The most popular product for trade. What do people buy most often on the Internet?
Some products become bestsellers as soon as they appear in the store. More than half of the new products do not find much interest among the buyer and quickly disappear from the shelf. And only a few remain true bestsellers for a long time,
These products are so popular that they have an impact on people, society and even culture. Best-selling products were innovative and even considered revolutionary when they were introduced. Experts creating a list of legendary productsanalyzed a huge number of product categories that cause the greatest demand among different groups of the population, with record sales volumes or high circulation, as well as consumer loyalty.
No. 1 - "Rubik's Cube"
Sales: 400 million
Manufacturer: Seven Towns Ltd.
Hungarian sculptor and architecture teacher Erné Rubik invented the first prototype of the Magic Cube in 1974 in Budapest. In 1980, the American company Seven Towns bought the rights to the toy and began producing the Rubik's Cube. The puzzle soon became an incredible international sensation. Amazing bright colors, an affordable price and a fairly high level of difficulty make the Rubik's Cube a best-selling product for many years.
No. 2. iPhone
Sales: 290 million
Manufacturer: Apple
In just 5 years, 290 million iPhones were purchased, making it the most popular smartphone model in the world. Apple's iPhone is a best-selling product among the leading electronics retailers in the United States, such as Verizon, AT&T and Sprint. Apple made a profit of about $190 billion on the iPhone. Today, 6 iPhone models have already been released: the original version, 3G, 3GS, 4, 4S and 5 .
No. 3. "Harry Potter"
Sales (paper copies): 470 million
Produced by: Scholastic (USA publisher)
American publishers Scholastic Corporation released the first volume of the Harry Potter serialized novel in the 1990s. called "Harry Potter and the Philosopher's Stone". The book immediately becamesensational, the total profit from sales of all the bestselling novels amounted to $8.1 billion. The adventure chronicle of a young wizard helped the English writer Joanna Rowling become one of the highest paid authors in the world. The latest installment in the Harry Potter and the Deathly Hallows series is recognized as the most popular book in the history of publishing. In the first 24 hours, 11 million books were sold.
Sales: 120 million
Production: Epic Records
The thirtieth anniversary of the release of Michael Jackson's famous album "Thriller" was celebratedthis November. One of the first discs to be promoted using video clips on the MTV channel. "Thriller" is the best-selling album of all time in just one year. For this disc, Michael received 8 Grammy awards from the American Recording Academy in 1984. 7 songs on the album were published in the top ten hits according to Billboard magazine.
No. 5. "Mario"
Sales: 275 million
Manufacturer: Nintendo
The character Mario first appeared in 1981 in the top-rated TV series Donkey Kong. Since then, the Italian plumber has appeared in dozens of products, each of which has sold more than 1 million copies. Meanwhile, the game “Super Mario” is considered one of the most popular: the number of sales is 275 million copies.
No. 6. iPad
Sales: 81 million
Manufacturer: Apple
April 2010 Apple releases its first iPad, which instantly became a bestseller. The iPad also became the first commercially successful tablet PC. Not long ago, an American company began producing the third generation of iPad. Over the course of two years, 81 million tablets from Apple were sold. To put this figure into perspective, it took Apple 24 years to sell the same number of regular computers.
No. 7. "Star Wars"
Box office: $4.74 billion
Production: 20th Century Fox
In 2009, the science fiction film Avatar directed by James Cameron was recognized as the highest-grossing film in the history of American film distribution. But when adjusted for inflation, 1939's Gone with the Wind continues to be the highest-grossing film, according to Box Office Mojo. On the other hand, taking into account the category of "serials", nothing can compare with George Lucas' masterpiece "Star Wars". The film was first released in 1977 and grossed $1.5 billion. Over five films, the box office gross of the series amounted to $4.74 billion.
No. 8. Toyota Corolla
Sales: 41 million
Manufacturer: Toyota
The Corolla car has been on the market for forty years, and during that time 11 models of the most popular brand have rolled off the assembly line. From that momentToyota on average sells 1 Corolla car every 40 seconds. This was the first brand that a Japanese manufacturer decided to assemble in the United States. Today, the latest Corolla consumes 7.1 liters of gasoline per 100 km, and its base price is $16,140.
No. 9. Lipitor
Sales: $126 billion
Manufacturer: Pfizer
Lipitor is used to lower cholesterol and fat levels in the blood. The drug was invented by Warner-Lambert, which was later bought by Pfizer. Lipitor received approval from the US Food and Drug Administration in 1997. Although Lipitor is not the only drug in its category, the drug's ability to effectively lower cholesterol makes it one of the most popular among many patients. and doctors. Pfizer's patent to exclusively manufacture Lipitor ended last year. Since 1997, the drug's total sales profit has reached $126 billion, which is almost 26% of the pharmaceutical giant's total revenues.
No. 10. PlayStation
Sales: more than 310 million
Manufacturer: Sony
The first PlayStation model was released in 1995. 5 years later, the Japanese electronics manufacturer opened sales of the second generation console - PlayStation 2 (PS2), which became the best-selling model of game consoles in all history. By 2011, sales had increased to 150 million PS2s. In 2006, the newest model (PS3) appeared on the market, but itwas no longer so successful. Despite this, over the entire production period of various models of the PlayStation series, more than 310 million game consoles were sold.
Today, to open your own online store, you no longer need special knowledge and experience. The number of suppliers is increasing and is not limited to China, and companies have appeared at the services of retailers that take on everything - from forming an assortment to packaging and sending parcels (the so-called).
It is not surprising that the number of people wanting to engage in e-commerce has increased. But not everyone can do this: out of 200,000 sites with signs of an online store, only 80 thousand have traffic of more than 20 people per day.
In this article, we analyzed the statistics of online stores based on research materials for 2015-2016 and collected the most revealing facts, knowledge of which will help you choose the right course when developing your online business.
Statistics on sales of goods in Russia and abroad - differences and features
The most noticeable difference between Russian retail and European and American retail is the disproportionately large number of sellers and buyers in Moscow compared to other regions. In the second half of 2016, the volume of the e-commerce market for Moscow was more than 60%. 
Another difference is the large share of goods delivered by self-pickup. This phenomenon has at least two reasons: the insufficient development of delivery services, especially in the regions, and the buyer’s desire to save on delivery, especially if the check amount is small.
The next feature that researchers note when analyzing the online market is that in Russia cash payments for goods predominate.
In 2017, cash still reigns supreme.
Retailers should take this into account when choosing forms of payment. Your delivery service should have a well-established cash on delivery scheme, and the courier should be chosen taking into account the fact that he will have to deal with money, checks and invoices.
Rating of online stores - TOP 10 most successful
Giants of the e-commerce market, such as Ozone and Eldorado, have been occupying leading positions for several years now. There have been no new names added to the TOP 100 and even the TOP 200 online stores over the past two years.
We present the ten stores with the highest sales volumes in 2016. If you want to get closer to the leaders in profit, number of clients and other indicators, follow their example.
1. ULMART.RU - one-stop shop. Turnover - 36,800 million rubles per year. The number of orders per year is 7,360,000. The average bill is 5,000 rubles.
2. WILDBERRIES.RU - a store of clothing, shoes and accessories. Turnover - 32,800 million rubles per year. Number of orders per year - 17,000,000. Average bill - 1,900 rubles.
3. CITILINK.RU - one-stop shop. Turnover - 20,400 million rubles per year. Number of orders per year - 1,570,000. Average bill - 13,000 rubles.
4. MVIDEO.RU - equipment and electronics store. Turnover - 36,800 million rubles per year. Number of orders per year - 7,360,000. Average bill - 5,000 rubles.
5. EXIST.RU - auto parts store. Turnover - 17,300 million rubles per year. The number of orders per year is 6,650,000. The average bill is 2,600 rubles.
6. ELDORADO.RU - electronics and equipment store. Turnover - 16,900 million rubles per year. Number of orders per year - 2,090,000. Average bill - 8,100 rubles.
7. SVYAZNOY.RU - electronics and equipment store. Turnover - 16,700 million rubles per year. Number of orders per year - 1,720,000. Average bill - 9,400 rubles.
8. KUPIVIP.RU - a store of clothing, shoes and accessories. Turnover - 16,600 million rubles per year. Number of orders per year - 1,770,000. Average bill - 9,400 rubles.
9. OZON.RU - one-stop shop. Turnover - 15,200 million rubles per year. Number of orders per year - 5,180,000. Average bill - 2,900 rubles.
10. KOMUS.RU - office goods store. Turnover - 12,900 million rubles per year. Number of orders per year - 1,250,000. Average bill - 10,300 rubles.
These companies account for about 30% of the Internet commerce market in Russia.
When forming the rating, the average check amount, the number of orders per year, website usability, the quality of the mobile version of the store, and SEO optimization indicators are also taken into account.
Statistics of goods sold: what sells better on the Internet
According to data for 2014-2015, the best sellers on the Internet were household appliances (43% of orders), clothing and shoes (17% of orders), and auto parts (10% of orders).
Fragment of a study on online sales statistics for 2015.
Now the trend in traffic to different categories of online stores is “leveling out.” The above-mentioned leaders in demand are no longer developing so rapidly; they are being “caught up” by children’s goods, food products, products for animals, for construction and repair.
Research of online stores and their audience
We have previously published to their audiences as well. According to the results of a new survey at the end of 2016 among users over 18 years of age (1,600 people from 137 cities of the Russian Federation took part in the survey), only 38% of respondents do not intend to buy anything on the Internet. 14% of respondents do not yet have experience with online shopping, but want to try, 31% have already bought something a few times, 15% use the services of online stores regularly.
71% of respondents are residents of Moscow, 61% are people aged 18 to 24 years. 62% of respondents are people with a good income - they believe that they can afford to buy durable goods.
These data approximately coincide with the analytics of online stores - giants in their industries. They agree that more than 90% of the profit comes from residents of Moscow and the Moscow region aged 18 to 40 with an average income.
The Data Insight company conducted an analysis of the market for online stores and buyers. Based on the results of the study, the following conclusions were drawn:
34% of respondents buy goods online because it saves time.
28% choose to shop online because they can study product descriptions and make a choice without rushing.
22% prefer online for more affordable prices.
11% believe that on the Internet you can find new and rare goods that are not available online.
Make your online store in such a way as to save the buyer’s time, create an interesting assortment, write meaningful product descriptions, set attractive prices and implement loyalty programs. This way you are more likely to become popular with buyers.
Average conversion of an online store: top 10 most converting products
Conversion rates are influenced not only by the profitability of the offer, the quality of the site and the relevance of the audience. It is also necessary to take into account the specifics of the product - it determines the audience, the conditions under which the purchase decision is made, and other features that do not depend on advertising and sales managers.
Average conversion of online stores of different product groups according to the Online Store Base study:
Food delivery - 14.9%
Event tickets - 7.8%
Books - 3.6%
Intimate goods - 3.4%
Cosmetics, perfumes - 3.2%
Food products - 3.1%
Medicine - 3.0%
Tires and wheels - 2.9%
Products for children, toys - 2.8%
Hobbies and handicrafts - 2.5%.
The most non-converting product groups were musical instruments (0.8%) and alcohol (0.6%).
Online trading forecasts: what to expect in the future
In 2016, the growth of online shoppers slowed down slightly compared to previous years. But market volumes continue to grow due to an increase in the frequency of purchases. People gain experience working with stores and online payments, they always have access to the Internet (almost everyone has a smartphone in their pocket), courier deliveries expand their geography and improve the quality of services.
Taking into account these favorable growth factors, we can make the following forecast for online trading statistics in Russia:
The key observation that online store analytics experts make is something like this: every year, changes in the e-commerce market are happening faster and faster. Therefore, it is important to monitor trends, think through your actions five steps ahead and take into account global growth trends, which will not stop soon.
Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.
- Where did you buy the best-selling products online in 2019?
- How to Find Out Which Products Are Selling Best Online
- conclusions
And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.
Where did you buy the best-selling products online in 2019?
Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.
Significantly less often online purchases are made by:
- on online auctions;
- through various web message boards (for example - Avito);
- on other resources whose specialization is the sale of products or the provision of various services.
How to Find Out Which Products Are Selling Best Online
In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.
If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.
For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.
But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets
Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores
Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.
True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100
You can refine the request for your country and select a time period for analysis
You can also check popularity by region or city here
Google Trends also allows you to compare the popularity of two different queries.
With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.
In 10th place - large household appliances
Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.
In 9th place - tickets
Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:
- concerts and shows;
- sporting events;
- cinema and theater;
- railway, car and air tickets.
Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.
In 8th place are cards for paying for services.
Best Selling Cards:
- replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
- for payment for software;
- to pay for entertainment content of Internet services that sell applications for portable and mobile devices.
The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.
In 7th place - clothes
The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.
However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.
In 6th place - PO
Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.
The most popular were:
- Windows operating system;
- license for antivirus software;
- Microsoft Office application packages, etc.
In 5th place is a product group for children
These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.
In 4th place - cosmetics and perfumes
The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.
Perfume is bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.
Download the free checklist 18 ideas for what you can sell on message boards right now
Top three sales leaders
Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.
Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.
Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.
- drones and quadcopters;
- LED lightening;
- hobby goods;
- spare parts and accessories for machines;
- green tea.
Although they are not included in the TOP, practice shows that you can make good money selling such goods online.
conclusions
What makes a product the most purchased online?
- Price - most often they buy products whose cost does not exceed $600.
- Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).
There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.
What makes a product the most purchased online?
First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».
In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.
Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.
According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.
As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online
Business starts with an idea. Creating an online store involves making smart choices about what you sell. What is better to sell in an online store? This is one of the most difficult questions a new entrepreneur faces.
In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.
What do they sell in popular online stores?
The Internet is a global network through which almost anything can be sold. The world's most famous online store, Amazon.com, offers millions of products across 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.
The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.
What to sell in an online store: ideas
Most often, online services specialize in 2-3 categories of goods; is it easier to develop and subsequently expand? Is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.
More than 3 billion people visit the Internet every day, which means any of them can visit your website. Therefore, you can sell absolutely any product in an online store. However, trading one will be profitable, while the other will not be in great demand.
Selling unique goods via the Internet
You can come across sites that offer only one unique product. It is known that you can buy the same thing in an online store and you can make very good money on it! For example, there is a website selling handmade wooden bow ties that are now fashionable. Do-it-yourself things with a touch of creativity are popular, and their sale brings a substantial profit to the site owner.
What is most often sold online?
What to sell in an online store? Ideas may arise after reading the table below. Let's figure out what most people are used to buying online. Having analyzed the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites on which they are sold are presented in descending order.
| Product categories | Quantity online stores |
| Gift and souvenir products, fresh flowers | 195 |
| Products for children and toys | 178 |
| Furniture and decor items | 170 |
| Automotive parts | 162 |
| Clothing, shoes and bags | 160 |
| Sports and tourism equipment | 151 |
| Electronics and home appliances | 147 |
| Computers and components | 132 |
| Materials and tools for construction | 124 |
| Perfumes, cosmetics | 106 |
| Sex shops | 105 |
| Household chemicals and household goods | 102 |
| Health drugs and supplements | 99 |
| Mobile phones and accessories | 97 |
| Audio and video discs | 93 |
| Books and magazines | 89 |
| Food, alcoholic drinks and tobacco | 87 |
| Equipment for production and trade | 79 |
| Medications | 77 |
| Products for animals and plants | 75 |
| Computer software and games | 72 |
| Jewelry | 68 |
| Antiques | 65 |
| Air conditioning systems | 62 |
| Stationery products | 59 |
| Photo and radio products | 52 |
| Watches and accessories | 49 |
| Musical instruments and equipment | 29 |
| Virtual goods | 25 |
Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.
The table shows extensive product categories, and some niches in product subcategories are practically unoccupied. Therefore, you don’t need to be afraid of a lot of competition - you should take a closer look at the direction that you like best and find a place in it for your online store.
What determines the choice of product for an online store?
Determining a product category for sale depends on several factors:
- business project budget;
- territory of operation of the online store;
- personal knowledge regarding the product;
- Internet business trends;
- demand for goods;
- Possibility of delivery of goods.
In times of crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt completely. It's all about the reluctance to accept new conditions of reality and change working methods. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the product content of the site.
If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive delivery, so if your budget is limited, it is better to choose a medium-sized popular product.
It is best to choose a product that you understand. This will make your future activities easier; you will not need to learn a lot of new information.
If you plan to operate an online store within one city, then you should carefully study the demand there. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.
How to determine which product is most relevant now?
In order to know what is relevant to sell in an online store, you need to take into account trends in the field of online sales. It happens that by identifying the future high demand for a specific product in time, entrepreneurs earn huge money! In the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell during a crisis.
What price groups of goods are popular during the crisis?
What should you sell in an online store during a crisis? During the crisis, expensive and elite groups of goods are sold in larger volumes than before. The main buyers of expensive products are wealthy people, who probably care about the stability of their well-being. During a crisis, rich people try to protect their wealth and invest money in antiques and art, jewelry.
The main drop in demand is observed in the middle price segment. This is due to the fact that people with average incomes, who are buyers of such goods, are experiencing falling wages and running out of other funds. They stop buying quality goods at average prices and try to save money.
Cheap goods become more in demand in times of crisis. The general population saves money and strives to purchase goods at low prices at the expense of quality. Cheap clothing, furniture, food and budget holidays are in great demand due to the influx of former middle class people into the segment of cheap goods and services.
Thus, to select a product for sale in an online store during a crisis, you can use two strategies:
- Sell luxury, expensive goods for wealthy people.
- Establish reliable mass supplies of cheap goods for the bulk of the population.
What to sell in an online store during a crisis?
You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? You will find ideas on what to sell during a crisis below:
- Industrial and construction equipment. Currently, due to restrictions on imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
- Household appliances and electronics. By buying broken equipment and electronics for pennies and repairing them, you can make very good money. People strive to buy inexpensive goods, so used equipment is in great demand.
- Inexpensive food. Food is something people try to save on during a crisis. People will buy products from your online store if you offer lower prices than your competitors.
- Auto parts. The demand for new cars falls during a crisis, so people try to repair old ones. By selling inexpensive spare parts online, you can earn decent money.
- Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in particular demand among wealthy people.
- Inexpensive clothes and shoes. The population also saves on it, but absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.
The demand for cosmetics and perfumes, ready-made food, and small household appliances is increasing.
How to make money from an online store without investment
If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on products through your online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money from this. During a crisis, people tend to buy discounted goods, so this idea is especially relevant now. In this case, you can fill the site with your supplier’s goods and introduce a 100% prepayment condition.
Thus, you will not need to spend money on purchasing goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, but many people just don’t even know about it.
Online store ideas for a small town
For residents of the regions, an important question is what to sell in an online store in a small town? As you know, the incomes of the population of small cities are lower, so expensive goods offered online will not be popular there.
Residents of small cities pay special attention to the quality of products. Inexpensive and high-quality goods will be in great demand among them.
So, we present to your attention a list of goods on which you can make money when selling in an online store in a small town.
All of these will be in greatest demand when selling online in a small town. By creating a website and filling it with in-demand products, you will ensure high and stable profits.
In the article, we looked at the main areas of effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!
Popular goods from China: is it profitable to trade them + 3 online platforms with suppliers + TOP 10 product categories.
If you decide to engage in trading, you probably want to know What are the popular products from China?.
But it is impossible to give a definite answer to this question, because sales affect all aspects of our lives, and what one buyer needs is not at all interesting to another.
It is also worth considering that it will not always allow you to determine the popularity of goods, since they all have different costs and markups.
Why is it profitable to trade goods from China?
The stereotype that everything made in China is of poor quality and defective is beginning to lose its force.
In recent years, one can notice a tendency that manufactured goods (counterfeits, among others) have become of higher quality and more expensive. But still their cost remains more affordable. Even if you decide to purchase something for yourself in a single copy directly from the Middle Kingdom, you can save a lot of money.
What makes their Chinese products stand out from the rest:
Low cost
Since the goods are produced in large quantities and are supplied all over the world, the cost is quite low. And given the fact that in the end they are sold here with a markup reaching 300%, trading popular goods from China is quite profitable.
Wide range of products
It’s probably easier to list what is not produced in China. Therefore, any entrepreneur can find those products that he would be interested in selling.
Availability and established delivery schemes
Not a problem, moreover, you can contact them remotely, so you don’t even have to travel to this country. Of course, there are many risks associated with this, but before cooperation you can familiarize yourself with samples of products.
You also need to find a logistician who will live in China. He will take on some of the responsibilities for checking, packing and shipping goods.
Thus, you only need to find reliable suppliers and establish trade - open a brick-and-mortar store or an online store and make yourself known.
If you wish, you can even create your own brand. Certain products will be produced under your name and logo. You will need to promote your business and develop an advertising campaign to make yourself known.
Why are buyers willing to buy popular goods from China from us?
It's no secret that you can order the item you like directly from the Middle Kingdom. This then begs the question: why trade popular goods from China?
And there are several reasons for this:
Save time
Not all buyers are willing to wait several weeks or even months for an order; many are willing to pay to have the product in their hands after a few days.
Reluctance to look for something yourself
Again, not many Internet users can independently search for a product that suits them, view reviews and study seller ratings. Some of them will prefer to pay extra, but receive the most clear and complete information in Russian.
Availability
Not everyone can cross the psychological barrier and decide to order goods directly from China.
Many people prefer to shop locally, and this applies to both brick-and-mortar stores and online shopping, where you can pay in cash or cash on delivery.
In addition, many people value live communication, when they can call a consultant or contact the seller to clarify the details of interest.
Thus, all the work of searching, describing and photographing goods is carried out by you. By the way, the last point is very important, since buyers are interested in how the product looks in person.
And you include all your work in the markup, for which buyers are still willing to pay, which once again confirms the profitability of trading popular goods from China.
3 large online platforms with suppliers of goods from China
And before we move on to reviewing the top most popular goods from China, let’s take a look at popular online platforms with suppliers:
https://ru.aliexpress.com
Everyone has heard about this online platform. You can buy anything here. Due to the fall of the ruble, many goods here have ceased to be budget products, but still many continue to purchase goods here.
An undoubted advantage is free delivery, which applies to most goods, the Russian language, the ability to communicate with the seller and bargain with him.
https://russian.alibaba.com
This platform is designed for small and large wholesale, that is, it is a prime example of an intermediary working on B2B principles. Before you do, you need to pay attention to the status of the seller, whether he has a good website, as well as a retail store.
http://www.lightinthebox.com/ru
A large Asian hypermarket with a wide range and decent quality of goods. There is a multilingual support service, the ability to pay for an order in several currencies (including rubles), but delivery is paid, and prices are an order of magnitude higher than in other stores.
The most popular products from China: TOP 10 categories
1. Electronic gadgets and accessories.
The crisis has left its mark on the purchasing power of many citizens of our country, so the demand for electronic gadgets from China has increased. Most of them have an affordable price and good “filling,” but there is also a “more expensive” category, which is also popular among technology lovers.
So these include:
- smartphones and tablets;
- memory storage devices;
- wired and wireless headphones;
- smart watch;
- fitness trackers;
- media players.
As for the first option, Asian versions of gadgets are cheaper, but then you must take care of the global firmware yourself. Or you can immediately purchase international versions of smartphones.
Before ordering a large batch of gadgets, start by testing several copies and take them to the service center to make sure their quality.
Separately or additionally, you can sell various accessories: cases, protective glasses and films, portable batteries. In any case, there will be profit from such sales, of course, provided they are properly organized.
2. Small household appliances.
Following electronic gadgets are small household appliances. These popular products from China include electric kettles, coffee makers, juicers, blenders, and food processors. You can also include various smart home gadgets here - climate control stations, cleaning robots, video surveillance.
Chinese manufacturers follow trends and new technologies, so you can always offer customers current products at affordable prices.
But, as in the first case, investments in the business will be impressive, because you need to provide customers with a wide range of goods.
3. Clothing, shoes and accessories.
Counterfeits and replicas of well-known brands are in demand, but in this case you should point this out when reselling goods and choose high-quality copies. But you can take a different route - follow fashion trends and look for clothing and footwear options that match them.
Since many sellers are engaged in the resale of this category of goods, both in stationary showrooms and on the Internet, order small quantities of the most popular items and test your business, and then begin larger purchases.
4. Household goods.
The Chinese market is distinguished by a variety of household goods that can be selected to suit any interior style and season. This includes various decor, bedding, textiles, hobby items, and garden supplies.
You can focus on one product category or cover a large part of the range.
Business investment will depend on what you choose to deal with. Relatively small capital will be needed to trade small decorative items: garlands, frames, wall stickers, artificial flowers.
5. Pet supplies.
Pet products are mostly produced in China, but are sold here with decent markups, although the purchase price of some items can be several dollars.
What will be in constant demand are toys for pets, brushes, rugs, beds and pillows.
But goods with a maximum markup, such as suits, unusual collars, houses, have a maximum markup, since such purchases are approached more thoughtfully.
Don’t be lazy and look for something that other stores don’t offer in order to stand out from them and thereby win over customers.
6. Office.
High-quality and stylish stationery has always been in demand. At any time of the year (we don’t even have to talk about the eve of the school year), people buy notebooks, pens, pencils and sketchbooks.
But now diaries (of which there are a lot in China), multi-colored tape, stickers, and stickers are especially popular.
You can also trade items for artists - brushes, paints, easels, which are inferior in price to European copies.
7. Goods for sports and recreation.
Nowadays sports and active recreation are in fashion. These two categories of popular goods from China are located nearby, so if you decide to open a store, you can combine them, thereby controlling the level of sales.
For example, in the fall and winter, many people buy sports equipment, and before summer, tents, backpacks, and barbecues are extremely popular.
As a rule, the sizes of goods are small and medium, which significantly reduces the cost of delivering goods, and on some sites where you can order small quantities, it is completely free.
8. Lighting items.
Another important category of the most popular goods from China is lighting items: chandeliers, night lights, table lamps, decorative garlands, LED lamps.
As a rule, the purchase price of small items is not high, delivery will not be expensive either, so doing this kind of business is quite profitable. Again, do not forget that most of these goods are made in China, so purchasing them from there is the most profitable option.
In addition, buyers always want to check the light bulbs and diodes in operation, so as not to purchase defective goods.
9. Crockery and kitchen utensils.
Most of the products in this category that we see on store shelves come from China. Here you can find everything - from silicone molds to expensive pots and sets.
Various fashionable water bottles and devices that make our lives easier (infusers for cups, food-grade silicone, knives for decorative cutting) can be purchased directly from the Middle Kingdom.
And here the important point is that many people prefer to find all sorts of little things locally, rather than order via the Internet and wait several weeks for a small parcel, which, moreover, can get lost along the way (and this is a fairly common occurrence).
What products from China are considered the most popular?
In this video you will learn about the TOP 5 cheapest and most popular things:
10. Furniture.
And finally, we left the most interesting...
Many people will probably be surprised, but China is currently the leader in furniture production. Many famous companies have moved here, and this has not affected the quality of the furniture they produce.
Selling furniture from the Middle Kingdom is quite profitable and interesting, despite the fact that the niche may seem busy. From there you can bring a variety of specimens that we simply don’t have.
But in this case, looking for suppliers via the Internet is quite risky, because investments in business are huge.
In Guangdong province, namely in the city of Foshan, there is the largest wholesale center where furniture tours are organized. At exhibitions you will be able to see samples in person and directly order the furniture you are interested in.
Its production and delivery time will take about one and a half months, and the prepayment amount is often 30% of the cost of the entire order.
It is difficult to fully cover in one article all the most popular products from China, because it’s easier to list what is not profitable to buy here.
Manufacturers from the Middle Kingdom always keep an eye on fashion trends, “snoop” on secrets at company factories, and implement cheaper options, which ultimately are in great demand among us.
You are required to find goods of acceptable quality at the best prices and sell them, thereby building your own profitable business.
