home Audience 12 What are the most popular products? What business is relevant now and what is in demand. The most profitable business ideas with minimal investment

What are the most popular products? What business is relevant now and what is in demand. The most profitable business ideas with minimal investment

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

Vodka;
Cognac;
Wine;
Beer;
Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

Chilled juices;
Ice cream;
Hot drinks;
Fuel briquettes;
Seasonal clothes, etc.

When forming your own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:

Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people are trying to lead a healthy lifestyle, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

The most popular services in demand by the population:

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For some, this cosmetic product has long become a must-have, providing perfect selfies on Instagram, while others have not yet figured out exactly how to use it, but are already thinking about buying it.

If you sell cosmetics, but your assortment still does not include a single highlighter, this is a big omission.

But even if your store occupies a niche in another area, look for ways to use trends to grow sales. For example, you sell women's clothing, bags or cosmetic bags. The easiest option is to give highlighters for purchase. By the way, spring and early summer are the ideal time for such a promotion: everyone wants to try something new, update their wardrobe and look fresh.

The peak of popularity of matte lipstick may have passed, but millions of girls still dream of getting it or have already become its devoted fans, and, therefore, regular customers. Think about how you can use the popularity of matte lipstick in your store.

Facial Serum

If for you the word whey is still associated only with dairy products, urgently subscribe to any beauty blog or beauty channel on Telegram. Only a lazy blogger has not yet written about this tool, which we undeservedly ignore.

Coconut oil

Coconut oil can be used to care for your hair, face, body and for cooking healthy foods! In an effort to reduce the number of care products on the shelves and replace them with the most effective and natural ones, many women are increasingly looking at this universal product.

Smart watches won’t surprise anyone, but not everyone has acquired one yet. And happy owners will always be on the lookout for new models. So catch the trend before it fades away.

The excitement around vaping has subsided a little, but is still at a good level. Don’t forget that in addition to vapes, you must offer customers liquid for them, replacement vaporizers, batteries and accessories, such as a vape case.

Business starts with an idea. Creating an online store involves making smart choices about what you sell. What is better to sell in an online store? This is one of the most difficult questions a new entrepreneur faces.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.

What do they sell in popular online stores?

The Internet is a global network through which almost anything can be sold. The world's most famous online store, Amazon.com, offers millions of products across 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods; is it easier to develop and subsequently expand? Is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means any of them can visit your site. Therefore, you can sell absolutely any product in an online store. However, trading one will be profitable, while the other will not be in great demand.

Selling unique goods via the Internet

You can come across sites that offer only one unique product. It is known that you can buy the same thing in an online store and you can make very good money on it! For example, there is a website selling handmade wooden bow ties that are now fashionable. Things made with your own hands with a touch of creativity are popular, and their sale brings a substantial profit to the site owner.

What is most often sold online?

What to sell in an online store? Ideas may arise after reading the table below. Let's figure out what most people are used to buying online. Having analyzed the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites on which they are sold are presented in descending order.

Product categories	Quantity online stores
Gift and souvenir products, fresh flowers	195
Products for children and toys	178
Furniture and decor items	170
Automotive parts	162
Clothing, shoes and bags	160
Sports and tourism equipment	151
Electronics and home appliances	147
Computers and components	132
Materials and tools for construction	124
Perfumes, cosmetics	106
Sex shops	105
Household chemicals and household goods	102
Health drugs and supplements	99
Mobile phones and accessories	97
Audio and video discs	93
Books and magazines	89
Food, alcoholic drinks and tobacco	87
Equipment for production and trade	79
Medications	77
Products for animals and plants	75
Computer software and games	72
Jewelry	68
Antiques	65
Air conditioning systems	62
Stationery products	59
Photo and radio products	52
Watches and accessories	49
Musical instruments and equipment	29
Virtual goods	25

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in product subcategories are practically unoccupied. Therefore, you don’t need to be afraid of a lot of competition - you should take a closer look at the direction that you like best and find a place in it for your online store.

What determines the choice of product for an online store?

Determining a product category for sale depends on several factors:

business project budget;
territory of operation of the online store;
personal knowledge regarding the product;
Internet business trends;
demand for goods;
Possibility of delivery of goods.

In times of crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt completely. It's all about the reluctance to accept new conditions of reality and change working methods. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive delivery, so if your budget is limited, it is better to choose a medium-sized popular product.

It is best to choose a product that you understand. This will make your future activities easier; you will not need to learn a lot of new information.

If you plan to operate an online store within one city, then you should carefully study the demand there. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is most relevant now?

In order to know what is relevant to sell in an online store, you need to take into account trends in the field of online sales. It happens that by identifying the future high demand for a specific product in time, entrepreneurs earn huge money! In the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell during a crisis.

What price groups of goods are popular during the crisis?

What should you sell in an online store during a crisis? During the crisis, expensive and elite groups of goods are sold in larger volumes than before. The main buyers of expensive products are wealthy people, who probably care about the stability of their well-being. During a crisis, rich people try to protect their wealth and invest money in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with average incomes, who are buyers of such goods, are experiencing falling wages and running out of other funds. They stop buying quality goods at average prices and try to save money.

Cheap goods become more in demand in times of crisis. The general population saves money and strives to purchase goods at low prices at the expense of quality. Cheap clothing, furniture, food and budget holidays are in great demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store during a crisis, you can use two strategies:

Sell luxury, expensive goods for wealthy people.
Establish reliable mass supplies of cheap goods for the bulk of the population.

What to sell in an online store during a crisis?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? You will find ideas on what to sell during a crisis below:

Industrial and construction equipment. Currently, due to restrictions on imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
Household appliances and electronics. By buying broken equipment and electronics for pennies and repairing them, you can make very good money. People strive to buy inexpensive goods, so used equipment is in great demand.
Inexpensive food. Food is something people try to save on during a crisis. People will buy products from your online store if you offer lower prices than your competitors.
Auto parts. The demand for new cars falls during a crisis, so people try to repair old ones. By selling inexpensive spare parts online, you can earn decent money.
Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in particular demand among wealthy people.
Inexpensive clothes and shoes. The population also saves on it, but absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumes, ready-made food, and small household appliances is increasing.

How to make money from an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on products through your online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money from this. During a crisis, people tend to buy discounted goods, so this idea is especially relevant now. In this case, you can fill the site with your supplier’s goods and introduce a 100% prepayment condition.

Thus, you will not need to spend money on purchasing goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, but many people just don’t even know about it.

Online store ideas for a small town

For residents of the regions, an important question is what to sell in an online store in a small town? As you know, the incomes of the population of small cities are lower, so expensive goods offered online will not be popular there.

Residents of small cities pay special attention to the quality of products. Inexpensive and high-quality goods will be in great demand among them.

So, we present to your attention a list of goods on which you can make money when selling in an online store in a small town.

All of these will be in greatest demand when selling online in a small town. By creating a website and filling it with in-demand products, you will ensure high and stable profits.

In the article, we looked at the main areas of effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are in search of current ideas for 2018 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2018 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

Product selection methods

How can an entrepreneur determine what is in demand in the market for services and goods in 2018? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in the chosen niche:

Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2018 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2018;
Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of queries, based on keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2018: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often purchased on the Internet: statistics from 2018 make it possible to rank the most popular product categories and identify niches with high markups among them.

Small household appliances

Small household appliances top the top sold goods on the Internet in 2018. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

Household appliances - vacuum cleaners, irons, steamers;
Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

Set a price lower than competitors;
Look for affordable analogues of products from well-known brands;
Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

In second place in the ranking of the best-selling products on the Internet in 2018 are clothing and shoes. This looks somewhat unusual, since any client tries to study and try on the product before purchasing. Therefore, the demand is mainly for items of popular brands with a quality known in advance to the customer and an understandable sizing chart.

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to carefully monitor fashion trends and update the assortment in a timely manner - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide range, the ability to choose a model with the desired technical characteristics and a price, which is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to the reasonable pricing strategy and quality control policies of manufacturers from China, the popularity of brands such as Xiaomi or Meizu has been growing, which allows many novice entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand awareness and personal experience in using certain products. The most popular products in Russia in 2018 are:

Hair dyes and strengthening balms;
Everyday cosmetics - mascara, nail polishes, lipstick;
Depilatory compositions;
Face masks and creams;
Gift sets of cosmetics;
Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular brands and products that they use or have used previously. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual retail outlet should consist of products that are widely represented on the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, reaching regular stores only after some time. The list of current products for sale in 2018 includes:

Processors;
RAM, motherboards and video cards;
Hard drives and SSD drives, flash drives;
Power supplies and housings;
Printers, scanners, MFPs;
Monitors;
Mining equipment;
Laptops and netbooks;
Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household products

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces for the country house. Among the best-selling products of 2018:

Dishes and kitchen utensils. Chinese goods in this category are in demand due to their low prices, and European goods due to their high quality;
Home textiles. The top seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Goods for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

High quality and safety of goods;
Availability of hygiene certificates;
Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, in the list of popular products for sale on the Internet in 2018 there are other products worthy of attention:

Diapers, rompers and other knitwear for newborns;
Diapers, sanitary napkins, powders;
Baby food, milk formulas;
Pacifiers, feeding bottles;
Strollers, cribs, children's bedding;
Walkers, children's bicycles;
Coloring pages, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and receive advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. Low price of the online store combined with costly delivery to long distances in fact, it may turn out to be more expensive than the high cost of the goods in a regular hardware supermarket combined with a budget transportation service.

Therefore, large household appliances remain among the top products for sale mainly thanks to large retail chains that have the necessary resources for their purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city residents suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types of fitness: each of them can become a client of an online store that sells sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2018 as:

Sports equipment and exercise equipment;
Sports nutrition;
Tracksuits, training clothes;
Gadgets for supporters of an active lifestyle;
Bicycles and spare parts for them;
Tourist equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2018 in an online store:

Handmade goods

An entrepreneur planning to sell handmade goods can put up for sale both souvenirs of his own making and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in organizing trade. The top 10 most popular products for sale online in 2018 include:

Paintings;
Knitted products;
Handmade toys;
Leather bags, wallets, belts, purses;
Figurines, vases, decorative items;
Flower pots;
Wooden cutlery;
Jewelry and decorations;
Designer clothes with painting or embroidery;
Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, the following are definitely interested in ordering food products online:

Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
Working people who do not have time to go shopping;
Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are high price, clearly defined target audience, huge repeat sales potential and practically complete absence analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2018 are:

Railway and air tickets;
Tickets for shows and concerts;
Tickets for sporting events;
Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited website.

Chinese products

Due to minimal requirements for start-up capital and high profitability, China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting your own business on the Internet. and other Chinese trading platforms are:

Shoes, clothing;
Bags, belts and other accessories;
Automotive Products;
Souvenirs;
Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

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Trends in virtual trading

While studying, a novice entrepreneur should pay attention to current trends in the virtual trading market:

The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2018, but also learn how to sell his goods correctly:

In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothing and footwear of famous brands;
The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
The site should at least be displayed correctly on mobile device screens, although having its own application seems more desirable;
An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct of trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
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During the crisis, not all entrepreneurs suffered losses; some even doubled their profits. Why do some have losses, while others have excess profits? This is due to the fact that successful businessmen traded in popular goods.

Categories of the best-selling products in Russia

What is a popular (sold) product - this is a product that is most popular among buyers. It is generally accepted that the best-selling goods in Russia today are bread, cigarettes and vodka. But, not necessarily, by engaging in trade in this group of goods, you can provide yourself with any benefit that differs from other sellers. For example, when selling cigarettes (the best-selling product in Russia in 2019), you should not expect large profits from sales. This happens because the special system for setting prices for tobacco products does not allow setting a markup on cigarettes above the established norm, and by selling this group of goods, you can even make a loss.

When choosing a product for sale, you should pay attention not to the mass of sales, but to the prospects and profitability, in case of another crisis. Trade in Russia should be based on a reliable selection of various goods for sale in unfavorable economic conditions. By following this rule, you can not be afraid of a crisis and trade calmly under any conditions.

So, selling less and earning less, but consistently choosing a product from the category of reliable goods, is much more profitable than earning a lot on sales, but losing profit during a crisis by selling risky goods. A popular proverb says: “If you walk more quietly, you will go further.” What is the best-selling product in Russia in 2019?

The list of best-selling products in Russia includes the following categories::

Small household appliances (irons, blenders, electric kettles, mixers);

Electrical goods (wire, cable, lamps, plugs, sockets, switches, etc.);

Sanitary products (valves, taps, gaskets);

Simple tools (hammers, saws, screws);

Household chemicals (synthetic powders, detergents for dishes, stoves, sinks, tiles, toilet cleaners, and so on);

Food;

Clothing and footwear;

Other daily use products;

The best-selling food products are products of social significance, namely:

Meat (chicken, pork, beef, lamb);

Frozen fish;

Chicken eggs;

Butter and sunflower oil;

Cow's milk;

Flour and flour products;

Granulated sugar;

Salt;

Long black tea;

Cereals (buckwheat, polished rice, millet);

Pasta;

Vegetables (potatoes, carrots, onions, cabbage);

The products listed above are a complete minimum that a person, a citizen of Russia, needs to ensure his life. But confectionery products, such as sweets, as well as drinks, including alcoholic ones, are an addition, but sometimes some of them are popular goods.

Also popular goods now include semi-finished products - half-cooked products (meat, fish, vegetables) that only need to be cooked.

In this area of activity, a market analysis was carried out and the following results were found - people whose standard of living increases are more likely to purchase not very healthy fast food. Mostly women buy semi-finished products; this can be explained by the fact that, trying to combine work, study and family life, they try to simplify their lives with such products and thereby save time for other more important matters. For many people, processed foods are the main daily food, and therefore this product is rightfully one of the best-selling products.

Every person wants to live successfully and securely, which is why, striving for a better life, people choose individual entrepreneurship rather than hired work. Also, the desire to work for oneself is caused, for example, by the loss of a person’s main source of income, since as a result of the crisis, many enterprises that consistently receive high incomes were unable to cope with economic problems, ceasing to exist and naturally reducing a large number of jobs.

To engage in business and earn income, you need to decide what to sell so as not to go broke. To do this, you need to take the first steps in building a successful trading business and carefully consider what type of product to trade and where. You can trade anything either at the market, by opening a stall, a trading tent, a place or even a store, or you can sell online. These options have both advantages and disadvantages, and an entrepreneur needs to know them.

But first you need to select the range of goods to sell, and then solve the following issues:

The amount of initial capital to start a business;

In the case of trading in a kiosk or retail outlet, you should conduct an analysis of the market in this area of the city for the presence of competitors;

Care should be taken to ensure that the range of goods selected for sale is from the list of reliable goods and remains in demand even if the economic situation in the country worsens;

Reliable goods include those goods that a person will buy regardless of the economic situation in the country. Yes, of course, sales volume may fall, but the product will still be sold.

The best-selling product in Russia via the Internet

The Internet is the most popular place for trade today; here you can buy almost everything - from food and medicine to large equipment and furniture, without leaving your home.

The design of an online store is similar to the design of a regular retail outlet. To do this, you also need to register an individual entrepreneurship, open a bank account, write a business plan, and decide which category of goods to trade. An advertising campaign for online stores, of course, is slightly different from the standard one, but tax reporting is the same.

What can be sold in an online store

Considering that almost everything you need is sold on the Internet, a modern person, when choosing a product to trade online, should study which product is in demand most among users of Internet resources.

Internet commerce market researchers noticed a certain pattern in such sales and determined the so-called standings of the most popular goods sold via the Internet.

Let's look at the top ten best-selling products in Russia on the Internet:

1. Small household appliances deservedly take first place in the ranking of network sales. This wide category of goods is readily purchased not only in household appliance stores, but also on the Internet. These are the following products: irons, mixers, toasters, blenders, vacuum cleaners, microwave ovens, hair dryers, curling irons and hair straighteners, bread makers, multicookers, scales, meat grinders, waffle irons, sandwich makers, electric shavers, digital and SLR cameras, video players, music players, car radios And so on. As you can see, the list of these products is very extensive, and these products are popular because they make a person’s life easier, making it more comfortable at a relatively low cost. On the Internet, people buy small household appliances and electronics to save time, since not in every region you can find this or that product of the required configuration, and fast delivery to any, even the most remote region of Russia, allows you to make such purchases.

2. Second place in the ranking of online sales is occupied by laptops and computer components. The advantages of online sales of such goods are similar to the previous ones - a large selection, low price, convenient delivery and a guarantee for the product. Even the owners of ordinary computer hardware stores order goods for trading from wholesale suppliers on the Internet, because many have probably encountered a situation where in a regular store the buyer was asked to wait several days until one or another spare part or computer component arrived at the warehouse. Therefore, in order not to wait for the required part in the store, it is better to buy it yourself via the Internet. Many people do this.

3. In third place in sales on the Internet are mobile communication devices: tablet personal computers, smartphones and phones. The widest selection of phone and tablet models, attractive prices, safe delivery, and warranty service attracts buyers to purchase this group of products via the Internet.

4. Cosmetics and perfumes are in fourth place as the most popular goods in Russia sold via the Internet. And these goods are bought mainly by women, since they have greater purchasing power, unlike men. It should be noted that the price for this category of goods in online stores is lower than in regular retail stores, and the range is wider. In the online store, you can read real customer reviews about the selected product and watch a video review about it, which makes shopping more convenient.

Cosmetics are a more popular product, since the female half of humanity focuses on well-known manufacturers and usually already has experience in using this or that product. But buying perfume products in an online store is more difficult, since you want to smell the expensive aroma before purchasing. Therefore, most often well-known brands of perfumes and well-advertised brands sell well.

5. Children's products take fifth place. This group of products is universal, and therefore quite popular. A large selection of assortments, bright colors, availability of the required sizes and an affordable price category compared to the retail network, a convenient search engine that separates products according to the age categories of children, attract users of Internet resources - potential customers.

6. In sixth place in online sales is software. This product is universal, regardless of gender, age, weight category, religion and life position. Buyers of software are often commercial firms, large enterprises, government agencies, large retail chains selling computer peripherals, as well as ordinary users who care about the security of their personal devices and personal data. The best-selling software are antivirus programs, Windows operating systems, Microsoft Office suites, and other programs for personal and commercial use.

7. Seventh place is occupied by clothing purchases on the Internet. It is very popular now to order clothes on the Internet, the advantages of such purchases are obvious - the choice of models is huge and it is constantly updated, the size range is always available, the style of clothing can be seen on the model in the photo, there are reviews from real customers. But, at the same time, despite the significant advantages, there are also disadvantages in this point. First of all, this is a risky purchase - not every person knows exactly his size, and those who do know are not always sure of the right choice, since often each manufacturer has its own patterns for sewing clothes, respectively, and its own size chart. Therefore, not everyone decides to buy things by eye.

8. The eighth place in online sales is occupied by payment cards. These are cards with which you can pay for any product, cellular communications (for example, a mobile phone bill), cable television and Internet services, the purchase of software, as well as entertainment programs (paid games, various mobile applications in the AppStore or Google stores Play Market). It’s easy to top up such cards with money without even leaving your home, and on some services you can do this even without charging a commission.

9. In ninth place are online sales of various tickets, namely: for film shows in cinemas, for concerts of artists, for the opera, for theatres, for football, hockey, basketball, and for various show programs. On the same line in the online sales ranking are sales of tickets for passenger transportation - trains, buses and planes. With the help of such online purchases, a person saves his time on waiting in queues and trips to the airport or bus station. You can also pay for tickets online using a payment card.

10. Tenth place is occupied by sales of large household appliances. Why is this product category not so popular for online shopping? This is obvious, a large product is usually expensive, not every buyer can afford to purchase an expensive product without looking at it “in person,” so to speak. After all, it is necessary to inspect the product, check its integrity, serviceability, functionality, complete set and other qualities. Also, many buyers, when purchasing complex equipment, have a number of questions that only a store consultant can solve. Therefore, these products are rarely ordered from online stores, preferring real hardware stores in their city. The second inconvenient point for purchasing is the large weight and dimensions of the purchase; delivery of a refrigerator, TV or washing machine to the desired city can be very expensive for the buyer, much more than its cost.

Despite the large dimensions and weight, many buyers have recently ordered furniture from online stores. If you search carefully, you can actually find inexpensive options that, even with delivery to the desired city, will be cheaper than buying a similar product at a local furniture store.

The saleability of goods in brick-and-mortar stores and on the Internet depends on two factors:

Attractive price, lower than in retail stores, inexpensive delivery. Small, inexpensive goods are very popular for purchases in online stores, therefore, the large volume of sales makes them a hot commodity;

The versatility of some product groups. Almost all small household appliances are bought on the Internet, which is why it is in first place in the popularity of online sales; it is the best-selling product in Russia, because such a product is suitable for a large audience of people.

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