Factory for the production of compound feed. Product sales channels. Interest in domestic brands

The production of pet food is actively developing today. And if previously only a few foreign giants were represented on the Russian market, today small workshops also occupy their niches here. Most in demand Consumers use economy class dog food. For businessmen, this is an excellent option for starting their own business. And over time, you can expand the enterprise, offering middle and elite class products. If you organize an enterprise for the production of high-quality feed and establish distribution channels, you can become the owner of a profitable business. How to open a production of dry dog ​​food in Russia?

Our business assessment:

Starting investments – from 2,000,000 rubles.

Market saturation is average.

The difficulty of starting a business is 6/10.

Pet food is good because it does not require additional processing - it saves the owner time and effort on preparing “dinner” for his pet. Quality products contain everything essential microelements to maintain the health of the dog.

The production of dog food as a business will require drawing up detailed business plan. At the points of the project, you will calculate the necessary capital costs for organizing a workshop and outline sales channels.

Planning the range of produced feeds

It is better for a novice entrepreneur to organize a workshop for the production and sale of feed in bulk. In this case, you can significantly save initial costs and time - there is no need to develop and register trademark. Branding sometimes takes up to 12 months. Over time, when the company reaches the break-even point, you can organize the production of dry dog ​​food under your own brand. This way the manufactured products will become recognizable to customers.

Whatever “scenario” for business development you choose, first of all think about the range of products. The type of equipment and raw materials purchased will depend on this.

Main product division:

• Dry food. These products are presented on the market in a huge range. Its production will not require significant costs for the purchase of raw materials. The product does not require special packaging - it can be stored in paper or plastic bags until shipment to customers. Dry dog ​​food Russian production will definitely be in demand among pet owners, since it is inexpensive.
• Wet food. This type of product is more natural and, according to veterinarians, is better suited for pets. An entrepreneur must provide for the release wet food, since its price is slightly higher than dry.

Feeds are also divided into subspecies. Specialized stores sell products intended for different dogs– for active, small, thoroughbreds. And this is quite an impressive market segment! And if at first such food may not be included in the main product line, then be sure to think about it in the future.

The business plan for manufacturing dog food also contains a description of product recipes. A person who is not knowledgeable about the rules of feeding pets will have to entrust this matter to specialists - veterinarians. For each type of food, specifications are drawn up, which will be followed in the future when producing food for dogs.
The production of natural dog food can be supplemented by the production of “snacks” for pets - special crackers, bones, chips. Additional costs for equipment will be required, but this way you will expand the range to the maximum.

When working through your assortment, remember that your products should be somewhat different from those that your competitors supply to the market. This can then be used as the main advertising move.

Dog food manufacturing technology

The dog food production line processes meat by-products - bones, fat, sinews, entrails. Canned products contain more raw meat. For the production of dry granules, as a rule, waste from meat processing industries is used. The workshops also receive dry ingredients - meat and fish and bone meal, soybeans, cereals, vitamin and mineral concentrates.

Natural meat raw materials are used only if premium food is planned. In this case, all costs for the purchase of expensive components are paid off by the high price of the finished product.
All delivered raw materials must meet established quality indicators and be transported in compliance with temperature and humidity conditions. Within the walls of the enterprise, components are stored in a well-equipped warehouse with a functioning air conditioning system.

Modern equipment makes it possible to obtain products in automatic mode– practically no human participation is required. In general, the technology for producing dog food looks like this:

• Dosing and mixing components according to the established recipe.
• Adding water to the mixture.
• Exposure of the mixture to steam and pressure.
• Extruding mass through machine heads.
• Drying the resulting granules.
• Spraying dry food with fat or flavorings.
• Package.

Some types of feed are made by frying pellets at high temperatures. This produces dense, crispy pieces of dog food without the use of artificial substances that give it an attractive aroma to animals.

Making wet food is similar to making “human” canned food - the only difference is in the raw materials. The mixed raw materials are boiled in boilers, packaged in cans and sterilized. This will require an expensive line. And since an extruder for producing food is cheaper, it is better for novice entrepreneurs to produce only dry granules at first.

Workshop technical equipment

To buy equipment for the production of dog food, you will have to spend most initial investment. Select devices taking into account what type of product is planned for release. Cooperate only with reliable suppliers of technical equipment!

The standard dry dog ​​food production line includes the following machines:

• crushers of several types,
• dispensers with scales,
• extruder,
• drying chamber,
• packaging machine.

The price of equipment for the production of dog food depends on its power and degree of automation. An entrepreneur can purchase an “average” line with a productivity of up to 1 ton of products per shift for 1,000,000-2,000,000 rubles. But this is far from the limit of the cost of a set of machines - the price range can reach 10,000,000 rubles. Cheaper equipment involves the use of manual labor.

Beginning entrepreneurs should not buy high-power equipment - this will cost a huge amount of money. In addition, without established sales channels the line will remain idle.

To place equipment for the production of dry dog ​​food, you don’t need a lot of free space - the machines are quite compact. But it will be necessary to provide separate areas for a warehouse, a quality laboratory and staff rooms. As a result, you will have to look for a production facility with an area of ​​at least 200 m2. This will require water, sewage, ventilation, heating, and electricity. Sometimes a lot of money is spent on re-equipping a workshop.

Profitability of the planned business

• development of recipes and registration of activities;
• purchase of equipment;
• preparation for work of the workshop;
• provision of raw materials.

You can reduce capital costs to 2,000,000 rubles by purchasing used equipment.
An average power machine for the production of dog food will produce up to 1 ton of product per work shift. I sell all produced goods at a wholesale price of 20,000 rubles/t, you can earn up to 600,000 monthly. These are excellent profitability indicators for a small enterprise.

To quickly reach the break-even point, it is important to quickly establish sales channels finished products. It is much more profitable to cooperate with wholesale buyers. Sell ​​food to private pet supply stores, private customers, veterinary clinics and nurseries.

Becoming more and more popular every day. Breeding cats, dogs, rodents and even reptiles is also considered profitable business and an activity that brings pleasure. But in order to keep any pets, including pets, you need to choose the right food. Only in this case can you count on the pets being healthy, beautiful and living a long life.

Russian animal feed manufacturers

Most pet food presented on the shelves of Russian stores belong to foreign brands. However, every year, products from Russian manufacturers have become increasingly common, due to the variety and quality of which there is no longer a need to buy and prepare it yourself.

There are different types of food - dry, frozen and canned. Many of them do not need to be supplemented with vitamins or minerals, which is usually indicated by the manufacturer on the packaging.

Advice: many people are afraid to purchase for their pets special feed, particularly dry ones. Quality feed are always balanced in proteins, carbohydrates, fats, vitamins and microelements, so they are optimal nutrition. The most important thing is to try not to choose the most budget options.

Bioenergia-OS LLC

The Bioenergia-OS company develops, produces and sells high-quality feed for animals, fish and birds. Thanks to the completeness and balance of feed, it is significantly easier to feed sheep, pigs and other domestic animals. This diet includes meat, grains, legumes, oilseeds, shells, bones, nuts, which provides optimal dosages of nutrients and vital important substances. The product is produced in granules in special dextrin packaging, which allows for long-term storage.

AgroTroika LLC

The AgroTroika company specializes in the production of dry food and canned food for dogs and cats. The organization promises that their food will become a complete replacement for natural and natural food for predators, providing them with everything essential vitamins, microelements and nutrients.

GC "Zolotaya Rybka"

Operating since 1991, GC " gold fish» produces products in Russia under the DoktorZOO brand. Among the company's developments are multivitamin complexes and treats, accessories, shampoos and many other products. In addition, the Group of Companies imports feed from Europe.

LLC "Clover"

Among the products from the Klever company there are special functional foods for pets in Russia. The manufacturer guarantees that its products have high quality and does not contain anything other than natural and herbal ingredients.

Leader PTK LLC

The Leader PTK company, opened in Russia in 2012, produces goods under the IDEAL brand. Today, the main products that the company offers to the market are specially developed food for parrots and rodents. The company independently formulates its products and constantly improves their quality and updates its range.

Rostock LLC

The Rostock company produces feed for farm animals: large cattle, rabbits, birds of different species. The organization provides supplies to the market of promising seeds, feed, feed additives, mineral and vitamin complexes, fertilizers and means to protect plants from pests.

LLC "STM-Bryansk"

Products of the STM-Bryansk company can be purchased under the “7 seeds” brand. The most popular foods and treats for rodents and birds, grains and hay. Under this brand you can also find other products, such as fillers, wood shavings, and scratching posts.

STM-Arkhangelsky

The company's products are canned food for cats, dogs and ferrets, which is produced under the Lunch For Pets brand. The quality of feed is guaranteed by balance nutrients, mineral and vitamin supplements, as well as the basis of natural ingredients. High technologies allow products to be stored for a long time without loss of quality.

LLC "Technolaim"

The Technolime company also has own production in Russia, which provides supplies of modern innovative pet products under the “Design” series. The products include any goods from economy to premium for various purposes, sold through large and small retail chains and online stores. Under the company's trademark you can purchase high-tech food for birds, rodents, fish, Stuffed Toys, collars, scratching posts, leashes and much more.

The appearance of a puppy in the house is not only joy and tenderness, but also a great responsibility. The baby must be raised, vaccinated in a timely manner, and, of course, fed properly.

Nowadays industrial food for animals is gaining more and more popularity. Canned food and granules are easy to use and have a well-balanced composition for the full functioning of your pets.

Russian or foreign?

Today, the pet products market is constantly growing. Not only import companies, but also domestic manufacturers offer their products. In Russia, this direction was formed about 25 years ago and continues to develop successfully. Brands lead active work by coverage large quantity consumers and present canned food and granules from economy to super premium class to the attention of buyers. It is no longer difficult to find in the lines of Russian brands suitable product both for healthy animals and those with diseases.

Interest in domestic brands

Recently, many foreign brands are transferring the production of goods to Russia. And dog and cat food manufacturers are no exception.

Such popular brands as Royal Canin and Pro plan have long been making their products on our territory, rather than importing them from abroad. In this regard, some owners complain about the deterioration in the quality of food and are beginning to look for domestic analogues of industrial food. Attention to Russian goods is also dictated by sharp jump prices for foreign dry food and canned food. Therefore, owners are trying to find domestic dog food that is not inferior in quality, but is cheaper than the usual imported food. Manufacturers in Russia are trying to keep the bar and not lose to their Western competitors in this matter.

Gatchina Feed Mill

The company occupies a leading position among companies producing industrial food for our little brothers. The plant presents a wide range of products, including more than 1,200 types of canned food and dry dog ​​food. In Russia, manufacturers keep up with the times and offer customers products of different classes and price ranges. And the Gatchina plant is no exception. Both economy class and super premium food are presented here. The latter includes Stout, which is quite famous among owners.

The line has several types of ready-made food designed for different needs of dogs. For adult dogs, they produce 7 types of food with different flavors:

1. Depending on the size of the pet, there are kibble options for small, medium, large and giant breeds.
2. Hypoallergenic food is suitable for pets who are prone to this type of reaction.
3. For animals with stomach problems, food for dogs with sensitive digestion is suitable.
4. Predisposed to recruitment excess weight The manufacturer offers dogs food with an optimal level energy value, which also helps prevent obesity.

Although the manufacturer classifies “Stout” as a “super-premium” product, veterinarians still classify it as a “premium” product, since the composition cannot boast of the proper amount of meat.

One more no less popular product Gatchina plant- “Our brand.” The line is constantly growing and replenished with products designed for different needs of animals. In addition to standard granules with different flavors for dogs without health problems, puppies and older dogs, the manufacturer produces dry food designed for active pets and working breed dogs.

"KlinVet"

No less famous among dog food manufacturers in Russia is KlinVet. The Willy Tail brand, represented by the company, offers canned food and dry food for man's four-legged friends. The line includes several products designed for both puppies and adults of small, medium and large breeds. Despite the fact that the food is an economical option, it does not contain chemical components, GMOs or flavors. However, consumers write in their reviews that canned food and granules are suitable only for healthy animals not prone to allergies. In addition to industrial food for dogs, the manufacturer also offers products for other pets.

"Scythian"

The list of the best dog food manufacturers in Russia includes the Skif company. A wide selection of premium dry food makes it possible to purchase ready-made food for kittens and adult dogs of various ages, activity and weight:

1. For puppies of small and large breeds, including universal food for all babies.
2. For adults, granules designed in addition to animals are suitable different sizes, for allergy sufferers and dogs with sensitive stomachs.
3. For animals that are active and lead a measured lifestyle, the manufacturer offers food with a carefully adjusted balance of all important substances.

The granules are produced at a modern plant of the international holding Provimi, which allows us to talk about the quality of the product. It contains no soy, preservatives or other chemical elements, which minimizes the likelihood of allergies in pets.

For ready meals They use chicken and turkey meat, as well as grains and vegetables for proper digestion of the pet.

"RosPes"

"RosPes" specializes in treats, accessories and food for dogs. In the list of Russian manufacturers, this is perhaps the only company developing products designed only for dogs. The line includes ready food for any dog: from puppies to adults, including service dogs. Thanks to the variety of flavors and directions, you can choose granules for almost any pet that does not suffer from chronic diseases:

1. Several flavors are offered for dogs with digestive problems or food intolerances.
2. Puppies can be pampered with food tailored to their breed as well as universal nutrition.
3. The manufacturer has prepared granules for adult and elderly dogs taking into account their needs and age-related problems.

RosPes is constantly improving its product, trying to meet Western standards and customer expectations.

Should I choose domestic goods?

The issue of choosing food for a four-legged gourmet is quite complex. The huge selection of granules and canned food baffles even experienced owners. Experts also have different opinions on the issue of feeding pets. Many people still prefer to treat their clients with imported food, believing that it is of higher quality. But it is important to understand that most foreign brands have been manufacturing their products in Russia for a long time.

The most best manufacturers dog food, according to veterinarians and breeders, changed not only their location, but also the composition and formulation of granules, which could not but affect their quality. This has already been repeatedly noticed by the owners of four-legged animals. By purchasing an expensive foreign package, the buyer, in fact, takes domestic food, but with a markup from the manufacturer. Therefore, more and more often, owners choose Russian-made food for their pets, since its quality has only been growing recently.

One of the most important areas of development Agriculture Russia are feed mills. Being directly dependent on the number of livestock, they provide a high-quality food base for all types of farms where animals are raised. Their work and products determine which products end up on the table of domestic consumers.

What is compound feed

Combined feed is a mixture of various grains with added protein, vitamin complexes, and microelements. This composition is intended for feeding domestic animals, as well as for livestock farms. Products are produced both at large industrial enterprises and in small batches on equipment intended for farms.

Feed mills produce the following range of fodder:

• Complete feed. The species includes all active ingredients(mineral, biological, vitamin) in a proportion that provides good nutrition for all types of livestock. The food is suitable for regular consumption by rabbits, poultry, large and small cattle, and pigs. This type of marking is indicated by two letters - PC.
• Concentrates are an additive to roughage and vegetable feed natural origin. It is mandatory for all types of animals, regardless of age, and is also used as the main feed for pigs. Marking - QC.
• Balancing feed additives. Feed mills produce several modifications of them - protein-vitamin, feed yeast, vitamin with a complex of proteins and minerals, feed malt, etc.

Production technologies

Feed mills produce products using several technologies:

• Extraction. This technology allows you to use not only fresh ingredients, but also stale components, without compromising quality. Combinations of feed formulations make it possible to achieve best results feeding than with other types of forage. For example, adding 20% ​​peas and wheat to the main recipe successfully replaces 50% animal feed for raising piglets.
• Extrusion. It involves the manufacture of a product under high pressure(up to 60 atmospheres) and at a certain temperature conditions(up to 170°C). The components of the feed undergo not only compaction of the structure, but also improvement in taste. Wherein heat treatment destroys everything pathogenic bacteria, facilitates the digestion of food, promotes the complete absorption of all useful substances. This type of feed works especially well on cows, increasing the level of milk yield up to 40%.
• Granulation. The raw materials are compacted, dried to standardized values ​​and packaged. The feed has a longer shelf life.

Modern feed mills are usually equipped with several production lines. All processes are carried out automatically from the control panel. Automated systems allow for precise dosing of components, control of production technology and the quality of the final product.

Production figures for 2016

According to Rosstat, domestic feed mills in 2016 increased production by 4% compared to previous year. December was a record-breaking productivity year, when 2.2 million tons of products were released onto the market. According to Alltech research, Russia took seventh position in the world ranking of combined feed manufacturers.

At the end of 2016, the production of feed for cattle increased to 2 million tons (+1%), for poultry it increased to 14.2 million tons (+1.2%), for pigs - to 9.4 million tons (+ 9.1%). An increase in production in 2017 is not yet predicted; fluctuations in the size of the statistical error are expected. The final indicators are directly dependent on the development of livestock farming associated with an increase/decrease in the total livestock population.

Many enterprises operate in several areas, but cannot withstand the existing level of competition and the general situation in the industry. Thus, the Saratov feed mill is on the verge of bankruptcy, and the reason for this is debt on loans, as some media report. Some experts argue that the main threat to the enterprise is its location in the city center, where land costs considerable capital.

Russian production

Feed mills have been around for decades. Some of them, having become leaders, stably remain in their positions.

List of feed mills, TOP-10:

• OJSC Cherkizovo Group.
• JSC "Prioskolye"
• Agricultural Holding "Mirotorg"
• Agricultural Holding "BEZRK-Belgrankorm".
• Cargill Corporation.
• GAP "Resource"
• Group of companies "PRODO"
• Group of companies "Rusagro".
• Charoen Pokpand Foods LLC.
• Agricultural Holding "Agro-Belogorye"

Gatchina plant

One of the promising enterprises in the industry is the Gatchina Feed Mill (GKKZ), located in Leningrad region. The company occupies one of the leading positions among similar companies in the Northwestern Federal District. Deliveries are made to many regions of Russia to wholesale buyers and retail chains.

Gatchina Feed Mill produces:

• Combined feed according to original and classic recipes for farm animals and racehorses.
• Food (dry, canned) for cats and dogs. The company's assets include the following brands: a series for cats and dogs “Terra”, “Stout”, “Nasha Marka”. Lines have been installed for the production of feed for private orders.
• Feed and additives for industrial fish farming.

Additional activities include the production and sale of poultry meat at the OJSC Poultry Farm Udarnik enterprise, construction and sale of housing in Gatchina (residential complex Orlova Roshcha, residential complex Rechnoy).

Problems and prospects for the development of the feed market

Under sanctions pressure, many Russian markets received the opportunity to develop, revealing the main difficulties of the industry. The main problems that Russian feed mills must solve are:

• Dependence of feed production on fluctuations in grain production.
• Insufficient production of legumes and oilseeds.
• Decline scientific research in microbiology for agriculture.
• Insufficient balance of feed formulations due to the lack of the required amount of protein component.
• Outdated production assets, high cost of imported equipment, lack of domestic analogues production lines.
• Acute shortage of qualified personnel.
• Due to the large market capacity, domestic manufacturers are in no hurry to master new technologies and developments, focusing on varying the recipe.

Most industries are under the close attention of the state, compiled long-term plans. The development of agriculture by 2020 involves a 20-fold increase in indicators in all areas. If the growth of the livestock industry reaches the set targets, then feed mills will increase capacity everywhere and build new enterprises. At the same time, it is expected that the share of domestic feed will constantly increase, and the amount of imported product, according to experts, will remain at the same level.

Canadian holistic food Now Natural made only from fresh boneless meat, with the addition of vegetables and fruits, without the use of hormones and by-products.

100% grain-free food with a balanced protein and fat content.

NOW- the only food that not only does not contain grains, but also has an optimal ratio of proteins and fats.