There are more and more children, and parents have less and less time. In the context of a global shortage of free minutes, both fathers and mothers are faced with the acute question of feeding babies, which should be based on balanced, healthy and delicious food. As the child grows up, the need to provide a variety of dishes is added to this list.

Of course, many mothers at the birth of a baby put aside all their affairs and begin to deal only with them, which is very correct. However, even in this case, giving the child everything he needs in terms of nutrition is problematic. You will have to cook often, selecting environmentally friendly and safe products(for example, for vegetable purees), which is not easy to do in today's reality.

This is why there is a need for complementary feeding based on ready-made baby food, which every year becomes more diverse and, in addition, is enriched with vitamins and minerals necessary for a growing body.

This state of affairs can be very attractive for the organization own business. The production of baby food today is an interesting and profitable niche with a competent approach and high-quality implementation.

What to produce: choosing the type of product

Before you start drawing up a business plan, you need to decide on the segment in which you plan to operate. There are two of them on the baby food market:

• complementary feeding products are, in fact, all kinds of purees and cereals;
• mother's milk substitutes, which in composition are as close as possible to human milk and are suitable if breastfeeding for some reason is not possible.

Nai in great demand It is complementary feeding products that are used, which occupy about 80% of the total market volume. They are in demand by all groups of babies (and those who were fed naturally, and those who were bottle-fed). Therefore, the preferred choice is to produce and sell baby food for complementary feeding. Despite the fairly large offer, there is room for new manufacturers in this segment. There will definitely be demand if consumers like the products.

Production range: choice of food group

For children aged 3-4 months and up to approximately 3 years, it is recommended to provide the most natural and healthy diet. That is, feed them with cereals, purees, meat and fish dishes, brought to a special consistency. It is especially important to follow these rules if the child is under one year old.

Then, more familiar food is gradually introduced into the diet, prepared in fairly large pieces and similar to what mom and dad eat. However, this does not mean that healthy food for your baby should be boring and monotonous. This is where manufacturers come to the rescue, offering a wide selection of different and at the same time adapted to children's body products.

What kind of complementary feeding products should be produced? There may be several options:

1. Dairy products, including fermented milk (yogurt, cottage cheese, etc.).
2. Vegetable and fruit mixtures. Among them are mixed juices, purees, canned vegetables and cereals, etc. They can be of three types: finely and coarsely ground, homogenized. Suitable for babies from 3 months.
3. Grain mixtures. Not only cereals, but also instant cookies (yes, there are such things), and even pasta. Can be given to children after 4-5 months.
4. Meat and fish mixtures may also contain plant and vegetable components and dairy products. They vary in meat/fish content and degree of grinding. Homogenized ones can be fed to children from 5 months, pureed ones - from 7 months, and coarsely ground ones for children over 9 months.

Depending on the possibilities, mainly financial, it is possible to establish the production of baby food of all the above types. Or you can stick to canned vegetables and dairy products, and as your business develops, add the production of fish/meat mixtures to the offered range of baby food.

Raw materials for production: what and at what cost

The most important thing in feeding a child is to ensure that his body gets enough nutrients, minerals and vitamins, and also to prevent the entry of low-quality or unsafe products. Manufacturers should take this into account. A business plan for the production of baby food includes a careful selection of raw material suppliers.

Products for the preparation of mixtures must be grown in environmentally friendly conditions, without pesticides and antibiotics, and also be protected from possible contamination by bacteria and fungi during transportation. This will have to be closely monitored both by the supplier (therefore he must be trusted and conscientious) and by the manufacturer himself, that is, you.

To organize the production of baby food of the above types, you will need the following types of raw materials:

• vegetables and fruits - apples, carrots, pumpkins, plums, apricots and peaches, cherries, currants and some others are especially popular;
• dairy products - whole, low-fat, dry, cream, sour cream;
• grains - cereals and flour made from them (oatmeal, buckwheat, rice, wheat);
• meat and fish - poultry, beef, pork, cod, pike perch, hake, tuna, etc.

As for the cost, prices fluctuate depending on seasonality and a number of other factors. On average, the following costs per kilogram of various types of raw materials can be given (when purchased in bulk):

• vegetables - up to 15 rubles;
• fruits and berries - up to 50-60 rubles;
• milk - 13-15 rubles per liter;
• grain - from 5 to 15-20 rubles;
• fish - from 75 to 200 rubles;
• meat and poultry - up to 300 rubles.

At the same time, the cost of a kilogram of baby food today averages at least 500 rubles. That is, the business is capable of generating considerable profit even taking into account the high prices for some types of fruit, as well as meat and fish products.

Business plan for baby food production dedicated to substantiating the economic efficiency of creating an enterprise for the production of baby food.

Baby food market actively developed until 2009, but rising food prices during the economic crisis led to a reduction in volumes. In 2010, there was an increase in Russian production of baby food products. The increase in consumption of products intended for feeding children is a consequence not only of an increase in the birth rate, but also as a result of changes in women's lifestyles. More and more parents stop wasting time preparing food by buying ready-made mixtures, canned food and instant cereals.

The fruit and vegetable juice segment accounts for more than half of the baby food market. This can be explained by the fact that among consumers there are buyers different ages, and not just children. Other market segments account for a smaller volume, since they are included only in the diet of children. The smallest volume falls on the segment of dry milk mixtures and powdered milk. The Russian market has a large share of imports in the segment of canned meat and fruit and vegetables, as well as in the segment of dry milk mixtures. The smallest share of imported products falls on the segment of juices, liquid and paste dairy products.

The profitable part of the business plan is based on the conducted marketing research "Baby food market", which ensures the relevance and reliability of the source data. The format of the explanatory note (report) corresponds to methodological recommendations Ministries Agriculture and the requirements of OJSC Rosselkhozbank. The business plan is accompanied by a financial model (in MS Excel format) that takes into account all aspects financial planning and meeting the standards of leading banks.

The goal of the project is the development of the food industry and the organization of processing of agricultural products.

Project type - organization of production on the basis of purchased equipment, construction of warehouses and production facilities.

The way to achieve the goal is Mastery modern technologies production and processing of agricultural products, ensuring the profitability of production and increasing employment.

We offer to update the data according to your conditions free of charge. The update period is 5 working days.

Baby food production concept

Production of baby food
Plant capacity *** tons per year
Consumers - the population of the project implementation region and neighboring regions
Sales of products through chain stores, wholesale and retail markets, pavilions, convenience stores

Product consumers

Individuals (divided by income level);
Kindergartens

Ready-made business plan for a baby food shop

Based on up-to-date information about the state of the industry
Complies with the standards of Russian and international banks
Includes full financial model for further implementation of the project
Considers influence federal programs agricultural development

Financing scheme

The total cost of the project is *** million rubles
Own funds - 50%
Borrowed funds - 50%
Loan volume - *** million rubles
Interest rate - 14%
Loan collateral - collateral in the amount of *** rub.

Assessment of the economic efficiency of the project:

Payback period (PBP) - *** years.
accepted discount rate (D) - 18%
discounted payback period (DPBP) - *** years
net present value (NPV) - *** rub.
internal rate of return (IRR) - ***%
investment return index (PI) - ***
Project break-even point (BEP) - ***%
repayment period of borrowed funds (RP) - *** years.
debt coverage ratio (minimum) - ***

The report contains 59 pages, 22 tables,4 drawings

1. BRIEF OVERVIEW (PROJECT SUMMARY)
1.1. Project goals
1.2. Project financing
1.3. Project economic efficiency indicators
2. SUBSTANCE OF THE PROPOSED PROJECT
2.1. general information about the project
2.2. Product Description
2.3. Baby food production technology
2.4. Characteristics of the purchased equipment (equipment)
2.5. Environmental issues in production
3. ANALYSIS OF THE SITUATION IN THE INDUSTRY
3.1. Volume and dynamics of the baby food market
3.2. Domestic production and main manufacturers
3.3. Export and import
4. ANALYSIS OF PRODUCTS SALES MARKETS AND RAW MATERIAL PURCHASES
4.1. Market of raw materials and supplies
4.2. Potential sales market capacity
4.3. Marketing strategy project
5. ORGANIZATIONAL PLAN
5.1. Organizational and legal form of project implementation
5.2. Main partners
5.3. Project implementation schedule
6. FINANCIAL PLAN
6.1. Conditions and assumptions adopted for the calculation
6.2. Initial data
6.3. Tax environment
6.4. Product range and prices
6.5. Product production plan
6.6. Nomenclature and prices of raw materials and materials
6.7. Number of personnel and wage
6.8. Overheads
6.9. Capital Expenditures and Depreciation
6.10. Product costing
6.11. The need for initial working capital
6.12. Investment costs
6.13. Calculation of profits, losses and cash flows
6.14. Sources, forms and conditions of financing
6.15. Assessment of the economic efficiency of the project
7. RISK ASSESSMENT
7.1. Sensitivity Analysis
7.2. Break-even level
7.3. Project risk assessment
Appendix 1. Production technology
Appendix 2. List of purchased equipment
Appendix 3. Number of staff
Appendix 4. Organizational plan
Appendix 5. Tax environment
Appendix 6. Calculation of prices for resources
Appendix 7. Overhead costs
Appendix 8. Calculation of net profit
Appendix 9. Project financing and debt service schedule
Appendix 10. Risk assessment

List of tables

Table 1 Nomenclature and prices of products as of August 2012
Table 2 Product production plan
Table 3 Number of personnel and wages
Table 4 Capital costs
Table 5 Product production cost structure
Table 6. Investment costs
Table 7 Project efficiency indicators and calculation parameters
Table 8 Breaking changes risk assessment parameters
Table 9 Probability of operational risks
Table 10 Probability of capital investment risks
Table 11 List of purchased equipment and inventory
Table 12 Staffing and wages
Table 13. Personnel introduction plan for the first year of the Plant’s operation
Table 14 Stages of project implementation
Table 15 Tax environment
Table 16 Calculation of prices for resources
Table 17 Overhead costs
Table 18 Calculation of net profit
Table 19 Project financing and debt service schedule
Table 20 Changes in the discount rate and payback period of the project
Table 21 Changes in prices of finished products and production costs
Table 22 Changes in prices of finished products and production volumes

List of drawings

Figure 1. Structure of fruit imports
Figure 2 Fruit puree production line
Figure 3. Fruit filling production line
Figure 4. Fruit curd production line

The baby food market is growing steadily. Due to the increase in the birth rate in Russia, the demand for such products for last years increased even more. At the same time, a considerable volume of goods is presented from foreign manufacturers. It is quite possible to set up a business for the production of baby food and offer consumers a domestic product at affordable price while maintaining high quality.

Types of baby food

The following products are distinguished in this direction:

• Milk formulas
• Canned meat and fish
• Fruit and vegetable purees
• Juices, teas
• Yogurts, children's curds.

Depending on the product you will need the following types raw materials:

• For milk formulas - skim and whole milk, sour cream, cream, cow butter, powdered milk.
• For porridges - cereals.
• For fish and canned meat– poultry, meat, fish.
• For fruit and vegetable purees - berries, fruits, vegetables.

Equipment and technologies

The production of such products involves certain stages: acceptance of raw materials and their analysis, preparation of raw materials, crushing, mixing, dosing, packaging and subsequent packaging.

Each individual food for children has its own production nuances.

Milk formulas . If we talk about adapted mixtures, they consist of casein and whey proteins. Partially adapted products are produced using dry cow's milk. There are mixtures with a low volume of lactose without milk sugar. For their production, a dry low-lactose mixture and sugar are used, as well as microelements and vitamins.

Dairy baby products will require a production line consisting of the following equipment:

• Separators for separating cream depending on the fat percentage
• Normalizing baths to create the right size moisture
• Vacuum deodorization units to eliminate foreign odors
• Homogenizers-plasticizers - to create a uniform oil structure
• Long-term pasteurization baths
• Vacuum evaporation units.

Vegetable and fruit purees, juices

To manufacture such products, it is first necessary to prepare raw materials and eliminate rotten, low-quality fruits. Then the skin, seeds and other unnecessary parts are removed. Next, the raw materials are washed, crushed, boiled and sealed. In a special grinding unit, the raw materials are crushed to a mushy state. Then they are mixed according to the recipe, air is removed from the mass, heated, sent to a sterilized container and carefully closed.

Equipment for the production of vegetable and fruit purees and juices:

• Fruit washing machine
• Steam thermal installation
• Wiping unit
• Crusher
• Blancher.

Fruit purees are the most popular product for children under 2 years old

Porridge

Baby cereals also go through several stages before becoming finished products. First you need to clean the grain from various impurities. Then the raw materials are passed through special sieves for sifting. Millet and semolina are pre-treated with steam on a screw installation. Next, in the mill, the cereal is thoroughly crushed and sifted.

The product is dosed according to the recipe, the necessary components are added (fruits, vitamins, sugar, milk powder, different kinds croup). Next comes packaging.

The following installations are used for the production of baby cereals:

• Grain drying unit
• Sifter
• Grinding plant
• Dryer
• Aspirator to remove excess impurities.

Canned meat and fish for children

To produce such products, it is necessary to first carefully process the raw materials, clean them from extra organs, bones, veins, etc. The fish should be thawed and unnecessary components should also be removed.

Then additional components are prepared: seasonings, vegetable raw materials, butter. All this is crushed, wiped several times, filtered, homogenized and deaerated. Then the product is packaged and sterilized at a temperature of 120C.

Making canned meat and fish for children will require the following equipment:

• Defrosting units
• Meat deboning units
• Meat grinders
• Chicken cutting machines
• Mixers
• Blanchers
• Refrigeration chambers.

Also, for the production of any types of baby food you will need auxiliary equipment

• Autoclave
• Seaming machine
• Filling machine
• Pump
• Reservoirs
• Labeling unit
• Trolleys
• Belt Conveyor
• Containers for receiving raw materials
• Loaders
• And other.

The production of baby food will require considerable investment.

How to open a factory?

Such a business is too complicated for a beginner, so it’s worth starting with the production of those products that have simple technology and a considerable shelf life. For example, fruit and vegetable purees, as well as infant formula, can be stored for quite a long time, and they are very popular among young parents.

Sales channels

Currently, the market is quite saturated with various manufacturers. Therefore, try to surprise the consumer with something new. Perhaps this will be canned food for children 2-4 years old who are learning to eat on their own. For them it is possible to produce meat and fish dishes not in the form of puree, but in the form of small pieces. Currently, few manufacturers offer this type of canned food.

Also pay attention great attention packaging and advertising. If you prove the decent quality of your product and offer reasonable prices, the consumer will certainly pay attention to your products.

Marketing research of the baby food market in Russia from SuccessBrandManagement. From the material you will learn the key parameters of the industry: market capacity, main players, forecasts, as well as how interesting this segment is for small businesses and whether it makes sense to engage in the production of baby food in the current market conditions.

 

The baby food market is growing positively. Even despite the general slowdown in consumption and the 2014 crisis, sales of baby food are increasing. Growth is driven by supply and demand drivers. This category food industry are essential products, therefore baby food is best provided with sales through all retail and wholesale sales.

Briefly about the market

The baby food market is segmented by product type and consumer age.

The production of baby food is divided into several segments:

• Dairy and fermented milk products
• Milk formulas
• Baby juices
• And etc.

Diagram 1. Production of baby food by segment, as of 2014, % of production, thousand tons. Source: According to Rosstat

In physical terms, the leading segments are purees (27.1%) and mixtures 20%, children's fermented milk products and fruit juices took third place with shares of 17.2% and 16.2%. In essence, formula and fermented milk products for children act as specialized clinical nutrition, which is most in demand on the market.

Breast milk substitutes are the largest segment in monetary terms, but only because of the high price. As you can see, in physical terms this is not the largest segment. But this segment is also the leader in terms of growth rates + 9.4% in 2014 in volume terms.

The baby water segment is growing very actively - 11.3% in volume terms and 18.2% in monetary terms. And there is comparatively less competition in it than in other segments of baby food.

Juices and tea have the lowest growth rates (1.7% in volume terms).

Market indicators

Market growth, as before, is ensured to a greater extent (72%) by imported products.

Diagram 2. Market volume, thousand rubles, 2011-14. Source: federal Service statistics and calculations SBMgroup.biz

The growth of Russian consumption in 2014 was about 10-12%.

Import

Considering that the embargo in 2014 did not affect baby food from Europe, then, undoubtedly, the leaders remained the same:

1. Switzerland (up to 40% of all imports)
2. Netherlands (up to 25%)
3. Germany (up to 10%)

They import mainly dry mixes and vegetable purees.

Export

In 2014, the top three countries exporting Russian baby food were: Kazakhstan - 50%, Ukraine - about 25%. Kyrgyzstan -15%.

Competition

The competitive situation in the baby food market can be called quite tense. Several domestic companies and importers are leading here. The market is consolidating, gradually adopting the Western model, when there are only a few large players on a national scale in the industry.

There are 41 enterprises from 26 regions of Russia operating on the market.

Manufacturer		Range
OJSC "Baby food" Istra- Nutricia" (Moscow region) Netherlands, Holland	Frutapura Nutricia, Nutrilon, Baby, Baby, Top-Top	Adapted milk-based infant formulas and soy based of the following brands: "Babylac" "Babyluck 2" "Babylac soy", "Baby with an improved recipe" "Baby from 6 months" "Baby Instrinsky" (instant). Fortified milk and dairy-free porridges “Nutritsia-Malyshka” (instant).
CJSC "Company Nutritek" (Moscow region)	"Nutrilak", "Vinny", "Kroshka"	Formulas - breast milk substitutes, baby water, purees, cereals, juices
LLC "Nestlé Russia" (Moscow region) Poland, USA Switzerland, Netherlands	Nestogen, Gerber	Dairy-free porridge Milk porridge Mixtures with prebiotics Single- and multi-component purees Vegetable and fruit purees Mashed potatoes with cottage cheese, yogurt, cream, Meat puree Vegetables with meat
Russia - Kaliningrad, Germany, Austria
Germany		Basic and medicinal milk formulas Herbal teas for babies and mothers Dairy and dairy-free porridges Vegetable, fruit and meat purees Drinking baby water
FrieslandCampina Netherlands		Milk formulas
New Zealand	Nanny (Bibikol)	Milk formulas
JSC "Heinz-Georgievsk" (Moscow region)		Milk formulas Puddings for pregnant and nursing mothers Dairy and dairy-free porridges Fruit, vegetable, dairy, yoghurt and meat purees cookies (6 cereals) Children's noodles
LLC "Baby food plant "Faustovo" (Moscow region)	Grandma's basket	baby food canned vegetables canned meat and vegetable
OJSC "Unimimilk Company" (Moscow region)	Bio Balance Prostokvashino Summer day	Biocottage cheese Bioyogurt Juices and fruit drinks Baby milk Meat puree Meat and vegetable puree Vegetable puree Fruit and milk puree Fruit puree
JSC "Gardens of Pridonya" (Volgograd region)	"Golden Rus'" “Gardens of the Don Region”, “Mine”, “Juicy World”, “Spelenok”	Juices, nectars, juice drinks Puree on plant based Cereal cocktails Baby purees Mineral water Dry instant porridge
LLC Ivanovo baby food plant		Purees (fruit, fruit and vegetable, fruit with cottage cheese, with yogurt, with cream, vegetable, meat and vegetable, fish and vegetable) Porridge (milk, milk with fruit, low-allergenic porridge, porridge without milk) Juices (clarified, juices with pulp, nectars)
Experimental baby food plant, Wimm-Bill-Dan branch (Kursk region)		Fermented milk baby food Vegetable puree Homogenized fruit and fruit and vegetable purees for children's nutrition early age Reconstituted fruit juices for feeding young children
	Teddy Bear	Dairy and fermented milk products

The 4 largest brands are market drivers:

• Danone - dairy and fermented milk products,
• Nestlé - mixtures, porridges,
• PepsiCo - juices,
• Progress.

They produce 70% of baby food products.

Importers have occupied the niche of substitutes mother's milk by 90%, since there are practically no domestic producers in Russia. The primary reason for this is that there are not enough Russian raw materials for these products, and customs duties on imported raw materials are higher than taxes on finished products.

New organizations producing baby food in 2014

• September 2014 - Danone bought and reconstructed a dairy plant in Yekaterinburg. Lines for the production of baby food were installed. The level of investment is more than 800 million rubles.
• OJSC "Modest" in the Altai Territory. Serves demand Altai Territory, Novosibirsk and Kemerovo regions. In 2014, the company increased production capacity by 22.2%. The modernization of the lines cost over 25 million rubles.
• Nestlé, Vologda. Launch of new lines - 20 types of baby cereals. Investments 2.5 billion rubles.
• Enterprise "Leader-A", Gudermes in Chechnya. In 2015, it is planned to open a workshop for the production of baby food. The planned production capacity is 15 thousand jars per hour.

New businesses are opening and global brands also invested in Russia in 2014, despite the political problems in the country. There is a course towards complete import substitution in the country, and for imported products, Russian production will allow you to slightly reduce the cost of your goods. Still, price influence forces consumers to reconsider their tastes and choose not the products of market leaders.

This is clearly seen, as at the beginning of 2015, the Internet ratings showed the TOP 5 consumer preferences:

1. Humana
2. Friso
3. Heinz
4. Babushkino Lukoshko
5. Nanny (Bibikol)

Products from Russian manufacturers are one and a half to two times cheaper than those from importers, Therefore, now the buyer increasingly trusts domestic manufacturers that meet the price / quality criteria.

Prices

In the baby food market, the mid-priced product segment has an advantage.

Diagram 4. Price segmentation of the baby food market in the Russian Federation, %, 2014

How to open a baby food business?

One of the most profitable business areas is the production of baby food. Given the increase in the birth rate and food costs per child in a family, the demand for it is constantly growing. Create own production quite complicated and time consuming. But large investments (not only material ones) are justified by profitability and numerous opportunities to improve production and product quality.

Types of baby food

Baby food is very diverse. The following types are distinguished:

1) Dairy based. Baby food of this type is intended to replace breast milk during the first few years of children's lives. In turn, it is divided into:
- adapted
- partially adapted
- dry
- liquid
- adapted
- fresh
- fermented milk

This group also includes all kinds of curds, yoghurts, and milk. Such products are suitable for older people.

2) Cereal based. This category includes porridges that are enriched with vitamins and given to children as complementary foods.

3) Vegetable and fruit based. These products include purees and baby juices that can be given starting from 3 months of age.

4) Meat products: canned food based on meat or fish. They are nutritious and high in calories, and can be fed to children from 7 months.

5) Dietary products. They are divided into subcategories and given to those children who have problems with their body.
- lactose-free
- gluten-free
- with bifidobacteria
- based on protein hydrolysis

Baby food as a business

The production of baby food as a business is a rather complex task. Therefore, at the first stage, it is better for novice entrepreneurs to focus on those products that are not only in great demand, but also have a long shelf life along with a simple technological process.

Of the advantages, the prospects for the equipment should be highlighted separately, because it is intended not only for the production of baby food products , but in general for release fermented milk products and canned meat.

To open such a business you will need a large number of starting capital: about 8 million rubles (excluding equipment). It is very difficult to predict specific income, but in general the picture looks like this: if you produce 90 tons of baby puree, which is 360 thousand jars of 250 g each (that is, about 3 thousand jars per hour), then at least 130 tons will be required per month raw materials. The costs will be at least 3 million rubles.

If we take milk formula as an example, then the production of a ton will require raw materials with a total cost of 114,000 rubles. At the same time, a jar of puree costs no more than 20-25 rubles, and a jar of milk mixture costs no more than 140 rubles.

Production technology as starting a business

The most important thing you should pay attention to when starting a business is the technology for producing baby food. It includes several stages:

1. Reception of raw materials.
2. His check.
3. Purification of raw materials.
4. Preparation.
5. Mixing, dosage.
6. Packaging.
7. Packaging of the finished product.

But the production of each type of food has its own characteristics. For example, infant formula has two stages of processing. First, the raw materials are received, then cleaned, sorted, and cooled. Before production itself, it is heated and separated. After this, the milk is pasteurized, normalized and homogenized. The raw materials are diluted with milk sugar, heated and cleaned. At temperatures above 100 degrees, the mixture is processed, vitamins are added to it and homogenized. At subsequent stages, the mixture is dried in a special installation. Then it is mixed with the other components and packaged.

Fruit and vegetable mixtures go through the following stages.

1) Preparatory. The raw materials are sorted, cleaned of rotten fruits, and seeds and seeds are removed from good fruits.

2) After cleaning, the raw materials are washed, crushed, and all useful elements must be preserved.

4) Then it is mixed, sent for heating and homogenized if necessary.

5) The mass is heated to 85 degrees, loaded into a container and sealed.

Grain mixtures have the following production technology. The grain is cleaned using magnetic installations and passed through special sieves. Before sifting, the cereal is steamed. Then it is crushed and sifted again. Next step: mixing the porridge components. An electromagnetic separator checks mixtures for unnecessary impurities. Afterwards it is packaged in boxes, bags, and jars.

Canned food and production stages

1) The raw materials are processed (meat and fish are separated from the bones) and cut into pieces.

2) The raw materials are crushed and mixed with the components.

3) Then it is filtered, blanched, homogenized, and air is removed.

4) Final stage– packaging and sterilization for half an hour at a temperature of 120 degrees.

Raw materials for production

Raw materials are purchased from suppliers either in Russia or abroad. Milk of any consistency, sour cream, butter and cream are used as dairy raw materials. Grain raw materials include cereals and flour. Raw meat includes all types of poultry, offal and meat. All berries, fruits and vegetables serve as fruit and vegetable raw materials. A large assortment of fish is purchased from fish raw materials: ocean, freshwater, sea.

Equipment and premises for production

Obviously, all technological process must be carried out at the factory, which, in turn, must meet all types of safety requirements. The room must be equipped with a ventilation system. The workshop must be equipped various types ventilation, as required by hygiene. All warehouses, laboratories, and household premises are equipped with separate ventilation systems.

According to SanPiN, the air that enters the room must pass through cleaning filters. All products should not be kept near heating devices or in direct sunlight.

Equipment that will be needed for the production of baby food, namely products from fruit and vegetable raw materials.

1) Washing machine – 300,000 rubles.
2) Crusher – 50,000 rub.
3) Steam thermal unit – 500,000 rubles.
4) Blancher – 70,000 rubles.
5) Wiping machine – RUB 350,000.

Equipment necessary for the production of porridges.

1) Grain hulling machine – 200,000 rubles.
2) Sifter – 12,000 rubles.
3) Grinding unit – 150,000 rubles.
4) Screw dryer – RUB 300,000.
5) Aspirator – 70,000 rubles.
Equipment intended for the production of canned food.
1) Defrosting chambers – 300,000 rubles.
2) Machine for grinding raw materials – 150,000 rubles.
3) Refrigeration chambers – 150,000 rubles.
4) Units for deboning meat – 200,000 rubles.
5) Mixing/salting unit – RUB 250,000.

General equipment.

1) Seaming machine – 500,000 rubles.
2) Autoclave – 600,000 rubles.
3) Washing machine – 400,000 rubles.
4) Labeling machine – 200,000 rubles.
5) Packing machine – 1,000,000 rubles.
6) Pump – 40,000 rub.
7) Tank – 650,000 rubles.
8) Belt conveyor – 25,000 rubles. per meter
9) Scales, carts, loaders, saws.

Employees and positions

It will be necessary to hire a large number of employees for operational positions.
- Loaders
- Engineers
- Helper workers
- Cleaners
- Accountant
- Packers
- Packers
- Technologists
- Warehouse managers
- Security guards

The number of employees depends on the size of the enterprise. Although everything is automated, people will still be needed to manage the process.

Important documents

To open such a business you need to obtain a certificate of state registration. The following documents will be needed:
1) Application for registration,
2) Technical documentation,
3) Consumer label,
4) Product test results,
5) Sampling report,
6) A copy of the trademark.

Buyers

All manufactured products reach store shelves through intermediaries. The target audience is parents. Products can be supplied not only directly to supermarkets, but also to specialized children's stores.

How to attract customers and increase sales?

Considering that there are already many manufacturers who have proven themselves with the best side, you can increase sales and attract customers with the help of some tips.

1) We must try to constantly expand the range and release new products.

2) It is important to take time to pack. It should be comfortable and airtight.

3) Packing should be carried out in small jars, to which straws or spoons should be additionally attached.

The production of baby food is a complex process that requires not only initial knowledge and experience, but also large financial investments. Therefore, you should not create an enterprise thoughtlessly. You must first soberly assess your strengths, level of awareness, and only then begin to develop a strategy for creating an enterprise.