home Diseases What people are looking for online. Selection of keywords from Yandex Wordstat and Direct

What people are looking for online. Selection of keywords from Yandex Wordstat and Direct

The correct selection of keywords is the basis of search engine promotion and high-quality contextual advertising settings. It is on the formation of the semantic core (compiling a database of queries and creating pages relevant to them) that the further result largely depends: the popularity of the resource and conversion.

Do you want to become a real SEO guru and receive ready-made instructions for working with the best services for the Russian-speaking segment? Then this article was written especially for you!

At the moment, there are two main ways to collect popular queries in Yandex - Yandex.Direct and Yandex WordStat. Let's study them in more detail, consider the advantages and disadvantages.

Yandex.Wordstat

The Yandex search engine regularly collects information about user requests - based on this data, the convenient Yandex WordStat service has been created. It helps website owners and optimizers become familiar with the needs of Runet visitors, track trendy topics, and select the most appropriate keywords.

Screenshot of the Yandex.Wordstat interface

Among the advantages of the service, we should highlight its simplicity and high speed. This free service has excellent functionality. With it you can:

find out the frequency of the request in Yandex in exact, phrase and broad terms;
get statistics on a particular region;
use “Query History” to determine seasonality.

Now about the cons. Advanced SEO specialists agree that the selection of keywords in Yandex.Wordstat allows you to compile a list of keywords of only up to 50% of the full semantic core. To save data to your computer and search for other phrases, you will need to use additional services.

Another drawback is that WordStat only shows 2000 nested phrases (up to 40 pages), missing low-frequency queries that drive additional traffic. Many people are annoyed by the frequent introduction of captchas, and there is a possibility of account blocking.

Advice! To collect more keywords, use the paid Key Collector program or use a little trick from advanced optimizers. They get around the limitation by entering queries in different variants. For example: blouse, blouse, blouse, blouse.

Remember! Are you going to collect a lot of keywords? Create a separate account in Yandex to avoid the consequences of potential blocking.

Yandex.Direct

It is a contextual advertising service on search engine pages and YAN partner sites. Despite its different purpose (the service was created for paid promotion and fine-tuning of advertisements with output for specific requests), Yandex.Direct also allows you to select keywords.

In addition, this service makes it possible to study the search phrases used by competitors in order to apply them next time in your own website development strategy.

The majority of Yandex users. Direct are advertisers and online sellers, so this commercial tool is also designed to calculate the profit received from promoting individual keywords.

The main disadvantage of Direct is that it is not particularly convenient for solving large-scale problems. In such cases, it is better to opt for the powerful Key Collector or the free Slovoeb service.

How to use Yandex.Wordstat to select keywords?

The platform interface is simple and understandable even for beginners. Main elements of the main screen:

query input field - here you need to enter the search phrase about which you want to receive information;

button “by words” - displays the list taking into account the specified operators (special characters to narrow the search range);
“by region” - allows you to go to the section dedicated to geodependence;
“request history” - generates data received over the last two years;

date of last statistics update;

left row - shows statistics of queries in Yandex for the entered word;
right column - used to identify other keys from users who searched for the original phrase;
transition to statistics by device type: requests from mobile phones, phones and tablets.

Advice! To improve your work with Yandex.Wordstat, study its operators - they will save your time by eliminating unnecessary words or combining information for several queries at once.

Instructions for working with Yandex.Wordstat

Log in or register a Yandex account.
Go to the page https://wordstat.yandex.ru/.
Enter the phrase you are interested in in the search bar.
Click the "Select" button.

To clarify the required request, use a set of service commands:

Word order in keys

The method of collecting statistics in Yandex WordStat has a serious drawback - there are no differences in the frequency of queries that are essentially the same, but with different word order. Even taking into account the operator "!" the service provides the same number of impressions per month. But in fact, the phrases “radio online” and “online radio” have an unequal number of views.

Attention! You must first activate the “Take into account word order” option in the settings.

Defining keywords based on regions

To analyze the demographic aspect, you will need the “By Region” tool. It will be useful when the optimizer is looking for queries for advertising or creating a semantic core for a site selling goods or services.

Of all the functions, the most interesting is regional popularity - the percentage that a city occupies in impressions for a phrase, divided by the share of all search results. If you see more than 100%, it means that the region’s interest in the keyword is increased, if less, it means it’s decreased.

Analysis of seasonality of requests

Would you like to determine the dynamics of demand for the selected key throughout the year? Then you need to look at the statistics in Yandex.Wordstat (the “Query History” tool).

Using the service, you can assess the seasonality of any topic with detailed frequency by month and week. In addition, the tool will save money and effort by further eliminating the “dummy” phrases that site owners have created in a short time.

Advice! To get a deep understanding of traffic dynamics, analyze different keywords from the same group. Be sure to consider obvious seasonal queries (such as “shopping for a swimsuit” or “how to decorate a Christmas tree”), as well as unforeseen important events and news that may change SEO trends.

Advice! Low-frequency operators are focused on more effective and less costly promotion; they specify the request as much as possible. We recommend using them in the semantic core.

Low frequency phrases are phrases that users have entered less than 10 times in the last month.

Parsing queries with a fixed number of words

If you need to search for queries of a certain length, type the keyword on the appropriate line the required number of times, enclosing it in quotation marks. For example, a webmaster needs to find popular three-word phrases with the key “flowers” - he should enter “flowers flowers” into the search.

Such experiments with a length of up to seven words can increase the reach of the target audience, because as a result WordStat will replace the same words with analogues that are often entered by Runet users.

Expansion of the semantic core

To increase traffic to an Internet resource, try to cover as many queries as possible that are similar in linguistics and syntax. By finding the maximum number of keys, you will create an effective and powerful semantic core.

When compiling it, pay attention to other interests of the target audience - by deciding to look at such query statistics in Yandex.Wordstat, you will better understand the needs of your potential readers and clients, and expand the list of queries by topic.

Browser plugins for comfortable work

To ensure that using the service leaves only pleasant memories, we recommend installing the Yandex Wordstat Helper or Yandex Wordstat Assistant extension. The mentioned plugins will significantly speed up the selection of keywords and take your website’s Internet marketing to a new level.
The first extension allows you to add your own queries; it copies, deletes and appends data to the buffer.

As for Yandex Wordstat Assistant, it also displays the total frequency of key phrases and supports different types of sorting.

1. Go to https://direct.yandex.ua/ and click “Create a campaign” - Text and image ads.

2. Below, select the region you are interested in.
3. Open the “Group Management” tab and enter the masks collected in Yandex.Wordstat there, that is, the main phrases. Click "Save" and proceed to create an ad group. In the “Settings for the entire group” column, enter the masks collected earlier in Yandex.Wordstat.

4. Start searching for additional phrases by selecting "Find Words"

5. Click “Start collection” and be patient: the operation may take many hours, especially when working with a huge semantic core.

6. Filter the received keys from non-target requests.

Want to learn how to use Yandex.Direct to select keywords for maximum benefit? Calculate duplicates, as well as obvious negative keywords that are not suitable for your site, and then remove all phrases collected by the program that contain them.
Interface features

In 2017, Yandex.Direct developers distributed options into semantic blocks and improved usability - working with the service became even more pleasant. Previously, the platform supported two versions of the interface: light and professional.

Now all that remains is a convenient advanced option, with which you can find out the frequency of the request in Yandex with the addition of negative keywords, independently adjust the keys, manage bids and receive data on financial expenses.

Other services and key selection programs for Yandex

Key Collector - helps automate advanced collection of the semantic core, obtaining effective search phrases as quickly as possible. This paid program always uses the latest statistics, and updates are released frequently.
“Slovoeb” is a convenient free analogue suitable for compiling a large list of queries. It analyzes regionality and seasonality, allows you to determine the timing of promotion, as well as calculate its approximate cost.

Conclusion

Having gained experience in selecting keywords in Yandex.Wordstat, Direct and other programs, you will become a real promotion specialist, because its basis is the correct choice of keywords. After compiling the semantic core, all that remains is to create high-quality pages relevant to the selected queries.

Good traffic and crazy conversion to you!

Every day, search engines collect all user queries and analyze this data. Use information about user preferences in your work: popular queries, distribution of search queries by time, device type and location. Every year, Yandex also publishes the most popular topics of the year.

What queries were popular among users in 2017

Popular topics. At the end of each year, Yandex collects statistics on queries that aroused the greatest interest among users. Top topics are different from top queries. In the topics, Yandex analyzes events and people of the past year and compiles a rating:

Information is taken for January-November.

Additionally, popularity is shown by month separately. The popularity of certain topics grew throughout the year, while others lasted only a couple of months.

Dynamics of popularity of the topic “Cryptocurrency” in 2017

Dynamics of the popularity of the “Spinner” theme in 2017

Mobile interests on the map. Internet searches vary from area to area. In the spring of 2017, Yandex collected statistics on requests sent from mobile devices and compiled an interactive map of user interests in different areas of Moscow. Explore popular categories with its help.

Search in the metro. Yandex separately conducts research on the interests of users in the subway. According to the search engine, in 2017, 150 thousand metro passengers accessed Yandex search every day.

Internet activity in the metro also has peak hours. This is 7.40 - 9.40 in the morning and 17.20 - 19.50 in the evening. The greatest number of requests occurs between 8 and 9 am and from 6:20 pm to 6:50 pm in the evening.

The overwhelming majority of requests are informational. They are related to the topics IT, Transport and Leisure. Requests change throughout the day. In the morning, the most popular words and phrases are “how to get there” and “how to get there.” Courts, museums and shops lead the way in terms of destination. In the evening, users search for recipes and food delivery services. Before the metro closed, most requests related to the night bus schedule.

The most popular queries in the Moscow metro every hour

Search by time of day. In Yandex, search starts at 6 am. From 9 am to 5 pm the main search queries are related to work, from 5 pm to 10 pm - with study, after midnight - movies, games, sex.

Distribution of user interests by time of day

How to select popular queries

Select queries in Yandex using the Wordstat.Yandex service. If the topic of the queries being analyzed is broad, use a parser to reduce the time for collecting information.

Frequency. Enter the analyzed words into the Yandex search bar; the word can be single or as part of a phrase. The frequency shown by the service includes words and phrases in any cases and word forms. Sorting goes from maximum to minimum.

Working with operators. To find out the number of queries in the exact word form, use operators. Main operators:

"" - statistics only for specified words without taking into account additional ones;
! - for precise entry, fix the endings;
+ - to add prepositions to the query: trip + to London.

We talked about operators in detail in the article “”.

Regions. In Wordstat, select a region before searching for a query, or analyze a query across all regions. Filter separately by region: countries, federal districts, regions and cities, or by large cities and their subordinate regions. Pay attention to the regionality index. It is calculated based on the popularity of the request on average in Russia. For example, in Moscow, St. Petersburg and Yekaterinburg there is increased interest in the query “blockchain”, and in Nizhny Novgorod and Novosibirsk the interest is lower than in Russia as a whole.

Request history. See the growth of the request's popularity over time. The service shows changes over the past two years. The operators in the request are not valid; the total number is indicated in all word forms and phrases.

Example of request dynamics

Seasonality. If the query history clearly shows peaks of user interest throughout the year, then such goods or services are considered seasonal. When planning advertising or promotion, keep this in mind.

Example of a seasonal request

Mobile search. The service displays statistics separately for desktop and mobile requests. There is a separate division for phones and tablets.

Before you do anything on the Internet: create a website, set up an advertising campaign, write an article or a book, you need to see what people are generally looking for, what they are interested in, what they enter in the search bar.

Search queries (key phrases and words) are most often collected in two cases:

Before creating the site. In this case, you need to collect as many keywords as possible to cover your entire area. After collection, search queries are analyzed and based on this a decision is made on the structure of the site.
To set up contextual advertising. Not everyone chooses for advertising, but only words by which one can determine interest in a product or service, preferably active interest expressed in the words “buy”, “price”, “order”, etc.

If you are going to set up contextual advertising, then .

And below we will look at how to collect statistics on search queries in popular search engines, as well as little secrets on how to do it better.

How to view Yandex request statistics

The Yandex search engine has a special “Word Selection” service, located at http://wordstat.yandex.ru/. It is very simple to use: we enter any words and usually, in addition to statistics on these words, we also see what we searched for along with these words.

It is very important to understand that statistics for shorter queries include statistics for all detailed queries with these words. For example, in the screenshot the request “query statistics” includes the request “Yandex request statistics” and all other requests below.

The right column displays queries searched by people who searched for the query you entered. Where does this information come from? These are queries that were entered before or immediately after your query.

To see the exact number of requests for a phrase, you need to enter it in quotation marks “phrase”. Thus, the specific query “query statistics” was searched 5047 times.

How to view Google search query statistics

Recently, the Google Trends tool has become available for Russia; it is located at http://www.google.com/trends/. It displays the most popular search queries recently. You can enter any of your queries to evaluate its popularity.

In addition to the frequency of queries, Google will show popularity by region and similar queries.

Second way to see the frequency of Google search queries is to use the service for advertisers adwords.google.ru. To do this you need to register as an advertiser. In the “tools” menu, you need to select “Keyword Planner” and then “Get query statistics”.

In the planner, in addition to statistics, you will find out the level of competition among advertisers for this request and even the approximate cost of a click if you decide to advertise too. By the way, the cost is usually too high.

Mail.ru search query statistics

Mail.ru has updated a tool showing statistics of search queries http://webmaster.mail.ru/querystat. The main feature of the service is the distribution of requests by gender and age.

It can be assumed that the Yandex word selection service also takes into account requests from Mail, because At the moment, the Mail.ru search engine displays Yandex advertising, and the service is mainly designed for advertisers. Previously, by the way, Google ads were shown in Mail.ru.

In addition, you can use this trick. The approximate distribution of the audience between search engines is as follows: Yandex - 60%, Google - 30%, Mail - 10%. Of course, depending on the audience, the ratio may change. (For example, programmers may prefer Google.)

Then you can look at the statistics in Yandex and divide by 6. We get the approximate number of search queries in Mail.ru

By the way, the exact distribution of the audience between search engines for February 2014 can be seen in the screenshot below:

Rambler request statistics

From the graph above you can already see that the Rambler search engine covers only 1% of the Internet audience. But nevertheless, they have their own keyword statistics service. It is located at: http://adstat.rambler.ru/wrds/

The principle is the same as in other services.

Even fewer of our compatriots use the Bing search engine. And to see keyword statistics, you will have to register as an advertiser and understand the instructions in English.

This can be done at bingads.microsoft.com, and request statistics can be viewed at the stage of creating an advertising campaign:

Yahoo Query Statistics

In this system, as in the previous one, you need to register as an advertiser. You can view search query statistics here http://advertising.yahoo.com/

How to view YouTube search queries

Youtube also has its own search query statistics, which is called the “Keyword Tool”. It is mainly intended for advertisers, but you can use it to add suitable keywords to your video.

And it looks something like this:

Bottom line.

We reviewed all popular search query selection systems. I hope you find this review useful for writing articles, creating websites, or setting up advertising. If you have any questions, ask them in the comments.

I offer budget website promotion for 15,000 rubles/month... No miracle, if the competition is high, I will not undertake to promote such a site.

Purpose: Yandex Wordstat is one of the key tools for determining current demand in a specific topic, and accordingly forming an up-to-date semantic core. It is actively used by SEO optimizers, copywriters and webmasters.

Searching for keywords using Yandex Wordstat is today one of the fastest and most convenient ways to select keys for the semantic core. From experience, choosing keywords in this Yandex online service means collecting from 30 to 40% of the entire semantic core. Additionally, you can search for keywords in Yandex by selecting search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

Analysis of word frequency (query popularity) for 3 match options: broad, phrase, exact.
Popularity of queries in different regions
Determining the seasonality of a search phrase using the Query History tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYOB(free version of KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google Chrome for Yandex Wordstat Helper, AllSubmitter(module “keyword selection”), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for selecting statistics of Yandex queries and the words themselves. However, you can select the necessary popular queries using another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of advertising blocks that will be displayed for certain search phrases.

Although both services use the same information base and have some similar functions, their purposes are completely different.

Case 2.
- Information in the service is updated once a month.
- The maximum number of pages with results is 40.
- The minimum frequency is 1.

1. View query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately start working.

Enter the query you are interested in in the search bar. For example, if you are planning to create an informational website about landscaping, enter "landscape design."

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! Frequency in Yandex Wordstat and Direct is not how many times a given query was entered in the Yandex search bar, but how many times a Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. You should not add up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on “landscape design of a site,” you can find out statistics specifically for this area, with all sorts of additional words.

Case 3. To get around the Yandex limitation on the number of query options, you can search for them in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will receive more search query options than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often inflated and do not always correspond to real demand. Causes:
- website owners and SEO companies monitor the visibility of their sites daily
- work of various services for checking positions, boosting behavioral factors, grouping search queries

2. Region setting

If you are creating a website focused on a specific region (for example, the website of a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under the search bar. Here, you can set the checkbox to “by region” and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the Russia region, and after collecting, delete all regions except the one you need (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report “by region” you can understand in which regions this request is more popular. And when you click on the button “ map» you can visually see on the world map the frequency of use of the phrase.

Case 6. When you hover over a country, the percentage can be more than 100. “Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all impressions of search results that fell on this region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest.

This data can be used to create contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

See detailed statistics by month, week.
Assess the seasonality of a particular topic.
Determine whether the phrase is a “dummy” (the number of impressions is increased by webmasters in a short period).

By entering a search phrase and clicking on “Query History”, you can see impression statistics for the year. For example, if we enter our query “landscape design” into the Yandex Wordstat search, we will see that this topic is at the peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find “inflated”/dummy queries, for example, if for a whole year the frequency of a phrase is 0, and in the last 1-2 months the frequency has become 3000. An exception to the rule may be obvious seasonal queries, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a graph, it is advisable to analyze several requests from a group in order to understand the general trends in the growth and fall of the graph.

Yandex Wordstat will be useful for novice webmasters who are creating their first website. With its help, they can select key phrases with stable popularity. This will allow them not to depend on the time of year and have a more stable income.

Case 8. Wordstat operators don't work here! Please note that this report does not support any query language operators. Seasonality of the request Yandex does not provide information using the operators “quote marks”, “exclamation mark” and all others. In this report, Yandex provides information on the broadest match type.

4. Operators in Yandex Wordstat for selecting keywords

The search form in Wordstat supports 5 operators, using which you can: “Refine queries”, “Exclude unnecessary words”, “Combine data for several queries”:

Operator "-". If you put it in front of a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a used bmx bike in Moscow
Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Air tickets to (Istanbul|Antalya)” is equivalent to two queries: “Air tickets to Istanbul” and “Air tickets to Antalya”.
Operator "!" - exact match. This is necessary so that the words you enter are taken into account by the service in the exact form, without changing endings or declensions.
The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
Operator "+". Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. Difference in frequency of different matches for “all regions”:

Broad match - apartment cleaning - 15,912 impressions per month
Phrase match - “apartment cleaning” - 1,963 impressions per month
Exact match - “!cleaning!apartments” - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, but by broad match they can have very impressive values.

5. Consider the order of words in the query

If there are 2 queries in the kernel that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the appearance of the operator: “!buy!a Christmas tree” - “469 impressions per month” or “buy a Christmas tree” - “469 impressions per month”

It became when using the operator: “buy a Christmas tree” - “442 impressions per month” or “buy a Christmas tree” - “27 impressions per month”

Conclusion: the query “buy a Christmas tree” is more frequently asked than “buy a Christmas tree.”
The “true” frequency is 442 impressions per month for the most popular option - “buy a Christmas tree”.
*check was performed on September 26, 2016.
* previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator ""(square brackets). Allows you to record the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]” the ad will be shown for the queries “airplane tickets from Moscow to Paris”, “tickets from Moscow to Paris”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets Moscow to Paris" or "how to fly from Moscow to Paris."

Often the task arises of collecting all queries of 2, 3 or 4 words with the inclusion of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in a topic with the words cleaning, you need to create the following line - “cleaning cleaning cleaning”.

A more compact alternative line:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to generate the following line - “cleaning cleaning cleaning apartments”.

A more compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing Yandex Wordstat is the technical limitations that the service itself imposes:

When checking frequencies, it is necessary to create separate queries for each phrase being checked. Due to this, the time for collecting information increases.
If there are a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for ease of working with Yandex Wordstat

Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
Yandex Wordstat Assistant - An extension for Google Chrome, Yandex Browser and Opera browsers, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services and advertisers. Despite the fact that it is “tailored” to conducting advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instructions:

Go to the page https://direct.yandex.ru/.
Click on the button " Place an advertisment" and click "start using the service".
Fill in the information on the advertising campaign and proceed to the next stage of its setup (the “next” button at the bottom of the page).
Proceed to fill out the “new keywords” field.

By clicking on the “Select words” button and entering a search phrase, you will see the same statistics as in the word selection service. Here you can add specific Yandex Direct key phrases so that your ad is shown using them. Tips are also available to fine-tune your advertising campaign.

Case 10. Very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we have seen, the Wordstat and Yandex services were created to solve completely different problems. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, then Direct is also used by advertisers to build their campaigns.

However, the Yandex Direct functionality includes a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site if it is included in the Yandex Advertising Network, while the latter can estimate their advertising costs.

Case 11. In its interface, in the “Hints” window, only frequency queries “not dummies” are displayed, with the help of which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of clicking on an ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

You can use both batch collection of phrases from the left and right columns, and clarification of all types of frequencies for phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
When picking up phrases from the left or right column via Yandex Direct, the service may return fewer phrases than it produces primarily from Yandex.Wordstat
When collecting frequencies in KeyCollector through the Yandex.Direct interface, a huge speed of data collection is achieved (up to 1000 phrases per minute for 1 stream).

Have you decided to create your own website? This means that you are already familiar with the concept of key queries. Of course, the success of any informational, entertainment or commercial project depends on the relevance of the target phrase by which users will find your site. We present to your attention the most popular queries in Yandex for 2017. This way, you can find out the interests of the public and decide on the core for your project. Data were collected based on analysis of the Wordstat resource. If you are interested in the information business, you will probably be interested in reading the article on the best sites for finding a job! Let's start reviewing the top 10 most popular “keys”.

Top 10 most popular queries in Yandex

Download music for free

The ranking of the most popular key queries on Yandex opens with the phrase: “Download music for free.” About one and a half million searches for this key are registered per month. Actually, it’s not surprising, because everyone listens to music. Social networks, of course, are convenient, but sometimes you need to download a song to your mobile device, flash drive or car. It is worth noting that there are a huge number of resources providing this service. It is extremely difficult to compete with them by creating your own project. In addition, do not forget about copyright!

Movies online

The next position in the niche of popular key phrases is occupied by the phrase: “Movies online.” Well, who doesn't like to watch a good movie? Thanks to the presence of large resources with our own hosting, we have the opportunity to include an interesting film without downloading files. Naturally, watching movies online is in greater demand than the word form with the word “download”. Over 1.8 million users interested in this service are registered per month in the Yandex search engine.

Translator from English to Russian

Schoolchildren, students, employees of various organizations - everyone is faced with the need for translations. English is an international language. All leading companies, websites, brands use terms in English. For this reason, it is not at all surprising that the phrase “Translator from English to Russian” was in the top of the most popular requests. In total, over 2 million occurrences of these words are registered in Yandex searches every month. Naturally, in different declination and order.

Masha and the Bear all episodes in a row

The next position is occupied by the animated series “Masha and the Bear”. We are talking about the most popular cartoon in the CIS. Every month, the query “Masha and the Bear all episodes in a row” appears in Yandex searches about 2.2 million times. It is difficult to explain what causes such a stunning demand for the cartoon. According to the plot, we see an interpretation of the good old fairy tale about a girl who got lost in the forest. By no means, in this instructive and funny cartoon, Masha does not play the role of the Bear’s hostage. Quite the contrary. This very funny and educational project is loved not only by children, but also by adults.

Online radio listen online

Next comes a rather interesting, perhaps incomprehensible request for many: “Listen to online radio online.” It would seem that in the 21st century, radio is not so popular, but that was not the case. Indeed, a lot of people turn on the broadcast literally from the very morning. Taxi drivers, bank employees, service personnel and many other people do not mind turning on the radio while working. More than 2.3 million occurrences of this query are registered per month in Yandex. By the name, you probably guessed which station interests users more than others.

Google translator

It is difficult to overestimate the popularity of the Google search engine and all the tools adjacent to this resource. Continuing the theme of the prevalence of the English language, it is not at all surprising that the query “Google Translate” takes 6th place in this top. Every day, many people use an intuitive resource to translate texts, phrases and words. The popularity of this module is due to its speed and simplicity. Even a novice user can easily cope with the task.

Games for boys

Someone is looking for virtual games;
Someone is online;
Others are interested in developmental solutions.

Of course, most often this request is entered by parents, not boys. For this reason, it is not difficult to guess that the target audience is interested in a way to entertain a child. On average, about 2.4 million requests are registered per month.