachevsky market in Moscow, Super Mango created a real sensation - queues lined up for the juice, Nazimov assures. The company served 250-300 clients per day.
Juice trading seemed like a promising niche to the partners. However, it was not easy for a newcomer to get into shopping centers. Representatives of the shopping center were either not interested in a new player with juices, since they already had outlets with a similar product, or they put forward “draconian conditions”. It was possible to open the first juice bar in the shopping center only in October 2017. The launch cost the partners 1.5 million rubles. The new bar now features drinks made from other exotic fruits—passion fruit and avocado.
Nazimov is a supporter of active sales. “Our salespeople invite customers, but do not shout, but calmly address passers-by,” he explains. — They offer to try free samples, because the culture of mango consumption in Russia is very weak, many simply do not know this fruit and are afraid to ask, so our main sales emphasis is on active communication with customers. After a person touches a mango, feels the aroma and tastes it, there is a 99% chance that he will make a purchase.”
In December 2017, Super Mango launched three more bars. Now each point gives an average of 2-2.5 million rubles. monthly revenue and 0.5-1 million rubles. arrived. On average, the points occupy about 10-12 square meters. m, and rent costs 300-500 thousand rubles. depending on the shopping center. Fresh bars now bring in about 50% of the company’s total revenue, the rest comes from online sales of mangoes. Here, unexpectedly for entrepreneurs, Instagram took off.
In the summer, entrepreneurs intend to open at least ten more retail outlets on the streets of Moscow - they are convinced that the niche is still far from being saturated.
View from the outside
“As long as the trend towards proper and healthy food is gaining popularity, the format will continue to develop”
Evgenia Kachalova, founder of the Wine Bazaar chain, Moscow
“The growing popularity of juice bars is primarily due to the fact that people have now become more attentive to their own health, have begun to pay more attention to what they eat and drink, and have begun to use more high-quality and healthy products in their diet.
The advantages of such a business would include low costs of organization. This format requires a small area, a minimum number of employees, and there is no need to organize a full-fledged kitchen. It turns out to be quite an attractive business with a small investment. The downside is that the product is perishable; if the outlet does not immediately become popular, you will have to write off a lot of fruits and vegetables.
A fresh bar is a narrowly focused concept; it is difficult to form a circle of regular customers. But as long as the trend towards proper and healthy food is gaining popularity, this format will continue to develop.”
“Big players will appear and create networks”
Alexander Murachev, managing partner of the Tigrus restaurant holding (restaurants Osteria Mario, Bar BQ Cafe, Shvili, ZEST coffee shop)
“The general interest in this business model is based on the trend of a healthy lifestyle. Fitness centers, yoga courses, local food markets, juice and smoothie bars, etc. are developing. People want to live longer and better, and therefore began to pay attention to what they eat and drink. We feel this in our restaurants. We reduce the amount of sugar and salt in recipes, reduce the proportion of deep-fried dishes, and add more fresh products.
Look at what is happening with the parks in the capital: they are becoming more modern, more convenient, more beautiful, some of them have a lot of sports activities, and this also contributes to the development of this segment. The modern consumer is increasingly choosing a natural product and replacing a sweet carbonated drink or packaged juice with a smoothie, freshly squeezed juice, natural lemonade or iced tea.
A juice bar is a clear and simple business product for the client. It takes two to three minutes from production to the consumer, while the juice is squeezed out in front of the customer. There are few shortcomings, but of course they exist. The juice business has a pronounced seasonality. The demand for soft drinks is mainly high in the summer. You also need to take into account that working with fresh ingredients is not easy. The main concerns are waste control, hygiene, proper storage and reliable suppliers. The quality of fruit may vary, which will affect the costs of business owners.
Of course, this business will develop. Big players will appear, create networks and displace small single points with a juicer and an incomprehensible name.”
In this material:
Selling cut fruits is a popular business because they are included in the list of daily consumption products. After studying, working, shopping or walking, people want to have a snack, and many prefer to eat healthy food rather than a unhealthy hamburger or shawarma.
A business selling fresh cut fruit in a glass does not require a large monetary investment or special knowledge. If properly organized, this business will bring a stable income, so opening a point selling fruit in cups attracts many aspiring entrepreneurs.
Fruit in a glass as an alternative to unhealthy fast food
The number of adherents to the ideas of proper nutrition is steadily growing every year. But while organizing a healthy menu at home is not difficult, eating in the city quickly and without harm to health is not so easy.
An excellent option for a quick snack is fruit in a glass; this vitamin-rich “fast food” will satisfy your hunger and supply the body with necessary vitamins and microelements. Sliced fruits in a glass are convenient, tasty and healthy. They are suitable as a lunch or evening snack, and can also replace breakfast if you didn’t have time to eat at home in the morning.
The buyer can choose the ingredients for the fruit dish himself - customers of the “vitamin” point should have the opportunity to create the best option for a quick snack.
Cup fillings may include:
- seasonal and exotic fruits;
- fresh berries;
- healthy raw vegetables;
- dried fruits, nuts.
You can expand the menu of a retail establishment by adding freshly squeezed juices, fruit cocktails, and ice cream.
How to open a point selling fruit in cups?
To make your business selling cut fruits and berries in cups successful, you need to analyze the market and draw up a detailed business plan. The template can be downloaded from the Internet, and if you don’t find one ready for such a “vitamin” point, simply adapt the option for any eatery.
Registration of activities
Starting a business selling sliced fruit in glasses begins with its registration. The easiest option is to register an individual entrepreneur. But if you plan to expand your business and launch an entire “vitamin” chain, you need to register an LLC.
Registration is carried out by submitting an application to the Federal Tax Service. When preparing documents, indicate OKVED code 56.10.21 - activities of public catering establishments with take-out service. If you plan to sell freshly squeezed juices and cocktails based on them, then additionally enter the OKVED code 56.30 - serving drinks.
After you register the enterprise with the Federal Tax Service, you need to rent a suitable premises and contact Rospotrebnadzor and the SES to obtain the appropriate permits to open a vitamin “fast food”.
Renting a small space and requirements for it
The point for selling fruit slices should be located in areas with high traffic. The area of vitamin “fast food” can be quite small – 8 “squares” is enough.
There are several options where it is best to look for premises for rent:
- shopping centers;
- amusement parks;
- office centers;
- sports clubs;
- spas.
Reference. The premises must have cold and hot water supply, connection to the electrical network and drainage system. In addition, it must meet the hygienic standards that apply to catering establishments.
The interior of an establishment selling fruit slices in glasses should be stylish and eye-catching. Be sure to order a design project so that the design is modern, effective and harmonious.
Equipment for work
To set up a retail outlet selling sliced fruit in glasses you will need:
- bar counter;
- refrigeration equipment (display case and refrigerator);
- cabinets for dishes and equipment;
- washing.
You will also need to buy:
- machine for peeling fruits and vegetables;
- knives, bowls, containers and other equipment;
- disposable tableware.
Reference. If you plan to offer customers freshly squeezed juices and juice-based cocktails in addition to fruit slices, you must include two juicers (universal and special for citrus fruits) and an ice maker in your equipment list. You will also need a freezer to store the finished ice.
Staff
At the project launch stage, you can personally act as a salesperson, this will save money and understand the intricacies of the business. As the number of buyers increases, you need to hire two salespeople who will work in shifts.
Employees must be decent, neat and clean, and they must have a medical record. Sellers will gain skills in working with equipment during their work, the main thing being communication skills and sales skills.
How to advertise a retail outlet?
Vitamin “fast food” is a fairly new phenomenon for our market. To attract customers, it is important to properly design a point for selling sliced fruit in glasses. You need to come up with an original name and logo that will be used in the design of the stall, on packaging materials and advertising printing.
An original design and eye-catching sign are a prerequisite for a successful business launch. Your customers should be able to see the outlet from afar and understand that here they can buy a healthy snack. Be sure to order a uniform with a logo for sellers and use branded packaging materials.
Help to attract buyers:
- advertising flyers that promoters will distribute near your outlet;
- marketing promotions and special offers on weekends, holidays, etc.;
- groups on social networks where you will publish news about your business and communicate with potential clients.
How much can you earn selling fruit slices?
Starting investments in the business will be (in rubles):
- 10,000 – registration of an enterprise;
- 30,000 — rent for 2 months;
- 50,000 – development of a logo, production of a sign and branded workwear;
- 150,000 – purchase of equipment;
- 20,000 – advertising;
- 20,000 – reserve.
Total: 280,000 rubles.
Monthly expenses (in rubles):
- 15,000 - rent;
- 50,000 – salary for sellers;
- 40,000 – purchase of fruits and berries;
- 10,000 – other expenses.
Total: 115,000 rubles.
The cost of a kilogram of fruit slices depends on the season and composition, it is approximately 170 rubles. And the price of a serving of 200 grams is usually set at 140 rubles. As you can see, selling 1 kg of chopped fruit will bring a profit of 530 rubles.
For a business to break even, it is enough to sell 220 kg of slices per month. And in the well-promoted establishment, at least 60 servings of sliced fruit are sold daily (12 kg of fruit every day). In this case, the profit for one day of work will be at least 6,400 rubles, and for a month (30 working days) your income will be equal to 75,000 rubles, taking into account expenses.
Trading fruit slices is a very profitable type of business, the profitability of which reaches 300–400%. This line of business generates profits throughout the year and does not require large investments. To increase the profitability of the enterprise, you can sell not only cut fruits in glasses, but also fresh juices, fruit cocktails, and Hawaiian ice cream. This will increase the flow of customers and bring additional profit.
Order a business plan
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In the state of North Carolina, an “Edible Park” has been opened, in which more than 40 species of fruit trees grow, and every visitor can enjoy fresh fruits. The Moscow climate does not allow us to walk through such a park every day, but in the ABC of Taste online store you can always order fruits at home: familiar from childhood and exotic ones, for your favorite dishes and culinary experiments.
Fruits to order all year round
Experts are convinced that to maintain health you need to eat at least 500 g of fruit per day. Our online store will help you follow this recommendation all year round!
Traditionally, the Russian watermelon season begins at the end of August. But in the ABC of Taste online store you can safely order them at any time of the year - we specially deliver watermelons by plane from hot countries: Brazil and Thailand. Surprise your guests with a juicy, ripe watermelon of the highest quality at the New Year's table!
Peaches, apricots and plums, like many other fruits in our store, are collected using Tree Ripe technology: they ripen directly on tree branches and only then are transported for sale.
Exotic fruits deserve special attention: sweet mango from Thailand and Peru, red pitahaya from the shores of Siam, granadilla from Latin America, rambutan, kumquat - order these rare fruits and amaze your friends with their variety! For example, the popular mango is suitable not only for desserts, but also as an addition to meat and poultry, and avocado baked with eggs and cheese is perfect for breakfast.
Buy fruits with home delivery
With the rich assortment of “Azbuka Vkusa” you can eat fresh and varied fruits all year round! You will find fruits for every taste in our catalog:
- ripe watermelons and melons;
- bright citrus fruits;
- aromatic peaches, apricots and plums;
- favorite apples and pears;
- exotic fruits from all corners of the globe;
- chopped and peeled fruits for culinary experiments and picnics.
Buying fruits online is much easier, faster and safer than in markets or local stores. Only fresh and high-quality fruits will be delivered to you, and with our careful transportation, your purchases will arrive to you safe and sound.
Order fruits and vegetables in our online store - you will receive fast delivery at any time and place convenient for you in Moscow and the Moscow region. Choose the best with the ABC of Taste online store!
