When you can’t, but really want to. How to open a vape bar in Russia legally. Business idea: How to open your own vape bar? Vape bars - what are they?

Electronic cigarettes, which quickly became fashionable among the progressive part of the population, seemed like a kind of gold mine for business. There are more possibilities than cigarettes; variety of tastes; and in general it is popular. Demand is consistently high! Vape bars began to open everywhere - places where you could not only buy smoking liquids, but also vape, that is, use what you bought with friends.

Vape— the process of consuming a special smoking liquid through a compact hand-held steam generator is similar to the smoking process. The liquid from the container goes to a special evaporator, powered by a battery or battery, and evaporates. The vapor produced by evaporation is inhaled by the smoker.

An electronic cigarette (steam generator) of sorts modern analogue tobacco pipe for smoking, a newfangled gadget. True, the similarities end with reusability and duration of use. The variety of flavors of vape liquid has “conquered” the minds of young people. Smoking is no longer fashionable, but vaping is fashionable! Here and there, everywhere, “people-paravos” appeared. By at least The abundant vapor produced by vaping creates this impression.

site warns! Smoking is harmful not only to health, but also to others. We don't smoke - and we don't advise you to!

Naturally, if a product is popular, then the business quickly reacts to this demand, trying to satisfy it, coming up with various new offers. This is how vape bars appeared. Places where you can not only buy electronic devices for vaping and liquids for them, but also relax while vaping your loved one or new taste. Cool electronic vaporizers are available for rent immediately, for the entire duration of the paid vaping.

Vape bars have become cult places among wide sections of young and middle-aged people - vapers, fans of electronic smoking. Cozy rooms that invite you to spend time in them big company; drinks and snacks; Board games; TVs with sports broadcasts; and, of course, a large selection of different vaping liquids with a variety of flavors - this is how most of these establishments are set up.

The birthplace of electronic cigarettes - Hong Kong. It was there, in 2003, Hong League, a pharmacist by training, created the prototype of a vaporizer - an electronic device for smoking. What is characteristic is that the original function of the device, conceived by the inventor, is help people quit smoking.

Establishments where steam smoking is a priority vary in both format and area. There are large halls representing wide range services - all kinds of entertainment, its own kitchen and bar with alcohol, dance floors and other entertainment opportunities. Electric cigarettes in such establishments do not bring the bulk of the profit, but are a good marketing ploy to attract customers. According to experts, electronic vapor smoking as a service increases the flow of customers by 5-7%. Such bars are ordinary entertainment establishments that have included vaping in their services. The capital costs of opening such establishments are quite large and difficult to estimate in a one-time investment.

There are also small establishments equipped only with a bar counter. The services of such bars are utilitarian - smoke the taste you like; purchase liquids and consumables for your electronic steam generator; charge the evaporator; It’s not uncommon for a “bartender” to provide services for repairing or upgrading a client’s electronic device. In these establishments, vaping and everything connected with it are the main services, and most of profit is generated from the sale of liquids. The small costs required to open such outlets have become an excellent business idea for most budding entrepreneurs. After all, all that is needed for business is a large assortment of liquids, several powerful electronic steam generators (for rental) and, in principle, that’s all. The design is secondary, the main thing is “tasty steam.” Essentially these are hookah bars, but instead of hookahs there are electronic cigarettes.

Vape bars began to open wherever there was free space suitable for opening such establishments. From free-standing trade pavilions to premises located in large shopping centers, decorated in the style of coffee shops, lounge areas and restaurants.

The following OKVED-2 codes are suitable for organizing vape bars:

• 56.10 — Restaurant activities and food delivery services;
• 93.29 — Other entertainment and entertainment activities.

There is no need for a special license to operate vape bars. An ordinary individual entrepreneur or LLC is suitable as a legal form for such establishments.

Legality of vaping, vape bars and electronic nicotine delivery devices. Operation of vape bars according to the law

The activities of such establishments are regulated by Law No. 15-FZ “ ON PROTECTING THE HEALTH OF CITIZENS FROM IMPACT OF AMBIENT TOBACCO SMOKE AND THE CONSEQUENCES OF TOBACCO CONSUMPTION».

With the current tightening of legislation and the widespread ban on smoking in public places - vaping may also be banned. The bill responsible for the ban electronic vaping in public places, № 55732–7 , at the time of writing this article, has been sent for revision and has no legal effect.

According to the current amendment to the Tax Code - disposable electronic cigarettes, electronic means for the delivery of nicotine and liquids to them are classified as excisable goods. Most of them related to tobacco are subject to legal requirements for the sale of tobacco products and prohibition of use in public places.

Therefore, vape bars, like hookah bars, must operate strictly in accordance with current legislation. All products sold containing nicotine and subject to Russian laws must comply with Law No. 15-FZ and have permits.

We remind you that smoking tobacco products in any catering establishments is prohibited. That is, nicotine vaping (excise goods) with the serving of drinks and food - incompatible.

It is also prohibited to create smoking rooms at existing public catering facilities.

That is, according to the letter of the law, to organize a vape bar where excisable tobacco products are sold, a separate premises is required, different from a cafe or restaurant. The sale of food and drinks in vape bars is prohibited.

All vape bars must be classified as businesses closed type with entry restrictions. People from the street should not be allowed into such establishments. Naturally, it would not be superfluous to mention - no access for minors! The appearance of a child in a vape bar is punishable by law.

Only correct form bar with steam smoking and excisable tobacco - a closed club with membership visits. Each club member must give written consent that he is not against smoking in this establishment. And, accordingly, to be an adult. Everything is exactly the same as organizing hookah bars.

Modern vape bars - life after the ban

There is no ban on vaping as such. There is a ban on the use of tobacco products in public places, including some electronic cigarettes. That is, organizing vape bars involves a number of small difficulties. Such establishments, as required by current laws, can now exist in the form closed vape clubs.

Most aspiring entrepreneurs who want to open an e-cigarette business think about opening such bars. But, after weighing their capabilities and financial condition, they open small stores selling vaping equipment. It's much easier and more profitable than opening a vape bar.

This kind of business is fully consistent with opening a tobacco shop...

The intricacies of the Vape Studio franchise business

To bookmarks

While vapers are being caricatured, the business of selling vaporizers is turning from a hobby into a global industry. The store owners told how to open a franchise business, what is the difference between metropolitan and regional vapers, and whether it is possible to make money from vaping.

The material was prepared with the support of Vape Studio.

The success of a franchise network highly depends on the performance of the franchisor himself. . It is all the more interesting to compare what problems the vaping franchise Vape Studio managed to solve.

Where to begin

Even in a well-promoted industry, franchisors often do not have serious assets, but only provide support in in social networks and give advice of dubious quality. Vape Studio offers its partners something more tangible and meaningful: a well-promoted brand, a full set of design instructions point of sale and staff training, discounts from suppliers, marketing support - and, most importantly, communications.

Selling vaping products is a completely new field, so Vape Studio's educational materials are unique. Consultants explain to newcomers what their stores and products should look like, how sellers should communicate with customers, and which e-liquids to purchase first.

A separate line includes consultations on working with government agencies. Vape Studio does not get involved in the accounting of partners, but it teaches how to register a retail outlet so that the sanitary and epidemiological station and the fire inspector do not issue a fine, and also explains the features of the taxation system.

We opened recently, at the end of May. Vape Studio consultants came to us and told us how to build a business, how to do repairs, what to write on social networks and what is best to buy for sale. Rodion (with founder of Vape Studio and"vaping sommelier" - approx. website) came to the opening and trained the staff, telling them how to present themselves in the market.

Now the company is well known, everyone knows that we are a network. This inspires trust, and sales grow; many people come to us because we have an interesting concept. Vape Studio negotiates with suppliers and gets us discounts.

- Tatyana, owner of the Vape Studio store in Nizhny Novgorod

Business entry cost

If in some franchises the owner only receives a sign and is otherwise left to his own devices, then at Vape Studio the expenses are broken down point by point and the threshold for entry is calculated. The cost of the franchise itself is 70 thousand rubles per city. Renovating the premises and decorating in accordance with the corporate style will cost another 350-500 thousand rubles, and the first purchase from suppliers will cost 600 thousand. Plus advertising costs. Although the studio provides banners, sketches and layouts for printing, the franchisee pays for the placement.

According to the advice of the co-owners of Vape Studio, when choosing a place you need to focus on traffic, since the share regular customers in this business is small. This is not a restaurant; here people prefer to buy consumables along the way. The one who stakes will earn more the best place in the city.

“You shouldn’t be afraid of big expenses - you should be afraid of small incomes,” they say at Vape Studio and claim that the monthly profit from one store can be about 200 thousand rubles at the very beginning of work. The market is just emerging, there are no established competitors, often there is only one vape shop in the entire city or none at all. This determines the rules of the game: the marginality of commodity items ranges from 100% to 400%.

However, money is not all you need to be successful in the industry. The vape business is a type of retail trade, and without the appropriate experience, as the founders of the studio admit, it is very difficult in this area. Therefore, not everyone who submits applications on the franchise sales landing page makes it to Vape Studio partner.

“If a person says: “Dad gave me one and a half million, and I want to open a vape shop!” “We filter such people: they, as a rule, do not value their time and ours and think that if you open a business, you can immediately fly to the Dominican Republic to smoke cigars, but this is not so.”

A collective portrait of the owner of an electronic cigarette store - a young, accomplished entrepreneur of 25 years of age, who is often developing a second line of business.

“In the first month, we definitely recovered the salaries of sellers and rent, and partially recovered purchases. My accountant didn’t complain,” Tatyana continues to share her experience. “There is always enough for rent, salaries and purchases.”

Model feature

The Vape Studio network now includes 15 stores, four of which are managed by the owners themselves - that is, the franchisors are not divorced from the business, but work daily in the appropriate environment.

Vape Studio managers say their business is more like a consulting business than a classic franchise. Initially, a one-time payment is made for the right to use the sign, and the rest of the money from the franchisee comes in the form of consultation fees.

We test vape liquids and tell you in what proportions to purchase them. For example, milk will go well, but strawberries will go worse. The most important thing is information about what will be sold.

- Yuri, co-founder of Vape Studio

Liquids have to be tested carefully, since in Russia there is still no clear legislative framework and control over the creation of liquids for vaping. That is why Yuri jokingly calls his partner “sommelier.” Although all sorts of sanctions and counter-sanctions have not yet had any impact on the industry, the store owner can play with import substitution. Russia has already established the production of many brands of liquids that successfully replace foreign ones in the budget segment.

Capital vaping versus regional vapor

The difference between metropolitan vapers and regional fans of electronic cigarettes is striking. In Moscow, vaping has become part of city culture and a means of self-expression, which is often laughed at on the Internet.

In the regions there is no strict relationship between electronic cigarettes and the subculture. On the contrary: the phenomenon covers the entire population. Many people see vaping as an alternative to regular cigarettes, while others simply want to choose the taste of smoke themselves.

Different motivations have a strong impact on the consumption culture and, accordingly, the average price tag. If in Moscow expensive “liquids” with complex aromatic bouquets at a price of 1000–1500 rubles are valued, in the regions simpler liquids in the 400–700 ruble segment are more in demand. Only age and social criteria more or less coincide: the average vaper is 25 years old or older, and his income level can be assessed as stable.

Vape Studio resolved the “children’s issue” preemptively, without waiting for the State Duma to adopt relevant laws. The network already sells electronic cigarettes and consumables only to adults.

Nowadays, vaping is a popular element of the subculture, and the demand for it not only does not decrease, but is constantly growing. In addition to the actual sale of electronic cigarettes, you can open a vape bar - an atmospheric place, a club of interests among vapers.

Here you can chat with like-minded people, spend time with friends or your other half. At the same time, the atmosphere is absolutely comfortable: no opponents of electronic cigarettes and no ardent fans of real tobacco.

Legality of a vape bar

Any measures of administrative liability relate only to the use of tobacco, or more precisely, inhalation of its combustion product (smoke), sniffing or sucking. Electronic cigarettes are not banned because they do not contain tobacco and do not produce smoke during the “vaping” process.

Nicotine, which is contained in many mixtures, is not prohibited for use. In addition, many “liquids” do not contain it at all.

Thus, there is not a single document that would prohibit the distribution and use of E-cigarettes.

The only caveat. The production and sale of smoking products that externally imitate real cigarettes is prohibited. That is, you cannot sell vapes that have a similar shape, although you can use them.
Vaping is a legal and harmless analogue of cigarettes

Vape bar as a business

At the heart of this establishment is not the food and drinks, but the mood and atmosphere. This is a fashionable place that has the following distinctive features:

• Issued in modern style(unlike with an eastern slope).
• Equipped with upholstered furniture for complete relaxation, a bar with soft drinks (alcohol is in another room) and a display case with electronic cigarettes and a variety of liquids for them.
• Has good ventilation.
• E-cigarette rentals are available. Visitors who come with their own vapes should definitely purchase E-cigarette liquid and drinks at the bar. This is a must!
• Equipped with a high-quality music system.

It wouldn’t hurt to equip the vape bar with additional entertainment options: massage chairs, board games, etc.

Visitors

The main contingent of such establishments are young people from 18 to 35 years old. If you open a vape bar right now, you can get into the wave of popularity, since such facilities are only gaining momentum. And the factor of novelty attracts young people.

In addition, it is not always comfortable to “float” on the street; you want to relax in an appropriate environment without the sidelong glances of passers-by.

Staff

The selection of employees should be taken seriously. First of all, all staff must be well versed in vaping. It is advisable that he is also a fan of vaping. In this case, visitors will be served by an experienced specialist who will advise new products to experienced vapers, and will also explain to beginners the process of smoking and the choice of “liquid” and a suitable device.

Staff must be on the same wavelength as customers

Institution format

A vape bar should consist of several zones:

• Fresh is an area where tea, coffee, non-alcoholic cocktails, juices, and light snacks are sold.
• Vapetek is the main area where people buy and try e-cigarettes and conduct entertainment events.
• The lounge is a place of solitude with your other half or for those who like to sit alone.
• Alcohol zone – for fans of strong drinks.

We calculate income and expenses

The size of the investment depends on the type of establishment chosen. Two options are most widespread.

1. A vape bar that combines catering and vaping services. Here you can have a snack, drink and “steam” at the same time. The area of ​​the room in this case should be large enough. If you assume the presence of a kitchen, then this business idea is practically no different from ordinary cafes and restaurants, where it is necessary to adhere to a number of requirements.

To open such an establishment you will need about 5 million rubles. Payback period is about 8 months.

The projected income in the future is 700 thousand rubles in the summer and 1 million in the winter.

1. Club place for vapers. This is a bar where you can play board games, watch a movie, and take part in various competitions.

Organizing such a business is much easier, investments are much less. The entire project will cost no more than 2 million rubles.

Instead of the kitchen, you can install a vending machine for selling pizza or hot dogs, as well as a coffee machine.

Additional income will come from a point selling liquid, batteries, charging cords, and so on.

Selling vape liquids will bring additional income

Vape bar promotion

First of all, you will need a bright sign that would immediately indicate the format of the establishment.

Next, you need to create groups on social networks, regularly update them, post interesting news about your establishment, inform about promotions and discounts, and provide an assortment of liquids. It is better to lead a group of such a bar using an informal writing style, with a dose of humor and jokes. This inspires confidence in the main category of visitors – young people aged 18 and older.

Your own website is desirable, but not required.

As a rule, the vast majority of visitors are people who heard about you from someone somewhere or saw a sign. Therefore, the main components of success:

• Location in a passable place
• Attention-catching sign
• Advertising on social networks
• Focus on the quality of service delivery so that word of mouth works well.

Conclusion

Vape bars are booming right now. Whichever of the two formats you choose, both have excellent prospects. A large area of ​​the establishment is not required, no difficult conditions are expected. All that is needed is the availability of related accessories for vaping and decent service.

How to open a vape bar and earn half a million rubles a month

Vape, as an element of a special subculture, quickly gained popularity, turning from a fun toy that tobacco companies did not perceive as a competitor into a full-fledged product. Soon an entire industry began to work around him.

However, not only representatives of the concerns that own the rights to this invention, or retailers, can make money on vapes and vapers. Experts believe that the niche of themed establishments for vapers - bars and cafes with a large selection of accessories and devices, as well as related services - has at least two important advantages. It's less competitive than traditional bars and cafes, and the growing number of vapers guarantees a steady stream of customers.

The first vape bars in Russia began to appear in the capital, but now establishments are actively opening in the provinces. One of them is the Mortar Vape vape bar in Barnaul, and its owner Ekaterina Oseledchenko spoke about the specifics of her business.

Borrowed a model

Vape bars, in essence, are no different from hookah bars, but they are focused on the use of electronic cigarettes. The first such establishments opened in London and New York. The companies' mission was to "introduce traditional cigarette smokers to the benefits of vaping and create a vibrant space that will be comfortable for cultural representatives."

At the end of 2016, there were about 200 vape bars operating in Moscow. In the provinces things were somewhat different. Even in cities with a population of over a million, the number of establishments was measured not in hundreds, but in dozens. In small regional centers the niche was practically empty.

Ekaterina Oseledchenko: “I decided to open the Mortar Vape vape bar in Barnaul in the spring of 2016. At that time, there were vape shops in the city where you could purchase a device or conduct a tasting of compositions for electronic cigarettes, but this format no longer seemed sufficient to us. “I wanted to create a themed establishment where vapers could not only “vape” without any restrictions, without fear of reprisals or dissatisfaction from other visitors to the establishment, but also get together with a group, drink coffee or drinks from the bar, listen to music and just have a good time.”

It took Ekaterina a little more than three months to open the establishment. The first task that had to be solved was the selection of premises for the bar. It had to be located in the city center, close to the potential audience. It should be noted that Mortar Vape is aimed at young people from 20 to 30 years old. Therefore, the choice of a hall located near a transport interchange near three universities at once was very successful.

The second important and very capital-intensive task that our heroine faced before the opening was the development corporate identity and naming.

Ekaterina Oseledchenko: “Firstly, we needed to differentiate ourselves from vape shops so that the bar would not be associated with a store of a similar focus. This was not an easy task. The vape shop niche is more developed, so finding a unique design and choosing a name whose elements would not coincide with anything already in use was quite difficult.”

Developing the design and name took almost a month. The renovation of the premises took two months. It was not a cosmetic, but a real full-fledged renovation and equipment was installed - additional hoods, a bar counter, commercial equipment, a stage for concerts, and furniture was purchased.

Branding covered all elements of the bar. A uniform was developed for the staff, and logos were applied to all the dishes in the bar. Quite expensive and high-tech signs are installed at the entrance and in the VIP area. Their design is a special pride of the owner.

Specialists were involved to develop the design of the premises and naming, but the name was subsequently invented independently. Mortar Vape is an expression from American construction slang, it means “a tank of solution.” Ekaterina believes that it successfully played on the theme of electronic cigarettes and the large number of different flavors of liquids that are offered in the establishment.

Simultaneously with the arrangement of the premises, our heroine was looking for suppliers of high-quality vapes, liquids and consumables. The choice was between Chinese, European and American manufacturers. We settled on the latter - the highest quality, but at the same time quite expensive.

Ekaterina Oseledchenko: “The market is filled with the same electronic cigarettes and devices from Aliexpress, but vapers have their own gradation of these devices. In youth parlance, vaping with a Chinese electronic cigarette is “not cool,” but having an American device is quite prestigious. As a result, the most solvent audience from the entire niche comes to us. In addition, we are insured against risks. The network is filled with videos that very clearly show how Chinese devices explode in the hands of users.”

Special attention was paid to personnel selection. People were sought among professional vapers, because a person must understand the topic, devices, manufacturers, liquids, and consumables. The person must be able to use a vape and speak the same language with the client. Today the company has 11 people on staff.

Shows and battles

Initially, the bar’s operating model was presented to the owners as follows: young people could come to the bar, try a device or liquid and purchase the ones they liked. Along the way, the client could drink coffee or strong drinks. However, after some time it became clear that it was necessary to work more carefully on the internal content of the establishment.

Ekaterina Oseledchenko: “The youth needed to be entertained with something. Clients from this niche cannot be retained by simple gatherings, such as, for example, older people. We began to organize various concerts, rap battles and other events that were interesting to young people. By that time I already had experience (Ekaterina Oseledchenko is the owner and director of the oldest company in Altai, specializing in organizing business events. – Ed.). We found partners - a recording studio, which took upon itself the selection of such entertainment content. It should be noted that the goal was achieved. During concerts, which are held several times a week, the bar is completely full. On such days, 100-110 people come to visit us. A room with an area of ​​110 square meters can no longer accommodate more.”

The main method of promoting the establishment, according to the owner, is the reputation of a fashionable youth place to relax, which vapers tell each other about. The establishment does not have large advertising budgets. The group on the social network VKontakte also works well, in which this moment About one and a half thousand participants are registered. With the help of this communication channel, concerts, the arrival of new liquids with different flavors and devices, competitions and promotions are announced. The group received special attention. There are several reasons for this.

Ekaterina Oseledchenko: “Firstly, our audience is primarily users of this social network. Secondly, the social network is a fairly trusted resource that search engines “love”. Therefore, we easily managed to reach the top of Google for a number of queries that were important to us. Thirdly, the development and support of the group does not require any large financial investments. This is important, since minimizing costs is very important for a new business.”

Ekaterina does not hide the cost structure that was required when opening the bar. Funds in the amount of one and a half million rubles were spent to start the project. 500 thousand were taken on credit. Most of them were spent on rent, repairs, development and implementation of a corporate identity, purchase and installation of equipment. According to our heroine, the project should pay off within two years. Now Mortar Vape brings in from 300 to 500 thousand rubles in monthly revenue. Operating costs currently amount to about 150 thousand rubles, another 100 thousand are invested in goods - alcoholic drinks, devices, liquids and consumables for vapes. By the way, the sale of some of the items listed is carried out with a fourfold added value.

The company's development plans are quite ambitious. Ekaterina talks about two directions: the start of production of her own line of vape liquids with original aromas and flavors and the imminent start of franchise sales.

Ekaterina Oseledchenko: “I am sure that the franchise will be in demand among potential partners - it’s easier to use finished product than solving rather labor-intensive tasks on your own. A franchise will allow you to get a ready-made operating business with minimal costs and proven operating schemes. Now the proposal is being developed, the amounts of royalties and “entrance” fees are being clarified.”

Mortar Vape bar in facts and figures

Starting investments

1 million 500 thousand rubles.

Corporate identity development and naming

100 thousand rubles.

Renovation of premises, purchase of equipment and furniture

700 thousand rubles.

Renting premises

30 thousand rubles.

Purchase of cash register equipment and automation

100 thousand rubles.

Initial purchase of goods

400 thousand rubles.

Various organizational and incidental expenses

About 150 thousand rubles.

Operating costs, including replenishment of assortment

250 thousand rubles.

Profitability

Within 30%.

Project payback period

Reference

Vape (electronic cigarette, device - slang) is an electronic device that creates a highly dispersed aerosol (vapor) intended for inhalation (inhalation). Can be used both as a nicotine delivery device (ENDS) and for inhaling flavored vapor without nicotine. Steam is created due to the evaporation of a specially prepared liquid from the surface of the heating element and is similar in appearance to tobacco smoke. The device can be made in the most various forms, including in forms similar to a regular cigarette or smoking pipe. The established terms for the process of using electronic cigarettes are vaping or vaping.

Disclaimer. The editors of Thirst magazine declare that this material is not an advertisement for vaping, vaping accessories, or a call to use them. Vaping will not help you achieve social recognition, athletic or personal success. In addition, the use of vaping cannot be regarded as harmless or less harmful than smoking. The material describes exclusively the business model of the establishment that sells vapes and accessories.

September 23 14:22 2017 VapeObzor

Vaping is a fairly new industry compared to other types of business. Over the past few years, retail stores have popped up on every corner.

What happened from 2010 to 2017 on the e-cigarette market?

Many people borrowed money from friends and took out loans to open their own vape shop without a VAPE business plan. If they built their business correctly, then within a few months they were able to repay debts, pay off loans and acquire their own staff in the store, making money on vaping faster than the product range itself is updated.

Is the rise of vaping a thing of the past?

It was assumed that the industry would develop evenly, but everything did not go quite according to plan: tobacco companies began to supply the market with their own disposable devices, and users of the electronic cigarettes themselves began to share recipes for premium liquids and instructions for creating clones of liquids. In addition, the popularity of vaping has created huge competition among budding businessmen.

Of course, in addition to the general situation on the market, an insufficiently responsible attitude to business and other mistakes can reduce the profit of your business to zero. In this article, we will tell you what reasons, depending on you, can lead your business to failure, and a video from the guys from “Business for a couple” will show you what a business plan for opening a vape store should be.

The most common mistakes of novice vape entrepreneurs.

Undoubtedly, it is very important for any business correct location point of sale. But correct does not always mean the most passable and the most noticeable. Many vape shops are doing pretty impressive business without being located within walking distance of a city center or in shopping malls full of underage onlookers and their irritated parents.

Overpayment for rent of retail premises.

You should not apply get-rich-quick business plans and think that the popularity of your store can be ensured simply by being in front of the buyer.

A vape shop is not “liquidation of goods” or “customs clearance-confiscation-freebie”; it is a separate industry, and it has its own buyer. Focus on making your store the most convenient for your target audience, and not the most visited by random people.

When choosing a location for your store, make sure there are not too many competitors around. Competition is good, but an excessive concentration of vape shops in an area will not increase sales, but on the contrary, will create a glut.

Ignoring all sales opportunities.

If you are setting up a store for local residents, do not forget about those who may find you by chance, come to you “passing” on the way home from work, as well as those who may, at your instigation, become interested in vaping and switch from regular cigarettes to electronic ones. You must check in on Google maps, Vape map and other gps-related systems. Anyone looking for a nearby vape shop when they suddenly run out of e-liquid or have a burned out vaporizer will use these programs. And it won't find you if you're not on the map. Encourage customers to leave reviews of your store on these resources. If you are not on the map and on the Internet, then you are not actually participating in the business. When you have a website, include it in search engines such as Google and Yandex, engage in its SEO promotion, because This is the only “legal” way to promote VAPE online to increase online review.

Also read “How to make a unique selling proposition of a VAPE SHOP an advertisement for the vape shop itself?”

Buying too much hardware

It would seem that a showcase filled with a huge number of the latest various box mods and mechanical mods should attract a buyer. But in fact, you shouldn’t buy many devices at once, and here’s why: the relevance of the most fashionable and cool device fades away after a couple of months.

A large amount of hardware on the shelves

If today people are willing to pay a fairly impressive amount for a device, then in a few months this device will already be sold on all vape flea markets on the Internet. And those who did not buy it at the peak of its popularity will either purchase something completely new, or go to the same flea market, where they can buy a device in good condition at a price 2-3 times lower than in the store. And your store will be filled with a bunch of outdated goods that almost no one needs anymore.

It's better to invest in a large number of liquids and components for self-mixing. This will help you reach a wider audience and is also cheaper. And the buyers themselves, of course, more often buy liquid rather than devices.

Ignoring the interests of other business participants.

Not taking other people's interests into account is a guaranteed formula for failure. Brand loyalty is important, and manufacturers and suppliers of goods are sensitive to regular customers. There is no need to constantly change the assortment of your store.

Instead, choose a dozen brands in each category and maintain ongoing relationships with their suppliers. Start networking with the brands you want to sell. Contact their marketing representatives online as a retailer. Good relationships with suppliers and manufacturers will make your position in the vape business more stable.

In addition, when shopping for a long time from the same supplier, you can count on more favorable terms of cooperation, such as better prices, a wider range of purchased goods, and even long term the ability to take goods for sale - when you pay for the goods not immediately, but when you are able to sell it.

Attending vape events and expos will also help you a lot. Meeting market leaders and attending their events will open doors that you would never be able to enter on your own. Like any other industry, vaping also has its own politics.

Use these sites to post promotional videos, photos and other promotional materials. With proper marketing, users will use reposts to spread information about you further than you could do it yourself. In addition, interesting website posts can increase traffic to your site.

Advertising on social networks – good way attract customers to your store. The only drawback of this method is that soon this advertising channel may be prohibited by law and there will be a lot of competition.

Let's not forget that the most successful vape companies offer world-class customer service. They have friendly people who are always ready to help.

Not paying attention to customers.

Be nice to everyone potential buyers, this will greatly increase your profits. Also make sure that the users themselves are friendly with each other. Many people may be new to vaping, and the atmosphere in your stores and in your social media groups should not put them off. Everyone was a beginner once. Don't make the buyer feel ashamed for not knowing something.

“Don’t put your nose in the air, you’ll trip” (proverb)

We are talking about unreasonably high business costs. Wastefulness looks good in movies, but in life, and especially when it comes to business, expenses must be rational. Unjustifiably high expenses are the path to business ruin.

The situation with the vaping business in Russia is very unstable, so you should not invest all your money in sponsoring vaping events and opening new stores until you learn to understand all the intricacies and nuances of the business.

Don't risk everything you have. It's better to have several points retail sales with a good stable income than a whole chain of stores that no one goes to.

Dissipation of attention.

Multitasking is a good thing, but make sure it doesn't interfere with your productivity. Be careful not to spread yourself too thin. Vaping is a fairly large industry with many players, and if you don't take advantage of some new opportunity to improve your business, your competitors will.

Many store owners work from 9 to 6, while store clerks work all day. This good decision for a while, but if you have been working for more than one year, it may be worth changing something.

Vape shops will open on every corner, but not every one of these shops will last long. If you want to grow, you must be willing to spend extra time learning about all the news and new solutions for your business.

If you devote enough time to your business and study market news, and, most importantly, are able to quickly respond to all changes, this will help you keep your business afloat and avoid typical mistakes novice vape businessmen.

What do you think about the development of VAPE in Russia? What promotion options do you use?

vapeobzor.ru

Business idea - "Vape bar"

Vape bar - replacement for Hookah bar.

Hello, dear readers! Today I offer you a new business idea, which I proudly call “Vape Bar”. I think that most of you have heard that there are electronic cigarettes that are now gaining great popularity. So, I’ll tell many a secret that the process of using an electronic cigarette is not called smoking, but vaping! And the word “vapor” from the English “vapour” or “vape” gave the name to the vapers themselves - “Vapers”. The fact is that the principle of operation of an electronic cigarette is to evaporate a special liquid, releasing a large amount of steam, which vapers inhale!

Electronic hookahs.

There are powerful e-cigarettes that produce enough vapor to rival hookahs. So why not replace hookahs with electronic cigarettes? An inexperienced person will probably say that an e-cigarette contains nicotine, but a hookah does not and that hookah is safer, but I will say that this is complete nonsense!

Let's compare by harmfulness:

1. The composition of e-cigarette liquid includes glycerin and propylene glycol, and nicotine may not be added as a separate component. Those. There are also nicotine-free liquids!
2. Regarding the harmfulness, we can say that an electronic cigarette is much safer than a hookah, because... glycerin is not a substance harmful to the body, and propylene glycol in the body is converted into lactic acid, which is also safe for the body! Latest Research supposedly prove the release of toxins when using an electronic cigarette, but personally it seems to me that this is the work of tobacco companies that do not want to lose their slaves!
3. In turn, smoking a hookah even with nicotine-free tobacco causes significant harm to the body, because there are still resins in the smoke, carbon dioxide and other combustion products! Moreover, one session of hookah smoking can be compared in terms of harmfulness to a pack of smoked cigarettes!!!

“Vape bar” or “Electronic Hookah bar”.

So we come to the question of the structure and design of the bar itself! I'll tell you how I see the "Vape Bar":

• This should be a room decorated in Hi-Tech style with a hint of the future;
• There must be a bar with various non-alcoholic drinks (alcohol in a separate room), upholstered furniture for relaxation, tables for groups, a display case with electronic cigarettes and various liquids for them;
• Rental of electronic cigarettes should be implemented. And for people with their own electronic cigarettes there should be a condition for the mandatory purchase of e-cigarettes and drinks at the bar!
• Having good ventilation would be a big plus, as not everyone likes being a hedgehog in the fog.
• It is advisable to have a good music system in the bar.
• Offer your clients nice things like massage chairs.

Everything in this bar should be relaxing, soothing and at the same time give a sense of the future, and the ordinary world will become the “Matrix” for your customers! If you show your customers the benefits of electronic hookahs and decorate your premises beautifully, then your “Vape Bar” will become a very popular place!

I hope I was helpful. Good luck with your business! And don’t forget to take part in our “million subscribers” experiment.

mlnrub.ru

How to open a vape bar taking into account the law banning electronic cigarettes in public places

partner of the Zamoskvorechye legal bureau

I hasten to reassure you: bills that would impose a ban on the use of electronic cigarettes and vaporizers in public places are under consideration. It is planned that some restrictions will be adopted before the end of the current session, but so far there are no restrictions. It should be noted that the very concept of “nicotine-containing liquids” for Russian legislation new: it first appeared thanks to bill No. 11078-7 “On amendments to the Tax Code Russian Federation and certain legislative acts of the Russian Federation”, according to which an excise tax is established on liquids for electronic cigarettes.

Otherwise, nicotine-containing liquids, as well as vaporizers or electronic cigarettes, do not appear in any document, including the Code of Administrative Offences, therefore there is currently no ban on vaping in public places. Liability in accordance with Articles 6.24. Code of Administrative Offenses and 12 Federal Law “On protecting the health of citizens from environmental influences” tobacco smoke…” in connection with the use of electronic cigarettes does not occur, as far as I know, there are no real cases of bringing to administrative responsibility for “vaping” in practice today.

Check your partners urgently!

Do you know that during an audit, tax authorities can cling to any suspicious fact about a counterparty? Therefore, it is very important to check those with whom you work. Today, you can receive free information about your partner’s past inspections, and most importantly, receive a list of identified violations!

Find out more >>

Does the law banning e-cigarettes in public places apply to vape shops and bars?

WITH legal point In view, vape shops and bars operate on the same legal basis as regular stores; obtaining a license for the sale of nicotine-containing liquids, vaporizers and electronic cigarettes is currently not required, and there are no special requirements for ensuring fire safety of premises.

However, in my opinion, given that by the end of this year the bill introducing restrictions on the use of electronic cigarettes will most likely be adopted, there are significant risks of significant obstacles to this type of business. Today it is extremely difficult to say what the restrictions will ultimately be. It is difficult to say whether this will be a complete ban or, as in the case of hookahs, certain concessions will be made, so I would recommend not rushing to implement the idea, at least until the final version of the bill appears, or, even better, the restrictions are legislated.

www.kom-dir.ru

Vape bars - what are they? - Vape Expert

One of the most interesting phenomena of modern vape culture is the creation of closed clubs for those who like to vape in the company of like-minded people. Such establishments are called vape bars or vape pubs. In most cases, inside these establishments there is also a vape shop, that is, a store of vaping products.

At the vape bar you can purchase a device, liquids and other accessories. You can also try various liquids and devices for a certain fee, and sometimes in the form of a free tasting. Such establishments have a friendly atmosphere and will gladly welcome a beginner who wants to learn more deeply all the basics of vaping. A good vape bar has more than 500 e-liquids to suit every taste, from different manufacturers.

Such bars are not always equipped with a hood, which sometimes creates a bad impression for outsiders. Vape bars are often combined with hookah bars or coffee shops, here you can find various drinks and snacks, less often - alcohol.

On our website you can find information about vape bars in Moscow, St. Petersburg and other cities of Russia. A separate section contains reviews of the most interesting bars from around the world, such as Vape Lab (London), Vape Café (San Francisco) and others.

Vape bars are especially popular in regions where smoking electronic cigarettes in public places is prohibited. Abroad almost required attributes vape bars include live music, free Wi-Fi, board games, free drinks.

Anyone who wants to find a vape bar in the USA or Europe can use special Vapebar Locator sites, where you can find many places with reviews and photos. Something tells us that the number of such establishments will only increase from year to year.

The main goal of vape bars is simple: after visiting a vape bar once with its unforgettable atmosphere, the smoker will never return to regular cigarette smoking.

vape-expert.ru

How to open a vape shop?

The most enterprising people today are trying to open their own small enterprise. However, not everyone manages to do this; many face the most various problems. How to open a vape shop and achieve success? This question interests businessmen, as everyone strives to develop their business, becoming a serious competitor in the market.

Recently, the vape trend has gained popularity among young people, so gaining trust is quite possible. In this matter, the main thing is to choose the right strategy and tactics in order to build a quality business.

Business organization

Beginning businessmen are often afraid to organize a profitable store in Russia, as it is very difficult, expensive and risky. Of course, you shouldn’t think about a 100% guarantee of success, but you still need to believe in your business. After all, the choice of activity plays a huge role; a businessman must understand and be able to demonstrate high results in his field.

In other words, it is worth opening a case only in the direction in which the nuances and details are well known. This will give you the opportunity to show your individual characteristics and the best qualities.

When it comes to organizing a vape shop, it is necessary to calculate many indicators. First, you need to identify all the risks, build an action plan, assess your capabilities, identify the negative and positive aspects of the business and resolve financial issues.

It is important to understand that the slightest mistake can cause the business to fall apart. Therefore, it is necessary to pay close attention to the small details and features of the vape shop. Although there are no fundamental differences between this area and other areas, everything works according to the same principle. The enterprise requires investment, time, effort and money!

Using an assessment test, it is possible to answer the question: are there prospects for this area? This means will there be income from the sale of vapes in a certain region or area? You can also evaluate your own offer on the market: originality, individuality and creativity.

1. A vape shop must not only win the trust of customers, but also demonstrate its attractiveness. Orders must be fulfilled quickly, so first you need to purchase a large batch of electronic devices, liquids, etc.
2. A businessman must understand how large the electric cigarette market is. As a rule, in this case, competitors who sell similar products are analyzed.
3. Each client of a vape store is willing to pay a certain amount for electronic cigarettes, so it is worth assessing the financial capabilities of consumers. Having collected all the information, you can set optimal prices for devices.
4. Assessing marketing costs will help you understand how much money is needed to open a specialized pavilion. To clarify this issue, you need to do the following:

• Find a suitable premises and rent for a year. The main thing is that the store is in a crowded place.
• Buy wholesale original products that are popular in society.
• Create marketing plan and spend advertising campaign. Advertising will show all the advantages of the store and attract interested parties (clients, partners, customers).

It is in these ways that it is better to stimulate sales of electrical devices, since most often vape shops are small businesses.

By adhering to the development strategy of a company or store, the business will flourish, increasing its customer base.

In any case, before you organize your own business, you need to remember that there are no instant results. Almost all successful entrepreneurs started from scratch and moved towards their goal gradually, step by step, working despite life's problems. The modern dynamic market respects the strong and purposeful people who are not afraid of difficulties. In order to avoid problems in the future, it is necessary to monitor new products, visit forums and be interested in innovations. Thus, you can achieve high results in the vape field.

Similar articles:

smokeexpert.ru

How to open e-liquid?

Every year the market for electronic cigarettes is growing, displacing tobacco products. And there is nothing unusual in this, since at a low cost you can purchase a dressing and enjoy your favorite flavor.

Trend

In addition, today a real subculture has been formed that is developing the vape industry. Vaping is fashionable, youthful, stylish and impressive, which cannot be said about classic cigarettes. The modern trend is an alternative to smoking, so it attracts a large number of young people who dream of quitting smoking.

Specialized stores sell not only e-cigarettes, but also other important components, without which the device will not function. For example, vape shops sell wire for winding coils, replaceable evaporators, bases for self-mixing, flavorings, and ready-made liquids of different price categories are also sold to create aromatic and thick vapor.

Manufacturers of liquids indicate the “strength” on the packaging so that the vaper can navigate the product. Also, all refills for devices differ in taste. Now a huge number of “tobacco” flavors have been created, as well as fruit, menthol, dessert, coffee and others. In this case, the smoker himself chooses this or that flavor, since there are a huge number of them on the market. Exotic lovers can purchase flavors with the taste of cheese, onion, bacon, mushrooms and other unusual flavors for their “self-mixes”.

It is worth remembering that flavors are divided into natural and artificially synthesized. You shouldn’t be afraid of synthetics, they are no more harmful than natural aromas, but there is much more choice. Most flavorings contain a substance that is unpleasant to the body called diacetyl. Many popular companies, such as TPA, have a special line of flavors that do not contain this relatively harmful component.

You need to be careful and attentive when purchasing liquids for electronic cigarettes, as many speculators have appeared on the market selling fakes, called “clones” in the community. Premium e-liquids are often counterfeited and are very expensive, so an experienced vaper will immediately distinguish the original from a clone, but a beginner may not understand what unscrupulous sellers are counting on. So, buy premium liquids only from trusted stores from reputable sellers, and also report cases of counterfeit sales to the community, so that as few people as possible fall for such tricks.

Organic flavorings are less common and pollute evaporators more with soot. Professional vapers claim that there is no significant difference between organic and artificial flavors.

As a rule, the following components are present in the dressing: glycerin, propylene glycol, flavorings and sometimes distilled water. These ingredients are not prohibited and are almost harmless to the body, and are also used in areas such as cosmetology, cooking and medicine.

to contents

Easy opening of a jar of liquid

Beginning vapers have a lot of questions during the vaping process, since this direction has its own nuances. For example, how do you open liquid for electronic cigarettes? After all, liquid is considered almost the main element in an e-cigarette. This refill is introduced into the cartridge, into the tank tank (RTA) or into the drip tip (RDA) or into the tank drip tank (RDTA), where the liquid evaporates. The result is the very same steam that makes steamers happy.

IN vape shops You can purchase bottles of liquid and then refill them in your electric cigarettes. Each bottle contains information about the taste and percentage of nicotine (or the number of milligrams per 100 ml). Sometimes it happens that the bottle does not want to open; usually, this situation occurs among beginners. Do not immediately panic and get upset, since any problem can be solved by studying the issue thoroughly.

You just need to turn the bottle cap counterclockwise, and not vice versa. If the vaper operates correctly, the bottle will make a clicking sound.

And also on many jars there is a so-called “child protection”. Then you need to press on the lid from above and start turning along the threads. These simple movements will relieve the steamer from discomfort and problems with opening the liquid. Have a delicious couple!