Opening a diner: what is needed for this. How to open a snack bar in your city? We give recommendations on where to start a business

The goal of the project is to open a catering enterprise “Russian Snack”. In the first year it is necessary to invest 2 million rubles. Income for 1 year will be 4 million rubles. The payback period is about a year.

Company information

The “Russian Snack” snack bar will operate on the territory of the shopping center from 10 a.m. to 10 p.m. in Voronezh. Its clients will be: shopping center workers who prefer their first hot course to sandwiches, visitors to the center, as well as office workers located nearby.

Business environment

Before answering the question of how to open a snack bar, you need to do market research. And based on its results, make a decision. Perhaps the question will be irrelevant. According to statistics, every 10th catering enterprise goes bankrupt. And if competition is high, then the risk increases many times over. However, even in a competitive market, a lot depends on the novelty of the dishes and the skill of the cook. And the new is, as we know, the well-forgotten old.

After interviewing townspeople, as well as studying the results of public economic research on the regional public catering market, we came to the conclusion that we need to open a full-fledged snack bar with first, second courses and snacks. In addition, surveys have shown that Voronezh residents lack traditional Russian cuisine amid the abundance of Big Macs and cheburechkas.

Marketing and sales plan

Based on the fact that 1 visitor places an average order for 200 rubles, and there are 15 seats in the hall, you can expect at least 3.5-4 million rubles in annual income. But in order for people to go, you need to organize a good advertising campaign and not forget about promotions, information about which should be present in the most prominent places in the shopping center. It is also advisable to distribute information to visitors about ongoing promotions and discounts in the form of leaflets. And in order to “keep your finger on the pulse,” it is advisable to invite departing customers to fill out small questionnaires where they can assign points to each dish and service.

Operational plan

When opening a snack bar, you need to start by studying sanitary standards and requirements. There are many of them. It is not possible to list everything in this article. You also need to study fire requirements in advance. Otherwise, the money invested may cause losses even before the enterprise starts operating. For example, there must be an emergency exit in the room. If it is not foreseen in advance, then it cannot always be corrected later. There are cases when freshly completed repairs in a rented premises had to be abandoned because the inspection services did not find the notorious emergency exit in the premises being inspected. The habit of disdain for laws played a cruel joke on the investor. Therefore, you need to carefully study all the requirements and standards.

We found a small room in a shopping center building. 60 m2 is enough to accommodate a kitchen, utility room and living room. There is already a toilet in the building. It does not need to be arranged separately.

Next, you need to make repairs and purchase equipment. The finishing requirements are the simplest. The room should be cozy and tidy - that's all. Thus, repairs and furniture will not require significant expenses, but equipment will become an expensive item. We will need:

• refrigerators;
• electric stoves;
• ovens;
• other small kitchen appliances, as well as dishes.

Workforce plan

Those who already know from their own experience how to open a snack bar recommend that for a hall designed for 15 people, take 2 servers and 2 cashiers-bartenders who will work in shifts, i.e. In the 1st shift there will be 2 workers in the hall. In addition, we will need 2 cooks and 2 assistants. It was decided to outsource accounting.

Financial plan

Costs in the first year will be (thousand rubles):

• rent and utilities - 200;
• repair - 200;
• furniture - 80;
• wages and outsourcing - 600;
• equipment - 120;
• products and other materials - 700;
• other expenses, including advertising and expenses for registering an enterprise - 100.

In this material:

A snack bar is a public catering establishment characterized by inexpensive and tasty food. People of the Soviet “hardening” associate snack bars with compulsory alcohol consumption and an antisocial contingent. In the 21st century, everything has changed, since not everyone can afford restaurants and branded cafes. Many former drinking establishments changed their names, rebranded and became inexpensive public catering establishments aimed at the general population. Despite the simple menu and standard business format, a business plan for an eatery is required with accurate calculations of investments, step-by-step organizational actions and calculation of potential profits.

Snack bar as a business: features and relevance

The main feature of the diner is the possibility of a quick and inexpensive snack. Based on this, a daily menu is created from inexpensive products, the opportunity to place an order “to go” and even have a comfortable rest with a friendly company is provided.

A modern diner is similar to a cafe, but the service is available to everyone, from students to office workers. Catering often offers set lunches at prices that are cheaper than promotional business lunches in famous restaurants and cafeterias.

The relevance of a diner largely depends on the location. Wanting to save time and money, people are choosing to eat quickly and inexpensively instead of driving home for lunch. In this regard, catering establishments are popular in the area of ​​industrial enterprises, bus and railway stations, in the area of ​​shopping centers, attractions, parks and squares.

Advantages and disadvantages of the idea

Like any line of business, the project of opening a diner has positive and negative sides.

• capital turnover – a catering establishment is regularly visited by a large number of people, so you can earn decent money even on low-cost dishes;
• investments – opening a diner does not involve serious investments. The main expenses are rent, renovation of premises and purchase of equipment. The purchase of products and ingredients occurs almost daily, so investments at this stage pay off immediately;
• employees – restaurants, cafes and sushi bars require specialists with education and work experience. The diner serves the usual dishes that people prepare at home every day, so anyone who knows how to cook can handle the job of a chef;
• savings - opening a catering establishment of this kind does not involve expensive renovations, an exclusive interior, or a luxurious sign.

• long payback period - due to inexpensive dishes and goods with low markups, the profit of the diner will be significantly less than any other cafe with a higher status;
• difficulties in registration - any type of catering requires compliance with a number of sanitary rules, as well as the mandatory presence of medical books for employees and regular medical examinations;
• difficulty in finding places - finding a crowded place without competitors is quite problematic, and opening a diner on the outskirts of the city is unprofitable.

Help: with the right approach to organizational issues, many negative aspects can be avoided, such as searching for a profitable place. It is necessary to conduct an in-depth analysis of the market, study competitors and build your own line of business.

Market analysis

Without analytical data, it is reckless to begin organizational actions, guided only by intuition. Even with confidence that the chosen location will be profitable, and the traffic of people will bring a stable income, in practice, an entrepreneur may go bankrupt in the first month.

Target audience of the diner

Who visits the diner - an unenlightened person will mistakenly answer that only drunks and the lower working class for the purpose of getting drunk. This is the biggest misconception, because modern eateries can give odds to even famous cafes and popular catering places.

The target audience depends on the location:

• city ​​center - office employees;
• Shopping center – customers, employees;
• station - people waiting for transport, or arriving from other localities;
• park area - vacationers.

All categories of diner visitors can be combined into one based on their low level of income. These are people of ordinary professions and specialties, receiving average wages and trying to save on everything.

Based on this, the area of ​​activity and assortment of the establishment are built - simple, inexpensive dishes from ordinary products at an affordable price. Product quality is an important factor. Customers should understand that it is stupid to demand the supernatural for little money, but after eating they should be satisfied with the food and service.

Competition and risk assessment

The main competitors of the snack bar are catering establishments of a similar type, called pancake houses, dumpling shops, and pirozhkov shops. Even pavilions with fast food and hot tea can lure away some visitors due to favorable prices and speed of service.

Competitors are assessed as follows:

1. Determining the location of opening a retail outlet.
2. Identification of all the closest competitors in the catering industry, from fast food stalls to cafeterias.
3. Comparison of pricing policies.
4. Determining customer traffic.
5. Rating popular products or dishes.
6. Definition of target audience.

Based on the data obtained, a prototype of an ideal snack bar is drawn up that meets most consumer requests.

• low profit is a criterion characteristic of the initial stage, when there is not yet a formed flow of customers. If low profits are observed over a long period of time, it is necessary to reconsider the financial plan;
• working at a disadvantage is a rare situation for catering. Occurs only with high competition and the wrong location;
• complaints about low-quality products are typical for dishonest entrepreneurs who want to save money on the health of their visitors. This type of business is doomed to bankruptcy;
• fines – regular inspections apply to all public catering establishments. In order not to pay high fines for non-compliance with working conditions, it is recommended to comply with all requirements of Rospotrebnadzor and work according to the law.

A snack bar is a unique type of business that is not accompanied by high risks, and its activities are not affected by economic or political moods in the world. Fast food was always available, regardless of external factors.

How to open a snack bar: organizational plan

Registration of activities

The legal form of doing business is individual entrepreneur or LLC. The choice is not as obvious as one might think at first glance.

For example, it is planned to open a standard eatery with food served in the hall and sale for takeaway, including drinks, candies, sweets and other products. In this case, an individual entrepreneur is quite suitable.

Another example is a snack bar selling draft and bottled beer, as well as strong alcoholic drinks. To operate, it is necessary to establish a limited liability company, because an individual entrepreneur does not have the right to sell vodka, whiskey and other drinks with an alcohol content higher than 15%.

Registration of business activity in both cases is not difficult - the entrepreneur applies to the Federal Tax Service with a package of documents and waits for a decision for several days. The list of documentation can be found directly from the tax service or on the structure’s website.

• statement;
• passport;
• paid state duty (800 rubles).

• decision to establish a company;
• charter;
• capital data;
• personal information of the founder;
• paid state duty (4,000 rubles).

In the process, a taxation system is selected that corresponds to the preferences of the entrepreneur (most often they choose the simplified tax system or UTII).

OKVED codes:

• 56.10.1 – activities of restaurants and cafes;
• 10.56.21 – sale of ready-made takeaway dishes;
• 56.3 – serving drinks inside the establishment.

Search for premises and repairs

For a small eatery, an area of ​​40-50 square meters is sufficient. m, where 15-20 meters is occupied by the production and retail part, and 30-35 meters is the hall for visitors.

Premises requirements:

• communications;
• ventilation;
• fire safety system;
• evacuation plan;
• consumer corner.

Requirements that entrepreneurs place on the premises:

• high traffic of people;
• convenient location;
• visibility from several angles;
• direction of entrance to the roadway;
• low rent.

In any case, you will have to make repairs if the premises have not previously been used for catering. In addition to cosmetic measures, it is necessary to take care of the redevelopment of the hall - demolition of partitions (except for load-bearing ones), installation of new double-glazed windows, equipment of the work area, kitchen, distribution line, updating of plumbing.

Purchase of equipment and inventory

The list of equipment below is designed to cover all types of eateries. It is likely that you will not have to purchase everything, however, these are the kitchen utensils that are most often used in catering establishments:

• showcase, including cooling;
• fridge;
• electric or gas stoves;
• oven;
• kettle;
• coffee maker;
• food processor;
• grill;
• cabinets;
• dishes;
• audio system for playing music or radio;
• TV;
• racks;
• cutting table;
• deep fryer;
• pancake maker;
• mixer;
• juicer;
• microwave;
• furniture for visitors;
• hangers;
• cash machine.

Menu creation

Dishes in snack bars are the simplest and most common. Some of them are prepared on site, while others are purchased separately.

Sample menu:

• first courses - soup, borscht, rassolnik, kharcho, cabbage soup;
• main courses - porridge, potatoes, pasta with side dishes, meat, vegetables, fish;
• drinks – juices, fruit drinks, water, tea, coffee, alcohol;
• fast food - from sandwiches to pizza, including hot dogs, pasties, pies;
• shish kebab – if possible;
• salads;
• dumplings;
• vareniki;
• pancakes;
• snacks – crackers, chips, nuts;
• sweets;
• fruits;
• ice cream.

The variety of the menu depends only on the format of the establishment and the imagination of the owner. You can prepare first and second courses on site, including dumplings and shish kebab, and order flour for delivery.

On the other hand, there is nothing complicated in the production of hot dogs, pasties and fast food, but customers will always have a fresh and hot treat.

Search for food suppliers

Considering that all food products for a diner are ordinary ingredients, there will be no problems with purchasing. It is necessary to contact wholesale stores to purchase cereals and pasta in bulk; for meat - to the meat processing plant. The rest of the products are also purchased from wholesalers.

A huge plus is that all the ingredients are located in the region where the outlet operates, so there will be no interruptions in supplies.

Staff

For a snack bar with a premises area of ​​50 sq. m. you will need:

• 1 cook;
• 1 assistant;
• 1 cashier.

As a rule, there are no waiters in such establishments.

Basic requirements for a cook. Education is encouraged, but not required. For example, if a woman worked in a canteen at an enterprise for 15 years without a diploma, then in any case she understands cooking better than a young girl who just graduated from culinary college.

It would be useful to conduct a small casting and test several applicants.

Marketing and advertising

Wide publicity for the diner is not required, because the establishment is designed for a narrow circle of visitors who regularly (for work or other matters) are in the catering area. The likelihood that someone from the other side of town will specifically go to a snack bar to have a bite is zero.

• sign installation;
• installation of pillars;
• distribution of leaflets;
• 3-4 billboards in the establishment’s operating area.

The best way to attract customers is to sell delicious and inexpensive food. Having tried the food once, people will definitely return and recommend the new place to their friends, who in turn will spread the word further.

Financial calculations

Investments in the project

Expenses at the stage of preparation for opening (in rubles):

• 15,000 – registration of business activities, collection and execution of the necessary documentation;
• 20,000 – market analysis (payment of labor to people collecting information and conducting opinion polls);
• 35,000 – conclusion of a lease agreement, making an advance payment;
• 60,000 – repairs;
• 150,000 – equipment;
• 25,000 – advertising and signboard;
• 15,000 – additional expenses.

Result: 320,000 rubles.

Current expenses

Costs in the first month (in rubles):

• 35,000 – rent;
• 100,000 – salary;
• 12,000 – utilities;
• 20,000 – unexpected expenses.

Result: 167,000 rubles.

Costs for products are not indicated anywhere in the expenses, because the cost of ingredients is extremely low, and the final product has a markup of almost 500%, and sometimes more. That is why, having purchased the first batch of goods for 10-15 thousand rubles, the entrepreneur sells ready-made dishes for 40-50 thousand. Allocation of funds from this amount for the purchase of new products will become invisible to the overall profit.

Revenue, profit and business profitability

The number of people visiting the diner daily is 60. The average bill is 150 rubles. The monthly income will be 270,000 rubles.

This is dirty profit, from which mandatory monthly expenses must be subtracted.

270,000-167,000=103,000 rubles.

Having taken away the tax and costs of supplying products, the entrepreneur is left with 85,000 rubles for personal use.

Profitability is the ratio of net income to gross income, multiplied by 100%.

85 000/270 000*100=31%.

The project will pay off within 3-4 months.

When thinking about organizing a fast food outlet, you should never discount cheap and affordable establishments. Cafes and restaurants are always subject to increased demands, so it is extremely difficult to get ahead in the face of fierce competition. Opening a diner requires a minimum of effort and money at all stages, but a business plan for the idea must be present. Otherwise, even such a business may go bankrupt.

Order a business plan

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The restaurant business is becoming increasingly popular in Russia. Now you can open a cafe or bar of exactly the type you have always dreamed of. This could be a mini cafe or a fast food restaurant. You may want to open a pastry shop or make the first children's cafe in the area.

There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to pay attention to when this is your first project?

Choosing premises for a successful establishment

The first key point in creating an establishment where you can have a snack is the choice of premises. The success or failure of the project will depend on it. You can make a luxurious renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and ticket office will be empty day after day. Unfortunately, there are a lot of such examples among those who think

A business plan begins with finding space. When choosing a beachhead, pay attention to the condition of the main communication systems. Pay attention to the presence of sewerage, water supply and heating. A good option would be to buy out an old dining room that already has a kitchen. It is harder and more expensive to build a new cafe from premises that are not adapted for food preparation, but are cheaper: hangars and warehouses.

Most eateries and bars open in residential areas.
If there was already a canteen, pub or restaurant in this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests in residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care in advance about good zoning of the room, sound insulation and exhaust hood. If residents find the neighborhood inconvenient, the cafe may simply be closed.

Rent or buy?

Renting is not the best option. Especially if we are talking about a large cafe. Rents tend to rise, and not because of the good economic situation in the country. If you suddenly decide to move, the repairs and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After this, the establishment can be advertised on a larger scale, understanding that PR costs are an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but subletting is more difficult.

Before opening, you should contact specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and state requirements. Based on these recommendations, a project plan is drawn up. After receiving a business plan for a cafe, an example of it must be submitted to Rospotrebnadzor. After the project has been agreed upon with government agencies, repairs and redevelopment can begin.

A meal with good taste

It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among your guests? Answering these questions will help you understand the values ​​of your potential visitors and develop an appropriate image. Do not forget to take into account your ideas, because your personal dream is now being realized.

It doesn’t matter what level of restaurant you are planning to open, it is important to find your own “zest” around which the concept will be built. Think about what this criterion is that will distinguish your shop from all others? This question will help you successfully open a cafe.

How to implement a business plan?

The first step is to carry out segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the weaknesses of the enterprise and the strengths of competitors. In addition, at this stage it is worth calculating the monetary costs, finding out

A working cafe business plan is an example of good preparation. It cannot be done without an accurate portrait of a potential client, his social income, tastes, and lifestyle.

Right now the question is being decided about where the cafe will receive the main profit: through high turnover or high markup? If, let's say, your typical guest is a young student who likes to hang out with friends, consuming chips and light beer, then he is unlikely to appreciate expensive gourmet food. Nor will he understand the fabulous prices for a cream made from 30 ingredients and goose liver prepared according to a special recipe. This type of business planning will most likely end in failure, despite the fact that you manage to open a cafe.

Where to start: documentation and registration

For this you will need a package of documents.

Firstly, only an entrepreneur can do business in our country. You must first open an LLC or individual entrepreneur.

Secondly, collect the following documentation package:

• permission to locate an establishment issued by Rospotrebnadzor;
• permission obtained from fire safety authorities;
• confirmation of the premises’ compliance with sanitary standards (lease agreement, staff medical records, state registration certificate, permit for raw materials and commercial products);
• licenses for the sale of retail trade, alcohol and tobacco;
• patent for trade activities in a given territory (issued by local authorities);
• notification of the start of activity.

Federal Law No. 294-FZ of December 26, 2008 “On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control” regulates this activity.

A legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at its actual location. The completed notification is supplemented by a copy of an extract from the Unified State Register of Legal Entities (entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.

Let's start work

The operation of even the smallest catering establishment is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think through all the details at the design stage of the room.

All equipment must be as functional and practical to use as possible, durable, and meet the requirements for bars, restaurants and cafes. Otherwise, the technology simply will not pay off.

Modern devices allow you to quickly prepare high-quality dishes. But high productivity is not only the result of the establishment’s powerful technical base, but also the ability of the staff to work on it. It is very important to conduct a master class for employees after purchasing a new car.

The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.

Furniture and furnishings

This is another important issue that you should devote your attention to before opening a cafe. Where to start building the situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can purchase ready-made furniture. If the cafe is the first such enterprise, then cheap furniture will serve as a model to better understand the needs of the establishment. Next time it will be easier to order suitable furniture.

Human factor: selecting talented personnel

The number of employees will depend on the establishment's sales volume. All roads in the “eating room” come down to the cook. He's like a captain on a ship. The chef must not only prepare delicious dishes, but also decorate them beautifully. It’s very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.

An example when a business is opened under a famous master will definitely not go unnoticed in the city.

The ideal composition of a kitchen is a chef, the required number of cooks and dishwashers. There should be two such trains - for a shift work schedule. The owner's right hand - the chef - must cook quickly, without compromising the quality of the dishes, since in such places there are often influxes of visitors.

If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression a venue manager makes when greeting guests can be a turning point in future relationships.

If you don't have experience hiring employees, try the following advice. Think about your favorite place and try to chat with its owner about choosing staff. Find out from him the details of how to open a cafe. The business plan of his idea already lives within the walls of the establishment, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always invaluable to someone who knows how to learn.

Any owner will tell you that you shouldn’t choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations, where they need to both defend the honor of the establishment and not lose a client. Here, of course, you need intelligence and resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating salaries.

A good waiter is also an excellent salesperson who will be able to offer exactly what the client wants or does not yet know what he wants.

To make the café inexpensive, you can invite an already established team there, or at least the core of a team that has worked together for quite a long time. This will help make the work process quick and harmonious. This is an important nuance that unfavorably distinguishes new establishments from venerable chains.

"Delicious" day

So, when the basic procedures are completed and guests can be invited, the stage of purchasing food begins. Of course, if you have not invested in advertising and are not expecting an influx of visitors on the first day, then you can gradually improve the menu by refining the kitchen. And yet you have come this way for the sake of success, and the success of an establishment is its full house. Groceries are perishable goods, but it’s better to stock up on them in abundance than to be left with a full room and empty refrigerators, explaining that you were just able to open a cafe.

Where to start purchasing? This issue has been pretty well worked out in chain coffee shops. They have established supplies with the best suppliers for the network, and when opening a new outlet, the franchise owner will already have an approximate estimate and telephone numbers for coordinating purchases. You can use this experience yourself, especially if you are going to discover where there is room to gain experience.

"Edible" budget

A good advantage of large cities like Moscow is the opportunity to borrow or use some equipment for free.

Suppliers can provide free of charge In addition, venerable companies with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who want to open a cafe inexpensively. Some equipment, such as a microwave or kettle, can be brought from home.

If you open a cafe in an average Russian city, then the advantages will be different. There is no need to invest in interior design and diversify the menu every week. There is no need for fabulous advertising and a glamorous image of the establishment. This may even scare off visitors who understand the word “comfort” differently than “metropolitan things.”

The first major expenses will be advertising, salaries and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is by gutting the “financial cushion”. This is the amount that was initially budgeted for such a period. Once the company is on an even course, expenses will primarily relate to repairs and equipment upgrades.

Quick Spoon: How to open a fast food cafe?

If you are deciding on the type of cafe, then it is worth noting that the demand for fast food is very high.

The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and for office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other project criteria to the fore.

A fast cafe should be located in a place with high traffic of people. You need to separate yourself from your competitor. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.

From a legal perspective, opening a fancy restaurant requires as much work as opening a fast food joint. But investments in the second will be tens of times less. The owner of such a business mostly invests in primitive kitchen equipment and renting premises.

The smallest gourmets

Kids are also connoisseurs of gourmet cooking. But they value, rather, something else. How to open a children's cafe in your city and not go wrong? It is worth noting that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and a children's menu in every self-respecting restaurant.

Here, of course, special attention should be paid to the design of the room so that the kids feel comfortable. It’s better to invite a designer and consult with the animators, because they will organize holidays and events here. Perhaps it is worth choosing one stylistic line, fairy tale, era. The surroundings should evoke a feeling of comfort and recognition in children, and a fabulous feeling in their parents.

A good place for a children's restaurant would be where there is a kindergarten, a clinic for children or a playground nearby. It is enough to make a hall with 60 seats and fill the menu with fancy-shaped pasta, soups and delicious cereals - with such a base you can already open a cafe.

Confectionery business

This is the most fertile ground for investment. To open a snack bar with one oven, 100 thousand dollars is enough. Therefore, opening a bakery cafe is quite simple.

This establishment will delight its guests with fresh pastries and a hot drink. By the way, that’s why they come to the confectionery - delicious baked goods, and they are only good when fresh. Therefore, this type of cafe requires not a cook, but a baker.

The profitability of the business reaches 30% with an investment of 400 thousand dollars.

Confectionery shops are very different. These could be art trams at metro stations, where you can buy muffins and tea bags. But it could also be a confectionery house with a century-old history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.

How to open a snack bar with minimal investment - a step-by-step action plan with ready-made calculations.

♦ Capital investments – 900,000 rubles.
♦ Payback – 1 year

Even 10 years ago, we were surprised when we saw that the heroes of foreign films and TV series almost never eat at home, but always in restaurants, fast foods and other catering establishments.

Years have passed, and the pace of modern life has become so fast that few people have time for proper cooking. Restaurants are an expensive pleasure for ordinary office workers, students, schoolchildren and youth groups, but the range and pricing policy of eateries is what is needed.

The popularity of this establishment has grown so much today that more and more businessmen are thinking about how to open a diner, not a restaurant or cafe.

What is special about running a diner?

Some businessmen mistakenly believe that there is not much difference between a snack bar and a restaurant. Like, both are catering establishments and knowledge of the general nuances is enough to start earning money.

This is a dangerous misconception because you should be familiar with the dos and don'ts of owning a diner beforehand.

This type of business has its own characteristics:

1. Remember that the main clients of eateries are students, ordinary office workers, high school students, young families, that is, people whose income is below average.
   The pricing policy for the products you sell in the snack bar must be reasonable, because you simply will not be able to build a customer base.
2. Since prices at a snack bar cannot be high, many businessmen skimp on groceries in hopes of saving money.
   There is no need to do this, because even if you offer tasteless dishes in your diner for cheap, you will not get more customers.
3. You should make sure that your customers can take food away from you.
   Very often, employees of neighboring offices dine in eateries and do not have time to sit in a restaurant for an entire hour. Therefore, they place an order by phone, and then come to the establishment to pick it up so they can have lunch at their workplace.
4. Before you start launching a business, you should think through the concept of your establishment.
   There are several types of fast food establishments, a snack bar is not necessarily a snack bar for factory workers with stale beer, there are other options.
5. The main thing for your business is to choose the right location because low traffic in your eatery will reduce the number of customers, which should not be allowed if you care about profits.

Advantages and disadvantages of opening a snack bar

If you are hesitant to start a business without weighing the pros and cons, then you will probably be interested in learning about all the advantages and disadvantages of a snack bar.

Benefits of the snack bar:

• large capital turnover due to the high level of attendance at catering establishments;
• small capital investments to launch a startup;
• a snack bar can be opened not only in a metropolis, but also in relatively small provincial towns, where such establishments are also popular;
• no need to rent or buy large areas to open a snack bar;
• an extremely simple menu that even a novice cook can handle, which means you can save on employee salaries;
• a snack bar is a business in which you can save money on many components: interior, furniture, dishes, etc.

Disadvantages of the snack bar:

• the snack bar can be called a mini-project in business, because it does not bring huge earnings to its owner;
• catering establishments, even eateries, have a rather complicated registration procedure;
• It doesn’t make sense to open a diner on the outskirts of the city; you need to look for premises closer to the center and business districts, which means you won’t be able to save on rent.

Types of eateries you can open in your city

What you can’t do when opening a diner is not understand what types of these catering establishments there are. You should focus on the amount of capital investments you have.

1. General snack bars.
   Remember American films and the eateries shown there: simple interiors, unpretentious dishes, arrogant waitresses, low prices, plastic tables and chairs. You can discover something similar too.
2. Specialty eateries.
   It could be dumplings, or varenichnaya, or cheburek, or any establishment whose star is one dish.
   To expand your customer base, you can ask visitors what else they would like to see on the menu, besides the same dumplings or dumplings: soups, salads, appetizers, etc.
3. .
   Such a catering establishment can also be classified as a snack bar due to the similarity of the menu, pricing policy and contingent.
   Fast food does not require waiters at all, since it operates a self-service system.
   Such eateries are in great demand today.
4. Food truck.
   This mini-business is suitable for people with small capital investments.
   You will mainly have to spend money on a van and cooking equipment.
   The menu of such eateries is extremely simple: salads, toasts, hot dogs, hamburgers, pies, shawarma, etc.

Marketing features of opening eateries

“On average, the headline is read five times more often than the text. Most people are known to only read headlines. It follows that if you didn't claim the product in the title, you lost 80% of your money."
David Ogilvy

You need to take care of the marketing features of a business at the stage of thinking about how to open a diner. The profit of owners of cafes, restaurants and snack bars directly depends on the number of customers.

To increase the number of visitors, you need to create competitive advantages and conduct a competent advertising campaign.

Competitive advantages of business

1. Low prices so that even people with a small monthly income can visit your eatery.
2. Good quality of food.
   The disadvantage of most eateries is that their dishes are bland and tasteless.
   Don’t repeat such mistakes, remember that with the help of spices and herbs, even from potatoes and cabbage you can prepare a masterpiece.
3. Friendly service.
   Even if you serve not politicians and stars, but poor amoeba students and office plankton - this is not a reason to be rude to them all.
4. Discount program for those who dine with you every day.
5. Using only fresh ingredients and keeping the kitchen clean.
6. A large selection of dishes so that lovers of meat, fish, sweets, vegetarians, believers, clients of different genders and ages can find a dish to their liking.
7. Convenient location of the diner.
8. Decorating the hall of the establishment during the holidays.
9. Carrying out various promotions in your establishment.
   For example, from 21.00–22.00 there is a 30% discount on the menu.
10. It may be inexpensive, but it has a nice interior so that students and schoolchildren can bring girls to your establishment for a date.

Business advertising

The diner doesn't need an expensive advertising campaign.

If your business is of a very modest scale, then a few advertisements on local radio (cheaper there) and in newspapers are enough. You can play it safe by distributing leaflets in crowded places, informing city residents that you can eat deliciously and inexpensively.

But the Internet should be used to the maximum for advertising a snack bar. Register on the city forum, create a page for your establishment on social networks. It won’t cost you a penny, but many potential customers will know about your eatery, because young people are the main customers.

Schedule plan for opening a diner

Bureaucratic delays will take up a lot of time in the implementation of your business project: registration, obtaining permits, signing contracts. A lot of effort will have to be spent on finding a suitable premises, renovating it and purchasing equipment.

It will not be possible to open a snack bar in a few months, even with a strong desire; the launch of such a startup can last up to six months.

Stage	Jan	Feb	Mar	Apr	May
Registering a business and obtaining the necessary permits
Renting or purchasing premises, renovating them
Purchase of equipment and furniture
Recruitment of establishment staff
Business advertising
Opening a snack bar

How to open a small snack bar: main steps with calculations

New businessmen do not always know where to start when launching a startup.

The premises and its renovation

For our snack bar we rent 50 sq. meters in a shopping center. Since this center was built recently, it does not require renovation, and the owners do not allow tenants to significantly change the appearance of the retail space.

And yet you should take care of the interior of the establishment: hang color and black and white funny images on the walls, buy bright plastic furniture, original lamps. This is enough to make the interior of your diner unique, but all this will cost you pennies.

60–65% of the rental space for a snack bar should be allocated for the dining room, the rest for the kitchen and office space.

Since each floor of the shopping center is equipped with bathrooms, you can save money on arranging a separate bathroom for your eatery, although it’s not worth saving that much.

The restaurant’s kitchen can be made semi-open; this move will make customers more likely to like you.

Equipment for a snack bar

Purchasing furniture for the hall of an establishment will cost you little, because it is enough to purchase inexpensive plastic furniture (10 tables, 70 chairs) and 5 hangers.

All this will cost you 40,000–50,000 rubles.

Invest in air conditioning to prevent your customers from suffering from the heat. This is another 10,000 rubles.

Arranging a bathroom is also not a very expensive undertaking: it will cost you 20,000 rubles.

Don’t forget to purchase racks and cabinets for storing food, and also furnish at least a minimum set of furniture (lockers for changing clothes, table, chairs) in the room for the establishment’s staff. Budget – 40,000 rubles.

But you will have to spend a lot on purchasing special equipment for the kitchen and hall:

Expense item	Amount (rub.)
Total:	550,000 rub.
Kitchen stoves	40 000
deep fryer	20 000
Coffee grinder and coffee maker	20 000
Refrigeration units	100 000
Grill	10 000
Food processor	30 000
Oven	30 000
Hoods	50 000
Cutting, serving tables and other kitchen work surfaces	30 000
Pots, pans, cutting boards, bowls, etc.	70 000
Tableware for clients (various plates, knives, forks, spoons)	40 000
Showcase	40 000
Cash machine	10 000
Other equipment	60 000

As you can see, in order to fully equip your establishment you need to have about 700,000 rubles.

The amount is not that big compared to the same restaurant, but it still takes time to collect money.

Diner menu

When creating an establishment’s menu, be guided not only by your tastes, but also by the tastes of your potential clients.

Visit several large fast food restaurants in your city, look at the range of their products, what is most in demand among customers.

Also, when creating a menu, you should take into account the concept of your establishment.
If you opened a business in a residential area, then you won’t be able to stay afloat without selling alcohol, but in this case the menu can be made as simple as possible: a couple of salads, sandwiches, semi-finished dumplings, etc.

Since our diner will operate without selling alcohol, we need to focus on delicious dishes.

Daily on the fast food menu:

• 2–3 types of first courses;
• 5–6 types of salads;
• 7–10 types of meat, fish and vegetable main courses;
• 2–3 types of side dishes;
• 3–5 types of desserts;
• drinks: coffee, tea, compote, juices.

All food in the establishment will be prepared in advance and kept cold or hot.

Cold appetizers will be displayed on display so that customers can take them themselves, and hot dishes will have to be ordered by the client by approaching the counter.

The client takes his own cutlery, spices and bread.

When the set of dishes is completed, the client with the tray goes to the cash register and pays.

Once you've recovered the capital investment you've made into your business, you can consider expanding your menu to include items that customers have to wait for, such as pizza or pancakes.

We invite you to look at the creative design, menu and offers

small French diner

and take note:

Diner staff

Our diner will be open seven days a week from 10.00–22.00.

With this work schedule, we will need two shifts of employees who will work 3/3 days.

1st shift – 3 cooks, 2 sales assistants, 1 cashier, 1 cleaner.

The functions of accountant and manager will initially be performed by the owner of the diner himself.

	Qty.	Salary (rub.)	Total (RUB)
		Total:	198,000 rub.
Cooks	6	17 000	102 000
Sales assistants	4	13 000	52 000
Cashier	2	13 000	26 000
Cleaning woman	2	9 000	18 000

Costs of opening and maintaining a diner:

Now let’s calculate how much money we will have to spend to open our diner and what amount will be spent on the monthly maintenance of the establishment.

Cost table for opening a diner

Table of monthly expenses for running a diner

Payback and income of the diner

Experts estimate the profitability of this business at 65%, which means it is quite possible to make your eatery profitable.

Good monthly income can be obtained if at least 100 customers visit your establishment every day.

It will be much easier to achieve this figure on weekdays than on weekends, since on Saturday and Sunday students do not study and offices do not work.

Let's say that on weekends, fast food traffic drops by half. Since prices in a diner should be low, the average check will be 150–250 rubles.

We calculate the average monthly profit of a catering establishment:

	Number of days in a month	Number of visitors (per month)	Average bill amount (RUB)	Total amount (in rub.)
			Total:	520,000 rub.
Weekdays	22	2 200	200	440 000
Weekend	8	400	200	80 000

We have already calculated that our monthly expenses are about 300,000 rubles, that is, the net profit of our fast food will be at least 200,000 rubles.

Naturally, you can achieve an attendance of 100 people per day after 4–6 months of operation of the establishment, because the first quarter of activity for catering establishments is not profitable.

If after just six months of operation the profit of your business will be 200,000 rubles per month, then you will be able to recoup your capital investments within a year at most after launching your startup. Agree, such indicators are enough to open a snack bar.

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The material covers the issues of choosing a concept, registration, taxation, obtaining permits and the necessary documents and necessary equipment, and also contains an approximate calculation of how much it costs to open a cafe.

 

Catering business(cafes, restaurants, snack bars, bars, etc.), provided it is properly organized, has always been and remains profitable. However, if creating a restaurant is a large-scale, extremely costly and complex project (and sometimes unprofitable), then opening a small cafe will require much less investment, time and effort, and is also characterized by lower risks.

How to open a cafe, where to start

What is a cafe, how does it differ from other catering establishments? The answer to this question is given by GOST R 50762-2007.

This is an enterprise that organizes food and recreation for visitors and provides them with a limited range of products, as well as selling specialties, soft and alcoholic drinks.

Thus, the purchase of basic equipment for a small cafe will cost about 200 thousand rubles. In addition, you will need air conditioning, kitchen equipment, dishes, textiles, furniture, office equipment, the cost of purchasing which will be ~ 100 thousand rubles.

Total investment in equipment ~ 300,000 rubles.

Staff

Selecting staff is a very important task for opening a successful cafe. Taking into account shift work, a small establishment will need a chef, 2 cooks, 4 waiters, an administrator, a dishwasher, and a cleaner. The number of employees depends on the concept and size of the cafe, but at first, too much staff can be detrimental to the business. All personnel must have medical records.

About the franchise

A cafe franchise is an option for opening a catering establishment owned by well-known chain brands. Such a business has both its pros and cons. Today you can purchase a franchise from companies such as Subway, Chocolate Girl, 33 Penguin, Baskin Robbins etc.

On the one hand, a franchise allows you to purchase a perfectly calculated model of a ready-made cafe; in this case, the business will be guaranteed to be successful. On the other hand, there are additional cash costs in the form of one-time contributions, regular royalties, contributions to funds, etc., as well as the lack of opportunities to make changes to the business according to your taste and discretion. Therefore, before opening your own cafe as a franchise, you should carefully evaluate all possible consequences.

Update from December 2015:

Moneymakers Factory invites you to familiarize yourself with the terms of the Pizza Time franchise, an interesting option for opening a catering enterprise in 2016.