How to create a separate group in a contact. How to create a group on the VKontakte network

There is no such Internet user who would not have heard of the VKontakte social network. This is quite simple to explain - VKontakte allows you not only to communicate with friends, find like-minded people, watch videos and listen to music, but also create your own communities. Any VKontakte user can create his own community on a specific topic. Let's figure out how to create VKontakte communities?

How to create a VKontakte community?

The first thing we need to create a community is to enter a username and password and enter our page. Next, we go to the tab - "Groups".

At the top right of the page you will see the "Create Community" tab . After you click on it, a menu will appear in front of you:

You are faced with the task of deciding on the exact name of the community and the category in which it can be attributed. We will create a group with you. To do this, enter the name, and make money "create a community".

So, we need to fill in the following menu items:

1. Group name. The info tab contains a field "Group name". We decided on it earlier, but we can always change it to something else.
2. Page address. Contains a link to your community.
3. Community Description. Please be responsible for filling out this field. There are not only a number of users who like to read the description of the group, but also search engines. Thanks to your description, new users will be able to find groups from such search engines, Yandex and others. So, we create a description of the community.

Here is an example made in a couple of seconds. Be as responsible as possible when filling out this field!

1. Community theme. Why do we need to fill in this field? Each VK community has a specific theme, which is taken into account when searching. If we decide to create a group "", it is not advisable to choose the topic "Cooking" or "Sport". Ideal option - "Entertainment".
2. Web site. If you have a website, you can provide a link to it. All users in your group will be able to switch to it after you visit. We do not have a website, so we will leave this field blank.
3. Location. In the location, you can specify the country, city, and even the street where you are located.
4. Wall. As we remember, group administrators can create any messages on the wall. In some groups, users themselves can leave posts.

There are several options "Walls": off, open, restricted and closed. We choose the limited option. In this case, only group administrators can write and posts on the wall, and any member can comment on them.

1. Video recordings. Video recordings can also be open, restricted, and off. Just like in the previous case, we choose the limited option. This can be attributed to audio recordings, documents, discussions and photographs.

So, in our community, only we can add any information, and other users can only comment on it.

1. Group type. The last field is "Group Type". Any user can join an open group. Closed - you yourself can invite users or confirm applications. And you can join a private group only after your invitation.

Our new group will be open. We do not need the remaining tabs yet - click "Save".

This is what our group looks like:

Now our task is to fill the group and attract new users to it. Do not think that this is a fairly simple job. For starters, you can invite all friends to your community, but it's unlikely that even 50% of users confirm your application. Therefore, many administrators advertise their community in other groups and resources.

Populating the group is also quite a difficult job. Every day you need to create new interesting posts and discussions. At the same time, you should not forget to monitor the attendance of the group. To do this, go to the "Community Statistics" tab and look at the indicators.

As we can see at the moment, one unique user has visited my new group.

Group completion

The first thing we will do with you is the group avatar. To do this, click "Upload photo" and enjoy the result.

Similarly, we upload music, videos, documents and create discussions.

When filling out text posts, you should pay attention to their uniqueness. If your group consists entirely of non-unique content, it will not be able to become successful and popular.

The beautiful design of the VKontakte community is not a whim, but an important element that forms users' trust in you and your company. If a public page or group is designed in an unprofessional way, your potential customers can quite logically conclude that you are also negligent in your work. To prevent this from happening, make sure that your VKontakte page is beautiful, neat and easy to use. How to do it? Read below.

Actual sizes of images "VKontakte"

Some time ago, the developers of the social network VKontakte launched a new design. This led to the fact that the sizes and principles of displaying images have changed. The memo, which will be given below, corresponds to all the innovations and contains the dimensions that are relevant at the given time.

Now let's take a closer look at each item.

VK avatar size

The minimum size of an avatar is 200 by 200 pixels. If you try to upload an image that is less than 200 pixels wide or long, you'll see this error:

The maximum size of an avatar is 200 by 500 pixels. But, in principle, you can upload larger images - up to 7000 pixels on each side. The main thing is that the ratio of their sides does not exceed 2 to 5.

I'll show you with an example.

I have an image. Its size: 200 by 800 pixels (2 to 8 ratio). There are no errors when loading. However, I still can't use this image, because "Contact" does not allow me to select it completely.

Cover

The cover size for the full version of the site is 1590 by 400 pixels.

Please note: in the mobile version and applications, not the full version of the cover is displayed, but only a part of it sized 1196 by 400 pixels. See how it's cropped in the mobile app:

To prevent this from happening, position the main elements of your cover within 1196 by 400 pixels.

Attached images

In the updated design of "Contact", the width of the news feed has become fixed. This means that the images attached to the post are no longer stretched, but remain as they are. Therefore, if you want your image to fill its full space in the News Feed, it must be at least 510 pixels wide. It is best that it be a square or rectangle in landscape orientation.

It sounds a little confusing :) Therefore, I will show you with an example.

Let's say we have a square-shaped image with sides of 510 pixels. If we pin it to our post, it looks great in the news feed on all devices:

And this is what a horizontal image looks like in landscape orientation (width 510 pixels):

As you can see, the narrower the image (in height), the smaller it looks in the smartphone feed. To verify this, look at the picture below:

It is clear that the difference here is not particularly critical, and smartphone users will still consider your image, just in the second case they will be a little more comfortable.

Images for posts with links

All this data is taken from the Open Graph markup code:

If Open Graph is not specified, the title is taken from the Title meta tag, and the image is taken from the article. At the same time, you can easily change it - or select another image from the article using special arrows:

Or upload your own:

The minimum image size that you can use as an announcement for your article is 537 by 240 pixels. However, you can upload larger images as long as the aspect ratio is respected.

Picture for an article created in the editor

The image size for the cover of an article created in the editor is 510 by 286 pixels. It is better if it is dark in color and more or less monochromatic, because the name of the article and the community is lost on a light background.

Good example:

Not a very good example:

Photo and video size for stories

The size for photos is 1080 by 1920 pixels. The video size is 720 by 1280 pixels.

Specifications for video recordings:

• up to 15 seconds;
• no more than 5 MB;
• h.264 codec;
• AAC sound.

In stories, you must use photos and videos in a vertical format.

Please note: at the moment, stories on behalf of communities can only be added by large communities for which the VKontakte developers have opened this feature. And this is done using the official application. It cannot be done from a computer.

Photo album cover size

Video picture size

1280 by 720 pixels.

Wiki page

The wiki content area is 607 pixels wide. If you upload a larger image, it will automatically load 400 pixels wide. Example: I have an image that is 1366 by 768. If I add it to a wiki page, it looks like this:

To change the size of the image, you need to click on it and set the desired values:

How to work with wiki pages, I will describe in detail below. Therefore, we will not dwell on this point here.

How to make sure that VKontakte images do not shrink? Effect of background and size on picture quality.

If you have ever tried to upload images on VKontakte (whether it was an avatar picture or just a photo from your trip), then you probably already know that they tend to shrink. This is especially noticeable on a dark (and especially red) background and when the picture is not too large. Example:

How to make sure that the quality of the pictures does not deteriorate?

In order for the image not to shrink (more precisely, it shrinks, but to a much lesser extent), it is necessary to make it 2–3 times larger than the desired size. For example, if we need to make an avatar sized 200 by 500 pixels, we take a picture with a size of 400 by 1000 pixels. If you need to make a menu 510 by 400 pixels in size, we take - 1020 by 800.

The dark blue image I posted above is 510 x 350. I made it twice the size (1020 x 700) and saved it. That's what came out of it:

How to fix it? The answer is very simple - you need to choose a different background. The fact is that pixels are more visible on a dark background than on a light one. Therefore, if you want to achieve perfect quality (although the picture above already looks quite normal), then you need to slightly change the color scheme. For example, make the background white and the text blue:

How to design a page header

The header of your public page or group is the first thing users see when they visit you. In most cases, a navigation menu based on public materials, some interesting posts or important announcements are placed in this place. Let's look at examples of how different companies use this space.

Cover

Not so long ago, VKontakte introduced an update - now you can upload large and beautiful covers (1590 by 400 pixels) to the pages. To do this, go to settings and click the "Download" button.

You can place anything on the cover: from the name and motto of your company to all kinds of promotions, offers and even contests.

I recommend paying special attention to the possibilities of dynamic cover. Read our article about how it works, for what purposes it can be used and with what services to install it.

Examples of dynamic covers:

Cover + description of the community + link to the site

Some companies specifically do not fix any posts in the header so that users have the opportunity to read the basic information about the page and immediately go to the site.

Description with hashtags

Some companies add hashtags to the standard description of the page that characterize it. This is done so that the page has a clearer relevance, and due to this, it is higher in the search for relevant queries. To be honest, I don't know if this method works or not. I have not seen cases on this topic, so if anyone knows, I will be grateful if you share the link.

Pinned post telling what the page is about

If you want to talk about your page in more detail (with photos, links and a beautiful layout), then you can attach a wiki post or article made in the editor to the header with a bright picture on the announcement that will encourage users to click on it. An example of such a post:

And here is what the user sees after he clicks on the link:

Group menu open

I call an open menu such a menu, which immediately shows what items it consists of. That is, the picture-announcement of the wiki post completely duplicates its content. Thus, users immediately see what awaits them inside. I'll show you with an example.

Here's what a pinned post looks like in the header of a Flatro page:

Group menu closed

A closed menu is the same wiki post as in the previous paragraph, only the announcement has a picture with no menu items. Usually they write on it: “Menu”, “Navigation menu” or “Navigation through public materials”.

Here's what we see when we click on it:

By the way, it is worth noting that these are far from the only options. In fact, you can write whatever you want on this picture. The main thing is that the user wants to click on it, and he understands what awaits him after that. Example:

Group menu

A merged menu is when the picture on the announcement of your menu is one image with the avatar. A little lower I will tell you in detail how to make such a menu, but for now just look at how beautiful it looks.

GIF and avatar in one image

But this hat design really impressed me a lot. An auto-playing gif merges with the avatar into a single composition and attracts the attention of users, even though there is no information at all on it.

By the way, I spied this example in the group of SMM marketer Sergey Shmakov. So, I thank him for the find :)

Hidden menu

The hidden menu is available only for groups (pages do not have such functionality). To see it, you need to click on the corresponding link. The advantage of this design method is that users can see the main information of the community, and if they want to use the menu, they only need to make one click. However, there is a small downside here - not all users are aware of the existence of this feature, so your menu may receive less attention than if it were pinned to the top of the page.

Autoplay video

At the end of November 2015, an interesting innovation appeared on the VKontakte social network - as soon as a user enters your page, the video attached to the header starts playing automatically. With this technique, you can attract even more attention of users (especially those who first visited your page), and at the same time, not annoy those who do not like it when their content is imposed on them, because the video plays without sound and practically does not interfere .

How to add this video to the header of your page?

To do this, three conditions must be met:

• Attach a video to a post and pin this post to the top of the community.
• In addition to the video, nothing else should be attached to the entry. Only video and text optional.
• The video must be uploaded by VKontakte - third-party players are not supported.

A post that gets a lot of reposts

Another way to productively use the space in the header of your page is to pin one of your most successful posts to it - one that has already gained and continues to gain a large number of likes and shares. Why do this, I think everyone understands - the more reposts, the greater the coverage, the more subscriptions the page receives.

Announcements of new clips, albums, events

Presentation of new products/services

Discounts and promotions

Cases, customer reviews

Application advertising

Practical jokes

Community Rules

Links to other social networks

I have listed far from all the design options for the cap. In fact, on the cover and in the pinned post, you can post any information: jobs, announcements, links to the best selling products, etc. So do not limit yourself to the examples above. Turn on your imagination and use the design of your community to achieve your goals.

What should be the avatar

An avatar is not only a beautiful image with your company logo, but a working tool for a marketer, with which he achieves his goals. Let's take a closer look at how it should be in order to attract the attention of users and encourage them to complete the target action. Let's start with the thumbnail.

Avatar thumbnail

1. The text on the avatar thumbnail must be large enough to be readable.







2. The text must not extend beyond the thumbnail.







3. Users should be clear what is shown on the profile picture.







4. If possible, it is best not to use stock images, as they often lower the credibility of the company.




5. It is undesirable for the avatar thumbnail to be too faded and boring, otherwise it will be lost against the background of brighter competitor avatars.



6. If you want your avatar to look modern, make it in a minimalist style: less text, shadows, gradients, and elements that do not carry any semantic meaning. Your avatar should be as simple and neat as possible. This style is trending right now.







7. If your goal is to attract the attention of users and stand out from other avatars in the feed, you will have to turn on your imagination. Think about what you yourself pay attention to when looking for interesting communities? Here, for example, I have been attracted several times by avatars with a burning light, which usually indicates that a new message has arrived. This is a very old technique, but for some reason it still affects me - when I see such a light, I will definitely keep my eyes on it.

I'm not saying this trick will work on your page as well. The point I want to make is that there are so many ways to stand out, you just have to ask yourself the question and get a little creative. Here, for example, is another interesting idea that I would hardly have thought of myself:

The avatar is a black circle: large and small. It would seem, why do it at all? But when you scroll through the list of communities, such avatars attract attention, because they are very different from everyone else.

What information can be placed on the avatar thumbnail

Although the avatar thumbnail is very small, it can (and should) be used to attract followers to your community. How to do it? Let's look at a few options:

Announcement of a new product/service/event

Benefits of the company/service/page

Company phone number

Favorable prices

Free shipping

By the way, very often the information that the company provides free shipping is added to the name of the group itself, so that users will definitely pay attention to it.

Stock

Contests

Jobs

What should be the avatar itself?

I considered what the thumbnail of the avatar should be and what text can be placed on it. Now let's move on to the avatar itself. The full version of the avatar will only be displayed in the community that does not have a cover set. It is for such cases that I wrote this section. So, what should your community avatar look like so that users immediately understand that your company approached the creation of the page responsibly and professionally.

1. The avatar must be of high quality. About how to achieve this, I wrote a little higher. For those who missed this part, I will say in short - the size of the avatar should be 2-3 times larger than what you planned.
2. It is desirable that the avatar be combined with the menu: be of the same color scheme, have the same fonts, elements, etc. Thanks to this, your page header will look more neat and professional. Example:
3. The avatar itself and the avatar thumbnail may be different. For example, you can draw a circle on the avatar, style it however you like, select that area as the thumbnail, and style the rest of the avatar in a different style.




Another option is to divide the avatar into two parts. One for the thumbnail and one for the rest of the avatar.




4. In order to encourage users to subscribe to your page or write a message to a company representative, you can place an appropriate call to action at the very bottom of the profile picture and accompany it with an arrow pointing to the button.




5. Try not to put too much information on the avatar, otherwise it will look overloaded and untidy. Add only the most important points to it and make sure that there is “air” between them.

What information can be placed on the avatar?

In fact, anything can be placed on the avatar. Unlike a miniature, there really is where to roam. Most importantly, do not abuse it :)

Site domain

Phone / address / opening hours

Contests/promotions

Most Purchased Products/News

information about delivery

Mobile App Advertising

The main advantages of the company / page / product, etc.

Range renewal/new creations, etc.

Information that your community is official

Information about upcoming events

Addresses of accounts in other social networks

Extended page description

Boasts

In general, absolutely any information can be placed on the avatar. I've included just a few ideas so you can see what others are doing and get inspired by their examples. Well, keep in mind the main recommendations: the avatar should be of high quality, the font should be large, and there should be more “air” between the elements.

How to create a merged avatar and menu

In order to make a merged avatar and menu, you will need Adobe Photoshop or its equivalent. I will explain the whole process using Photoshop as an example. So let's go.

1. Download the template for Photoshop, which I specially prepared for this article. In normal size (menu - 510 pixels wide, avatar - 200) or enlarged (menu - 1020 pixels wide, avatar - 400).
2. Open the image you want to take as a base.
3. Copy it, paste it into the template and position it the way you would like it to be cut.

1. Add effects, text, graphics, and more.

1. If you don't want part of the image to be lost (in that gap, which is 50 pixels), move it to the right as shown in the following GIF:

1. Select the "Nesting" tool and click on the "Fragments along the guides" button.

1. Delete unnecessary fragments (right-click - "Delete Fragment") and edit the existing ones (right-click - click in an empty place - take the desired area and stretch it to the desired size).

1. Go to the "File" section and select the "Save for Web" command.

1. Go to the place where you saved the pictures (desktop or some specific directory) and find a folder called "Images" there. This is where your images will be. Now it remains only to fill them on the page.

P.S. The height of the avatar can be changed at your discretion. I took the maximum size - 500 pixels, but you can have this value less. For example, as in the "Wiki markup" page:

How to use widgets

Widgets are also part of the design of the VK community. With the help of them, the user can: place an order, subscribe to your newsletter, take part in a contest, read and leave reviews, open a community search, receive a gift, a discount coupon, etc.

Here are some examples of what widgets look like on the VKontakte page:

How to post images

If you are a web designer or have an artistic taste and sense of beauty, then it will not be difficult for you to come up with a corporate identity for your images. However, it seems to me that there will be a minority of such people in this article (by the way, I am not one of them either). Therefore, let's take a closer look at how this is done, based on examples of successful companies.

By the way, please note that almost all well-known VKontakte companies brand their images, that is, they add a small logo, their page address or a watermark. This increases brand awareness and protects your images from being copied. Is it worth it, everyone decides for himself. The only thing I would like to advise is that if you do decide to do this, try to make sure that your logo is not too bright and does not take up too much space, otherwise all the emphasis will go to it, and the image will lose its appeal.

Where can I get good images?

We have a good article on this topic on our blog - "". They are all free, but some require registration. If you don't find anything suitable for yourself, try searching by keyword + wallpaper (or, if in English, wallpaper). Typically, such a request produces high-quality images. But here you need to be careful and check the type of license, otherwise, if you have a serious business, you can run into trouble.

And what about those who do not know how to work in Photoshop?

If you have never worked in Photoshop (or any other graphic editors) and are not yet ready to take the time to master it, you can use the services that already have ready-made image templates for various social networks:

1.Fotor.com

After that, on the left side of the screen, select the template that interests us. Please note that only those templates that do not have a diamond icon are provided for free.

Insert it into the template, select it with the left mouse button, select the Layer command (sandwich icon) and click on Move to bottom. Thus, our picture will go in the background, and all the inscriptions will be superimposed on top of it.

After that, we change the text, font, font size, position of the inscription, etc.

Then click on the icon in the form of a floppy disk, select the name, image format, quality and click on the Sign in to download button.

2.Canva.com

Another service that will help you beautifully arrange your image. It works on the same principle as the previous one. We register in the service (you can use your Google+ account or email).

Choose your field of activity. We skip the step where you are asked to invite friends. We get to the main menu, where we select a Facebook post if we need a rectangular photo, or an Instagram post if we need a square one.

Select a template (if the template is marked "FREE", then it is free), change the text.

If necessary, upload your image, adjust the size, change the text, font and position of the inscription. After that, click the "Download" button, select the image format and save it to your computer or any other device.

How to format articles in the editor

Since recently, VKontakte has been able to typeset articles in a special editor. To create an article, you must click on the letter "T":

How to use wiki markup

Well, here we come to the most interesting and at the same time difficult section. Perhaps there are people among readers who do not know what wiki markup is, and in general they hear this term for the first time. Therefore, especially for you, I will give a definition that "Contact" itself gives.

Wiki markup is a markup language that is used to decorate text on websites (usually related to the class of wiki projects) and makes it easier to access the features of the HTML language. On our site, wiki pages are a good alternative to regular posts and text navigation. If you need to create a large article with different text formatting (bold, underline, headings, etc.) or add graphics to it, or just create a colorful navigation menu for your community, a wiki is indispensable.

Just like Wordpress (or any other CMS) has an HTML editor with which you create articles, Contact has its own editor for creating and editing wiki pages. It looks like this:

With this editor, navigation menus are created, as well as articles with pictures, videos, and audio recordings. A little lower I will analyze in detail how to work in this editor, but first I ask you to bookmark two links for yourself. They will help you a lot in learning wiki markup.

Instructions for creating a VKontakte group

In this article, we will talk with you about how to correctly create a VKontakte group. Most of the information I decided to tell you personally! Namely, I recorded two videos!
There are many reasons why you might need a group. Perhaps you want to promote your own business with the help of social networks or you consider social networks as a platform for building a business

Creating a group or public VKontakte (technical part)

Video #1
Designed for beginners. In it, I decided to highlight the technical process of creating a group or public:

As we can see, everything is quite simple, we need to follow these steps:
- Go to your groups.
- Start button "Create Group"
- Choose a name for the group
- Choose what we will have, a group, a public or a meeting.
- Ready!

If you still have questions about the technical part of creating a group after watching the video, ask questions in the comments at the end of the article.

Some tricks for creating VKontakte Groups!

Video #2
In this video, we will walk through the three main steps to create your project.
Namely:
— Selecting the name of the group.
- Formation of the group.
— Group content (content).

So what do you need to do after you get the knowledge? Right! Pin it!
Your task for today:
- To create a group.
- Come up with a title containing keywords.
- Fill the first 30 posts with content.
- Write in the comments to this post: the target audience of your project, the name of your project, why this particular project?

Setting up a VKontakte group

After the group is created, we need to configure it. The first thing we need to do is upload a nice avatar. This is done by simply clicking on the "Add photo" button in place of the avatar:

Next, go to the "Page Management" section, the link is under the uploaded avatar:

After we go to the "Page Management" section, the following fields will open in front of us:


We do the following:
- First of all, you need to pay attention to the "Page Address" field, initially we are given a standard address like "http://vk.com/clubXXXXXX" but we have the opportunity to replace the ending with this address. Let's change it to ours! For example http://vk.com/uspeshnie_lydi

- We write our name of the group. It is desirable that keywords be present in the title.

- Fill in the description of the community. It is desirable that the keys were also registered there.

- Website, if you have a website, insert a link to it. This will add loyalty from Yandex and Google search engines for your project.
Also on the site you can place the VKontakte widget of this group on the site. How this is done, I told in the article

- Comments can be left on or off. If you leave them enabled, then activity within your community will be much higher, but then you will have to constantly monitor comments for spam.

- Additional sections are also installed at your discretion. It is desirable that the group be filled with various materials as much as possible. video, photo, audio, discussion, etc.

And now a little about the sad... Every day, hundreds of groups are created on VKontakte, and only a few become successful! What's the secret? Why does most of it merge? You need to understand that creating a group is exactly the same business! Do you think it is possible to create a profitable business with 10 minutes of your time per day? Of course not! 90% of people who start promoting and promoting groups think that they can raise their project by investing in it a maximum of 30 minutes a day. I am sure that you will take this process as seriously as possible and the results will not be long in coming!

Interested in creating a VKontakte community? Then let's first look at the main differences!

The main differences between the Public Page and the VKontakte Group

	Group	Public page	Conclusion
purpose	For discussions and associations of interest	To publish news on behalf of a company or a famous person	Choose the type of community that suits your goals.
privacy	open, closed, private	open	The group can be made private or private. The public page is always open.
Profile display	To see the groups to which the user is subscribed, you need to click "Show detailed information". But they are not always visible: if the group is private or users have hidden their display in the privacy settings, you will not see them.	The public pages to which the user is subscribed are located under the block with friends, and this list cannot be hidden in any way.	People see interesting publics on the pages of friends and subscribe to them. This happens to groups less often due to their unfortunate location and privacy settings.
Invite friends	Yes	No	You can invite friends to join your group. To do this, go to "Community Management" - "Members" - "Invitations". Public pages do not have this feature.
Posts from subscribers	In groups, you can enable the "Open Wall" mode. On such a wall, any user can write a post, and everyone who enters the group will see it. However, such entries do not end up in the newsfeeds of group members.	Any user can offer a post to the public, administrators will be able to publish it on behalf of the community with the signature of the author. Before publication, the proposed entry is not seen by anyone except administrators, and after that it gets into the news feeds of subscribers.	If you need moderation of posts, it is better to give preference to the community.
Community type change	Yes	Yes	A public page can be transferred to a group and vice versa. But only the creator of the community can do this. You can only change the community type again after 30 days. Also, to transfer the number of participants should be no more than 10,000, otherwise the decision is made by VKontakte support at your request "
User Content	“Open” in groups can be not only a wall, but almost all sections: photos, videos, music, documents, photo albums, etc.	Public administrators can give permission to users to upload photos to certain albums - no more. Users cannot add anything else.	Want a lot of user-generated content? Then a group is more for you. As for the public, users can only upload photos and offer posts for publication. But even this is enough.
Locations and check-ins	In group management, you can specify the location. It will show up in the description. People who will be near the specified place, when creating a record and attaching their location to it, will be able to select your group as a point for flagging.	In the public, you can specify several places at once. They are displayed in a hotel block in the right column on the page. However, unlike groups, you can check in these places only through the community itself.	If you are the owner of an offline business, your visitors often visit your establishment and check in, then you should choose a group. If there are few check-ins, and you realize that this function is not effective and does not bring the desired result, you can always change the community type.

	Group	Public page
Live broadcasts	✅	✅
Possibility to pin a post	✅	✅
Subscribing to Notifications	✅	✅
Community online	✅	✅
Detailed statistics	✅	✅
Ban on commenting	✅	✅
Goods	✅	✅
Money transfers	✅	✅
Applications and Widgets	✅	✅
Dynamic cover	✅	✅

Perhaps these are all important differences.

You probably don't need a "just to have it" group. You are pursuing a specific goal, right? Most likely, you want to make your brand more recognizable, or perhaps you want to increase sales or you want to attract new customers. To achieve these goals, it is very important to properly create a VK community and set it up. I will help you deal with this quickly and completely.

Ready to learn all the intricacies of running a VKontakte business?

Then let's get down to business!

How to create a VKontakte group?

Create a group in VK in 7 easy steps:

Important! The title should contain a keyword that potential subscribers can search for you.

1. Fill in the information about your group:

1. Think of a page address

The page address should be simple and memorable so that it would not be difficult to find you.

1. Create an avatar for your group
   • If your company has a brand name, then design an avatar with the colors of your company, also use a logo to better remember your company.
   • When searching, the first thing a person sees is the group avatar. It can be seen in the news feed and in search results. Your task is to make it very high quality!
   • The avatar should be meaningful and intriguing. If you decide to add text to it, then check if it will be read in a thumbnail.
   • Community avatar - 200 pixels wide and 500 pixels high
   • Use no more than 2 fonts.

How to create a menu for a VKontakte group?

For convenient navigation of subscribers around the site, a menu is often used when creating a VKontakte group.

Key features of a good menu:

• Everything is structured;
• It is easy to find the information of interest;
• Nice and clear design.

How to create a menu:

This post will be fixed at the top and so new subscribers will immediately see it.

To prevent a new subscriber from changing everything in your menu, make sure that only the group administrator can edit. Allow subscribers to view only.

Let's take a closer look at how to properly set up a group.

How to set up a VKontakte group?

The community settings are on the right and they are divided into sections.

This section contains basic information and additional:

Name. You have already chosen the name, but you can change it at any time.

Description of the community. The description should reveal the essence of your community, its purpose, detailed information about the community. Remember, the description should not be too long, it should be no more than 10 lines.

Group type.

There are 3 types of group:

1. Private
2. open
3. Closed

When you select a group type, follow the prompts.

Community theme. Choose the right topic for your community.

Web site. If the materials that you will publish relate to your site, then enter the address of your resource in this field.

Addresses. If you have an establishment, then you can specify the work schedule, breaks and working days. You can make the block the main one in the settings so that customers see it at the top of the community. Then users will be able to see your location and get directions to it, which is very convenient.

Another very handy feature is available to the community administrator. It can display one button and assign one of the actions to it.

How to make a VK group popular: step-by-step instructions for creating a group + 3 ways to make content unique + 4 main promotion methods.

The Vkontakte group allows you to combine a large number of users according to their interests.

This is a tool with which you can popularize ideas and lifestyle, as well as share your own creativity if you are an aspiring writer, musician, hair stylist, etc.

You can even make money by placing advertising posts if you gather a lot of "live" members in the community.

Find out, how to make a VK group popular and attract the maximum number of users.

1) How to create a group in VK and make it popular: 4 steps

Obviously, before you can promote a group, you need to create it. If you already own a public, feel free to skip this section. And for those who are still at the very beginning of the journey, we suggest that you carefully study this step-by-step instruction.

Step 1.

Go to "Groups" and click on the "Create Community" button.

Step 2

We come up with a name and determine the topic. It is important that the "name" of the community contains a keyword by which it can be found in the search.

The main difference between a group and a public page is that the entries of the latter are visible to absolutely all Vkontakte users. But the group can be made closed or private. Then its contents will be available only to participants.

PS. You can also choose the "event" format if you want to spread the word about an upcoming concert, festival, etc.

You can read about additional features of the group, public page and event here: https://vk.com/page-64975608_48466494

Step 3

Choose a stylish photo that reflects the theme of the group.

*Cheat sheet for choosing the size for the cover

It is also important to make a brief but concise description to attract readers.

Step 4

Ready! By clicking on the avatar, add a photo. Also in the left corner, you can click the "three dots" button and the group management menu will open.

The picture above is the cover we chose in the previous paragraph.

2) How to create popular and unique content for your VK group?

The next important step, without which we will not figure out how to make a VK group popular: it must be filled with thematic information.

The easiest and fastest way is to copy posts from similar communities, but this approach will only make you "one of". But to create unique content will have to work hard.

In a group, you can:

Publish interesting materials in your VK group that a person would like to repost and save on their page:

• collections of books on popular topics (self-development, startups, health);
• lists of useful mobile applications;
• lists of sites with free online courses;
• selections of videos from TED-conferences;
• tops (“top 5 products for healthy skin”, “top 7 romantic comedies”);
• posts with links to your previous articles in the public.

Where to get pictures for a VKontakte group to make it popular?

Collections with beautiful pictures always attract readers, collect a lot of likes and reposts, which makes the VK group popular.

In order not to violate copyright, you need to use free photo stocks. There are not so few of them, and there you can find a large number of high-quality photos. All you need to do is go to the stock photo site and enter a keyword that describes the picture.

In order to make beautiful selections, use popular stocks:

• https://unsplash.com
• https://www.pexels.com
• http://maxpixel.freegreatpicture.com

How to increase the audience for the VKontakte group and thereby make it popular?

When to publish posts for the VK group?

To make your VK group popular, publish posts daily at a certain time.

In the field of media, there is the concept of "prime time" - this is the most convenient time for a person to listen to a radio station or watch a TV channel.

Well, you and I have to determine when the largest number of people view the VKontakte news feed. To do this, it is important to study your target audience.

For example, schoolchildren and students often open their pages on social networks after studying at 16:00 and before going to bed at 22:00. Those who are a little older check their accounts at lunchtime from 12:00 to 13:00.

On the infographic, the best time for posting is highlighted in green, the worst in red.

Also, do not update the wall of your group on VK at the exact time, for example, at 12:00 or 18:00. Since large popular publics will do this together with you, and users may simply not notice your post.

3) 4 best methods to make a VK group popular

So we have come to the answer to the main question, how to make a VK group popular.

In order to, it is necessary to disseminate information about the community as much as possible. The easiest way to do this is through advertising and messaging.

a) Vkontakte advertising.

b) Contextual advertising in search engines will help make your VK group popular.

In this case, you need to come up with the correct name for the group, which would specifically describe. For example, "Manicure Salon in Moscow", "Quality Furniture in Kazan", "Children's Toys", etc.

It is important to note that here you pay for each click on the link. So the minimum order amount ranges from 300 to 500 rubles, while the rate per click starts from 30 kopecks.

c) Advertising of the VK group in another community.

Choose a popular community with a large number of post views, likes and reposts. Also keep in mind that its subject should be similar to yours.

Often, administrators publish advertising prices on their page (in the "information" section or in the discussion form).

The video below shows an example of the work of the popular Vkinformer messaging program ( https://k-informer.ru/).

The license is paid, but you can create your first free newsletter in a two-hour test mode.

d) Sending promotional messages to join the VKontakte group.

Send users private messages inviting them to join your community. You can do this manually or use special mailing programs.

Summarize: in order to make a group in VK popular- you need to create interesting and high-quality content, and then take care of its promotion.

Such a community with a large number of participants allows its owner to earn money from the comfort of home by selling goods or placing advertising posts.