Trade in cut fruits in the summer. In what form should natural vitamins be sold?! IT tools used in the Dolce Vita project
Many young people are eager to organize their own profitable business. Now a new business has entered the market: fruit delivery. The originality and, most importantly, the relevance of such activities cannot be denied. Delivery of ready-made food from restaurants or pizza is common and practiced by everyone. But the delivery of fruit is a new trend in a dynamic era.
- Step-by-step plan for starting a business
- How much can you earn
- How much money do you need to start a business?
- Which equipment to choose
- What is OKVED for business?
- What documents are needed to open
- Which taxation system to choose for a fruit delivery business?
- Do I need permission to open?
- Fruit sales technology with delivery
- Advantages and possible difficulties of the case
Step-by-step plan for starting a business
Modern people are so busy with work and other chores that they often simply don’t have time for food shopping. Therefore, it is very convenient when everything you need can be delivered to your home or office, even for a fee. To create a successful business, you need to go through the following stages of its organization:
- Office.
- Stock.
- Transport.
- Suppliers.
- Cook.
- Manager.
- Advertising.
As for the office, it should not be a large room. 2 rooms are enough for the secretary to take orders by phone or via the Internet, as well as answer customer questions. You will also need an accountant who will manage financial affairs. Every company, even the smallest one, needs separate apartments.
Fruits received in large quantities need to be stored somewhere. In a warehouse, it is necessary to organize specific conditions for storing different fruits. The required temperature must be maintained and cleanliness maintained.
A car and a driver are required to deliver products. To begin with, you can get by with only 1 car. If your business expands, you will need several of them.
It is very important to find reliable people who will supply the products. You need to carefully check the quality and freshness of the fruit. A company that values its image will not get involved in illegal schemes. All agreements with suppliers must be formalized.
The cook's function is to prepare salads and cut fruits. For a small company, it will be convenient to organize a small room in the office for such activities. It is not necessary to look for a culinary professional, but it is important that this person has a creative imagination. From any fruit slice you can make a real masterpiece that will be sold profitably.
The role of manager can be either the owner of the business or an employee. The company should be headed by a person who can successfully organize the work.
Advertising is a very important part of the fruit delivery business. Advertising is the engine of trade; potential clients are guided by it. The cheapest option would be to put up flyers. You can also place advertisements in the media.
Having gone through all the stages of preparation, you can safely begin active work and fight for clients.
How much can you earn
With a markup of 40–250%, depending on the type of product, you can receive up to 200 thousand in income per month.
How much money do you need to start a business?
It all depends on whether you already have premises for at least an office, whether repairs are needed in the storage rooms and what kind of transport you have. Approximate costs are:
- rent (office and small warehouse) – 50-100 thousand rubles;
- purchase of equipment – 150 - 250 thousand rubles;
- purchase of goods - about 160,000 rubles.
Which equipment to choose
Refrigeration equipment and a small warehouse for products will be required. You also need to arrange a place where salads and fruit slices will be prepared.
What is OKVED for business?
Section H: Transport and storage, suitable for the delivery of fruit baskets, for example. That is, products that do not require processing or preparation. In this case, you need OKVED codes 53.20.3, which are responsible for courier activities, namely, 53.20.39 - Other courier activities. If we are talking about the delivery of fruit slices and salads, then code 56.1 is required - Restaurant activities and food delivery services, namely 56.10.2.
What documents are needed to open
It is enough to register an individual entrepreneurship by providing the following documents: passport, application for state registration, receipt for payment of state duty, copy of the TIN certificate.
Which taxation system to choose for a fruit delivery business?
UTII is suitable - that is, a single tax on imputed income.
Do I need permission to open?
An opinion from the state sanitary and epidemiological inspection service on the premises and an equipment maintenance agreement are required.
Fruit sales technology with delivery
Ready-made fruit baskets are popular as gifts for celebrations and holidays. Salads and fruit slices are sold well in nearby offices, for corporate events and business lunches. Use the power of the Internet. Ordering online is always more attractive than ordering by phone. Open your website, it will pay off handsomely and will generate profit.
Advantages and possible difficulties of the case
The wide spread of the original business - fruit delivery - has not yet been recorded. For many people this is completely new. However, it has many advantages for young entrepreneurs:
- Lack of competition. Every pizzeria today organizes delivery of its products. It is very difficult to find a place in this niche, because the competition reaches a large scale. Another thing is fruit delivery. There are very few such companies, and they are localized in big cities. This increases the chances of business success.
- Popularity of healthy eating. With modern ecology and a sedentary lifestyle, health care comes to the fore. Everyone wants to eat healthy and tasty. And here fruit delivery companies come to the rescue, which can bring even the most exotic fruits directly to your home or work.
- Possibility to provide lunches to large office centers. Not everyone likes fast food or agrees to subsist on dry food. Many employees would like to have healthy, nutritious food for lunch. The company can pre-order fruit delivery to the entire office. A large order will always be well paid.
These characteristics make the fruit delivery business extremely attractive, because they guarantee income and demand. Soon this business will develop and become more and more popular. Fruits can be delivered:
- to office centers;
- to private houses and apartments;
- to kindergartens and schools;
- for special events (parties, weddings, anniversaries).
Organizing fruit delivery is a very profitable investment. However, business can be quite troublesome, because you are dealing with perishable products.
A properly organized and skillfully managed fruit delivery company will be able to successfully occupy its niche in a large market.
Daria Osipova is young, active and purposeful. This year she started her own business - she opened “Fast Fruit | Fruits in a glass" delights Novosibirsk residents with tasty and healthy delicacies.
Two years ago, Daria Osipova studied SMBA courses at NSU - the basics of entrepreneurship for students. There, for the first time, together with friends, I voiced the idea of fruit in cups.
– But we were unable to successfully defend the project, since the jury chose other ideas. Despite the fact that the process stopped, six months later the idea of opening my own business captured me so much that I decided to draw up documents as an individual entrepreneur. At that moment, there were two projects in my head – a sweets store and fruit in a glass,” says Daria.
In principle, the idea is not new, the girl admits. Such fruit cups have long been popular abroad, and in western Russia too. However, we have not had such projects in Novosibirsk yet, except for fruit salads in a cafe.
There was a lot of work - from paperwork to searching for fruit, because the goods had to be tasty and fresh.
– Opening a catering outlet according to all the rules is not easy: a lot of paperwork, quality certificates, a medical commission and visits to Rospotrebnadzor. At the same time, work was underway to create a menu. I studied the calorie content of fruits, what goes well with what, and what is better not to mix at all. It was also necessary to develop a corporate identity for the future company. My studies at the NSU Center for Continuing Education turned out to be very useful at this moment: developing a corporate identity was my graduation project,” says Daria.
The first fruit cup was sold at the Sun City mixed-use complex, where the fruit island is located. On May 15, the opening of the outlet took place.
“The first two weeks were especially difficult. We had to tell a lot of people what this product was, and practice different forms of offering the product. Many people said: “Is this just fruit and that’s all?” And every time it was necessary to explain the meaning and benefits of the product. Some people liked it right away, and now they are our regular customers. There are those who have tried one combination of fruits and take it every time, and there are those who constantly experiment with filling,” says Daria Osipova.
The girl admits: if a year ago she had been asked what field of business she would definitely not go into, she would have answered: “Catering and everything related to food.” But today it is fruits that have become the application of her strength, energy, and imagination.
Daria's loved ones provide enormous support in the development of her business. They are the support and support of a beginning business woman.
“When I gave up and lost the desire to continue working on the project, they found the right words. When I didn’t have enough time to go somewhere, buy or do something, they always helped. Without my family, their help and support, nothing would have happened. For this I am very grateful to them! – says Daria Osipova.
Today there are 18 types of fruits on the “Fast Fruit” fruit island. From these you can create 816 variations of cups. In general, there is somewhere to roam! In addition, there is a main menu, which always contains 6 popular combinations. Particularly popular are such “trios” as apple-banana-pineapple, watermelon-kiwi-banana, orange-banana-strawberry.
– It happens that guests want to experiment and choose which fruits to mix. Our service is called: “Assemble the glass yourself.” If the chosen combination is “safe”, then we do it. It’s always exciting: suddenly it won’t be tasty, or some fruit will dampen the taste of others and the guest will be disappointed. But, you know, it feels like people know what they are ordering, because the mixes are very interesting.We recently added an ice cream sundae to our menu. Previously, they were treated to it only at various festivals, where they participated as trade operators. And we realized that we needed to add such a twist to the main menu of the fruit island,” says the girl.
Today Daria is often invited to participate in regional and city events. Her original and healthy fruit cups are becoming increasingly popular, and not only among residents of the Sovetsky district.
Winter is ahead, but, as the girl says, this is not a reason to be discouraged. And although there will be less fresh fruit than in summer, Daria is preparing a delicious surprise for her customers!
Vitamin stall or kiosk.
“Take your vitamins with you!”
The vitamin stall is a continuation of my thoughts regarding a business dedicated to a healthy lifestyle. I repeat once again that more and more people in Russia are switching to a healthy lifestyle. It's fashionable, cool, a sporty person attracts more attention and becomes an example for others. I am very pleased to see people running along the embankment of my city, working out on horizontal bars, going to the gym, riding bicycles, skiing, snowboarding, wakeboarding and being active in general. Let's develop this movement.
I would like to invite you to collect such types of businesses as “selling shawarma” and “selling coffee to go” and replace the products sold with healthy ones containing a large amount of vitamins. I’ll tell you why shawarma and coffee further...
Point of sale of natural vitamins. Implementation.
Everyone perfectly understands what a stall selling shawarma or shawarma and a kiosk selling “coffee to go” looks like, which gives me the opportunity to explain how a point selling natural vitamins or a vitamin stall is sold. Every city has these places where there is a concentration of fast food stalls and, in fact, the amount of shawarma is just off the charts. These are fairs, bazaars, markets, terminuses, train stations or, more simply put, places of large gatherings of people. People on the road and after long walks want to have a snack and many people buy harmful ones, but quick to prepare food! And after all, no one really competed with these harmful goods, but here I am I propose to compete with them with healthy food!
I suggest you open a vitamin stall or sales kiosk natural vitamins of plant origin. These are not tablets, but a set of various nuts, fruits, dried fruits, vegetables and berries that contain useful substances and vitamins. Let's look back at the old coffee-to-go business to understand exactly how to sell this healthy food.
In what form should natural vitamins be sold?!
Imagine a stall selling takeaway coffee and imagine that instead of coffee in a glass there are nuts and dried fruits, and in another glass there are slices of various fruits and berries, and in a third there are slices of vegetables. Can be done sets, which are aimed at increasing levels of certain vitamins and useful substances “for vision”, “for the brain”, “for bones”, “a set for athletes”,... You can also mix sets into cups at the buyer's request, A ready-made kits can also be sold in vacuum packaging or boxes. There can be a great many variations and types.
How to attract customers and make them buy?
Of course, many Russian people are accustomed to instant meat and flour products, and they always see vegetarians as consumers of plant foods. But they also didn’t know what sushi and rolls were, and now they’re gobbling it up on both cheeks! Main correctly present a new type of fast food. Your point should not look like an ordinary vegetable or fruit stall, where they simply cut food. This is how I see the vitamin stall and the subtleties in its implementation:
- Come up with an interesting and most importantly modern name for the business;
- Give your stall an eye-catching, modern look;
- Completely transparent facade of the stall so that people can see how you prepare, pack, as well as the cleanliness inside the stall;
- Keep everything clean;
- Order special packaging materials with information about your business;
- In advance of the opening, create a business card website for your business and pages (groups) on social networks, invite people from your city there and post information there about the upcoming opening of your business;
- Be very polite and don't be afraid to interact with customers.
I don’t even doubt the success of implementing this business idea, which sometimes makes me think that I, too, might open such a point in my city!
Good luck to everyone in building their business and see you next article!
A young family from Tomsk’s passion for healthy eating ideas has grown into an interesting and useful startup
IT tools used in the Dolce Vita project
- Adobe package
- In contact with
Vasily and Natalya Kurchaby, founders of the service Dolce Vita– a small family business producing and delivering healthy food. The main product of Dolce Vita is “frutonyashi” - a mix of fruits, cereals, berries, nuts and other healthy products, which are packaged in convenient transparent cups. The project was launched in 2014, the first orders began to be delivered in January 2015.
Step One: Get Passionate about Healthy Eating
Vasily and Natalya Kurchaba are a young family who once acutely felt the lack of establishments with proper nutrition in Tomsk.
“As you grow older, you realize that you are really what you eat, how you eat,” says Natalya. - Last year I was puzzled by this question and switched to proper nutrition. Of course, even before this we were not into junk food; fast food, for example, was not in our diet at all. But here I personally had a problem - where and what to snack on if you leave home for the whole day or don’t have time to cook something healthy? Whatever you do, at least eat dry cottage cheese!”
Not wanting to put up with pies as a snack, Vasily and Natalya began to figure out how to solve this problem. The need for healthy food has become a necessity, and the need has led to tasting new food combinations and studying special literature. When the issues of proper nutrition were studied in detail from different points of view, Vasily and Natalya realized: now knowledge and tastes need to be shared with others - those who dream of healthy food every day, but do not always have the opportunity to find it in the nearest cafes or supermarkets.
“We studied the market and came to the conclusion that this direction really does not exist in Tomsk, it needs to be developed. Preparatory work for the launch began: I tasted new flavors, and Vasily, if I didn’t make at least one fruit glass a day, directed me in the right direction - so that I “rehearsed” flavor combinations for our future delivery and tried new ones. And together we selected products, read literature and... as a result, we reconsidered our worldview,” says Natalya.
“Giving up our usual diet and moving to a different level of eating can be psychologically much more difficult than quitting drinking and smoking,” says Vasily. - You can understand everything from the point of view of medicine and science. That is, to realize how heavily the body is polluted with harmful products. But it’s extremely difficult to give up all this.”
Vasily cites the results of a scientific study conducted in the Soviet Union: it turns out that back in 1958, Academician Ugolev developed a theory of adequate nutrition based on the principles of a raw food diet. According to this theory, the human body has two microflora - the so-called “good” and “harmful”, pathogenic. Good microflora is given to us by nature itself; it can independently create absolutely all the substances the body needs - from vitamins and amino acids to hormones.
There is only one significant “but”: this microflora can only exist if you eat raw, unprocessed food (processing up to 40 degrees is allowed). It is under such nutritional conditions that the process of autolysis occurs in the body - when the body’s own enzymes, which are found in raw, unprocessed food, contribute to its independent digestion.
“This happens when we eat raw fruits, vegetables, and sprouted grains. And don’t think that all raw foodists and vegetarians are frail and weak! On the contrary, they eat the most fully. For example, a horse eats oats - so much health is in it, much more than in a person! And the famous hero Poddubny was, by the way, a vegetarian..."
“We are used to being very flexible in approaching customer requests: if they ask you to add dates instead of honey, we will do it! Delivering breakfast at 7am is easy!”
However, Dolce Vita is not only about a raw food diet. In any case, Vasily and Natalya believe, fanaticism only interferes with both health and psyche. Everything should happen naturally, without any extremes. The main thing is to be understanding about what we eat. Realize that a dessert made from fresh fruit, cottage cheese and honey is much healthier and more necessary for the body than a piece of high-calorie cake with rich butter cream and an excess of sugar in the dough. But healthy food can be much tastier than cake!
Step two: stay afloat during a crisis
The first orders arrived at the Dolce Vita delivery service in January of this year. And in the very first months, the service formed a circle of regular customers - those who were inspired by the “delicious” photos with fruit cups from Dolce Vita on social networks, took them one day for a trial, and have since given preference to healthy eating.
“It’s nice to see when what you create attracts a certain type of people - united in spirit, in thinking. Many of our customers are vegetarians. Someone takes our desserts for children’s parties - children, having once tried our “frutonyashi” or curd desserts, later give preference to them instead of cakes,” says Vasily.
“And we really love our customers, who are so close to us in spirit,” adds Natalya. - We are used to being very flexible in approaching customer requests: if they ask you to add dates instead of honey, we will do it! Delivering breakfast at 7am is easy!”
Such an honest, open approach - and this despite the crisis, which coincided with the summer “lull” in business. Of course, it was hard at first - after all, for Natalya and Vasily this is their first experience in entrepreneurship. What can I say - it’s difficult even now. “Hang in there,” they say to the Dolce Vita team. They are holding on. And they continue to prepare each fruit cup with love.
“Even when we don’t have any orders for several hours, I think I’d better prepare something as soon as possible, I really want to!” I don’t want to cook meat or roast - I just want to work with fruit. They are so positive, very bright, fragrant - and this always has a positive effect on your mood! This is what I really want to do. What do we spend all our time on? It seems that with the warmth with which we talk about Dolce Vita, people usually talk about their children,” Natalya laughs.
Step Three: Name the Desserts
All the recipes that the Dolce Vita delivery service offers in its cups were invented by Natalya and Vasily themselves. You won't find them on the Internet - after all, they were invented in the Dolce Vita working kitchen. The names for the menu were also invented jointly.
“Take, for example, our Tereshkova dessert.” We came up with it in the summer, when we wanted something cottage cheese, but with a strawberry aftertaste. And we put strawberries on the bottom, and cottage cheese with coconut flakes on top. So, we’ve done everything, installed it, and look. Choose a name. Male or female? Definitely feminine! And the taste of this dessert is simply cosmic, the combination of cottage cheese with coconut flakes and strawberries is very unusual. And we decided: yes, this is “Tereshkova”! Maybe not all young people now know that Tereshkova is the first female cosmonaut. And this way they will have an idea about her,” says Natalya.
“Yes, we also want to introduce, in addition to the idea of healthy eating, some element of education or something,” adds Vasily. - We have some items on the menu named after great people: poets, scientists, inventors. We have an idea that has not yet been implemented - to put some information about these people in honor of whom they are named into the boxes along with desserts. Or poetry, for example, if a dessert is named after a poet - we already have “Akhmatova”, “Asadov”.
Prices for some “frutonyashi” from Dolce Vita: “Chaplin” (kiwi, banana, strawberry, 260 g) – 140 rubles; “Bordeaux” (grapefruit, pomegranate, berries, 290 g) – 140 rubles; “Tereshkova” (strawberries, banana, granola, cottage cheese, coconut flakes, 310 g) – 180 rubles; “Aguzarova” (black and green grapes, orange, grapefruit, kiwi, pomegranate, 340 g) – 180 rubles.
Now in the useful menu of the Dolce Vita delivery service you can choose from several categories: cereals, salads, desserts, drinks and “frutonyashi” based on fruits, bio-yogurt, cereals and cottage cheese. Some items are absolutely new in the catalog of deliveries and healthy food establishments: for example, green buckwheat porridge with vegetables or a smoothie based on sesame milk, which is made by hand.
“We didn’t rely on anyone when choosing products, we didn’t use anyone’s experience - we simply don’t have anyone to rely on. When a sushi delivery service opens, they still have someone to follow. But we have no analogues.”
Vasily and Natalya had to not only invent new tastes, but also get their teeth into things, choose action algorithms by touch, work out the administrative part and gain experience in marketing. “We are faced with the fact that sometimes people are confused by the definition of “healthy eating.” Some people think that healthy means sports nutrition or something tasteless.”
Step four: make plans for the future and continue honest business
The Dolce Vita delivery service plans to open a store in a room with a kitchen where customers could pick up their orders, purchase health products, and drink tea and healthy desserts. “I would like this project to live, develop, and healthy food to become as accessible as possible for people,” say Vasily and Natalya. - This is our honest business, for which we are not ashamed - after all, this in itself is a good cause. I also want this to begin to bear fruit for other good deeds. I would like to change the world in this way - not through struggle, but through creative activity, through my example.”
“Our goals are quite objective: to achieve profitability and stability. At the same time, conduct educational work and inspire people to eat right with examples. I would like to go beyond delivery so that Dolce Vita products become more accessible within the city. So that a person on the go - just run in, take it - and go on with his business.
“Although we are not against as many people as possible learning about us, we still wouldn’t want to go into mass production. It’s more important for us to maintain the level of freshness of the product, to prepare every glass with soul”
Dolce Vita always meets the client's needs. Boxes with their desserts, for example, are often ordered as gifts; Sometimes they ask you to take away a box of fruit dessert along with some message or flowers.
“Although we are not against as many people as possible learning about us, we still wouldn’t want to go into mass production. It’s more important for us to maintain the level of freshness of the product, to prepare every glass with soul,” notes Vasily.
“And, you know,” adds Natalya, “sometimes I want to cry with happiness when clients - essentially strangers - leave us their reviews. For example, they once wrote to us that the daughter of our customers, who, according to them, only loves meat, chips and ice cream, ate our fruit dessert entirely and said: “Mom, is it really possible that they do all this in Tomsk?” That's when I cried.
Most people believe that fast food is a source of fat, calories and unhealthy components, but we suggest considering an alternative option - fruit fast food – fresh fruit in cups not only nutritious and healthy, but also look simply fascinating.
This dessert will allow fans of a healthy lifestyle to treat themselves to something delicious during a walk in the park or shopping center, just like lovers of hot dogs and cakes, but at the same time get a lot of benefits and pleasure. By the way, the appearance of a fruit dish attracts much more attention than fatty pies or hamburgers, because it looks aesthetically pleasing, original and fashionable. Everyone will like the fruit, especially considering that the client can choose the ingredients for his cup, but those who previously always had to give up a snack on the go due to their dietary preferences will be most pleased with the appearance of the new product.
Fruits in cups– this is the first step towards modern and fashionable fast food, which will be appreciated not only by those who like to eat healthy and healthy, but also by dieters and people who care about their figure. You can organize a retail outlet in a small pavilion, like many other fast food outlets. Here the buyer can choose any of the fruits presented on the display and see how the dessert is prepared before his eyes. After the ingredients are washed, peeled and cut, the seller will beautifully place them in a special container and serve them to the client along with a spoon and napkin.
As for the fruit set, here the entrepreneur is free to choose the ingredients at his own discretion, depending on demand, price and taste; it is desirable that the assortment be quite wide, then everyone will be able to choose a dessert to suit their taste. For example, these could be bananas, kiwis, apples, pineapples, pears, plums and mangoes. The fruit mix should be diluted with berries such as raspberries, strawberries, blueberries, blueberries, currants and much more.
In order to organize, you do not need to invest too much money - buying equipment and renting a place is one expense item, in addition, you need to register an enterprise, hire staff (if more than one point is planned), purchase components and packaging for dessert. But let's take a look fruit fast food more details.
Creating an alternative to high-calorie fast food - fruit in a cup
Modern people are paying more and more attention to their health: they try to play sports, eliminate bad habits, fight for a healthy diet, because it is not only fashionable, but also healthy. However, given that most of the population of our country spends most of their time outside the home, the question arises of how to stick to a diet if all the food that is sold as a snack is oversaturated with fats and other harmful components. Adherents of a healthy diet exclude fast food first of all, but what to do if there is simply no time to visit a restaurant, and there is still half a day before going home? Citizens are forced to look for a variety of ways to have a snack, even to the point of buying kefir and bananas at the supermarket and having lunch on a bench or in the office. This often makes us think about why in our modern times, when new elements of comfort for people appear every day, no one has thought about creating healthy and vitamin-rich fast food?
Sale of cut fruits has become an alternative solution to the issue, the main thing is to properly serve and prepare a dish that will be not only healthy and satisfying, but also tasty. Before starting to work in this area, an entrepreneur needs to try for himself which fruits are harmonious when combined, what is best to dilute and season them with in order to create a truly delicious dessert. Despite the fact that the buyer himself chooses all the ingredients, the seller must be able to suggest and advise the optimal combinations.
It is very important to interest buyers, because many. Even knowing how harmful and high-calorie a hamburger is, they eat it for lunch, because it is very difficult to wean yourself off your usual diet, as if it were a real bad habit. That's why fruits in cups should attract customers not only with useful properties, but also with originality, taste and beauty. Many decades ago, scientists proved that it is on the principles of a raw food diet that most healthy and wholesome diets are based. One Soviet scientist identified the presence of two microflora in the human body, one of which is natural, and the second is pathogenic, that is, harmful. It is with the help of the natural shell that those useful and necessary components for the body are created, without which it practically cannot exist, for example, amino acids, vitamins and hormones.
But in order to help the natural microflora in the process of creating vital substances, it is necessary to consume food cooked at a temperature no higher than forty degrees, which, by and large, refers to raw food. It is thanks to the own enzymes found in such food that independent digestion is stimulated. Experts say that the main components of the human diet should not be meat and flour products, which are actively sold by fast food outlets, but various vegetable, fruit dishes, or food made from sprouted grains. This means that sliced fruits are perfect for a lunch snack.
To attract customers, it is necessary to satisfy their wishes, that is, the dessert should not be dry, but healthy, it is necessary to combine both. To do this, you can dilute the fruit with dates, prunes, nuts, honey, yogurt and other additives. It is necessary to show customers that tasty and satisfying food is not only a fatty cake or fried pie, but fruits in cups can taste ten times better than other sweets, and at the same time do not harm either the body or the figure.
Creation of a client base
Nowadays, consumers are open and inclined to everything new and original, so it will be quite easy to interest citizens in a new, non-standard dessert. The main thing is not to skimp on advertising, prepare high-quality and tasty dishes, and organize various sales methods. For example, an entrepreneur can set up several shopping pavilions in parks and entertainment centers, at the same time start collaborating with healthy food restaurants, as well as create his own website and organize delivery of orders to offices and homes.
You need to make a photo gallery with your desserts, place pictures on the website, on flyers and business cards. In addition, you can offer services for public events, for example, children's parties and birthdays, weddings, outdoor events or corporate events. Alternative dishes will certainly become worthy competitors to cakes and pastries. It is also necessary to take into account the seasonality of this area. On the one hand, there is a much larger selection of fruits at low prices in the summer, but customers order desserts more actively precisely when there is a shortage of healthy products on the market, that is, in winter. Fresh fruit in a glass Perfect for the New Year's table, and will help support the body in the cold.
The process of preparing desserts will become a real hobby for a businessman, because each order is individual, and cooking does not require spending hours near the stove; it is more of a creative process than a working one. For large customers, you can make discounts, offer gift promotions, for example, for those who order fresh fruit in cups for an event, receives branded juice as a gift, and so on.
Creating an original product image
Considering the fact that fruits in cups While rarely found on the catering market, you can create your own original and non-standard brand, and you can even start with the names of the desserts themselves. In addition, the cooking recipe depends entirely on the imagination and creativity of the entrepreneur himself. The menu should include not only fruits and additives, but also desserts, which have already been tested and combined to the taste of the organizers themselves. For example, in winter, the body needs vitamins, and citrus fruits are sold in any supermarket. You can combine oranges, bananas, grapefruit, add a little prunes or dried apricots, and season it all with the original syrup made from lemon juice with cinnamon and coconut flakes. As for the name, “Immunity Plus” or “Citrus Delight” would be perfect.
For children, you can develop a separate menu that will contain sweeter desserts, with children's favorite fruits, which can be topped with sweet yogurt, chocolate syrup or chocolate-covered nuts. Parents will probably prefer to buy their child sliced fruits rather than another chocolate bar or cake, because it is not only tasty, but also healthy.
As for pricing policy, the current situation in the country should also be taken into account. It is unlikely that an entrepreneur will find many people willing to buy expensive desserts, so it is better to make small portions around one hundred and fifty or two hundred grams, but at the same time set the price to no more than two hundred rubles per dessert. The buyer would rather try two small desserts than one, but weighing half a kilogram.
Develop business selling fruit in cups possible by expanding the menu. In addition to cut fruits, prepare fruit and vegetable purees, yoghurts, drinks and cocktails, as well as various salads. The main feature of the products is the natural basis of each dish, low calorie content, absence of fats and harmful additives, as well as processing of components at low temperatures. A big plus for a novice businessman here is the almost complete absence of competitors, and a large selection of products that will become an original and unusual dish for Russians.
Many people are guided by stereotypes that healthy food cannot be tasty: it is either dry vegetables without salt or unsweetened desserts. It is necessary to force consumers to reconsider their views, to show that fruits in cups not only no worse than a cake or pastry, but also tastier. This is exactly what an advertising campaign should be built on, which will position the new dessert as a tasty and healthy dish.
Prospects for the development of fruit business
An aspiring entrepreneur with a minimum start-up capital can start working on the basis of online orders and delivery of dishes to clients; such an implementation of the idea will not take much money. Over time, when the business stabilizes, you can open several retail pavilions in places with high traffic. These can be parks, entertainment centers, and shopping malls. Those people who have not tried sliced fruits when ordering delivery online will certainly be interested in the new offer. The next step could be opening a small cafe where visitors can come to relax, resolve business issues and pamper their children with healthy and tasty desserts.
The assortment will need to be expanded with drinks, for example, these could be various fruit and herbal teas, green coffee, chicory and freshly squeezed juices. You will have to spend certain funds to open a cafe, but they will certainly return to the entrepreneur with interest. The essence of this business is that every dessert is prepared in front of the visitor, all fruits are fresh, and additives are purchased almost daily, at least when it comes to dairy products and dried fruits. Therefore, supplying packaged desserts to stores and supermarkets can disrupt the image of the enterprise; it is better to stick to the chosen strategy and work directly with customers.
Sale of cut fruits can be an excellent source of income for a novice businessman, especially since you can start production in your own kitchen, gradually investing profits in the expansion and development of the business.
Carolina Emelyanova
